FEEL GOOD FACTOR WELLBEING LIMITED

What FEEL GOOD FACTOR WELLBEING LIMITED does

FEEL GOOD FACTOR WELLBEING LIMITED is a privately held independent hair and beauty salon operating from a single high-street premises at 10 High Street, Stonehouse, Gloucestershire, GL10 2NA, in the South West of England. The business was founded in 2007 by Sonja and underwent an ownership transition in 2023 to co-owners Claire, Leah and Chloe, who continue to actively serve clients. Its core service offering covers three product lines: hairdressing (precision cutting, colouring, styling, special-occasion and wedding hair), beauty treatments (waxing including Hollywood and Brazilian, Elim pedicures, CALGEL nail overlay, Eve Taylor facials, Clinicare medical peels, spray tanning, Swedish massage, makeup services, brow lamination, lash lifts and tints), and a dedicated children's haircut room featuring a racing car chair, animal wallpaper, toys and a cosy corner that draws families from beyond the immediate area. The salon also retails a curated set of third-party professional brands including Authentic Beauty Concept, Eve Taylor, CALGEL, Elim, Clinicare, Sienna X, fabbrows and GLOWWA.

The business runs on a traditional physical-salon model: walk-ins, phone (01453 821500), email ([email protected]) and online booking through thesalon.app, with opening hours disclosed at roughly five days per week. The team comprises four hairdressers (Leah, Lauren, Chloe, Anna) and one beauty therapist (Claire), supported by the three co-owners. The underlying technology stack is deliberately minimal: a third-party booking platform, Google Analytics for traffic tracking, Google Maps for location, and WordPress for the website; there is no proprietary platform, no app, and no disclosed AI capabilities. Pricing is per service with deposits on larger bookings and a 48-hour cancellation policy, but list prices are not publicly displayed.

Revenue is generated primarily through in-person service transactions (hairdressing and beauty), supplemented by retail product sales and ancillary services such as ear piercing. Customer segments are exclusively consumer (general public for hair and beauty, plus families with children including those with additional needs), operating under a horizontal segmentation with no enterprise or B2B contracts. There is no evidence of external investors, parent companies, institutional backing, patents, awards or partnerships beyond standard brand-supplier relationships.

Name

FEEL GOOD FACTOR WELLBEING LIMITED

Legal name

FEEL GOOD FACTOR WELLBEING LIMITED

Website

https://feelgood-factor.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

FEEL GOOD FACTOR WELLBEING LIMITED is an independent hair, beauty and children's haircut salon serving Stonehouse, Gloucestershire from a single High Street location. It operates walk-in, phone and online booking via thesalon.app, with a five-person team and curated retail of professional beauty brands.

Ownership category

akta.pro rank

Product category

Hair Salon and Beauty Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Personal Care Services (8121)

akta.pro primary industry

Kids' Haircut Services (HSALAAAM)

akta.pro secondary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Hair salon services
• Beauty treatments
• Children's haircuts
• Professional hairdressing
• Beauty therapy

Headquarters

HQ city

Stonehouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hairdressing Services: Professional hairdressing services including precision cutting, colouring, styling, special occasion and wedding hair. Primary revenue stream.
2. Beauty Treatments: Wide range of beauty treatments including waxing (Hollywood and Brazilian), Elim pedicures, Calgel nail overlay, Eve Taylor facials, Clinicare medical peels, spray tanning, Swedish massage, makeup services, eyebrow lamination, lash lifts and tints.
3. Kids Haircuts: Specialised children's haircuts in dedicated kids' room with racing car chair, toys, and animal wallpaper.
4. Hair & Beauty Products: Retail sales of professional hair and beauty products including Authentic Beauty Concept, CALGEL, Elim, Eve Taylor, Clinicare, and Sienna X.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Feel Good Factor is a physical hair, beauty and kids' salon offering professional hairdressing (cutting, colouring, styling, special occasion and wedding hair), a wide range of beauty treatments (waxing, facials, pedicures, manicures, massage, spray tanning, lash and brow services), and a dedicated children's haircuts room. The salon also retails curated professional hair and beauty product brands including Authentic Beauty Concept, Eve Taylor, CALGEL, Elim, Clinicare, Sienna X, fabbrows, and GLOWWA.

