Femina Hip

What Femina Hip does

Femina Hip (legally Femina Health Information Project) is a Tanzanian youth-focused civil society organization founded in 1999 and headquartered at 23 Migombani St, Dar es Salaam, with 41 employees. Its core offering is a multi-platform youth empowerment ecosystem built on social and behavioral change communication (SBCC) and edutainment methodologies, delivering sexual and reproductive health and rights (SRHR), gender-based violence prevention, economic empowerment, and civic engagement content to Tanzanian adolescents and young people. The flagship products are Fema Magazine, a quarterly publication with the largest print run in Tanzania (~100,000 copies annually), and the Fema Clubs network, a peer-education system active in more than 50% of government secondary schools across Tanzania mainland and Zanzibar with 3,694+ registered clubs. The portfolio is extended by Fema Msingi Clubs (primary school expansion since 2023, 230+ schools), programmatic interventions (Ujana Salama, Kijana Jitambue, Sema Tenda, Cheza Salama, Ruka Juu), and digital media (Story Yangu Podcast, launched 2024).

The organization operates as a nonprofit with no commercial pricing; all services are delivered free to youth. Revenue is sourced from institutional grants and donations, with 96% of donations going directly to programs. Named funders include UNICEF, Care, the Denmark Embassy, the Embassy of Sweden, GIZ, Irish Aid, UNFPA, and most recently Plan International (TZS 1,640,037,846 over 2025-2029 for the Girls Get Equal project in Rukwa Region). Reach metrics show 4+ million youth engaged annually and 40+ million since inception, with documented outcomes including zero pregnancy cases at Katunguru Secondary School post-program (vs. 4 of 5 prior) and a 45% increase in GBV reporting through Ujana Salama. Compliance is anchored to Tanzania's Personal Data Protection Act 2022. The organization is governed by a board with Ruth Mlay as Executive Director and is exclusively self-described as an award-winning youth-focused SBCC entity.

Name

Femina Hip

Legal name

Femina Health Information Project (Femina HIP)

Website

https://feminahip.or.tz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Femina Hip is a Tanzanian nonprofit founded in 1999 that runs Fema Magazine and a network of 3,694+ Fema Clubs in more than 50% of government secondary schools, delivering SRHR, gender equality, economic empowerment, and civic engagement programs to in-school and out-of-school youth through donor-funded programming.

Ownership category

akta.pro rank

Product category

Youth Development Non-Profit Services

NAICS

Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF), Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

• Youth empowerment programs
• SRHR education
• Peer education clubs
• Gender equality advocacy
• Behavioral change communication

Headquarters

HQ city

Dar es Salaam

HQ country

Tanzania

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: Femina Hip accepts donations from individuals to support program activities including magazine printing and distribution, digital transformation, and staff training.
2. Institutional Grants: Funded by institutional donors including UNICEF, Care, Denmark Embassy, Embassy of Sweden, GIZ, Irish Aid, and UNFPA for specific programs and initiatives.
3. Partnership Funding: Large-scale project funding from partners like Plan International - e.g., TZS 1,640,037,846 for 4-year 'Girls Get Equal' project (Aug 2025 - July 2029).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Femina Hip is a Tanzanian civil society organization that delivers youth-focused empowerment programs centered on sexual and reproductive health and rights (SRHR), gender equality, economic empowerment, and civic engagement. Its core offerings include the Fema Magazine (Tanzania's largest print-run youth quarterly reaching ~100,000 copies annually), the Fema Clubs school-based peer education network (active in 50%+ of government secondary schools with 3,694+ clubs), Fema Msingi Clubs in primary schools, and structured programs (Ujana Salama, Kijana Jitambue, Cheza Salama, Ruka Juu, Sema Tenda).

Product overview

Femina Hip is a youth-focused civil society organization operating a multi-platform youth empowerment ecosystem in Tanzania. The core offering centers on Fema Magazine (quarterly print publication with ~100,000 annual circulation) and Fema Clubs (peer education groups in 50%+ of government secondary schools). The organization extends reach through Fema Msingi Clubs (primary school expansion launched 2023), programmatic interventions (Kijana Jitambue, Ujana Salama), and digital media (Story Yangu Podcast). All initiatives reinforce each other through social and behavioral change communication (SBCC) and edutainment methodologies, addressing SRHR, gender-based violence, economic empowerment, and civic engagement for East African youth.

