FDG NZ Ltd

What FDG NZ Ltd does

FDG NZ Ltd (legal name Fasteners Direct Global) is a privately held, family-owned New Zealand distributor and light-manufacturer headquartered in Warkworth, Auckland, founded in 2014. The company supplies support systems for building services — primarily Modular Framing (ModFrame®, equivalent to the German MEFA Centum), FDG STRUT™ channel and bracketry, C1/C2 certified mechanical and chemical seismic anchors (NZS 4219:2009, NZS 4541:2020), V.LOCK seismic cable bracing, pipe clamps, cable containment, acoustic and thermal lagging, general fasteners, tools, and consumables — to HVAC, mechanical, plumbing, electrical, and fire-sprinkler contractors, alongside large public infrastructure projects.

The underlying technology stack centres on T-bolt modular framing that removes welding, drilling, and galvanising; resin-based chemical anchoring with ETA approvals; StatiCAL beam-capacity software for engineering audits; and the Seismic Assurance Programme — an assembly-scale quasi-static cyclic testing regime run with Holmes Solutions and Engineering NZ. Custom fabrication, powder-coating, seismic design services, and nationwide logistics (in-house Auckland fleet departing 9am daily plus partner carriers) complete the offering.

FDG makes money primarily through one-time hardware sales at quote-based pricing, supplemented by professional-services revenue from seismic design, custom fabrication, and custom material coatings. Its go-to-market combines enterprise field sales for major infrastructure, inside-sales through the trade.fdgnz.com Trade Store, and distributed logistics across North and South Island. Customer logos span construction primes (Fletcher Construction, Hawkins Construction, Fulton Hogan, 1st Mechanical), transport (City Rail Link), energy (Contact Energy's Tauhara), healthcare (Waitematā DHB), aviation (Air New Zealand Hangar 4), cold storage (Lineage), and tourism (Wai Ariki), reflecting a diversified mid-market enterprise mix concentrated within New Zealand.

Name

FDG NZ Ltd

Legal name

Fasteners Direct Global

Website

https://fdgnz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FDG NZ Ltd (Fasteners Direct Global) is a New Zealand distributor and manufacturer of building-services support systems — modular framing, seismic anchors, bracing, pipe and cable supports — serving HVAC, plumbing, electrical, and fire-sprinkler contractors and large infrastructure projects.

Ownership category

akta.pro rank

Product category

Seismic Restraint and Building Support Hardware

NAICS

Plate Work and Fabricated Structural Product Manufacturing (33231), Fabricated Structural Metal Manufacturing (332312)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Structural Steel Fabrication (IMADACAA)

akta.pro secondary industry

Engineering design services (line design, substation design, civil/structural) (EUADAKAG)

Keywords

• Seismic restraint systems
• Modular framing systems
• Building services support
• Construction fasteners hardware
• Seismic anchoring products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fastener and Support Product Sales: Sale of general fasteners, structural fasteners, anchors, nuts, bolts, washers, rivets, screws, threaded rod and accessories. Wide range of sizes and finishes including stainless steel, zinc plated, galvanized, and nylon.
2. Modular Framing Systems: Sale of ModFrame heavy-duty modular framing systems and FDG STRUT products for building services support applications.
3. Seismic Restraint Products: C1 C2 certified seismic anchors (mechanical and chemical), cable bracing, pipe clamps, and containment products for seismic compliance.
4. Engineering and Design Services: Custom seismic design and engineering services for non-structural framing and bracing. Includes technical planning and compliant design documentation.
5. Custom Fabrication and Coatings: Custom fabrication of supports and brackets, custom powder coating and painting services for architectural requirements.
6. Site Delivery Services: Nationwide delivery services including coordinated site deliveries with specialized timing requirements such as overnight crane lifts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

FDG NZ Ltd is a New Zealand-based supplier and distributor of seismic restraint and building services support systems, selling modular steel framing (ModFrame®), strut channel (FDG STRUT™), C1 C2 certified seismic anchors, cable containment, pipe clamps, lagging, fasteners, tools and consumables to construction contractors and engineers. The company complements its product range with seismic design/engineering services, custom fabrication, custom powder coating/painting, and a Seismic Assurance Programme providing independent assembly-scale seismic testing.

Product overview

FDG NZ Ltd is a New Zealand-based supplier of support systems for building services, operating primarily as a distributor and manufacturer of hardware products for MEPF (Mechanical, Electrical, Plumbing, and Fire protection) applications. The product portfolio centres on two core hardware platforms — Modframe® (German-engineered heavy-duty modular framing, also known as Mefa Centum) and FDG STRUT™ (modular strut channel, comparable to Unistrut®) — which serve as the primary structural framing systems for HVAC, pipework, cable, and duct support. These platforms are complemented by a comprehensive range of support products including C1 C2 Certified Mechanical and Chemical Seismic Anchors, Cable Containment (tray, ladder, basket), Pipe Clamps, Acoustic and Thermal Lagging, General Fasteners, Tools & Accessories, and Consumables. Seismic bracing is delivered via the distributed V.LOCK cable bracing product line. Beyond products, FDG offers associated services including Seismic Design & Engineering, Custom Fabrication, Custom Material Coatings (powder coating/painting), the Seismic Assurance Programme (independent assembly-scale testing), and CAD/engineering data resources. The company also provides an Online Trade Store for ordering. The portfolio does not represent a unified software platform but rather a coordinated catalogue of complementary hardware products and engineering services serving the New Zealand construction industry.