Product overview

Feel Good Factor is a service-based hair and beauty salon offering a unified range of services rather than a platform architecture. The core offering consists of three main service categories: Hair Services (precision cutting, colouring, styling, and special occasion/wedding hair), Beauty Treatments (facials, waxing, pedicures, nail services, massage, spray tanning, and makeup), and a dedicated Kids Hair Salon with a specialized children's room. Additionally, the salon retails a curated selection of professional beauty products including Authentic Beauty Concept (vegan, sulfate-free haircare), Eve Taylor (essential oil-based skincare), CALGEL (nail products), Elim Pedicures, Clinicare (medical superficial peels), Sienna X (spray tan), fabbrows (eyebrow products), and GLOWWA. The services and products are interconnected: stylists use the professional product lines during treatments and recommend them to clients for at-home care between appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Professional hairdressing services including precision cutting, colouring, hair styling, and special occasion and wedding hair, with individual consultations to discuss client needs and personal style. For local men, women and clients across the Stonehouse and Gloucestershire area.
• Beauty Treatments Wide range of in-salon beauty treatments including Hollywood and Brazilian waxing, Elim pedicures, CALGEL nail overlay, Eve Taylor facials, Clinicare Medical Superficial Peels, spray tanning, Swedish massage, makeup lessons and special occasion makeup, eyebrow lamination, lash lifts and tints, and brow shaping. For individual local clients seeking relaxation, pampering and personal grooming.
• Kids Hair Salon Specialist children's hair salon with a dedicated kids' room featuring animal wallpaper, racing car chair, cosy corner and toys, providing children's haircuts in a child-friendly environment. For families with young children or children with additional needs seeking a positive haircutting experience.
• Authentic Beauty Concept retail range Retail sale of Authentic Beauty Concept hair products, free from silicones, sulfates, surfactants, parabens, mineral oil and artificial colourants, using pure vegan ingredients from carefully selected origins. Recommended by stylists for at-home haircare between salon visits.
• Eve Taylor skincare retail range Retail sale of Eve Taylor skincare products harnessing essential oils and botanical extracts to enhance skin and wellbeing, retailed as aftercare for in-salon Eve Taylor facials.
• CALGEL nail products retail Retail sale of CALGEL nail products used to maintain healthy, strong, beautiful nails, paired with the salon's CALGEL nail overlay service.
• Clinicare skin peel retail range Retail sale of Clinicare skin-specific superficial skin peels designed to improve the appearance of skin, with results including fewer fine lines, brighter complexion, improved skin tone and a more youthful appearance.
• Sienna X spray tan retail range Retail sale of Sienna X spray tan products known for natural-looking colour and a delightful fragrance, supporting the salon's spray tanning service.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Supercuts: UK budget-friendly hair salon chain focused on quick cuts and basic services. Comparable in core category of routine haircutting services, though targeting a lower price point with a much larger site footprint.
• Just Cuts: Walk-in hair salon chain offering affordable cuts. Comparable in the core haircut service category, though operating at lower price point and larger scale than Feel Good Factor.
• Headmasters: Established UK hair salon chain with a presence across London and the South East, offering cutting, colouring, and premium styling. Comparable in core hair services and target demographic, though operating at larger scale and as a multi-site brand.
• HOB Salons: UK-based chain of hair and beauty salons offering cuts, colour, and beauty services. Comparable as a multi-service salon operator in the same category, though at larger scale and with multiple locations across the UK.
• Toni&Guy: Global hairdressing brand with a large UK salon network offering cutting, colouring, and styling. Comparable in full-service hair offerings and consumer target market, though at substantially larger scale and broader geographic footprint.
• Rush Hair: UK-wide chain of high-street hair salons offering cutting, colouring, and styling services. Comparable as a UK salon operator serving similar consumer segments, though at larger scale and broader geographic footprint than Feel Good Factor.

Others

• Salon Services: UK distributor of professional hair and beauty products to salons. Comparable as a participant in the same UK salon ecosystem, though positioned as a supplier (stocking brands like Authentic Beauty Concept) rather than a competing salon.

Direct peers

• Hershesons: Independent-style UK salon brand offering hair and beauty services in a small number of high-touch locations. Comparable as a UK-based, service-led salon with similar customer experience positioning, though at a higher price point and metropolitan focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/feelgoodfactor10
• LinkedInlinkedin.com/company/feel-good-factor-wellbeing-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEEL GOOD FACTOR WELLBEING LIMITED