Differentiator

Problem solved

Functional benefit

Brands

• Fema Magazine: Signature quarterly magazine with the largest print run in Tanzania, distributed to Fema Clubs and partners with close to 100,000 copies annually.
• Fema Clubs
• Fema Msingi Clubs
• Ujana Salama
• Kijana Jitambue
• Story Yangu Podcast
• Sema, Tenda
• Cheza Salama
• Ruka Juu

Products and services

• Fema Magazine Award-winning quarterly magazine produced for 25 years with Tanzania's largest print run, providing adolescents with credible, peer-oriented information on SRHR, gender, and life skills. Approximately 100,000 copies are distributed annually to Fema Clubs and partner organizations.
• Fema Clubs School-based peer education clubs active in more than 50% of government secondary schools across Tanzania (3,694 total clubs) that foster leadership, life skills, and critical thinking through SRHR, gender, economic empowerment, and civic engagement topics, with teachers trained as mentors.
• Fema Msingi Clubs Foundational primary school clubs launched in 2023 to reach younger learners through child-friendly participatory manuals (Watoto Bomba), active in over 230 primary schools across Katavi, Tanga, and Njombe regions, covering child protection, confidence-building, and rights education.
• Ujana Salama Program empowering out-of-school youth as Champions of Change through training in SRHR, economic empowerment, citizen engagement, and advocacy against gender-based violence; currently active in Tanga region districts with high child marriage rates.
• Kijana Jitambue 12-week extracurricular training based on a randomized control study, proving economic empowerment is the best contraceptive. Modules cover SRHR, economic empowerment, and civic engagement; impacted over 100,000 youth since 2013.
• Story Yangu Podcast Podcast platform featuring stories from successful individuals providing education, entertainment, and opportunities for youth listeners.
• Cheza Salama Program driving Femina Hip's SRHR agenda, covering Sexual and Reproductive Health, Relationships, Gender Based Violence, HIV/AIDS, and Mental Health for youth audiences.
• Ruka Juu Program driving Youth Economic Empowerment, covering entrepreneurship, business skills, financial education, career choices, and money management.
• Sema, Tenda Brand meaning 'Say & Do/Take Action' that educates youth about their rights and responsibilities, encouraging critical thinking, teamwork, and leadership.

Quantifiable outcome

• Zero pregnancy cases reported in implementing schools (2022-2023 vs 4+ out of 5 female students pregnant within a year prior)
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Plan InternationalcoreStrategic or Co-development Partner · 11 September 2025Girls Get Equal: Realising Rights and Building Resilience project in Sumbawanga District, Rukwa Region. Femina Hip will receive TZS 1,640,037,846 for 4 years (Aug 2025 - July 2029) to benefit 28,000+ adolescent girls and young people directly, reaching 213,000+ in wider community. Focus areas: access to inclusive education, economic empowerment, SRHR, and protection from harmful practices.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BRAC Tanzania: Affiliated with BRAC, the world's largest NGO, running youth empowerment, economic empowerment, and education programs in Tanzania. Comparable in community-based youth club model and economic-empowerment curriculum (Ruka Juu overlaps with BRAC's livelihood programs).
• Restless Development: Youth-led development agency running peer-educator "Champions of Change" and SRHR programs across Tanzania, Uganda, Kenya, and Zambia. Directly comparable in delivery model (peer educators in schools), target beneficiaries (adolescents), and SBCC methodology.
• Girl Effect: Media-driven NGO building brands (e.g., Zathu in Malawi, Tujenge in Kenya) to shift norms for adolescent girls. Closest peer to Femina Hip's Fema Magazine approach — using edutainment media to reach girls at scale across East Africa.
• Amref Health Africa: African health NGO headquartered in Nairobi with extensive Tanzania programming on adolescent SRHR, gender-based violence, and community health. Closest functional peer to Femina Hip given overlapping youth-SRHR mandate, donor base, and community-club delivery model in East Africa.
• Marie Stopes Tanzania (MSI Reproductive Choices): Major SRHR service-delivery NGO operating in Tanzania with focus on adolescent reproductive health and family planning. Direct peer for SRHR programming, though more clinically oriented than Femina Hip's media/club-led model.
• DSW (Deutsche Stiftung Weltbevölkerung): German advocacy and program NGO focused on youth SRHR, gender equality, and demographic sustainability across East Africa including Tanzania. Comparable in advocacy-plus-club delivery approach and reliance on EU/German bilateral donor funding.

Broad incumbents

• Save the Children Tanzania: Major international NGO operating across child protection, education, and SRHR in Tanzania. Comparable on school-based programming and adolescent focus but with a much broader portfolio and significantly larger budget envelope.
• Plan International Tanzania: Large international child-rights organization with overlapping adolescent girls' empowerment agenda and an active funder/partnership relationship with Femina Hip. Wider portfolio and global footprint but overlapping programs in Rukwa and other Tanzanian regions.
• CARE International Tanzania: Global humanitarian organization with strong gender-equality and women's economic empowerment programs in Tanzania. Direct funder/partner of Femina Hip and an obvious comparable given overlapping agenda on adolescent girls, GBV, and SRHR.

Others

• Population Council: International research NGO that conducts the kind of rigorous SRHR/gender evaluation work (including randomized studies) that underpins Femina Hip's Kijana Jitambue methodology. Not a direct delivery competitor but a thematic peer in the evidence-based SRHR ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FeminaHip
• YouTubeyoutube.com/@feminahip
• Facebookfacebook.com/FeminaHIP1999
• Instagraminstagram.com/feminahip/#
• LinkedInlinkedin.com/company/femina-hip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femina Hip