Felicity, IIIT Hyderabad

Name

Felicity, IIIT Hyderabad

Website

https://felicity.iiit.ac.in

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

College Cultural Festival / Student Event Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Community & Multi-Category Fairs (MPAGAFAO)

akta.pro secondary industry

Arts, Culture, Entertainment & Fan Conventions Organizers (THAHABAN)

Keywords

• College cultural fest
• Student event management
• College cultural festival
• Student fest operations
• College entertainment events

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Merchandise Sales: Sale of official Felicity merchandise including branded items like Discogorgon, Penguin, and Fried Maggie through The Dopamine Store e-commerce platform.
2. Sponsorship Revenue: Revenue generated through corporate sponsors including Qualcomm, SBI, ICICI, Red Bull, and Denver, who sponsor the annual fest in exchange for brand visibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Felicity is a 3-day annual college cultural festival held at the IIIT Hyderabad campus, offering live artist performances, dance and cultural competitions, workshops, debates, quizzes, and a parallel tech-fest program (Infinium) featuring hackathons, algorithmic battles, robotics, and AI showcases. It also sells official branded merchandise (Discogorgon, Penguin, Fried Maggie) through a partner e-commerce store, and is free to attend for registered students.

Product overview

Felicity, IIIT Hyderabad is an annual college fest with two main components: Felicity'26 (the cultural festival) featuring cultural performances, competitions, workshops, and flagship events including ZEST dance competitions; and Infinium (born in 2025) as the tech-focused arm featuring hackathons, algorithmic battles, robotics, and AI showcases. The fest also offers official merchandise through a third-party store.

Differentiator

Problem solved

Functional benefit

Brands

• Infinium: IIIT Hyderabad's Premiere Tech Fest, born in 2025, featuring hackathons, algorithmic battles, robotics and AI showcases.

Products and services

• Felicity'26 IIIT Hyderabad's flagship 3-day annual cultural festival offering live artist performances (Chaar Diwaari, Anuj Rehan, Shreya Baruah, Vivek Samtani, Pranav Sharma), dance and cultural competitions, workshops, debates, quizzes, treasure hunts, and other flagship events; aimed at college students across India.
• Infinium IIIT Hyderabad's premiere tech fest, run as part of Felicity's ecosystem, featuring hackathons, algorithmic battles, cutting-edge robotics, and AI showcases for college students interested in technology competitions.
• Official Felicity Merchandise Official branded merchandise (Discogorgon, Penguin, and Fried Maggie products) sold through The Dopamine Store e-commerce platform, targeted at Felicity attendees and fans.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Dopamine StorecoreChannel Partner/ Reseller/ Distributor · 13 February 2026Official merchandise partner for Felicity 2026. The Dopamine Store hosts the official Felicity merchandise collection (Discogorgon, Penguin, Fried Maggie branded items) on their e-commerce platform with affiliate tracking.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rendezvous (IIT Delhi): IIT Delhi's annual cultural fest featuring concerts, dance competitions, literary events, and workshops. Directly comparable as a premier tech-institute cultural fest with similar sponsor profile (FMCG, banking, tech) and pan-India student audience.
• Mood Indigo (IIT Bombay): IIT Bombay's flagship annual cultural festival and one of Asia's largest college cultural fests. Directly comparable to Felicity in structure: multi-day cultural program with pro nights, competitions, workshops, and corporate sponsorships targeting pan-India college students.
• Antaragni (IIT Kanpur): IIT Kanpur's annual cultural festival featuring dance, music, drama, literary, and informal events with a strong sponsor base. Directly comparable as a major IIT cultural fest targeting a similar student demographic.
• Saarang (IIT Madras): IIT Madras's flagship socio-cultural festival with a parallel tech fest (Shaastra). Directly comparable to Felicity given the dual cultural+tech structure (Felicity + Infinium) and similar South Indian student base.
• Spring Fest (IIT Kharagpur): IIT Kharagpur's annual social and cultural festival and one of the oldest college fests in India. Directly comparable in scale, multi-category programming, and pan-India college attendee reach.
• Riviera (VIT Vellore): VIT Vellore's annual international sports and cultural fest. Directly comparable as a large private-university cultural fest with similar event categories (pro nights, competitions, workshops) and corporate sponsorship model.
• Cognizance (IIT Roorkee): IIT Roorkee's annual technical and cultural festival. Directly comparable to Felicity's dual cultural+tech structure and similar sponsor profile targeting engineering college students across India.
• Pravega (IISc Bangalore): IISc Bangalore's annual cultural fest at a premier Indian research institution. Directly comparable to Felicity given the IIIT Hyderabad / IISc parallel as elite Indian tech-research institutes hosting student-led cultural fests.

Emerging players

• Techfest (IIT Bombay): IIT Bombay's flagship tech fest. Comparable specifically to Felicity's Infinium sub-brand as a college-hosted technology festival with hackathons, robotics, and AI showcases targeting the same student audience and competing for tech-segment sponsorships.
• Kshitij (IIT Kharagpur): IIT Kharagpur's annual techno-management fest. Comparable to Felicity's Infinium tech arm in terms of hackathons, robotics events, and corporate sponsor overlap in the Indian college tech-fest segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/felicity-iiit-hyderabad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felicity, IIIT Hyderabad