飞博
Feibo Co-creation is a Xiamen-based, NEEQ-listed MCN and content marketing agency operating a 900+ account social media matrix across Weibo, WeChat, Douyin and Xiaohongshu, delivering full-chain digital marketing to 5,000+ brand clients and licensing the Starmoly emoji IP portfolio internationally.
- Company typePrivate
- Founded2009
- HeadquartersXiamen, China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 飞博 does
Feibo Co-creation (厦门飞博共创网络科技股份有限公司) is a Xiamen-headquartered, NEEQ-listed social media MCN and content marketing agency that has operated since 2009, becoming China's first listed self-media company in 2015. It operates a 900+ account/influencer matrix across Weibo, WeChat, Douyin, Xiaohongshu and B站 covering 4.9 billion+ cumulative followers, with 300+ IPs including flagship accounts such as 冷笑话精选 (Weibo's first 10M-follower KOL), 仙女酵母 (Douyin phenomenon IP), 意公子 (Chinese culture content) and the nationally licensed Guaiqiaobaobao (乖巧宝宝) emoji brand. The legal entity is Xiamen Feibo Co-creation Network Technology Co., Ltd., headquartered in Xiamen with offices in Beijing, Shanghai, Chengdu and Hangzhou, and approximately 42 employees per the firmographic record.
The company monetizes through four revenue streams: (1) full-chain digital marketing services to brand clients (content seeding, integrated marketing, creative production, social media operations, visual creative) with 5,000+ cumulative clients and 150+ deeply-served TOP brands including Xtep, Anta, Hengan, Jomoo, Huawei, Xiaohongshu, Midea, Supor, Genki Forest, Xpeng, Nivea and 7-ELEVEN Beijing; (2) social media agency operations for enterprise accounts (Weibo, WeChat, Douyin, Xiaohongshu); (3) Starmoly (萌力星球) emoji IP licensing, co-branding and derivatives with 120+ brand partnerships and 3.6 billion+ cumulative downloads; (4) advertising creative production and distribution across internet platforms. Pricing is project-based and not publicly disclosed. The firm has 400+ industry awards and is a designated S-level MCN on Xiaohongshu (13 consecutive times since Nov 2023) and top-3 on Weibo MCN influence rankings.
Operationally, Feibo houses an internal AI Pioneer team deployed since 2023 to accelerate content production and data insight, and co-founded the AI New Retail Industry Alliance in April 2025. Distribution is dominated by its influencer/account matrix and direct enterprise sales; the company expanded its emoji IP business into Southeast Asia (Malaysia, Indonesia, Singapore) and Hong Kong in 2024-2026. A fraud impersonation incident affecting job seekers via Boss Zhipin, 58 Tongcheng and WeChat was publicly reported and escalated to Xiamen Public Security Bureau in June 2026, illustrating brand-name impersonation risk that is itself a marker of the company's recognized brand equity.
飞博 firmographics
Firmographics- Name
- 飞博
- Legal name
- 厦门飞博共创网络科技股份有限公司
- Website
- https://feibo.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feibo Co-creation is a Xiamen-based, NEEQ-listed MCN and content marketing agency operating a 900+ account social media matrix across Weibo, WeChat, Douyin and Xiaohongshu, delivering full-chain digital marketing to 5,000+ brand clients and licensing the Starmoly emoji IP portfolio internationally.
- Ownership category
- akta.pro rank
飞博 industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industries
- Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style) (MPADAEAB), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
Keywords
Where 飞博 is headquartered
LocationHeadquarters
- HQ city
- Xiamen
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
飞博 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- 内容营销服务: 为品牌提供节点宣发、达人种草、整合营销、社交内容创作、视觉创意等全链路服务，深度服务超150个行业TOP品牌，累计合作客户超5000家。
- 社交媒体代运营: 为品牌提供微博、微信、抖音、小红书等平台的企业账号代运营服务，包括内容管理、账号孵化、粉丝增长等。
- 表情包IP授权与联名: 萌力星球表情包IP授权业务，通过IP授权、联名定制、衍生品开发等模式，与品牌合作深入社交场景，已帮助120+品牌建立情感连接。
- 广告资源与传播: 全品类广告制作及传播服务，涵盖微博、微信、抖音、小红书、B站等互联网平台，为平台及品牌提供创意策略与传播执行。
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
飞博 product offering
Product offeringCore offering
Feibo operates a portfolio of 900+ self-media accounts/influencers across major Chinese social platforms (Weibo, WeChat, Douyin, Xiaohongshu) with combined reach of 490+ million followers, providing social media operation, content marketing, and advertising services to brand clients. The company also licenses proprietary content IPs, notably the 萌力星球 (Mengli Star) emoji IP and the 意公子 cultural content IP, and produces creative content assets for marketing campaigns.
