FEMCA

What FEMCA does

FEMCA (legal entity HGMD SAS) is a Paris-based online financial education platform founded in 2021 by Hélène Gherbi and Melvin, targeting women in France as its sole audience. The company positions itself as the first investment training platform specifically designed for women, addressing the documented gender investment gap (a 17% gender pay gap and 40% lower 'matrimoine' at retirement cited in company materials). Its core product is the START program, a self-paced investment training course with 20+ hours of video content, collective sessions, downloadable kits, and 1-year access, complemented by DARE and GROW (real estate programs), BLOOM (personal finance management tool), L'Atelier BOOST (income-boosting workshop), 23+ hours of free replay webinars, a weekly newsletter, and a Hachette-published book. The technology stack is intentionally lean: course delivery is hosted on Podia, community engagement runs through WhatsApp groups and private exchange spaces, and the interactive Compound Interest Calculator is a deterministic web tool. Distribution is entirely digital, with no physical channels, and customer acquisition relies on a product-led and community-led motion: free content (webinars, Budget File lead magnet) feeds a community of 49,000+ women, which converts into paid one-time program purchases (with 3x installment payment available) and generates a secondary stream of affiliate commissions from partner investment platforms. The company operates with 5 employees, holds media recognition (Elle, BFM Business, Marie Claire), and reports a 4.9/5 Trustpilot rating.

Name

FEMCA

Legal name

HGMD SAS

Website

https://femca.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

FEMCA is a Paris-based online financial education platform founded in 2021 that offers self-paced investment training programs and personal finance tools exclusively for women in France, monetized through one-time program sales and affiliate partnerships, and supported by a 49,000+ member community.

Ownership category

akta.pro rank

Product category

Financial Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYFSAGADAH

Financial Education & Coaching (Digital Programs, Tools)

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

SECONDARYEDAAAJAN

Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYEDAAAJAH

Investing Fundamentals (Stocks, Bonds, Funds, Risk)

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

SECONDARYEDAAAJAA

Budgeting & Cash-Flow Management

Education/Adult & Continuing Education/Financial Literacy & Consumer Education

Keywords

• Investment training programs
• Personal finance education
• Women financial literacy
• Online learning courses
• Personal finance tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Training Programs: Revenue generated from paid online training programs including START (first investment steps), DARE (real estate), and GROW (growth) programs. Programs are sold as one-time purchases with 1-year access duration. Payment in 3 installments available.
2. Subscription Access: Programs provide access to digital content for defined periods (1 year initial subscription). Extensions available for additional annual periods.
3. Affiliate Partnerships: Commission revenue from affiliate partnerships with investment platforms and financial tools, providing discounts to the community.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

FEMCA sells paid online investment training programs for women, including the flagship START program (first investment steps), DARE (real estate investment), and GROW (investment growth), complemented by the BLOOM personal finance management tool and the BOOST income-boosting workshop. Programs are delivered as self-paced digital content (20+ hours of video courses) with 1-year access, collective sessions, downloadable kits, and dedicated WhatsApp groups. The company also offers free resources including 23+ hours of replay webinars, a weekly newsletter, and a co-authored personal finance book published by Hachette.

Product overview

FEMCA operates as a platform-plus-modules architecture offering financial education and investment training exclusively for women. The core product is the START program, an entry-level investment training course. Surrounding this core offering are advanced real estate programs (DARE and GROW), a personal finance management tool (BLOOM), an income-boosting workshop (L'Atelier BOOST), replay webinars, a weekly newsletter, and a published book. The company positions itself as the first investment training platform for women in France, with an approach combining theoretical knowledge, practical application, private exchange spaces, and personal development.

Differentiator

Problem solved

Functional benefit

Products and services

• START Program Flagship beginner investment training program for women, helping them launch their first investment in less than 3 weeks. Includes 20+ hours of video courses, collective sessions, a dedicated WhatsApp group, downloadable kits and notes, and 1-year access.
• DARE Program Real estate investment training program for women seeking to invest in property, with practical exercises and recommendations to verify bank borrowing capacity before enrollment.
• GROW Program Advanced real estate investment training program for women looking to expand their property investment portfolio, requiring prior verification of borrowing capacity.
• BLOOM Personal Finance Tool Personal finance management tool designed to help women organize and track their expenses and manage their budgets effectively.
• L'Atelier BOOST Workshop focused on boosting income through 12 activities designed to increase revenue and financial independence.
• Book: Développez vos super-pouvoirs financiers! Personal financial development guide (book) co-authored by founder Hélène Gherbi and published by Hachette in 2023, covering financial empowerment skills.

Quantifiable outcome

• 4.9/5 customer satisfaction on Trustpilot
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Les LocomotivesminorStrategic or Co-development PartnerMentioned as a supporter/organization supporting FEMCA's mission. Nature of partnership appears to be aligned values around female empowerment and economic equality.
• Business of FémininminorStrategic or Co-development PartnerBusiness organization focused on feminine entrepreneurship and business. Partner aligned with FEMCA's mission of women's economic empowerment.
• La MoissonminorStrategic or Co-development PartnerOrganization supporting FEMCA's community and mission.
• La FéministèreminorStrategic or Co-development PartnerFeminist organization aligned with FEMCA's values and mission of economic equality for women.
• EpinardminorStrategic or Co-development PartnerPartner organization supporting FEMCA's ecosystem of women's empowerment.
• Affiliate Financial PartnersminorGTM or Marketing PartnerFEMCA has affiliate partnerships with investment platforms and financial tools. These partners are selected based on aligned values and quality of service. Partnerships provide exclusive discounts to the FEMCA community. Using these services is not required after completing FEMCA programs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT1rUkDo3Knv-RFGKXs6BeA
• LinkedInlinkedin.com/company/femca
• Instagraminstagram.com/helene.gherbi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEMCA