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Federated Farmers

Full company profile

uuid004ev51

Namestring
Federated Farmers
Legal namestring
Federated Farmers of New Zealand Incorporated
Websiteurl
fedfarm.org.nz
Company typeenum
Private
Founded yearstring
-
Descriptiontext

Federated Farmers of New Zealand Incorporated is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, New Zealand. Founded in 1899 and operating for over 125 years, the organization serves New Zealand farmers through its membership program, which provides advocacy representation, resources, and access to member-only benefits. The primary product is the membership itself, with members able to create accounts, manage profiles, and access the organization's portal at fedfarm.org.nz.

The organization's core platform is a member management and engagement system featuring account creation, a cart for member services, and sign-in functionality. Payment processing for member dues is handled through Ezidebit Services, which appears as the merchant reference on member debit and credit card transactions. The organization supplements its core membership offering with an annual conference described as a three-day event. Contact channels include a 0800 phone number and a general email address.

The business model is membership dues–driven, typical of sector advocacy organizations. The organization is member-owned and governed under New Zealand law, with no external investment, venture capital, or parent company ownership evidenced in the source data. Revenue, membership counts, and dues pricing are not disclosed in the available data. The organization operates exclusively within New Zealand, with no global footprint or geographic expansion claimed. Headcount is 108 employees, supporting a relatively small but established advocacy and member services operation.

Short descriptiontext

Federated Farmers of New Zealand is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, serving New Zealand farmers with representation, resources, and member services since 1899.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
Markets served

Serves global market

Keyword5 values
farming advocacy, farmer membership, rural representation, agricultural policy, farmers union
Industry2 codes
1Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)
CodeBPAGALADPrimaryYes
2Sustainable Agriculture & Food Systems
CodeBPAGAGAIPrimaryNo
SIC code1 code
  • Services-Membership Organizations8600
Product category
Agricultural Advocacy Services
Social media profiles1 record
Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Federated Farmers is a membership-based agricultural advocacy organization that provides New Zealand farmers with representation, policy advocacy, and member benefits. Its primary offering is a membership program that gives farmers access to advocacy services, resources, and organizational benefits through account management and a web-based member portal.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Federated Farmers of New Zealand operates as a membership-based agricultural advocacy organization. The primary offering is membership services that provide farmers with advocacy representation, resources, and access to organizational benefits. The website functionality centers on member account management, shopping cart for member services, and contact management systems. No distinct technology product modules or SaaS offerings were identified in the source material.

Product and service1 record
1Membership Services
CategoryAgricultural Advocacy Membership
Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Irish Farmers' Association
TypeDirect peer
Description

Ireland's principal national farmer representative body, offering lobbying, member services, and policy advocacy — directly comparable in mission and structure to Federated Farmers.

2American Farm Bureau Federation
TypeDirect peer
Description

The largest U.S. farmer advocacy organization, structured as a federated membership body providing policy representation, insurance, and member services — a scaled analog of Federated Farmers.

3Horticulture New Zealand
TypeRegional player
Description

Industry body representing NZ fruit and vegetable growers; a regional peer competing for government engagement and farmer voice in horticulture policy.

4Farmers' Union of Wales
TypeDirect peer
Description

Wales' principal farmer union providing advocacy and member services to Welsh farmers — a direct peer in mission and operating model.

5DairyNZ
TypeRegional player
Description

New Zealand's dairy industry-good body, funded by farmer levies; a regional peer that competes with Federated Farmers for policy influence and farmer engagement in the NZ dairy sector.

6National Farmers' Union (UK)
TypeDirect peer
Description

The UK's largest farming membership organization, providing advocacy, advisory, and member services to British farmers — a direct functional counterpart to Federated Farmers in New Zealand.

7National Farmers' Federation (Australia)
TypeDirect peer
Description

Australia's peak national farmer advocacy body, structurally analogous to Federated Farmers as a non-profit membership organization representing farmers in policy and industry matters.

8Beef + Lamb New Zealand
TypeRegional player
Description

NZ industry-good organization for sheep and beef farmers, funded by levies; a domestic peer advancing policy and investment priorities that overlap with Federated Farmers' advocacy remit.

9Canadian Federation of Agriculture
TypeDirect peer
Description

Canada's national farmer advocacy umbrella organization, comparable as a federated, non-profit, member-driven policy body serving a diverse agricultural membership.

10Foundation for Arable Research
TypeRegional player
Description

NZ-based arable crop research and industry-good body funded by farmer levies; a domestic peer that intersects with Federated Farmers' crop-producer members and competes for influence.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Federated Farmers

Agricultural Advocacy Servicesfedfarm.org.nz

Federated Farmers of New Zealand is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, serving New Zealand farmers with representation, resources, and member services since 1899.

