LAFELTRINELLI INTERNET BOOKSHOP S.R.L.

What LAFELTRINELLI INTERNET BOOKSHOP S.R.L. does

LaFeltrinelli Internet Bookshop S.r.l. is the Italian e-commerce subsidiary of Feltrinelli S.p.A., operating the lafeltrinelli.it storefront as part of the broader Gruppo Feltrinelli. The legal entity is a Milan-based private limited company (S.r.l.) with paid-in capital of €10,000 and approximately 30 employees, and is subject to direction and coordination by Feltrinelli S.p.A. as a wholly-owned subsidiary. The business sells books (physical, digital, vintage, signed), eBooks and audiobooks (via Rakuten Kobo), Rakuten Kobo eReaders, DVDs, Blu-rays, CDs, vinyl records, stationery, games, and toys, with free in-store pickup at any Feltrinelli libreria and free home delivery in Italy for orders over €25.

The underlying technology stacks a multi-format e-commerce catalog against the Kobo digital content ecosystem, with mobile applications on iOS and Android, a CEWE-powered photo printing service, and integrations for Italian government cultural incentive programs (Carta della Cultura Giovani, Carta del Merito, Carta del Docente). The go-to-market is direct-to-consumer across six primary segments — general consumers, students, educators, children/young adults, genre readers, and collectors — supplemented by a B2B gift card program and a franchise network that lets third parties open Feltrinelli-branded bookstores. Revenue is generated through one-time product sales, the Kobo Plus subscription, hardware sales, licensing/franchise fees, and gift cards, with promotional pricing (outlet discounts up to -50%, publisher bundles) supporting conversion.

Distribution is omnichannel: physical librerie, the lafeltrinelli.it storefront, mobile apps, and designated pickup points. Marketing combines SEO, paid social, email, an active presence on Facebook, Instagram, X, YouTube, and TikTok, and a significant cultural-event calendar (author presentations, festivals in Acciaroli, Forte dei Marmi, Bari, Trento) that doubles as brand and demand-generation. The proprietary CartaEffe loyalty program and ongoing BookTok/genre-trope curation layer retention on top of the transactional core.

Name

LAFELTRINELLI INTERNET BOOKSHOP S.R.L.

Legal name

LaFeltrinelli Internet Bookshop S.r.l.

Website

https://feltrinelli.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LaFeltrinelli Internet Bookshop S.r.l. is the Italian e-commerce subsidiary of Feltrinelli S.p.A., operating the lafeltrinelli.it storefront selling books, eBooks, audiobooks, eReaders, media, stationery, and games to Italian consumers via an omnichannel model supported by physical librerie pickup and Kobo-powered digital content.

Ownership category

akta.pro rank

Product category

Online Bookstore and Media Retail

NAICS

Book Retailers and News Dealers (4592), Book Retailers and News Dealers (459210), Book Retailers and News Dealers (45921), Office Supplies and Stationery Retailers (459410)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

akta.pro secondary industries

E-book Subscription & Bundling Services (MPAJAMAB), eBook & Digital Reading Platforms (BPAMAJAK), Tablets & E-Readers Retail (CRACABAB)

Keywords

• Online bookstore retail
• Ebook audiobook platform
• Physical media retail
• Stationery school supplies
• Italian cultural commerce

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Product Sales - Books and Media: Core revenue from selling physical and digital books, CDs, DVDs, Blu-rays, vinyl records, games, toys, and stationery. Products sold at both full retail and promotional/discounted prices.
2. eBook and Audiobook Sales: Digital content sales through Kobo platform including individual purchases and Kobo Plus subscription model for unlimited access.
3. eReader Hardware Sales: Sale of Rakuten Kobo e-readers and related accessories.
4. Gift Cards: Sale of Feltrinelli Gift Cards for use across physical stores and online, including B2B corporate gift card solutions.
5. Stationery and Merchandise: Sales of branded merchandise, stationery products from brands like Moleskine, Legami, Stabilo, and gift items.
6. Photo Printing: Online photo printing service through CEWE partnership, allowing customers to order prints and photo products.
7. Franchise and Affiliation: Revenue from franchise partnerships allowing third-party operators to open Feltrinelli-branded stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

