What Fakeeh Complementary does

Fakeeh Complementary is a Jeddah-headquartered healthcare products and retail subsidiary of the family-controlled Fakeeh Care Group, operating across Saudi Arabia (Jeddah, Riyadh, Madina) and Dubai, UAE. The company runs four business lines: medical equipment and supplies distribution spanning cardiology, orthopedics, homecare, dental/maxillofacial, and general medical consumables (with supplier partnerships including Biotronik and SpineCore); Fakeeh Vision, an optical retail brand with 15+ stores carrying 40+ eyewear brands and offering in-store advanced eye examinations; Enjaz, the wholesale eyewear division holding exclusive Saudi distribution rights for Savileo; and Fakeeh Pharmacy, a mother-and-child focused pharmacy retail concept stocking brands such as Mustela, Avent, Chicco, and Pampers. Founded in 1999 with its first optics store, the company has grown into a multi-channel healthcare products platform over 25+ years, with material expansion into Riyadh (2017), Dubai (2020), and three additional Riyadh stores (2024).

The underlying operating model is asset-light retail and distribution rather than technology or manufacturing. Pricing is quote-based for B2B medical equipment and varies by brand and product for optical retail; pricing is not publicly disclosed. Go-to-market combines direct-to-consumer retail through physical stores, B2B enterprise field sales to hospitals and clinics (leveraging the Fakeeh Healthcare Group's brand reputation), and wholesale distribution through Enjaz for third-party optical retailers. Customer segments are hybrid: institutional healthcare providers (primary) and individual consumers plus mothers and children (primary retail). The company holds group-level healthcare accreditations (JCI, AHA, CAP, ISO) inherited from its parent conglomerate rather than independently certified.

Monetization is via one-time retail sales, transactional wholesale orders, and B2B supply contracts; revenue is not publicly disclosed. The company has 63 reported employees and operates as a privately-held subsidiary with no external institutional investment or public listing. Strategic positioning is reinforced by exclusive distribution agreements and the embedded demand from the parent group's hospitals, clinics, and home health services. There are no proprietary technology platforms, AI capabilities, or patents disclosed in source materials.

Name

Fakeeh Complementary

Legal name

Fakeeh Complementary

Website

https://fchco.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Fakeeh Complementary is a Saudi-headquartered subsidiary of Fakeeh Care Group operating optical retail (Fakeeh Vision, 15+ stores), medical equipment distribution, wholesale eyewear (Enjaz, exclusive Savileo distributor), and mother-and-child pharmacy services across Saudi Arabia and Dubai.

Ownership category

akta.pro rank

Product category

Healthcare Retail and Distribution

NAICS

Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (42346), Health and Personal Care Retailers (456)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)

Keywords

• Optical retail stores
• Medical equipment distribution
• Mother and child pharmacy
• Wholesale eyewear distribution
• Healthcare retail services

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment & Supplies Sales: Distribution of medical equipment and supplies including cardiology devices, orthopedic products, home healthcare equipment, dental supplies, and medical consumables to hospitals and clinics within the Fakeeh healthcare network and external customers.
2. Optical Retail: Retail sales of eyewear including prescription glasses, sunglasses, children's eyewear, contact lenses, and accessories through company-owned retail stores under the Fakeeh Vision brand. Over 40 eyewear brands and 80+ brands across different categories.
3. Wholesale Eyewear Distribution: Wholesale distribution of eyewear products through Enjaz division, serving as exclusive distributor for Savileo eyewear brand, supplying optical stores and retailers across Saudi Arabia.
4. Pharmacy Products: Retail pharmacy sales of mother and child care products including baby care brands (Mustela, Avent, Chicco, Pampers), vitamins, supplements, and skincare products through Fakeeh Pharmacy brand.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Fakeeh Complementary distributes medical equipment and supplies across cardiology, orthopedic, homecare, dental/maxillofacial, and general medical categories to hospitals and clinics. It operates the Fakeeh Vision optical retail brand with 15+ stores carrying 40+ eyewear brands across Jeddah, Riyadh, and Dubai, the Enjaz wholesale eyewear division (exclusive distributor for Savileo/Savillo eyewear in Saudi Arabia), and Fakeeh Pharmacy outlets focused on mother-and-child care products in Saudi Arabia.

Product overview

Fakeeh Complementary operates as the complementary healthcare services arm of Fakeeh Care Group, providing a portfolio of medical equipment, eyewear retail, wholesale eyewear distribution, and mother/child pharmacy services. The company structure includes: (1) Medical Equipment and Supplies division with sub-divisions for cardiology, homecare, orthopedic, dental/maxillofacial, and general medical supplies; (2) Fakeeh Vision retail eyewear brand with 15+ stores and 80+ brands across Jeddah, Riyadh, and Dubai; (3) Enjaz wholesale eyewear division and exclusive Savillo distributor; and (4) Fakeeh Mother and Child Pharmacy. Founded in 1999, the company has grown from a single eyewear store to a diversified healthcare products and services provider.