What Federated Farmers does

Federated Farmers of New Zealand Incorporated is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, New Zealand. Founded in 1899 and operating for over 125 years, the organization serves New Zealand farmers through its membership program, which provides advocacy representation, resources, and access to member-only benefits. The primary product is the membership itself, with members able to create accounts, manage profiles, and access the organization's portal at fedfarm.org.nz.

The organization's core platform is a member management and engagement system featuring account creation, a cart for member services, and sign-in functionality. Payment processing for member dues is handled through Ezidebit Services, which appears as the merchant reference on member debit and credit card transactions. The organization supplements its core membership offering with an annual conference described as a three-day event. Contact channels include a 0800 phone number and a general email address.

The business model is membership dues–driven, typical of sector advocacy organizations. The organization is member-owned and governed under New Zealand law, with no external investment, venture capital, or parent company ownership evidenced in the source data. Revenue, membership counts, and dues pricing are not disclosed in the available data. The organization operates exclusively within New Zealand, with no global footprint or geographic expansion claimed. Headcount is 108 employees, supporting a relatively small but established advocacy and member services operation.

Federated Farmers firmographics

Firmographics
Name
Federated Farmers
Legal name
Federated Farmers of New Zealand Incorporated
Website
https://fedfarm.org.nz
Company type
Private
Operating status
Operating
Headcount range
101–250 employees
Short description
Federated Farmers of New Zealand is a non-profit, membership-based agricultural advocacy organization headquartered in Wellington, serving New Zealand farmers with representation, resources, and member services since 1899.
Ownership category
akta.pro rank

Federated Farmers industry classification

Industry
Product category
Agricultural Advocacy Services
SIC
Services-Membership Organizations (8600)
akta.pro primary industry
Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
akta.pro secondary industry
Sustainable Agriculture & Food Systems (BPAGAGAI)

Keywords

  • Farming advocacy
  • Farmer membership
  • Rural representation
  • Agricultural policy
  • Farmers union

Federated Farmers business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Federated Farmers product offering

Product offering

Core offering

Federated Farmers is a membership-based agricultural advocacy organization that provides New Zealand farmers with representation, policy advocacy, and member benefits. Its primary offering is a membership program that gives farmers access to advocacy services, resources, and organizational benefits through account management and a web-based member portal.

Product overview

Federated Farmers of New Zealand operates as a membership-based agricultural advocacy organization. The primary offering is membership services that provide farmers with advocacy representation, resources, and access to organizational benefits. The website functionality centers on member account management, shopping cart for member services, and contact management systems. No distinct technology product modules or SaaS offerings were identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

  • Membership Services

Companies that use Federated Farmers

Customer profile

Ideal customer profiles1 record

Federated Farmers technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Federated Farmers partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Federated Farmers competitors and assessment

Company assessment

Direct peers

  • Irish Farmers' Association: Ireland's principal national farmer representative body, offering lobbying, member services, and policy advocacy — directly comparable in mission and structure to Federated Farmers.
  • American Farm Bureau Federation: The largest U.S. farmer advocacy organization, structured as a federated membership body providing policy representation, insurance, and member services — a scaled analog of Federated Farmers.
  • Farmers' Union of Wales: Wales' principal farmer union providing advocacy and member services to Welsh farmers — a direct peer in mission and operating model.
  • National Farmers' Union (UK): The UK's largest farming membership organization, providing advocacy, advisory, and member services to British farmers — a direct functional counterpart to Federated Farmers in New Zealand.
  • National Farmers' Federation (Australia): Australia's peak national farmer advocacy body, structurally analogous to Federated Farmers as a non-profit membership organization representing farmers in policy and industry matters.
  • Canadian Federation of Agriculture: Canada's national farmer advocacy umbrella organization, comparable as a federated, non-profit, member-driven policy body serving a diverse agricultural membership.

Regional players

  • Horticulture New Zealand: Industry body representing NZ fruit and vegetable growers; a regional peer competing for government engagement and farmer voice in horticulture policy.
  • DairyNZ: New Zealand's dairy industry-good body, funded by farmer levies; a regional peer that competes with Federated Farmers for policy influence and farmer engagement in the NZ dairy sector.
  • Beef + Lamb New Zealand: NZ industry-good organization for sheep and beef farmers, funded by levies; a domestic peer advancing policy and investment priorities that overlap with Federated Farmers' advocacy remit.
  • Foundation for Arable Research: NZ-based arable crop research and industry-good body funded by farmer levies; a domestic peer that intersects with Federated Farmers' crop-producer members and competes for influence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Federated Farmers social profiles

Digital presence

Federated Farmers financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Federated Farmers leadership team

Management profile

Number of profiles

Federated Farmers funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Federated Farmers M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federated Farmers

What does Federated Farmers do?

Federated Farmers is a membership-based agricultural advocacy organization that provides New Zealand farmers with representation, policy advocacy, and member benefits. Its primary offering is a membership program that gives farmers access to advocacy services, resources, and organizational benefits through account management and a web-based member portal.

