Floor Covering Industry Foundation

What Floor Covering Industry Foundation does

The Floor Covering Industry Foundation (FCIF) is a U.S. non-profit charitable organization dedicated to providing direct financial grants to workers in the floor covering industry who are facing catastrophic illness, severe disabilities, or other life-altering medical crises. Headquartered in Dalton, Georgia — known as the 'Carpet Capitol of the World' — FCIF was established in 2003 (with an inaugural industry banquet tracing back to 1981) and operates with a small staff of approximately five, drawing on administrative support from the World Floor Covering Association (WFCA). Its primary 'product' is a financial grant program that covers medical bills, housing, utilities, food, and transportation for qualifying industry workers and their immediate family members who have derived income from the trade for at least five years.

FCIF operates as a donation-funded foundation with two principal revenue streams: tiered corporate and individual giving (Genesis at $500 up to Peacock Alley at $75,000+) and annual fundraising events — most prominently the Alan Greenberg Charity Golf Tournament, which has generated $125,000 to $160,000 per year, and a black-tie gala in New York City (the 2027 'Legacy of Leaders' Gala). The organization supplements its revenue with an F3 Giving Society (Flooring Family Fellows) for individual donors giving $500+ and an Advocates Program that distributes quarterly Corporate Toolkits to contact persons at flooring companies for awareness amplification across intranets, HR outreach, and vendor networks. The foundation does not develop or sell technology products; its operational footprint is a single Dalton, GA office, and its distribution of grants occurs directly to individual beneficiaries via an application review process managed by a Grant Distribution Committee.

The foundation's governance is anchored by a Board of Directors populated almost exclusively by C-suite executives from the floor covering industry — including CCA Global Partners, Mannington, Shaw Industries, Engineered Floors, Karndean, Phenix Flooring, Redi Carpet, Mohawk alumni, and trade media (Floor Trends, Floor Covering Weekly, TISE/Informa) — providing embedded industry access and donor pipeline. FCIF has stated it has helped over 100 families since inception, with measurable outcomes driven by testimonial-driven fundraising and event-based community engagement. The organization is not a venture-backed, PE-owned, or publicly traded entity; it operates as an independent 501(c)-style charitable foundation with no disclosed parent company or controlling ownership.

Name

Floor Covering Industry Foundation

Legal name

Floor Covering Industry Foundation

Website

https://fcif.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Floor Covering Industry Foundation (FCIF) is a Dalton, Georgia-based non-profit that provides direct financial grants to U.S. floor covering industry workers and their families facing catastrophic illness, injury, or disability, funded by corporate donations, individual giving, and annual fundraising events.

Ownership category

akta.pro rank

Product category

Charitable Foundation & Industry Welfare Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• Charitable foundation grants
• Floor covering industry
• Financial assistance programs
• Corporate donor programs
• Industry welfare support

Headquarters

HQ city

Dalton, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: FCIF receives contributions from manufacturers, retailers, distributors, industry associations, trade media, and suppliers across the floor covering industry. Donors are recognized at various giving levels from $500 (Genesis/Bronze) to $75,000+.
2. Annual Alan Greenberg Charity Golf Tournament: Annual fundraising event that has generated $125,000-$160,000 per year. The tournament brings together business owners, manufacturers, distributors, and industry professionals for networking and fellowship.
3. Annual Gala Events: Black-tie gala events held in New York City (Gotham Hall) to celebrate industry leaders and raise funds. The 2027 Gala is titled 'Legacy of Leaders'.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Floor Covering Industry Foundation provides direct monetary grants to floor covering industry workers and their immediate families who are facing catastrophic illness, severe disabilities, or life-altering medical crises. Grants cover medical expenses, housing, utilities, food, and transportation, awarded as one-time assistance or monthly stipends by the Foundation's Grant Distribution Committee. The foundation funds this mission through individual and corporate donations across the floor covering industry, corporate giving levels, the annual Alan Greenberg Charity Golf Tournament, and the annual FCIF Gala.

Product overview

Floor Covering Industry Foundation (FCIF) is a non-profit charitable organization, not a technology company. FCIF does not offer a product in the traditional SaaS sense. Rather, FCIF operates grant programs providing financial assistance to floor covering industry workers and their families facing catastrophic illness, severe disabilities, or life-altering medical crises. The organization's services include direct grant assistance (for medical expenses, housing, utilities, and basic necessities), an Advocates Program (providing marketing toolkits and resources to corporate partners for spreading awareness), and fundraising events (annual Alan Greenberg Charity Golf Tournament and FCIF Gala). FCIF's giving levels include Peacock Alley ($50,000+), Diamond ($25,000-$49,999), Legacy Leader ($15,000-$24,999), Platinum ($10,000-$24,999), Gold ($5,000-$9,999), Silver ($2,500-$4,999), Bronze ($1,000-$4,999), and Genesis ($500-$999). The F3 Giving Society (Flooring Family Fellows) requires personal gifts of $500 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Grant Program Direct monetary grants provided to floor covering industry workers and their immediate families who are facing catastrophic illness, severe disabilities, or other life-altering medical crises. Grants may cover medical expenses, housing, utilities, food, and transportation, and may be awarded as one-time assistance or as monthly stipends. Determined by FCIF's Grant Distribution Committee based on individual need.
• FCIF Advocates Program A corporate partnership initiative that equips designated contact persons at flooring companies with quarterly Corporate Toolkits containing logos, success stories, newsletter content, posters, web banners, and social media assets to drive internal and external awareness of FCIF's grant program among industry workers facing medical crises.
• Alan Greenberg Charity Golf Tournament Annual charity golf tournament serving as FCIF's primary fundraiser, attracting business owners, manufacturers, distributors, and industry professionals for networking and fellowship in support of FCIF's grant program.
• FCIF Gala Annual black-tie gala event honoring leaders in the floor covering industry while raising funds for FCIF's mission, held in New York City (Gotham Hall).
• F3 Giving Society (Flooring Family Fellows) A giving society community for flooring industry professionals who donate $500 or more personally to FCIF, recognizing their commitment to supporting fellow industry workers in need.
• Corporate Giving Levels Tiered corporate giving program recognizing contributions from floor covering manufacturers, retailers, distributors, and suppliers at giving levels from $500 (Genesis/Bronze) up to $75,000+ (Peacock Alley).

Quantifiable outcome

• FCIF has helped over 100 families as evidenced by the individual story profiles on their website
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• World Floor Covering Association (WFCA)coreOthersThe WFCA provides administrative services to FCIF, including accounting duties. WFCA staff member Shelbie Amos manages FCIF's general ledger and prepares financial reporting as part of her responsibilities. The relationship provides operational support for the foundation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Christian Foundation: Large-scale grantmaking and donor-advised fund organization distributing hundreds of millions annually across charitable causes. Comparable as a scaled grantmaking foundation but operating across all causes rather than a single industry vertical.

Direct peers

• Will Rogers Motion Picture Pioneers Foundation: Provides financial assistance to individuals in the motion picture exhibition industry facing medical hardships. Directly comparable model of industry-specific charitable grants to workers experiencing medical crises.
• The Actors Fund: Provides social services, financial assistance, and healthcare support to entertainment industry workers. One of only three industry-specific worker aid foundations in the world (alongside FCIF and a baseball foundation), making it the most directly comparable peer in mission and operating model.
• Motion Picture & Television Fund: Provides charitable support and social services to entertainment industry workers and retirees, including medical care, financial assistance, and housing. Closely comparable peer operating in another industry-specific charitable capacity.
• Baseball Assistance Team (BAT): Provides financial assistance to members of the baseball family facing significant medical, emotional, or psychological issues. Identified alongside FCIF as one of three industry-specific worker aid foundations globally, making it a tight peer.
• MusiCares: Recording Academy-affiliated charity providing financial, medical, and personal emergency assistance to music professionals. Comparable in providing direct financial grants to industry workers during medical crises, with a similar event-based fundraising model (Grammy Week).
• SAG-AFTRA Foundation: Charitable foundation supporting SAG-AFTRA members in need of emergency assistance, including financial aid for medical and basic living expenses. Directly mirrors FCIF's industry-specific worker aid model in the entertainment sector.

Others

• World Floor Covering Association (WFCA): FCIF's primary administrative services partner providing accounting and back-office support. Comparable in serving the same floor covering industry but as a trade association rather than a charitable foundation.
• American Cancer Society: While not industry-specific, it serves a beneficiary base with significant overlap (cancer patients facing financial hardship) and operates a comparable model of providing financial assistance and support services to individuals in medical crisis.

Emerging players

• HealthWell Foundation: Independent nonprofit providing financial assistance to underinsured patients for medical treatments. Comparable in providing direct financial grants to individuals facing medical crises, though it operates across all industries rather than a specific trade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FCI_Foundation
• YouTubeyoutube.com/channel/UCB6-dSg01UAG9s8HxjCG4Zg?view_as=subscriber
• Facebookfacebook.com/FCIFoundation
• Instagraminstagram.com/floor_covering_ind_foundation
• LinkedInlinkedin.com/company/floor-covering-industry-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Covering Industry Foundation