Differentiator

Problem solved

Functional benefit

Brands

• Fakeeh Vision: Leading eyewear brand operating in Jeddah, Riyadh, and Dubai since 1999. 15+ optical stores with 40+ eyewear brands and 80+ brands across various categories. Advanced eye examination services.
• Enjaz (التكاملية إنجاز)
• Fakeeh Pharmacy (صيدلية الأم والطفل)
• Fakeeh Medical Equipment Supplies

Products and services

• Medical Equipment and Supplies Distribution of medical equipment and supplies covering cardiology, spinal care, orthopedic, homecare, dental and maxillofacial, and general medical categories to hospitals and clinics in Saudi Arabia and the UAE. Sold under partnerships with Biotronik, Physio-Control, SpineCore, Boston Scientific, and Yuwell.
• Fakeeh Vision Optical Retail Retail optical brand operating 15+ stores in Jeddah, Riyadh, and Dubai, offering prescription glasses, sunglasses, contact lenses, children's eyewear, eyewear accessories, and advanced in-store eye examination services across 40+ eyewear brands and 80+ brands in total.
• Enjaz Eyewear Wholesale Distribution Wholesale distribution of eyewear products serving as exclusive Saudi Arabia distributor for Savileo/Savillo luxury eyewear brand, offering prescription frames, ready-made readers, children's glasses, contact lenses, and eyewear accessories to optical retailers.
• Fakeeh Pharmacy - Mother and Child Dedicated pharmacy service in Saudi Arabia offering mother-and-child care products including breastfeeding supplies, baby care items from brands such as Mustela, Avent, Chicco, and Pampers, plus vitamins, supplements, and skincare products. Staffed by experienced pharmacists.

Quantifiable outcome

• 25+ years of healthcare retail experience
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Savileo GroupcoreChannel Partner/ Reseller/ DistributorFive-year successful collaboration celebration between Fakeeh Complementary and Savileo Group. Fakeeh Complementary, through its Enjaz division, is the exclusive distributor for Savileo eyewear in Saudi Arabia. The partnership represents a flagship distribution relationship for luxury eyewear products.
• BiotronikcoreTechnology or IntegrationPartnership with Biotronik, a leading cardiac rhythm management company with 35 years of heritage. Biotronik provides reliable, safe, and innovative solutions for cardiac care including tactical communications, vital sign monitoring, and cardiovascular patient support.
• SpineCorecoreTechnology or IntegrationPartnership with SpineCore, specializing in dynamic bracing technologies for scoliosis and hyperkyphosis treatment. SpineCore has served patients for 25 years with spinal correction solutions for children and adults.
• Selina Contact LensesminorChannel Partner/ Reseller/ DistributorPartnership with Selina contact lens brand. Fakeeh Complementary hosted a promotional event for Selina contact lenses, demonstrating active brand partnership and marketing support for the product line.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Warby Parker: Warby Parker is a US-based vertically integrated optical retailer operating both online and through physical stores. While geographically separate, its omnichannel eyewear retail model and direct-to-consumer approach is broadly comparable to Fakeeh Vision's premium positioning strategy.
• National Vision Holdings: National Vision is a US-based optical retailer operating multiple brands including America's Best and Eyeglass World. While geographically separate, it represents a broadly comparable multi-brand optical retail model with high-volume stores and value-priced offerings.
• EssilorLuxottica: EssilorLuxottica is the global eyewear giant owning Ray-Ban, Oakley, and many luxury brands along with retail chains like LensCrafters. As the dominant global eyewear manufacturer and retailer, it shapes the competitive landscape and supplier relationships for Fakeeh Vision and Enjaz wholesale distribution.
• Specsavers: Specsavers is a UK-headquartered global optical retail chain with stores across multiple countries. While geographically separate, it represents a broadly comparable high-volume optical retail model with integrated eye examination services, similar to Fakeeh Vision's service-plus-product positioning.

Emerging players

• Lenskart: Lenskart is an India-based online-first optical retailer rapidly expanding globally, including into UAE and Saudi Arabia. It represents an emerging digital threat to traditional optical retail chains like Fakeeh Vision through its direct-to-consumer model and tech-enabled customer experience.

Direct peers

• Yateem Optician: Yateem Optician is a leading optical retailer in the GCC with stores across Bahrain, Saudi Arabia, UAE, and other Gulf countries. It is a direct competitor in optical retail, offering similar product categories (prescription eyewear, sunglasses, contact lenses) and luxury eyewear brands across the same regional geography.
• Al Jaber Optical: Al Jaber Optical is a major KSA optical retailer with extensive retail presence across Saudi Arabia. It directly competes with Fakeeh Vision in optical retail, offering prescription eyewear, sunglasses, and contact lenses in the same Saudi market.
• Magrabi Optical: Magrabi Optical is the largest optical retail chain in the Middle East and North Africa, operating 50+ stores across KSA, UAE, Egypt, and other MENA markets. It is the most direct competitor to Fakeeh Vision, offering similar prescription eyewear, sunglasses, contact lenses, and eye care services across the same regional markets.

Others

• Bausch + Lomb: Bausch + Lomb is a global manufacturer of contact lenses, lens care products, and ophthalmic pharmaceuticals. As a contact lens and lens care supplier, it is comparable to the type of partners that Fakeeh Complementary works with for its optical retail and wholesale eyewear businesses.
• CooperVision: CooperVision is one of the world's largest contact lens manufacturers, supplying optical retailers globally. As a key contact lens supplier to the optical retail industry, it is comparable to the partner brands that supply Fakeeh Vision's contact lens product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DSFHospital
• YouTubeyoutube.com/user/DSFHospital
• Facebookfacebook.com/DSFHospital
• LinkedInlinkedin.com/company/fakeeh-complementary
• Instagraminstagram.com/dsfhospital

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fakeeh Complementary