FEELMOOR – DAS GESUNDRESORT

What FEELMOOR – DAS GESUNDRESORT does

FEELMOOR – Das Gesundresort Bad Wurzach is a municipal wellness and medical-health resort located in Bad Wurzach, Baden-Württemberg, Germany, operated by the city as Städtischer Kurbetrieb Bad Wurzach (an Eigenbetrieb of Stadt Bad Wurzach). The company delivers an integrated five-pillar health platform — moor treatments, thermal bathing, fitness, medical-wellness, and nutritional guidance — anchored in proprietary natural assets: therapeutic moor from the adjacent Wurzacher Ried (Central Europe's largest intact raised bog) and Bad Wurzach thermal water (fluoride-containing sodium hydrogen carbonate water, ~12,000 years old, sourced from ~800m depth, used therapeutically since 1996). The physical estate comprises a hotel with multiple room categories, a 3,200 m² thermal and sauna landscape (Therme), a 400 m² moor bath department (renovated 2022, marketed as Germany's most modern), a 270 m² fitness club equipped with LIFE FITNESS and HAMMER STRENGTH gear, and an on-site restaurant (Culinarium) serving Vital cuisine. Moor baths operate at ~40°C, leveraging the peat's heat-retention properties to induce therapeutic hyperthermia for chronic musculoskeletal, rheumatic, and rehabilitation indications. The resort holds 80+ years of therapeutic heritage (moor applications in Bad Wurzach since 1936) and operates under ISO 9001, Medical-Wellness Hotel, DEHOGA 4-star, and ADFC Bett & Bike certifications.

The business model is direct-to-consumer across multiple revenue streams: hotel accommodation with half-board/full-board options (Classic, Comfort, Wohnfühlzimmer tiers); thermal bath and sauna day tickets (€11–22 with 2-hour to evening tariffs); medical and therapeutic services including moorvollbad (€64.90), moorpackung (€42.90), medical massages, physiotherapy, acupuncture, and diagnostic packages such as the Manager Check-up (€229) and BIA Messung body composition (€45 single / €400 ten-pack); fitness club memberships (Feelmoor Einzeln €44.90/month, DUO €71.90/month, Total premium tier) on 6/12/18-month contracts; restaurant and themed dining events; and structured wellness retreats (Yoga, Mindful Moments, Nature Flow Resilience) priced €499–€949 per person. Distribution is omnichannel D2C: integrated online booking via Onepagebooking with a Best Price Guarantee, the Vitalium Geldwertkarte prepaid card (€50–€500 denominations yielding 5–20% discounts), a HelloAgain-powered feelMOOR Club loyalty app, and a digital guest booklet.

Primary customer segments are diversified across wellness/recreation seekers, medical/rehabilitation guests, active-wellness and fitness participants, Kur/health-holiday visitors, and nature/outdoor enthusiasts attracted by the Wurzacher Ried setting and Allgäu hiking/cycling networks. The geographic reach is regional (Baden-Württemberg, Oberschwaben, Allgäu) with no export footprint disclosed. Management is led by Geschäftsführer Stefan Kunz with an in-house clinical team including Chefärztin Dr. Ana Maria Matt and Oberarzt Dr. Hans-Georg Eisenlauer; revenue is not publicly disclosed as the operator is a municipal entity.

Name

FEELMOOR – DAS GESUNDRESORT

Legal name

Städtischer Kurbetrieb Bad Wurzach / Eigenbetrieb der Stadt Bad Wurzach

Website

https://feelmoor.de

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

FEELMOOR – Das Gesundresort is a municipal wellness and medical-health resort in Bad Wurzach, Germany, operating a five-pillar platform of moor therapy, thermal bathing, fitness, medical-wellness, and nutritional services for regional wellness, rehabilitation, and active-wellness guests.

Ownership category

akta.pro rank

Product category

Health Resort & Medical Wellness Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Sauna & Steam Bath Facilities (HSADAKAC), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Health resort services
• Thermal spa bathing
• Moor therapy treatments
• Medical wellness programs
• Wellness retreat packages

Headquarters

HQ city

Bad Wurzach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Overnight stays in various room categories (Classic, Comfort, Wohlfühlzimmer) with half-board and full-board options. Direct booking with Best Price Guarantee.
2. Thermal Bath and Sauna Entry: Day tickets and multi-hour passes for thermal pool and sauna access. Pricing varies by duration (2h, 4h, day ticket, evening tariff). Vitalium Geldwertkarte provides up to 20% discount on entry fees.
3. Medical and Therapeutic Treatments: Moor baths, moor packs, medical massages, physiotherapy, electrotherapy, acupuncture, and other health applications. Includes health check-ups and diagnostic services (BIA Messung, health screening packages).
4. Restaurant and Catering: Restaurant Culinarium serving Vital cuisine. Themed dinner buffets (Valentine's, Oktoberfest, Christmas), Sunday brunches, and special event dining experiences.
5. Fitness Club Memberships: Monthly memberships with various tiers: Feelmoor Einzeln (fitness club only), Feelmoor DUO (fitness + thermal), and Feelmoor Total (comprehensive). 10-class cards also available.
6. Retreats and Packages: Pre-packaged wellness retreats including Yoga Retreats, Mindfulness Retreats, and Nature Resilience Retreats. Seasonal special packages for Easter, Summer, and holidays.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

FEELMOOR – Das Gesundresort Bad Wurzach is an integrated municipal health resort offering overnight hotel accommodation, thermal bath and sauna access (3,200 m²), Germany's most modern moor bath department (400 m²), medical and therapeutic treatments, a fitness club (270 m²), wellness retreats, and Vital cuisine at Restaurant Culinarium. The resort combines moor-based therapeutic applications with approximately 12,000-year-old Bad Wurzach thermal water to deliver an integrated 5-pillar health concept covering healing, regeneration, detox, and relaxation for leisure and medical-wellness guests in southern Germany.

Product overview

feelMOOR – DAS GESUNDRESORT is a multi-faceted health resort operating as an integrated platform of interconnected wellness and medical services. The core platform consists of hotel accommodations with modern rooms and suites, complemented by three main service pillars: the 3200m² Therme (thermal baths and sauna world), Germany's most modern Moor bath department (400m² with 5 bath rooms and 14 relaxation rooms), and a 270m² Fitnessclub. The resort offers Medical Wellness through therapeutic treatments including moor applications, physiotherapy, health check-ups, and electrotherapy. Structured retreat programs include Yoga Retreat, Mindful Moments (mindfulness), and Nature Flow (resilience training), each sold as standalone packages. Ancillary services include the Restaurant Culinarium (Vital cuisine with themed buffets), the feelMOOR Club App (loyalty rewards), Vitalium Geldwertkarte (prepaid cards), and fitness memberships in multiple tiers. The modular architecture allows guests to combine accommodations with health applications, fitness access, and retreat programs according to their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel & Resort Accommodation
• feelMOOR Therme (Thermal Bath & Sauna)
• Moor Bath Department
• Therapy & Health Applications

Quantifiable outcome

• Body core temperature rises to 39-40°C during moor bath treatment (induced hyperthermia), which takes approximately 2 hours to normalize, stimulating immune response and self-healing mechanisms.
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Therme Erding: Largest thermal spa complex in the world, located near Munich. Operates thermal pools, sauna world, and wellness hotel at significantly larger scale — a broader incumbent whose reach competes for German day-trip and overnight wellness demand.

Direct peers

• St. Ulrich / Hartl Resort: Family-run health and wellness resort in the Allgäu/Bavaria region combining hotel, thermal/spa, medical therapies, and fitness — closely comparable concept and guest demographic to feelMOOR's integrated health-resort model.
• Brenners Park-Hotel & Spa: Five-star wellness hotel in Baden-Baden combining luxury lodging, thermal baths, spa treatments, and medical-wellness programs. Closest comparable as a German destination spa resort with integrated hotel, thermal, and therapeutic offerings.
• Hotel Bareiss: Five-star family-run luxury resort in Baiersbronn (Black Forest) offering extensive spa, fitness, medical-wellness, and culinary programs in a regional German setting — directly comparable in scope and target guest profile.
• Göbel's Vital Hotel: Wellness and medical-wellness hotel in Bad Wildungen with thermal bathing, spa treatments, fitness, and dietary programs — comparable mid-market German health resort operating under similar spa-town economics.
• Lindner Hotel & Spa: German hotel group with dedicated wellness/spa properties featuring thermal, sauna, fitness, and treatment offerings — a comparable multi-property operator in the German upscale wellness segment.
• Toskana Therme Bad Sulza: Thermal spa resort in Thuringia combining thermal pools, sauna world, wellness hotel, and therapeutic treatments in a small-town setting — directly comparable thermal-bath-centric resort concept.

Regional players

• Caracalla Therme: Major thermal bath complex in Baden-Baden offering thermal pools, sauna, and spa services — competes with feelMOOR for spa-day visitors in southern Germany but does not combine with a full medical-wellness resort offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feelmoor-%E2%80%93-das-gesundresort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEELMOOR – DAS GESUNDRESORT