LaFeltrinelli Internet Bookshop S.r.l. operates the lafeltrinelli.it e-commerce platform selling physical and digital books, eBooks and audiobooks, DVDs and Blu-rays, CDs and vinyl, stationery, games, and toys to Italian consumers, supported by home delivery, in-store pickup at physical Feltrinelli bookstores, mobile apps, gift cards, a loyalty program (CartaEffe), and acceptance of Italian government cultural vouchers.

Product overview

Feltrinelli operates as a multi-channel Italian bookseller and entertainment retailer, combining a physical bookstore network with its e-commerce platform lafeltrinelli.it. The core offering centers on books (physical and digital eBooks), supplemented by film media (DVD/Blu-ray), music (CD/vinyl), stationery, games, and toys. Digital services include Kobo eReader devices and the Kobo Plus subscription for eBooks and audiobooks. The company supports loyalty programs (CartaEffe), gift cards (including corporate solutions), and accepts government education vouchers (Carta della Cultura, Carta del Merito, Carta del Docente).

Differentiator

Problem solved

Functional benefit

Brands

• IBS.it: Online bookshop platform operated by Feltrinelli (mentioned as 'Esclusiva Feltrinelli e IBS.it' for exclusive vinyl releases)
• CartaEffe
• Prima Effe
• Kobo Plus
• La casa del Romance
• Booktok

Products and services

• Libri (Books) Physical books in Italian and English across genres including fiction, non-fiction, romance, crime/thriller, manga, children's, and young adult, with bestsellers, new releases, pre-orders, vintage titles, and signed copies available for individual consumers and gift purchasers.
• eBook e Audiolibri (eBooks and Audiobooks) Digital books and audiobooks available for download on the Kobo platform, with individual purchases and an unlimited-access Kobo Plus subscription tier for Italian readers seeking digital reading and listening.
• Rakuten Kobo eReader Rakuten Kobo e-reader hardware including Kobo Clara Colour and other models, sold alongside the Kobo Plus subscription for Italian consumers seeking a dedicated digital reading device.
• Film (DVD/Blu-ray) Physical film media including DVDs and Blu-rays across drama, comedy, series and TV shows, crime and thriller, children's content, action, fantasy, and science fiction for Italian consumers and collectors.
• CD e Vinili (Music) Physical and vinyl music releases including international pop-rock, Italian music, hip-hop, rap, trap, hard rock, metal, jazz, and exclusive limited-edition vinyl pressings for music fans and vinyl collectors.
• Cartoleria (Stationery) Stationery and school supplies including agendas, notebooks, pens, highlighters, backpacks, planners, and branded items from manufacturers such as Moleskine, Legami, and Stabilo for students, professionals, and gift purchasers.
• Giochi e Giocattoli (Games and Toys) Toys and games including LEGO sets, Funko POP figures, Asmodee board games, Hasbro products, action figures, building blocks, puzzles, educational games, creative toys, and video games for children, families, and gift purchasers.
• Gift Card Feltrinelli Digital and physical Feltrinelli gift cards in various denominations for personal gifting and B2B corporate use, redeemable across Feltrinelli physical bookstores and the online store.
• CartaEffe (Loyalty Program) Free-to-join loyalty card program offering enrolled Italian customers promotions, discounts, and exclusive offers redeemable at Feltrinelli bookstores and the lafeltrinelli.it online store.
• Servizio Stampa Foto (Photo Printing) Online photo printing service operated through a partnership with CEWE, allowing Feltrinelli customers to order photo prints and photo products via the lafeltrinelli.it website.

