Fat's Asia Bistro Roseville

What Fat's Asia Bistro Roseville does

Fat's Asia Bistro is an independent Asian-cuisine restaurant group operating two dine-in locations in the Sacramento metropolitan area, at 1500 Eureka Road in Roseville and 2585 Iron Point Road in Folsom, California. The company positions itself as offering "Modern Asian Cuisine. Timeless Tradition," combining contemporary culinary techniques with traditional recipes. Its core product is full-service dine-in, augmented by online ordering through Aloha Order Online, third-party delivery via Order.online, eGift cards distributed through CardFoundry, table reservations, and an email newsletter built on Constant Contact. The business employs approximately 13 people across the two sites.

The company's revenue model is straightforward transaction-based food service: dine-in and takeout cover the majority of revenue, with smaller, growing contributions from delivery orders, gift card sales, and a happy hour to-go program featuring signature Mai Tai beverages. The customer base is primarily individual consumers and families in the Roseville and Folsom suburbs, with a secondary segment of local business patrons using the restaurant for corporate events and team meals. Marketing is conducted through the company's website, email newsletter, and social channels; all digital infrastructure is built on third-party SaaS platforms rather than proprietary technology.

The organization is privately held, with no disclosed funding, parent company, or executive leadership information in the available data. There is no evidence of M&A activity, multi-unit franchise expansion, or AI/ML capabilities. Fat's Asia Bistro is, in profile, a stable, small-scale independent restaurant operator relying on a local brand and physical convenience rather than technology differentiation or scale economics.

Name

Fat's Asia Bistro Roseville

Legal name

Fat's Asia Bistro

Website

https://fatsbistro.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fat's Asia Bistro is an independent Asian-cuisine restaurant operating two dine-in locations in Roseville and Folsom, California, serving local consumers and families with dine-in, takeout, delivery, and gift cards.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Asian cuisine restaurant
• Casual dining service
• Takeout and delivery
• Restaurant gift cards
• Table reservations

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout Food Service: One-time transaction revenue from serving Asian cuisine to dine-in and takeout customers at restaurant locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fat's Asia Bistro is a multi-location restaurant operating dine-in services featuring modern Asian cuisine at two Sacramento-area locations (Roseville and Folsom, CA). The restaurant supplements its dine-in business with online ordering for takeout through Aloha Order Online, third-party delivery via Order.online, eGift cards through CardFoundry, and a table reservation system.

Product overview

Fat's Asia Bistro is a modern Asian cuisine restaurant operating two locations in the Sacramento area (Roseville and Folsom, CA). The business offers a unified dining experience combining dine-in restaurant services, online ordering through Aloha Order Online, delivery integration via third-party platforms, gift card sales through CardFoundry, and table reservations. The product portfolio centers on the core restaurant service supplemented by digital ordering, delivery, gift cards, and newsletter marketing capabilities. No AI or advanced technology features are present in the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Services Full-service Asian restaurant offering dine-in experiences at Roseville (1500 Eureka Road) and Folsom (2585 Iron Point Rd) locations in California, featuring modern Asian cuisine that fuses contemporary culinary techniques with traditional recipes.
• Online Ordering Digital ordering system allowing customers to place takeout orders through the Aloha Order Online platform integrated with Fat's Asia Bistro's menu.
• Delivery Service Food delivery service enabling customers to receive Fat's Asia Bistro orders at their location through the Order.online third-party delivery platform.
• eGift Cards eGift cards available for purchase through the CardFoundry platform, allowing customers to give the gift of Fat's Asia Bistro dining experiences.
• Table Reservations Table reservation system allowing customers to book dining appointments in advance at Fat's Asia Bistro locations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Benihana: Established Asian full-service dining concept with hibachi table service, full bar program, and reservations. Comparable to Fat's in the dine-in Asian bistro category with comparable beverage/happy-hour programming.
• Noodles & Company: Multi-unit fast-casual chain offering Asian-inspired dishes alongside global options. Comparable operating model (dine-in, takeout, delivery, online ordering, gift cards) at a more value-oriented price point.
• Panda Express: Largest Asian QSR chain in the U.S. Competes with Fat's for Asian cuisine occasions, particularly takeout and delivery, though at a fundamentally different price point and service model.
• P.F. Chang's: National full-service Asian bistro chain. Directly comparable to Fat's in menu format (modern Asian, table service, cocktails, reservations) but at vastly larger scale; represents the upper bound of competitive pressure on independent Asian bistros.

Direct peers

• Roy's Restaurant: Upscale Asian-fusion full-service restaurant concept with table service, full bar, and a polished modern-Asian brand identity. Closely mirrors Fat's positioning on cuisine style and full-service dining experience.
• Pei Wei Asian Kitchen: Asian fast-casual chain offering dine-in, takeout, delivery, online ordering, and gift cards — directly mirroring Fat's product/channel mix (modern Asian cuisine, multi-channel ordering, table reservations). The closest comparable operating model in the franchise space.

Emerging players

• Bamboo Sushi: Multi-unit Asian restaurant concept with modern positioning, dine-in and delivery channels, and an evolving beverage program. Comparable in brand tone and full-service Asian bistro format to Fat's.

Others

• Toast (operating platform): Restaurant technology platform used by many multi-unit independents for POS, online ordering, and gift cards. Comparable as the type of digital infrastructure layer Fat's would likely need to upgrade onto to scale beyond two units.

Regional players

• Kombu Sushi & Sake: Independent Asian full-service concept with cocktail/sake program and reservations, typical of the small-format Asian bistros that compete head-to-head with Fat's in suburban markets.
• Mikuni Sushi: Sacramento-based Japanese restaurant group with multiple locations in the same metro area as Fat's. Direct local competitor for Asian dining occasions and shared labor/supplier pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fat's-asia-bistro-roseville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fat's Asia Bistro Roseville