Feedback Madagascar
Feedback Madagascar is a Scottish-registered charity that has worked for 30 years with 540+ communities in Madagascar's southeast, delivering integrated programs in clean water, education, health, livelihoods, and forest conservation to 500,000+ people.
- Company typePrivate
- Founded1995
- HeadquartersFort William, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Feedback Madagascar does
Feedback Madagascar is a Scottish-registered charity (SC023568) operating since 1995 in Madagascar's southeast, executing an integrated portfolio of community development and conservation programs across 540+ partner communities serving 500,000+ people. Its core programs include the School Feeding Programme (98,000+ children daily, delivered with Mary's Meals), Treemad reforestation (2M+ trees planted), 440+ boreholes and solar-pumped water systems, Light Libraries (solar-powered lighting and power bank rental in 46 schools), health centre construction, school construction and reroofing, savings and loans microfinance, poultry rearing, silk production via the Tapia Forest, and human rights support. Technology assets include solar-based energy systems, senseFly eBee Plus drone-based forest monitoring conducted with Royal Botanic Gardens Kew, and a franchise model for distributing clean energy products through local entrepreneurs.
The organization employs 250 staff in Madagascar and 3 in the UK, with CEO Jamie Spencer MBE leading day-to-day operations under a Board of Trustees. Revenue is sourced from individual donations, event-driven campaigns (Big Give matched donations, Treemad tiered giving at £5/£20/£50, the Maclean Brothers £1M Pacific row partnership), institutional grants (British Embassy, Aeolian Foundation), and corporate partners. Distribution is field-based: programs are delivered directly through schools, health centers, community forest management groups, and local partner NGO Ny Tanintsika, while fundraising is conducted globally through the website, newsletter, and media coverage including CNN and Sir David Attenborough endorsements. The 250% growth in income and expenditure over four years, combined with the post-2022 cyclone reconstruction pipeline and the 2025 launch of the "Beyond Water" watershed sub-brand, suggest an organisation in active programmatic and geographic expansion within its existing southeast-Madagascar operating geography.
Feedback Madagascar firmographics
Firmographics- Name
- Feedback Madagascar
- Legal name
- Feedback Madagascar
- Website
- https://feedbackmadagascar.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feedback Madagascar is a Scottish-registered charity that has worked for 30 years with 540+ communities in Madagascar's southeast, delivering integrated programs in clean water, education, health, livelihoods, and forest conservation to 500,000+ people.
- Ownership category
- akta.pro rank
Feedback Madagascar industry classification
Industry- Product category
- Humanitarian and Community Development Services
- NAICS
- Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
Keywords
Where Feedback Madagascar is headquartered
LocationHeadquarters
- HQ city
- Fort William
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Feedback Madagascar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Charitable Contributions: Primary revenue stream from individual donors, corporate donors, and institutional funders who support conservation, community development, and humanitarian projects in Madagascar.
- Tree Planting Campaigns: Treemad campaign where donors purchase trees (£5 per tree, £20 for orchard, £50 for forest) to support reforestation efforts.
- Government and Institutional Grants: Funding from UK Embassy, British Government, and other institutional partners for specific development and recovery projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Plant a tree for £5 |
| One time/ perpetual license | Pay-as-you-go | Plant a small orchard for £20 |
| One time/ perpetual license | Pay-as-you-go | Plant a forest of trees for the future for £50 |
| Unit Pricing | Pay-as-you-go | Light Library Rentals |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Feedback Madagascar product offering
Product offeringCore offering
Feedback Madagascar is a Scottish-registered charity that delivers community development, conservation, and humanitarian programs in Madagascar's south-east, working with 540+ partner communities across Ifanadiana and surrounding districts. Its portfolio spans tree planting (Treemad), school feeding, solar-powered Light Libraries, borehole and clean water infrastructure, school and health centre construction, microfinance, poultry rearing, bicycle distribution, the Silk Project, and human rights support, all funded primarily through donations and grants.
Product overview
Feedback Madagascar operates as a charitable organization rather than a traditional product company, delivering an integrated portfolio of community development programs across Madagascar. The core offerings include the Treemad tree planting initiative, School Feeding Programme with Mary's Meals partnership, Light Libraries solar power system, Clean Water Infrastructure (boreholes), School Construction, Health Centre Support, Solar Cooking, Savings and Loans Schemes, Bicycle Distribution, Poultry Rearing, Teacher Training, Forest Conservation and Patrolling, Silk Project, and Human Rights Support. These programs work as interconnected parts of a holistic approach to poverty alleviation and environmental conservation, with communities receiving coordinated support across multiple areas including education, health, livelihoods, and forest protection.
Differentiator
Problem solved
Functional benefit
Brands
- Treemad: Tree planting and forest restoration campaign focused on planting and protecting trees in Madagascar.
- Beyond Water
- Light Libraries
- Silk Project
Products and services
- Treemad Tree planting and forest restoration program delivered to communities in Madagascar's south-east, with over 2 million trees planted and protected through school tree nurseries and community forest management groups (67 groups managing 100,609 hectares).
- School Feeding Programme Daily school feeding programme delivered in partnership with Mary's Meals, providing nutritious meals to over 98,000 children across more than 450 primary schools each school day.
- Light Libraries Solar-powered lighting and power bank rental system placed in schools and communities, allowing families to rent affordable clean light sticks for studying and home use, reducing dependence on kerosene and candles, with 46 schools participating and reaching 9,649 pupils and families.
- Clean Water Infrastructure Borehole installation and solar-pumped water systems providing clean water access to communities, with over 440 boreholes installed and 45 new boreholes in a recent year bringing clean water to over 20,000 people.
- School Construction Building and rebuilding schools, including cyclone-proof structures, in partnership with communities across Madagascar's southeast to improve educational infrastructure access.
- Health Centre Support Construction and rehabilitation of health centres and hospitals to improve healthcare access for rural communities, including Ankarimbelo Hospital rebuilt after cyclone destruction serving over 28,000 people.
- Solar Cooking Solar oven program for schools that reduces firewood usage for cooking rice and other meals, part of the Solar United Madagascar initiative for clean cooking in school feeding programmes.
- Savings and Loans Schemes Microfinance program helping community members start and grow small businesses, with 200 new businesses supported through savings and loans schemes helping entrepreneurs.
- Bicycle Distribution Distribution of bicycles to students, teachers, and community members for improved mobility, delivered through partnership with Bike Aid Africa and Adsum Foundation, with 362 bicycles distributed in 2023.
- Poultry Rearing Livelihood program providing chickens, seeds, vaccines, and training to over 100 vulnerable families to improve income, with over 2,000 chickens produced and dedicated producer support including the Soamiray Women's Association.
- Teacher Training Teacher capacity building program including training, teaching materials, and sponsorship for the poorest students across partner schools in Madagascar's southeast.
- Forest Conservation and Patrolling Community-based forest management including forest patrolling, monitoring, and ecological assessment to protect Madagascar's rainforests and biodiversity, supported by drone-based 3D mapping in collaboration with RBG Kew.
- Silk Project Sustainable silk production initiative using the Tapia forest ecosystem, creating income for women while promoting forest conservation in the Tapia Forest region.
- Human Rights Support Programs supporting birth certificates, human rights awareness, and community empowerment delivered to partner communities in Madagascar's southeast.
Quantifiable outcome
- 98,000 children fed daily through School Feeding Programme
- +4 more outcomes
Companies that use Feedback Madagascar
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Feedback Madagascar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Feedback Madagascar partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Mary's MealscorePartnership since 2019 to deliver the School Feeding Programme in Ikongo municipality and beyond. Mary's Meals provides expertise and support for daily school meals, while Feedback Madagascar manages local implementation and community relationships. Currently feeding over 98,000 children daily in 450+ schools.
- Ny TanintsikacoreLocal Malagasy partner organization that Feedback Madagascar established and works closely with for project implementation. Ny Tanintsika means 'We Love the Forest' in Malagasy and handles local operations, borehole installation, and community development activities.
- Solar United MadagascarcoreConsortium founded by Feedback Madagascar and Aeonian Foundation with 4 other NGO and social enterprise partners including SEED Madagascar, Money for Madagascar, and SolarAid. Focuses on bringing solar energy solutions including Light Libraries to remote communities across Madagascar.
- Royal Botanic Gardens, Kew (RBG Kew)coreCollaboration on drone technology research to protect Madagascar's vulnerable forests. RBG Kew scientist Jenny Williams conducted drone surveys creating detailed 3D maps to quantify deforestation and support community forest management in the Ambohimahamasina humid forest.
- Conservation InternationalminorAffiliation for the People-First Watershed Conservation project to increase awareness and education of watershed management while characterizing water quality from mountain source to community water point.
- World ChallengeminorStudent volunteer organization that brings groups of students from the UK to assist with construction projects in Madagascar. Feedback Madagascar hosts student volunteers for school building projects and cultural exchange activities.
- Big GivecoreUK donation matching platform partner for Light Libraries and other fundraising campaigns. Donations are matched during promotional periods, doubling donor impact.
- Bike Aid AfricaminorPartnership for gathering bicycles and essential items to aid people of Madagascar. Fourth shipment of bicycles delivered, with 362 bicycles distributed to beneficiaries across four regions in 2023.
- SEED MadagascarminorPart of Solar United Madagascar consortium working to advance renewable lighting and energy solutions in Madagascar.
- Money for MadagascarminorPart of Solar United Madagascar consortium working to advance renewable lighting and energy solutions in Madagascar.
- SolarAidminorPart of Solar United Madagascar consortium bringing solar energy solutions to remote Malagasy communities.
- Wind-Up Penguin Theatre CompanyminorPerforming arts group that toured Madagascar schools with 23 shows and interactive workshops. Brought entertainment and cultural exchange to communities served by Feedback Madagascar.
- World Food ProgrammeminorUN agency visited alongside Feedback Madagascar during UK Ambassador trip to assess post-cyclone recovery in Ikongo district.
- Philip Price (Wildlife Photographer)minorProfessional wildlife photographer who donated a high-quality camera to Feedback Madagascar, entrusted to Field Agent Mamy for documenting wildlife and conservation work.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Feedback Madagascar competitors and assessment
Company assessmentDirect peers
- SolarAid: SolarAid is a UK-based charity tackling energy poverty across Africa through solar light distribution and the Sunny Money social enterprise. It is a co-founding partner of Solar United Madagascar alongside Feedback Madagascar, sharing both the off-grid solar mission and the cross-subsidy / franchise distribution model.
- Blue Ventures: Blue Ventures is a marine conservation and community development NGO with deep, long-standing operations in Madagascar combining biodiversity protection with community-based fisheries and alternative livelihoods. It is directly comparable in its integrated conservation-plus-poverty-alleviation model in Madagascar.
- Mary's Meals: Mary's Meals is a global school-feeding charity that partners with Feedback Madagascar to feed 98,000+ children daily across 450+ schools in Madagascar. It is the model partner on the largest single program line and shares the donor-funded NGO operating model and primary-school beneficiary focus.
- Ny Tanintsika: Ny Tanintsika ('We Love the Forest') is Feedback Madagascar's local Malagasy implementation partner running reforestation, borehole installation, and community development activities in southeast Madagascar. It operates an essentially identical program mix and beneficiary set, making it the closest operational peer.
- SEED Madagascar: SEED Madagascar is a UK-registered NGO delivering health, education, and sustainable livelihoods programs across rural Madagascar. It is a co-founding partner of Solar United Madagascar with Feedback Madagascar, operates overlapping community-based models, and serves the same rural southeastern population, making it a directly comparable peer.
- Money for Madagascar: Money for Madagascar is a UK-registered charity funding rural development, education, and conservation across Madagascar, and is a co-founding member of Solar United. It overlaps with Feedback Madagascar on rural community development, education access, and off-grid solar initiatives in Madagascar.
Broad incumbents
- Conservation International: Conservation International is a global conservation NGO operating across Madagascar and beyond. It is a direct partner of Feedback Madagascar on the People-First Watershed Conservation project and shares the community-based conservation-plus-water-security mission at much larger geographic and budget scale.
- WWF Madagascar: WWF Madagascar is the country office of the global WWF network, running large-scale landscape conservation and community programs across Madagascar's key biodiversity areas. It overlaps with Feedback Madagascar on forest protection and community engagement in the same southeast corridor.
- Durrell Wildlife Conservation Trust: Durrell Wildlife Conservation Trust is a Jersey-based international conservation organization with active species and habitat programs in Madagascar. It shares Feedback Madagascar's focus on Madagascar's unique biodiversity and integrates community livelihoods into its conservation model.
Emerging players
- Jiro-Ve: Jiro-Ve is a Malagasy social enterprise providing solar lighting and clean energy products to off-grid households, featured on CNN for its work with Solar United Madagascar. It is comparable to Feedback Madagascar's Light Libraries on solar distribution, but operates as a commercial social enterprise rather than a charity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Feedback Madagascar social profiles
Digital presenceFeedback Madagascar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feedback Madagascar leadership team
Management profileNumber of profiles
Profiles1 record
Feedback Madagascar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feedback Madagascar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feedback Madagascar
What does Feedback Madagascar do?
Feedback Madagascar is a Scottish-registered charity that delivers community development, conservation, and humanitarian programs in Madagascar's south-east, working with 540+ partner communities across Ifanadiana and surrounding districts. Its portfolio spans tree planting (Treemad), school feeding, solar-powered Light Libraries, borehole and clean water infrastructure, school and health centre construction, microfinance, poultry rearing, bicycle distribution, the Silk Project, and human rights support, all funded primarily through donations and grants.
Is Feedback Madagascar a public or private company?
Feedback Madagascar is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Feedback Madagascar founded?
Feedback Madagascar was founded in 1995. It employs 11 to 50 people.
Where is Feedback Madagascar based?
Feedback Madagascar is headquartered in Fort William, United Kingdom, in the Europe region.
How does Feedback Madagascar make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are tree Planting Campaigns and government and Institutional Grants.
Who are Feedback Madagascar's main competitors?
Direct peers on record are SolarAid, Blue Ventures, Mary's Meals, Ny Tanintsika, SEED Madagascar and Money for Madagascar. Broad incumbents are Conservation International, WWF Madagascar and Durrell Wildlife Conservation Trust. Jiro-Ve is listed as an emerging player.
Does Feedback Madagascar have an API?
No public API is recorded for Feedback Madagascar.
What industry is Feedback Madagascar in?
Feedback Madagascar's product category is Humanitarian and Community Development Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation. Its NAICS code is 11531 and its SIC code is 800.