Feeding the Foothills

What Feeding the Foothills does

Feeding the Foothills (formerly Placer Food Bank) is a 501(c)(3) nonprofit regional food bank founded in 1970 and headquartered in Roseville, California, serving El Dorado, Nevada, and Placer counties. The organization operates a 77,000 sq. ft. warehouse and functions as a hunger-relief network hub: it acquires food through corporate donations, individual giving, government programs (TEFAP via Feeding America), and purchased supply, then distributes via a partner agency network and direct client programs. In 2023-2024, the organization distributed 11.2M pounds of food, serving 1.2M individuals and providing 15.3M meals.

The organization's core offerings include the PantryToGo drive-thru distribution program (10+ locations), the Feed Our Future umbrella program (covering School Pantry, Senior Program with Sutter Health, and CalFresh/SNAP enrollment assistance), and emergency food response. A tiered corporate partnership program (Visionary $100K+ through Fill-A-Bowl $10K+) supports operations, with major sponsors including Amazon, Raley's, Kaiser Permanente, Starbucks, Costco, and Caliber Collision. The organization is a Feeding America member since 1990 and California Food Banks member for over 30 years.

Feeding the Foothills has no proprietary technology stack or AI/ML capabilities; operations rely on food logistics, inventory management, community outreach, and a third-party Galaxy Digital volunteer platform. Revenue is generated entirely from donations, grants, corporate sponsorships, planned giving/endowments, and government food programs — services are provided to food-insecure individuals and families at no cost. The organization is led by long-tenured Executive Director Dave Martinez (since 2008) and a leadership team spanning operations, development/communications, and finance.

Name

Feeding the Foothills

Legal name

Feeding the Foothills

Website

https://feedingthefoothills.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Feeding the Foothills is a 501(c)(3) regional food bank based in Roseville, CA, serving El Dorado, Nevada, and Placer counties. It distributes donated and purchased food through partner agencies and direct programs, providing 15.3M meals annually to food-insecure individuals, children, and seniors.

Ownership category

akta.pro rank

Product category

Food Bank / Hunger Relief Services

NAICS

Community Food Services (624210), Community Food Services (62421), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Food bank services
• Hunger relief programs
• Food assistance
• CalFresh enrollment
• Charitable food distribution

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Individual Donations: Direct donations from individuals through online portals, monthly giving programs, and one-time gifts supporting general operations and emergency food response.
2. Corporate & Foundation Grants: Funding from corporate partners, foundations, and community organizations at various tiers (Visionary $100K+, Seeds of Growth $50K+, Hope for the Hungry $20K+, Fill-a-Bowl $10K+).
3. Government Programs: Partnership with Feeding America and California Food Banks for federal food distribution programs including TEFAP (The Emergency Food Assistance Program).
4. Planned Giving & Endowments: Legacy giving programs including bequests, IRA charitable rollovers, charitable remainder trusts, life insurance gifts, and endowment fund managed by Placer Community Foundation.
5. Food Donations & Procurement: Receives donated food from retailers, manufacturers, and farms, as well as purchased food through fund drives, to distribute through partner network.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Feeding the Foothills is a regional nonprofit food bank that acquires food through donations, purchases, and federal programs (TEFAP via Feeding America) and redistributes it across El Dorado, Nevada, and Placer counties in California. It delivers direct food assistance through programs including CalFresh enrollment support, PantryToGo drive-thru distributions, School Pantry, and Senior Program partnerships, while also operating emergency food response and a partner agency network for last-mile distribution. All food assistance is provided at no cost to recipients, with funding sourced from individual donations, corporate and foundation grants, and government programs.

Product overview

Feeding the Foothills (formerly Placer Food Bank) is a regional food bank operating as a network hub that acquires and distributes food through partner agencies rather than directly to the public. The organization offers a unified portfolio of food assistance programs centered around CalFresh enrollment assistance, the Feed Our Future Program (including PantryToGo distributions, School Pantry, and Senior Program), and emergency food response. Additionally, the organization operates multiple giving programs including direct donations, monthly giving, an online Fund+Food donation platform, planned giving/endowment options, and Bingo fundraising events. The organization is a proud member of Feeding America and California Food Banks since 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• CalFresh Enrollment Assistance
• PantryToGo Free drive-thru food distribution service offering fresh seasonal produce and baked goods to community members at 10+ locations throughout El Dorado, Nevada, and Placer counties on a published schedule.
• Feed Our Future Program Comprehensive food assistance umbrella program providing multiple services to food-insecure children, rural communities, and families in need through various distribution channels including PantryToGo, CalFresh enrollment, School Pantry, and Senior Program.
• School Pantry Program Monthly distribution of family-sized bags of produce and nonperishable items to student families at school community sites, encouraging family cooking and shared meals with nutritionally valued menu items based on school feedback.
• Senior Program Partnership program with Sutter Health that distributes produce bags and nonperishable items monthly to senior communities in need of food assistance, with CalFresh team also assisting eligible seniors with benefit applications.
• Emergency Food Response Front-line emergency food response and distribution efforts for communities impacted by crises or natural disasters, with dedicated fundraising channel for emergency response support.
• Partner Agency Distribution Network Network of hunger-relief partner agencies throughout the tri-county service area that receive food from Feeding the Foothills for redistribution to end beneficiaries.

Quantifiable outcome

• 11.2M pounds of food distributed in 2023-2024, serving 1.2M individuals and providing 15.3M meals
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Feeding AmericaflagshipStrategic or Co-development PartnerSince 1990, Feeding the Foothills has been a proud member of Feeding America, the nation's largest hunger-relief organization. As one of only 200 member food banks nationwide, the organization secures and distributes food and grocery products through partnership and advocacy to create long-term solutions to hunger.
• California Food BanksflagshipStrategic or Co-development PartnerFor more than 30 years, Feeding the Foothills has been a proud member of California Food Banks (formerly the California Association of Food Banks), a unifying force connecting policy, partnership and practice to advance hunger solutions statewide. Decades of collaboration have brought millions of pounds of California-grown fresh produce to neighbors in need.
• Sutter HealthcoreStrategic or Co-development PartnerSutter Health partners with Feeding the Foothills to meet the needs of seniors requiring food assistance. The partnership supports the Senior Program that distributes produce bags and nonperishable items monthly to local senior communities.
• Raley's Food For FamiliesflagshipStrategic or Co-development PartnerRaley's Food For Families marks 40 years of hunger relief partnership. As a Visionary-level partner ($100,000+), Raley's supports food purchasing and distribution through their 'About Giving' program.
• Placer Community FoundationcoreStrategic or Co-development PartnerPartners with Feeding the Foothills to manage the organization's endowment fund, established with $30,000 seed money from Wells Fargo in 2020.
• Bayside ChurchcoreStrategic or Co-development PartnerSeeds of Growth level partner ($50,000+) providing community support and volunteer resources for food distributions including Caldor Fire victim assistance.
• Nugget MarketscoreStrategic or Co-development PartnerSeeds of Growth level partner ($50,000+) supporting local food procurement and distribution.
• The Church of Jesus Christ of Latter-Day SaintscoreStrategic or Co-development PartnerSeeds of Growth level partner ($50,000+) providing volunteer support and food donations for community relief efforts.
• Denio's Farmers Market & Swap MeetcoreStrategic or Co-development PartnerPartners with Feeding the Foothills on PantryToGo distributions and food access initiatives. Board member Kevin Hernandez serves as Marketing Director.
• Roseville AutomallcoreStrategic or Co-development PartnerHope for the Hungry level partner ($20,000+) supporting food bank through fundraising events and community partnerships.
• Whole Foods MarketcoreStrategic or Co-development PartnerFill-A-Bowl level partner ($10,000+) providing food donations and community support for healthy food access.
• Sprouts Farmers MarketcoreStrategic or Co-development PartnerFill-A-Bowl level partner ($10,000+) supporting fresh produce donations and food distribution.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• San Francisco-Marin Food Banks: Long-established Feeding America member with similar CalFresh enrollment, pantry programs, and senior-focused initiatives; comparable mission and program mix at a larger urban scale.
• Redwood Empire Food Bank: Northern California Feeding America member food bank serving Sonoma, Napa, Lake, Mendocino, and Humboldt counties; comparable regional multi-county distribution model with CalFresh and senior programs.
• Food Bank of Contra Costa and Solano: Regional Feeding America-affiliated food bank serving multiple counties in Northern California with similar warehouse, partner-agency, and direct-distribution programs; strong operational analog.
• Sacramento Food Bank & Family Services: Regional food bank serving Sacramento County with comparable food distribution, CalFresh enrollment, and family support programs; directly comparable in scale and program mix to Feeding the Foothills and serving an adjacent California service territory.
• Second Harvest Food Bank of Orange County: Feeding America member food bank with similar distribution-center model, partner-agency network, CalFresh outreach, and direct-distribution programs; comparable operational model at a larger metro scale in California.
• Alameda County Community Food Bank: Northern California Feeding America member offering warehouse-based food distribution, CalFresh enrollment, and partner-agency redistribution; directly comparable mission and operating model.
• Central California Food Bank: Feeding America member serving California's Central Valley with parallel distribution, CalFresh, and partner-agency programs; another mid-sized California food bank peer.

Broad incumbents

• Feeding America (national network): National umbrella of which Feeding the Foothills is a member; provides food sourcing, advocacy, and TEFAP access, and is the closest broad incumbent shaping the company's operating environment and competitive context.
• Los Angeles Regional Food Bank: Largest California food bank and Feeding America member; operates the same warehouse-and-partner-agency model at substantially greater scale, serving as a regional incumbent benchmark for organizational capability.
• California Food Banks: Statewide association of California food banks providing policy, procurement, and produce-distribution support; not a direct operator but a structural peer shaping how Feeding the Foothills sources California-grown produce and advocates at the state level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feedingthefoothills

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeding the Foothills