Differentiator

Problem solved

Functional benefit

Brands

• Modframe®: Heavy duty modular framing system for MEPF equipment, designed for HVAC, mechanical, electrical, plumbing equipment, and fire sprinkler systems. Also known as Mefa Centum. German-engineered core components for creating frames and support structures.
• FDG STRUT™
• V.Lock

Products and services

• ModFrame® Modular Framing System

Quantifiable outcome

• Up to 60% cost savings compared to traditional welded framing methods
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• V.Lock GlobalcoreTechnology or IntegrationFDG is a trusted distributor of V.Lock Global's seismic bracing and suspension products in New Zealand. V.LOCK products offer innovative wire bracing and support systems as alternatives to traditional rigid bracing, including seismic bracing, suspension and catenary wire solutions.
• MEFA (Germany)coreTechnology or IntegrationMEFA is the German manufacturer of the Centum heavy-duty mounting system which FDG markets as ModFrame in New Zealand. FDG ModFrame is identical to MEFA's CentUM system including the StatiCAL beam capacity calculation software.
• Holmes SolutionscoreStrategic or Co-development PartnerEngineering consultancy partnership for FDG's Seismic Assurance Programme. Holmes Solutions collaborated on the NZSEE 2026 technical paper on assembly-scale seismic verification of ModFrame restraint systems using quasi-static cyclic testing.
• Engineering New ZealandminorStrategic or Co-development PartnerPartnership with Engineering NZ supporting the Seismic Assurance Programme for independent system-level testing and reporting of seismic restraint solutions.
• PyrotekminorChannel Partner/ Reseller/ DistributorFDG distributes Pyrotek's Soundlag acoustic lagging products in New Zealand. Soundlag is a premium acoustic lagging product made of high-density mineral wool for noise and vibration reduction in industrial settings.
• Simpson Strong-TieminorChannel Partner/ Reseller/ DistributorFDG offers Simpson's chemical anchoring range as part of their complete chemical anchoring product offering, providing competitive edge in the New Zealand market.
• CRC IndustriesminorChannel Partner/ Reseller/ DistributorFDG stocks CRC products for automotive, industrial, food-safety, hardware, marine and manufacturing applications as part of their consumables range.
• Norton, Bostik, SikaminorChannel Partner/ Reseller/ DistributorFDG stocks consumable brands including Norton (abrasives), Bostik (sealants and adhesives) and Sika (sealing, bonding, concrete repair) products.
• Milwaukee ToolminorChannel Partner/ Reseller/ DistributorFDG is a proud Milwaukee Authorised Retail Partner offering extensive range of hand and power tools and accessories.
• EuroboorminorChannel Partner/ Reseller/ DistributorFDG supplies a range of innovative portable magnetic drilling machines from Euroboor in The Netherlands, ideal for drilling steel up to 100mm thick.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Steel & Tube Holdings: NZ-listed distributor of steel, fasteners, construction products and roofing. Comparable regional competitor for FDG's fastener, strut and support-system product lines within the New Zealand construction market, though broader in scope.
• ITM (NZ): New Zealand building products merchant network supplying fasteners, fixings, tools and construction consumables to trade contractors. Comparable regional channel for the same MEPF contractor customer base FDG serves in NZ.

Direct peers

• nVent (Erico): nVent's Erico brand specialises in electrical and structural support products including cable management, fasteners and seismic bracing — overlapping directly with FDG's cable containment, seismic bracing and pipe support categories for commercial and infrastructure builds.
• Legrand (Cablofil): Legrand's Cablofil wire mesh cable tray product line competes directly with FDG's cable basket, cable tray and cable ladder containment products for commercial and infrastructure electrical installations.
• Atkore (Unistrut): Atkore's Unistrut brand is the global incumbent in metal strut channel framing — the direct comparable to FDG's FDG STRUT™ and ModFrame® modular framing systems. Both serve HVAC, electrical and mechanical support in commercial and industrial construction with overlapping product, customer and channel profile.
• Simpson Strong-Tie: Global leader in structural connectors, fasteners and chemical/mechanical anchors including C1/C2 seismic-certified SKUs that compete head-to-head with FDG's H200+FC and E600+ chemical anchors. Already an FDG channel partner, indicating direct product overlap in NZ's seismic anchor category.
• Hilti: Global construction tools, anchors and fastening systems supplier with seismic-rated mechanical and chemical anchors. Hilti competes directly with FDG's anchor portfolio across HVAC, mechanical and structural contractor segments, and is a comparable reference point for premium seismic-certified fastener pricing.
• Stanley Black & Decker (Powers/DEWALT fasteners): Powers-brand construction fasteners and anchors plus DEWALT tools — overlapping with FDG's mechanical and chemical seismic anchor range and its general fastener / tool consumables portfolio across HVAC, plumbing and electrical contractors.
• MEFA: German manufacturer of the Centum heavy-duty modular framing system that FDG markets as ModFrame® in NZ. Same T-bolt technology, StatiCAL software and product range; directly comparable as the upstream OEM whose products FDG distributes.

Broad incumbents

• Fletcher Building: NZ's largest construction and building products company; a key customer of FDG via Fletcher Construction (NZICC project) but also operates competing downstream supply and distribution. Comparable as a broad NZ incumbent operating across the construction value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/fasteners-direct-global-ltd
• YouTubeyoutube.com/channel/UC5odblGYnXhxRM5k70nbuNQ
• Facebookfacebook.com/fastenersdirectglobal
• Instagraminstagram.com/fastenersdirectglobal
• LinkedInlinkedin.com/company/fasteners-direct-global-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FDG NZ Ltd