Is Federated Farmers a public or private company?

Federated Farmers is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Federated Farmers founded?

Federated Farmers was founded in -1. It employs 101 to 250 people.

Who are Federated Farmers's main competitors?

Direct peers on record are Irish Farmers' Association, American Farm Bureau Federation, Farmers' Union of Wales, National Farmers' Union (UK), National Farmers' Federation (Australia) and Canadian Federation of Agriculture. Regional players are Horticulture New Zealand, DairyNZ, Beef + Lamb New Zealand and Foundation for Arable Research.

Does Federated Farmers have an API?

No public API is recorded for Federated Farmers.

What industry is Federated Farmers in?

Federated Farmers's product category is Agricultural Advocacy Services. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of BPAGAGAI, Sustainable Agriculture & Food Systems. Its SIC code is 8600.

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Live signals
Mirage NewsFarm Confidence Highlights Primary Sector StrengthFederated Farmers' survey shows New Zealand farmers in their strongest position in a decade, with 72% profitable and economic conditions assessed as strongest in nine years. Food and fibre exports are forecast to reach a record $64.3 billion, with dairy at $28.6 billion and meat/wool up 14% to $14.1 billion. Farmers expect to increase on-farm spending and reduce debt.NZ HeraldListen to The Country: Federated Farmers’ Richard Dawkins backs Labour’s emissions policy shiftFederated Farmers' Richard Dawkins spoke to The Country's Jamie Mackay, praising Labour for abandoning plans to price agricultural emissions. The interview aired on The Country radio show, with Dawkins giving Labour rare support on the issue.NZ HeraldListen to The Country: Neville Clark on the livestock market, Sandra Faulkner on major disastersOn The Country radio show, Hamish McKay spoke with Federated Farmers about new emergency management laws following Cyclone Gabrielle. Neville Clark from Gisborne discussed strong livestock market conditions, spring bull sale season, and vineyard removals, while Sandra Faulkner covered major disasters.NZ HeraldFarmers believe rising pest numbers of deer and possums outpacing control efforts – surveyA Federated Farmers survey of 660 members found farmers are struggling to control rising numbers of pest animals despite increasing annual spending on controls. The biennial national survey ranks brushtail possums as one of the worst pests nationwide. The article does not disclose the survey's full findings.NZ HeraldListen to The Country: Ian Jones on Northland’s historic Ranfurly Shield winFormer All Black Ian Jones appeared on The Country radio show to discuss Northland's historic Ranfurly Shield rugby victory, marking the team's first successful challenge in 48 years. The broadcast also featured commentary from Federated Farmers national president Colin Hurst regarding the recent Arable Awards.NZ HeraldFarms in the sight of buyers as thousands of farmers approach retirementFederated Farmers chairman Richard Dawkins reports that the New Zealand sheep and beef sector is experiencing renewed profitability and confidence, encouraging younger generations to return to farming as older farmers retire. Despite these positive trends, the industry faces significant challenges from high land values, debt servicing difficulties, and competition from carbon forestry driven by emissions trading subsidies.NZ HeraldWest Coast farmers oppose Game Animal Council proposal to protect breeding game animalsFederated Farmers West Coast has opposed the Game Animal Council's proposal to restrict hunting of male game animals to protect breeding genetics, calling instead for a national pest animal management strategy led by the Ministry for Primary Industries. The Game Animal Council argues its approach of promoting increased female harvest while allowing mature male hunting is sustainable, and denies any plans to charge hunting licences. The Deerstalkers' Association has praised the GAC proposal to shift game animal management on conservation land, citing concerns about rising deer numbers and limited hunter access.Otago Daily Times Online NewsFeds new leader draws on South Canterbury arable, dairy backgroundColin Hurst was elected Federated Farmers national president, replacing Wayne Langford, after farmers voted in June. He runs a 700-hectare South Canterbury farm with arable and dairy operations. He said farmers face complex challenges but remain optimistic.NZ HeraldListen to The Country: Farmer Steve Wyn-Harris on a possible super El NiñoSteve Wyn-Harris, a Hawke’s Bay sheep and beef farmer, discussed the prospect of a potential super El Niño with The Country's host Jamie Mackay. The broadcast also featured commentary from Federated Farmers' Mark Hooper regarding banking surveys and RMA reform.EdairynewsWill New Zealand's Arable Pivot Save Its Dairy Industry?New Zealand’s new Federated Farmers arable chair Chris Dillon warns that the crop sector faces significant margin pressure from rising fuel and fertilizer costs, necessitating a pivot to support downstream livestock industries. To stabilize returns ahead of the 2027 season, processors like Champion have introduced new grain pricing, though Dillon argues benchmarks must remain above $600 per tonne to offset inflation. Despite these local challenges, New Zealand’s arable export infrastructure remains resilient, with revenues projected to grow by 3-5 percent to reach $355 million by 2027-28.