FC Ararat-Armenia

What FC Ararat-Armenia does

FC Ararat-Armenia is a privately-held professional football club headquartered in Yerevan, Armenia, originally founded in 2017 under the name Avani Akademia FC and rebranded in 2018 after Tashir Group, a diversified conglomerate led by Samvel Karapetyan, took over ownership and operational control. The club fields a senior men's team that competes in the Armenian Premier League (Fastex Premier League) and participates in UEFA European competitions, including two consecutive Armenian Premier League championships in 2018-19 and 2019-20, the 2019 Hakob Tonoyan Super Cup, UEFA Europa League play-off round appearances in 2019/2020 and 2020/2021, and UEFA Europa Conference League qualifying rounds in 2025.

The organization operates a multi-tier football ecosystem comprising a reserve team (Ararat-Armenia-2), a women's team, a professional futsal team, and an extensive youth academy with teams spanning roughly eight to ten age groups (U-08 through U-18). The club's underlying operational infrastructure includes its home Football Academy Stadium in Yerevan for domestic league and European home fixtures, an official multilingual website (Armenian, English, Russian), and an active social media presence across Facebook, Instagram, and TikTok. Macron serves as the technical kit partner and uniform supplier, formalized publicly during the July 13, 2025 kit presentation at Dalma Garden Mall.

Revenue mechanics are not publicly disclosed, but the business model relies on matchday ticket sales at the Football Academy Stadium, sponsorship arrangements (Macron as kit partner), UEFA prize money and solidarity payments derived from European competition participation, merchandising, and ancillary media-related income. The club serves three principal customer segments: Armenian football fans and spectators attending matches, youth academy participants pursuing professional development pathways, and the Armenian national football team as a talent pipeline. Ownership structure places the club wholly within Tashir Group's corporate umbrella with no public listing, external investor base, or disclosed minority transactions.

Name

FC Ararat-Armenia

Legal name

Արարատ-Արմենիա ՖԱ ԲԲԸ

Website

https://fcararatarmenia.am

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Ararat-Armenia is a privately-held professional football club based in Yerevan, Armenia, owned by Tashir Group. It operates senior, reserve, women's, futsal, and youth academy teams competing in the Armenian Premier League and UEFA European competitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Yerevan

HQ country

Armenia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels3 records

Core offering

FC Ararat-Armenia is a professional football club headquartered in Yerevan, Armenia, that operates a senior men's squad competing in the Fastex Premier League and UEFA European competitions, a reserve team (Ararat-Armenia-2), a women's team, a professional futsal team, and an extensive youth academy spanning age groups from U-08 through U-18. The club delivers professional football entertainment, player development pathways, and feeds talent into the Armenian national football team.

Product overview

FC Ararat-Armenia is a professional football club based in Yerevan, Armenia. The club operates multiple professional and youth teams including the main squad (Ararat-Armenia) competing in the Fastex Premier League, a reserve team (Ararat-Armenia-2), a women's team, a professional futsal team, and 8 youth teams across various age groups. The organization also operates a football academy. As a sports organization rather than a technology company, the club offers sports-related services including match attendance, season tickets, merchandise, media content, and youth development programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Men's Football Team (Ararat-Armenia) The club's flagship men's football team competing in the Armenian Fastex Premier League and in UEFA European competitions (Europa League play-offs 2019/2020 and 2020/2021; Europa Conference League qualifiers 2025). Provides professional football entertainment to fans and serves as the top tier of the club's player pathway.
• Reserve Team (Ararat-Armenia-2) A secondary squad that supports player development for the senior team by giving reserve and developing players competitive match experience within the club's structure.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MacroncoreTechnology or Integration · 13 July 2025Macron is the technical kit partner and sponsor for FC Ararat-Armenia, supplying official team uniforms and technical apparel. The partnership was highlighted during the official presentation of new signings and kit on July 13, 2025 at Dalma Garden Mall.

Scale indicators4 records

Direct peers

• FC Noah: FC Noah competes in the Armenian Premier League and currently sits 5th with 23 points from 13 matches. As a peer competing for league position and a potential European qualification slot, they are a direct domestic comparable.
• FC Urartu: FC Urartu is a Yerevan-based Armenian Premier League club currently in 4th place with 29 points from 15 matches. As a fellow capital-city club competing for European qualification, they offer direct comparability in market access, fan base, and competitive positioning.
• FC Pyunik: FC Pyunik is Armenia's most successful historical football club and a direct competitor in the Fastex Premier League, currently tied 2nd with 29 points from 14 matches. They compete head-to-head with Ararat-Armenia for league titles and UEFA qualification spots, making them the closest domestic comparable.
• Alashkert FC: Alashkert FC is a fellow Armenian Premier League competitor currently tied 2nd with 29 points from 15 matches. As the club Ararat-Armenia defeated in the 2019 Hakob Tonoyan Super Cup, they are a direct domestic rival competing for the same titles and UEFA qualification revenue.

Regional players

• AEK Larnaca FC: AEK Larnaca is a Cypriot football club that has become a regular participant in UEFA Europa League and Conference League group stages. Operating in a similarly small market, they represent a strong regional comparable for European qualification revenue and competitive sustainability.
• Neftchi PFK: Neftchi PFK is one of Azerbaijan's most successful football clubs and a regular participant in UEFA competition qualifiers. Operating in a similarly-sized post-Soviet market, they provide a regional comparable for small-market European qualification economics.
• FC Sheriff Tiraspol: FC Sheriff Tiraspol is a Moldovan football club owned by a conglomerate (Sheriff Group), mirroring Ararat-Armenia's Tashir Group ownership model. They have dominated Moldovan football and regularly competed in UEFA Champions League and Europa League group stages, providing a post-Soviet comparable for conglomerate-backed small-market success.
• Qarabag FK: Qarabag FK has dominated Azerbaijani football and qualified regularly for UEFA Europa League and Champions League group stages. Operating in a similar small, post-Soviet market, they represent the most relevant regional benchmark for what sustained Armenian football success could look like at the European level.
• Dinamo Tbilisi: Dinamo Tbilisi is a historic Georgian football club with ongoing UEFA competition participation. Operating in a comparable Caucasus market with similar population scale, they offer a regional peer for benchmarking revenue generation and European qualification trajectories.

Broad incumbents

• Ludogorets Razgrad: Ludogorets Razgrad is a Bulgarian football club that emerged as a small-market European regular through sustained investment and Champions League/Europa League group stage appearances. They illustrate the upper-end valuation trajectory possible for a club from a small Eastern European league, providing a broader incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/araratarmeniafc
• Instagraminstagram.com/fc_ararat_armenia
• TikToktiktok.com/@fc_ararat_armenia
• LinkedInlinkedin.com/company/fc-ararat-armenia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Ararat-Armenia