UGA SFPA

What UGA SFPA does

The UGA College of Family and Consumer Sciences (FACS, DBA "UGA FACS") is a non-profit, state-funded constituent college of the University of Georgia in Athens, Georgia. Founded in 1918 as the Division of Home Economics and renamed to its current form in 1990, the college operates four academic departments — Financial Planning, Housing and Consumer Economics; Nutritional Sciences; Human Development and Family Science; and Textiles, Merchandising and Interiors — plus the Ralston Institute. It delivers 11 undergraduate majors (e.g., Dietetics, Financial Planning, Fashion Merchandising, Human Development and Family Science, Social Entrepreneurship), accelerated "Double Dawgs" bachelor's-to-master's pathways, M.S. and Ph.D. programs, certificates, and an online MS in Nutritional Sciences. Research infrastructure spans multi-modal functional neuroimaging (task-based and resting-state fMRI), the Center for Family Research, the ASPIRE Clinic, and the Child Development Lab at McPhaul Center, with sponsored funding from NIH, USDA, and DOD. The college also operates a statewide Cooperative Extension network reaching every Georgia county with education in family, food, health, home, money, and textiles — fulfilling its land-grant university mission.

The business model is not commercial in the venture sense. Revenue is sourced from four streams: (1) state appropriations through UGA's land-grant mission; (2) tuition and fees set centrally at the UGA level with scholarships, financial aid, and FACS-specific awards layered on; (3) external research grants and sponsored programs from federal agencies and foundations; and (4) private donations and endowments channeled through the FACS Fund for Excellence, the Student Emergency Fund, and department-specific scholarship funds, managed via the UGA Foundation. Go-to-market is sales-led in a public-sector sense: a traditional university enrollment pipeline (UGA Admissions, Graduate School, high school recruitment, college fairs) targeting prospective undergraduate and graduate students, paired with community engagement through county extension agents reaching Georgia citizens statewide. Six professional accreditations (AAFCS, ACEND, AAMFT, NAEYC, CFP Board) plus endorsements (AAFA) and approvals (Georgia Professional Standards Commission) gate graduate eligibility for credentials including RD, CFP, and LMFT, providing regulatory insulation. The college has approximately 75 faculty and 183 staff, 24,000+ living alumni, and is governed by the University System of Georgia Board of Regents with a Dean reporting to UGA's senior academic leadership.

Name

UGA SFPA

Legal name

University of Georgia College of Family and Consumer Sciences

Website

https://fcs.uga.edu

Company type

Public

Founded year

1918

Operating status

Operating

Headcount range

1–10 employees

Short description

The UGA College of Family and Consumer Sciences is a public university college offering accredited undergraduate and graduate programs across four departments in financial planning, nutrition, human development, and textiles, serving students and all Georgia citizens via statewide Cooperative Extension.

Ownership category

akta.pro rank

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Tuition and Fees: Public university education revenue from undergraduate and graduate tuition, with financial aid and scholarships available
2. State Funding (Land-Grant Mission): State appropriations as a land-grant institution through UGA's public service and outreach mission
3. Research Grants and Sponsored Programs: External funding from federal agencies (NIH, USDA, DOD) and foundations supporting faculty research programs
4. Private Donations and Endowments: Alumni giving through FACS Fund for Excellence, Student Emergency Fund, and department-specific scholarships and support funds

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

UGA SFPA is a student association within the University of Georgia's College of Family and Consumer Sciences that supports students interested in financial planning. The College of Family and Consumer Sciences provides academic programs, cooperative extension outreach, and research in family and consumer sciences disciplines.

Product overview

UGA FACS is the University of Georgia College of Family and Consumer Sciences, a higher education institution offering undergraduate majors, graduate programs (M.S. and Ph.D.), and certificates across four academic departments (Financial Planning, Housing & Consumer Economics; Nutritional Sciences; Human Development and Family Science; Textiles, Merchandising and Interiors). The college provides experiential learning opportunities, community outreach through Extension, and student support services including the Student Success and Advising Center (SSAC). Programs are accredited or endorsed by professional bodies including AAFCS, ACEND, AAMFT, CFP Board, NAEYC, Georgia Professional Standards Commission, and the American Apparel and Footwear Association.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Financial Planning Association (SFPA) Membership A student association within the UGA College of Family and Consumer Sciences supporting students interested in financial planning through peer engagement and professional development activities.

Quantifiable outcome

• Over 24,000 living alumni contributing to communities
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Georgia Professional Standards CommissioncoreStrategic or Co-development PartnerJoint approval for FACS Education (B.S.F.C.S.) program enabling teacher certification in grades 7-12; also joint approval for School Nutrition Directors Certification Program
• College of Education (UGA)coreStrategic or Co-development PartnerCollaborative programs including FACS Education and School Nutrition Directors Certification offered jointly between the College of Education and College of Family and Consumer Sciences
• Georgia Clinical Translational Science AllianceminorStrategic or Co-development PartnerCollaboration addressing health and wellness needs, particularly in rural and underserved populations by strengthening and expanding research collaborations with faculty from multiple disciplines
• Academy of Nutrition and DieteticscoreStrategic or Co-development PartnerDietetics program accreditation through ACEND; education standards alignment for Registered Dietitian credentialing
• Certified Financial Planner Board of StandardscoreStrategic or Co-development PartnerFinancial Planning program registered as CFP Board Registered Program, allowing graduates to sit for CFP certification examination

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• University of Georgia College of Education: UGA's peer college that jointly offers the FACS Education B.S. and School Nutrition Directors Certification with FACS. Same parent institution, complementary education programs, identical funding and accreditation environment.
• Virginia Tech College of Liberal Arts and Human Sciences: Land-grant peer college with analogous departments in human development, apparel/housing, and financial planning. Dean Zvonkovic previously served as department head at Virginia Tech, signaling direct comparability.
• Oregon State University College of Health and Human Sciences: Land-grant counterpart with FACS-equivalent programs in human development, nutrition, and financial planning. Dean Zvonkovic previously served as graduate program coordinator at Oregon State, marking direct institutional comparability.
• Michigan State University College of Agriculture and Natural Resources: Land-grant university with equivalent extension reach and human ecology / FACS programs. One of the largest and most established FACS-equivalent colleges at a public university.
• University of Georgia College of Agricultural and Environmental Sciences: Closest UGA-internal peer — FACS works closely with CAES on Cooperative Extension programming and shares the land-grant mission. Directly comparable on funding streams and outreach infrastructure.
• Penn State College of Health and Human Development: Land-grant counterpart with overlapping programs in human development, nutritional sciences, and financial planning. Several FACS faculty previously held positions at Penn State HHD, making it a direct academic peer.
• Texas Tech University College of Human Sciences: Peer college with similar departmental structure (human development, nutritional sciences, hospitality/retail). Dean Zvonkovic previously chaired a department at Texas Tech.
• East Carolina University College of Health and Human Performance: Prior institution of Dean Zvonkovic with overlapping programs in human development, family science, and health sciences. Direct peer for benchmarking faculty quality and program structure.
• NC State College of Agriculture and Life Sciences: Land-grant peer with similar family and consumer sciences programs under a college of agriculture structure, plus an extension service. Comparable scope of program offerings and research activity.

Regional players

• University of Tennessee College of Education, Health, and Human Sciences: SEC peer institution with overlapping FACS-like programs and a parallel statewide extension footprint in Tennessee. Direct regional competitor for students and faculty talent in the Southeast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/user
• LinkedInlinkedin.com/company/uga-sfpa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UGA SFPA