Quantifiable outcome

• Free delivery in Italy on orders over €25
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rakuten KobocoreTechnology or IntegrationPartnership for eBook and audiobook distribution through Kobo platform. Feltrinelli sells Kobo eReaders and offers Kobo Plus subscription for unlimited reading. Kobo-powered digital content ecosystem integrated into Feltrinelli's online store.
• IBS.itminorChannel Partner/ Reseller/ DistributorCo-exclusive partnerships for limited vinyl editions. Joint exclusive releases branded 'Esclusiva Feltrinelli e IBS.it' for special vinyl pressings from artists like Rolling Stones, Madonna, and others.
• Italian PublisherscoreStrategic or Co-development PartnerPartnerships with major Italian publishers including Einaudi, Adelphi, Feltrinelli Editore, Giunti, Bompiani, Sellerio, Salani, and many others for promotional campaigns, exclusive editions, signed copies, and promotional bundles.
• Gruppo FeltrinellicoreStrategic or Co-development PartnerLaFeltrinelli Internet Bookshop S.r.l. is subject to direction and coordination by Feltrinelli S.p.A., part of the Gruppo Feltrinelli which includes Giangiacomo Feltrinelli Editore, Fondazione Giangiacomo Feltrinelli, and Feltrinelli Education.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Webster (Trovaprezzi): Italian online book and media price-comparison/retail platform. Comparable as a digital book discovery and purchasing channel targeting the same Italian consumer base, particularly price-sensitive readers.
• Rakuten Kobo: Core technology partner for Feltrinelli's eBook, audiobook, and eReader offering, but also a direct competitor through its own storefront. Comparable as a digital reading platform with subscription (Kobo Plus) overlapping Feltrinelli's digital strategy.

Direct peers

• Giunti al Punto: Italian bookstore chain with physical stores and e-commerce, owned by Giunti Editore. Comparable as a multi-channel specialty bookseller carrying books, stationery, and educational materials, with strong school segment exposure.
• Libraccio: Italian online bookseller focused on textbooks, second-hand, and discounted books. Comparable as a price-driven digital book retailer addressing the same Italian student and general reader segments Feltrinelli serves through Prima Effe and CartaEffe.
• IBS.it: Italy's largest independent online bookstore, directly comparable as a digital-first book retailer serving the same Italian consumer base. Feltrinelli and IBS.it already co-exclusively release limited vinyl editions, indicating overlapping customer pools and direct co-marketing.
• Mondadori Store: Direct competitor as the retail arm of the largest Italian publisher (Mondadori), operating a hybrid physical and online bookstore plus gift/stationery assortment. Closest analog to Feltrinelli's combined bookstore, e-commerce, and editorial positioning.

Broad incumbents

• Unieuro: Italian consumer electronics retailer also selling eReaders, tablets, and connected devices. Comparable as a multi-channel retailer distributing Kobo and competing eReader hardware alongside the connected reading ecosystem Feltrinelli sells.
• Amazon.it: General e-commerce incumbent dominating Italian book online sales with the widest catalog and lowest prices. From Feltrinelli's perspective, Amazon is the primary omnichannel and pricing benchmark rather than a direct competitor in curated cultural retail.

Others

• Adelphi Edizioni: Italian literary publisher with a strong catalog of translated fiction and non-fiction. Comparable as a publisher that supplies Feltrinelli's curated editorial selection and benefits from joint promotional bundles with the retailer.
• Feltrinelli Librerie (physical stores): Same-brand physical bookstore network under Gruppo Feltrinelli. While operated by the same corporate group, the stores share branding, fulfilment, and events with the e-commerce subsidiary, making them an internal channel rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Feltrinelli_
• YouTubeyoutube.com/@feltrinelli_librerie
• Facebookfacebook.com/FeltrinelliLibrerie
• Instagraminstagram.com/feltrinelli_librerie
• TikToktiktok.com/@feltrinellitok
• LinkedInlinkedin.com/company/lafeltrinelli-internet-bookshop-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAFELTRINELLI INTERNET BOOKSHOP S.R.L.