Product overview
Feibo is a multi-platform social media MCN and content marketing agency that operates across Weibo, WeChat, Douyin, and Xiaohongshu. The company offers three core service modules: Social Media Operations (社交媒体运营), Social Content Marketing (社交内容营销), and Emoji IP (表情包IP). The Emoji IP business is anchored by the 萌力星球 sub-brand featuring IPs like 乖巧宝宝, 野萌君, 萌二, and others. Supporting services include Creative Content Production (创意物料制作) and Brand Growth Services (品牌增长服务) covering Douyin e-commerce and new brand incubation. The company has built a matrix of 300+ IPs including 冷笑话精选, 意公子, 仙女酵母, and 人类行为图鉴, covering over 490 million fans across all platforms.
Differentiator
Problem solved
Functional benefit
Brands
- 萌力星球: 国民表情包厂牌，旗下拥有乖巧宝宝、野萌君、萌二、发射小人、OK鸭等TOP级表情包IP，累计表情下载量超36亿次，发送量超1400亿次
- 意公子
- 冷笑话精选
- 仙女酵母
Products and services
- Social Media Operation Services
- Content Production and Marketing Services
- Mengli Star (萌力星球) Emoji IP
- Yi Gongzi (意公子) Cultural Content IP
- Advertising Resource Services
Quantifiable outcome
- 累计合作客户超5000家，深度服务行业TOP品牌超150个
- +5 more outcomes
Companies that use 飞博
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles1 record
飞博 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
飞博 partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- 中国网络视听节目服务协会core飞博共创当选中国网络视听协会新一届理事单位，参与行业生态建设，与行业同仁共探产业发展新方向。
- 福建省商务厅major2025年9月，在第二十五届中国国际投洽会（98投洽会）期间，飞博共创参与福建省商务厅主办的数字经济发展对接交流活动，分享公司深耕数字内容生态16年的经验。
- 厦门市自媒体协会core飞博共创蝉联协会副会长单位，合伙人郭勤当选副会长，共同发布倡议书推动自媒体行业健康发展。
- 厦门大学管理学院major飞博共创与厦门大学管理学院共建'数智营销和管理产学融合校外实践教育基地'，合伙人郭勤受邀为电影学院短视频直播数字营销高级研修班授课，推动产学研合作。
- 福建省网信产业联合会core飞博共创于2025年3月荣任省网联常务理事，此前荣任省网联自媒体专委会副主任，持续参与区域网络治理与行业发展。
- 中网联/国家网信办major飞博共创入选'行神州 播天下'优质主播中国行活动'城市合伙人'，作为网信与电商生态代表企业参与活动。2026年5月，中央社会工作部副部长调研组莅临公司调研网络群体工作。
- AI新零售产业联盟core2025年4月，飞博共创合伙人郭勤作为行业代表，与厦门市网络零售企业协会和厦门市人工智能行业协会共同完成'AI新零售产业联盟'启动仪式，推动AI技术赋能美妆品牌营销升级。
- 中国社会科学院新闻与传播研究所major飞博共创合伙人郭勤受邀出席第六届平台研究学术工作坊，围绕'MCN的第二曲线与长期主义'进行主题分享，展示MCN机构的业务模式与价值演变。
- 抖音core飞博共创自2018年探索抖音，打造现象级账号'仙女酵母'，成为华为抖音官方代运营公司。抖音矩阵粉丝超7200万，年曝光超100亿次。
- 阿拉善SEE公益机构minor旗下达人维维任意门受邀参与微公益联合阿拉善SEE公益机构举办的环保探访活动，深入内蒙古乌兰布和沙漠探访'一亿棵梭梭'公益项目，阅读量超879万。
- 小红书core飞博共创自2023年11月起累计13次获评小红书官方S级机构，扮演平台官方创意策略供应商角色，为平台各项活动共创优质内容，集齐官方机构榜S级机构、标杆作者孵化合作机构、平台创意策略供应商及蒲公英代理商四重身份。
- 华为core飞博共创于2018年成为华为抖音官方代运营公司，2024年在个人IP打造板块为华为高管深度聚焦流量密码，与特步-丁佳敏等协同创作'企二代'专题内容。
- 微博core飞博共创作为微博首批代表机构，自2009年起深度合作，2010年冷笑话精选成为微博首个千万级大V，共同推动微博内容生态发展。17年来持续稳居微博MCN影响力榜单前三。
Scale indicators10 records
Recent moves7 records
Expansion highlights16 records
飞博 competitors and assessment
Company assessmentDirect peers
- 谦寻控股 (Qianxun Holdings): One of China's largest MCNs, founded by top livestreamer Viya, operating across Douyin and Tmall with multi-category brand partnerships. Closely comparable to Feibo in business model and target client base (top Chinese brands across FMCG, beauty, apparel).
