Feed A Child
Feed A Child is a South African non-profit, founded in 2010 and based in Pretoria, that combats child malnutrition through vitamin-enriched instant porridge at less than R3 per meal, operates charity shops in Centurion and Klerksdorp, and runs a Training Academy and 150+ community vegetable gardens.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Feed A Child does
Feed A Child is a South African Non-Profit Company (NPC) headquartered in Pretoria, founded in 2010, that addresses child hunger and malnutrition through a multi-program model. Its core product is a vitamin- and mineral-enriched instant porridge supplied in 10kg bags at less than R3 per meal, requiring no energy to prepare and available in five flavors. The organization reports having delivered 1,474,161 meals against a 1,500,000 target for the March 2025–February 2026 cycle, against an annual target of 1,000,000 meals.
The organization operates four interconnected programs: (1) bulk distribution of instant porridge and soya products to families, communities, and other NGOs; (2) a Training Academy / Entrepreneurial Program priced at R250 once-off enrollment, providing training, an app, broadcasting technology, and team support; (3) charity shops in Centurion and Klerksdorp selling donated clothing, books, toys, and household goods at affordable prices to fund operations; and (4) a Vegetable Gardens Program that has established over 150 community gardens with trained entrepreneurs for long-term food security.
Funding is derived from individual and corporate donations (facilitated through PayPal, PayFast, SnapScan, and bank transfer), monthly child sponsorships at R100 per month, training academy enrollment fees, and charity shop surplus. The organization is registered as a Public Benefit Organisation under Section 18A (1)(a) and (1)(b) of the South African Income Tax Act, enabling tax-deductible donations. It employs 16 staff and is led by Founder & CEO Alza Rautenbach and General Manager Fanyana Shiburi. Beyond its direct beneficiaries, Feed A Child positions itself as a national body assisting other NGOs to become sustainable and economically active.
Feed A Child firmographics
Firmographics- Name
- Feed A Child
- Legal name
- Feed A Child NPC
- Website
- https://feedachild.co.za
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feed A Child is a South African non-profit, founded in 2010 and based in Pretoria, that combats child malnutrition through vitamin-enriched instant porridge at less than R3 per meal, operates charity shops in Centurion and Klerksdorp, and runs a Training Academy and 150+ community vegetable gardens.
- Ownership category
- akta.pro rank
Feed A Child industry classification
Industry- Product category
- Charitable Food Services
- NAICS
- Community Food Services (62421), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Food And Kindred Products (2000)
- akta.pro primary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
Keywords
Feed A Child business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instant Porridge meal cost |
| One time/ perpetual license | Pay-as-you-go | Entrepreneurial Program enrollment |
| Subscription | Monthly | Monthly child sponsorship |
Distribution channels4 records
Marketing channels7 records
Feed A Child product offering
Product offeringCore offering
Feed A Child is a South African non-profit that provides nutritional instant porridge meals to children living below the poverty line, supplementing school nutrition programs where needed. It operates two charity shops in Centurion and Klerksdorp that sell donated second-hand goods to fund operations, runs an Entrepreneurship Training Academy equipping individuals with sustainable income skills, and establishes community vegetable gardens to support long-term food security.
Product overview
Feed A Child operates as a charitable organization with four interconnected programs: (1) Instant Porridge - a nutritional instant food product available in 5 flavors, costing less than R3 per meal and supplied in 10kg bags; (2) Training Academy/Entrepreneurial Program - a R250 once-off online training course with app, broadcasting technology and team support; (3) Charity Shops - retail operations in Centurion and Klerksdorp selling donated items to fund initiatives; and (4) Vegetable Gardens Program - community training to establish 150+ vegetable gardens for sustainable food security. The organization is registered as a PBO under Section 18A for tax-deductible donations.
Differentiator
Problem solved
Functional benefit
Brands
- Feed A Child: Main organization brand focused on eradicating poverty through food, sustainability, and education initiatives.
Products and services
- Instant Porridge Feeding Program
Quantifiable outcome
- 1,474,161 / 1,500,000 meals provided (March 2025 - February 2026)
- +3 more outcomes
Companies that use Feed A Child
Customer profileSegments2 records
Ideal customer profiles4 records
Feed A Child technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Feed A Child partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Feed A Child competitors and assessment
Company assessmentDirect peers
- FoodForward SA: South African non-profit that recovers surplus food and redistributes it to communities in need. Direct peer operating in the same food-security category with overlapping beneficiary base across South Africa.
- Rise Against Hunger: International hunger-relief organization distributing meal packs and supporting nutrition programs globally. Comparable in packaging low-cost fortified meals for vulnerable populations.
- Feed the Children: Large US-headquartered NGO focused on childhood hunger through food distribution and community programs. Direct category peer in child food security, though at much greater scale.
- The Lunchbox Fund: South African non-profit delivering nutritious meals to orphaned and vulnerable schoolchildren. Operates in the same South African child-feeding category with similar donor-sustained funding mechanics.
- Peninsula School Feeding Association: South African non-profit providing daily meals to vulnerable children in schools. Most direct comparability on the child-feeding-in-South-Africa axis, with similar donor-driven operating model.
- Penny Appeal: International NGO running child-feeding and food security programs, including in South Africa. Comparable in targeting impoverished children via food aid and donor-funded programs.
- Mary's Meals: International charity providing school meals to children in poverty across multiple African countries. Closely comparable model of high-volume, low-cost feeding of children in low-income communities.
Broad incumbents
- Action Against Hunger: Major international NGO addressing global malnutrition and food insecurity. Broader incumbent operating across multiple countries with overlapping mission in child nutrition.
- UNICEF South Africa: UN agency delivering nutrition, child welfare, and food security programs in South Africa. Broad incumbent operating in the same child-nutrition and food-security space.
Emerging players
- Meals on Wheels (South Africa): South African community-based organization providing cooked meals to those in need. Comparable in mission and donor-funded community feeding, though focused more on vulnerable adults than children.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Feed A Child social profiles
Digital presenceFeed A Child compliance and trust
Trust signalCompliance2 records
Feed A Child financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feed A Child leadership team
Management profileNumber of profiles
Profiles3 records
Feed A Child funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feed A Child M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feed A Child
What does Feed A Child do?
Feed A Child is a South African non-profit that provides nutritional instant porridge meals to children living below the poverty line, supplementing school nutrition programs where needed. It operates two charity shops in Centurion and Klerksdorp that sell donated second-hand goods to fund operations, runs an Entrepreneurship Training Academy equipping individuals with sustainable income skills, and establishes community vegetable gardens to support long-term food security.
Is Feed A Child a public or private company?
Feed A Child is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Feed A Child founded?
Feed A Child was founded in 2010. It employs 11 to 50 people.
Who are Feed A Child's main competitors?
Direct peers on record are FoodForward SA, Rise Against Hunger, Feed the Children, The Lunchbox Fund, Peninsula School Feeding Association, Penny Appeal and Mary's Meals. Broad incumbents are Action Against Hunger and UNICEF South Africa. Meals on Wheels (South Africa) is listed as an emerging player.
Does Feed A Child have an API?
No public API is recorded for Feed A Child.
What industry is Feed A Child in?
Feed A Child's product category is Charitable Food Services. Its primary akta.pro industry code is BPAIAKAF, Food & Nutrition Assistance Programs. Its NAICS code is 62421 and its SIC code is 8300.