- 蜂群传媒 (Bee Media): Established Chinese MCN with operations across Weibo, Douyin, and Xiaohongshu, providing creator incubation and brand marketing services. Comparable as a multi-platform MCN competing for the same brand clients.
- 如涵控股 (Ruhnn Holding): Chinese MCN that incubates and manages KOLs across social commerce platforms, pivoting toward broader brand incubation services. Directly comparable as a publicly-traded Chinese MCN serving brand clients with influencer-led marketing.
- 美ONE (MeiONE): MCN behind Li Jiaqi, specializing in livestream e-commerce and brand partnerships. Comparable as a leading Chinese MCN with enterprise brand client roster and creator-driven content marketing model.
- Papitube (papi酱旗下): Video-focused MCN that manages a large short-video creator network, offering brand-creator matchmaking and content production. Comparable influencer-marketing platform serving Chinese brands with mid-tier creators.
- 遥望网络 (Yaowang Network): Publicly listed Chinese MCN focused on livestreaming and short-video commerce, managing a portfolio of KOLs across Douyin, Kuaishou, and Taobao. Directly comparable multi-platform MCN serving brand clients at scale.
Emerging players
- 新片场 (XinPianChang): Chinese short-video content platform and creator marketplace serving brand clients with content production and distribution. Comparable as a content marketing platform with creator network, though more video-production focused.
- 意芙 (Yifoo) / 十二栋文化: Chinese IP licensing company specializing in emoji/sticker IP commercialization, similar to Feibo's 萌力星球 brand. Directly comparable in the emoji IP licensing and merchandise business model.
Broad incumbents
- WPP (China operations): Global advertising holding company with extensive China operations (GroupM, Ogilvy, etc.) offering integrated marketing services including digital and influencer marketing. Comparable as an enterprise marketing services competitor but operating at much larger scale with broader service portfolio.
- 蓝色光标 (BlueFocus): One of China's largest advertising and marketing services conglomerates, offering digital marketing, public relations, and influencer activation as part of a broader portfolio. Comparable as a large enterprise marketing services provider but with significantly broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
飞博 social profiles
Digital presence飞博 financial estimates
Financial estimateRevenue estimate
Valuation estimate
飞博 leadership team
Management profileNumber of profiles
Profiles1 record
飞博 subsidiaries and ownership
Company hierarchySubsidiaries2 records
飞博 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
飞博 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 飞博
What does 飞博 do?
Feibo operates a portfolio of 900+ self-media accounts/influencers across major Chinese social platforms (Weibo, WeChat, Douyin, Xiaohongshu) with combined reach of 490+ million followers, providing social media operation, content marketing, and advertising services to brand clients. The company also licenses proprietary content IPs, notably the 萌力星球 (Mengli Star) emoji IP and the 意公子 cultural content IP, and produces creative content assets for marketing campaigns.
Is 飞博 a public or private company?
飞博 is a private company. It is classified as public and is currently operating.
When was 飞博 founded?
飞博 was founded in 2009. It employs 11 to 50 people.
Where is 飞博 based?
飞博 is headquartered in Xiamen, China, in the Asia region.
How does 飞博 make money?
Four revenue lines are on record. 内容营销服务 is the primary driver. The others are 社交媒体代运营, 表情包IP授权与联名 and 广告资源与传播.
Who are 飞博's main competitors?
Direct peers on record are 谦寻控股 (Qianxun Holdings), 蜂群传媒 (Bee Media), 如涵控股 (Ruhnn Holding), 美ONE (MeiONE), Papitube (papi酱旗下) and 遥望网络 (Yaowang Network). Emerging players are 新片场 (XinPianChang) and 意芙 (Yifoo) / 十二栋文化. Broad incumbents are WPP (China operations) and 蓝色光标 (BlueFocus).
Does 飞博 have an API?
No public API is recorded for 飞博.
What industry is 飞博 in?
飞博's product category is Digital Marketing Services. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of MPADAEAB, Social & Digital-First Branded Content (Short-Form, Influencer, UGC-Style). Its NAICS code is 541810 and its SIC code is 7311.