Femix'Sports

What Femix'Sports does

Femix'Sports is a French non-profit association (association loi 1901) founded in 2000 and headquartered in Paris at the Cité Audacieuse. It is the first French association dedicated to promoting gender equality and mixity in sport, and it operates today with a small core team of 8 employees supported by a network of 14+ ambassadors across France. Its institutional positioning is reinforced by agrément from the French Ministry of Sports and by Qualiopi certification of its training arm, the Femix'Sports Academy, obtained in September 2021.

The association's core activities are structured around three pillars: advocacy and awareness campaigns targeting gender stereotypes in sport, training programs delivered through the Qualiopi-certified Femix'Sports Academy, and professional services to national sports federations and public-sector bodies. It maintains working relationships with more than 10 French national sports federations, including the FFE, FFHandball, FFT, FFHockey, FFBSQ, FFCK, FFSurf, and FFEscrime, and with public institutions such as DRAJES Île-de-France, the Région Île-de-France, and UNSS 93. Programs scale through recurring large-scale events — notably the 2025 events reaching 2,000+ students in Cergy-Pontoise and 1,560 students at the Jeux des Collèges — coordinated via the ambassador network.

The business model blends individual membership fees (tiered at €15–€30 per year), fee-based professional services to federations and public bodies, and revenue from Qualiopi-billable training programs. Governance is led by President Yves Paret (since 2023) and Directrice Générale Emmanuelle Ducrot, with Marie-Françoise Potereau having served as president from 2012 to 2022. The organization is grant- and contract-funded rather than venture-backed, and its expansion is driven by incremental partnership acquisition and program delivery rather than capital-intensive scaling.

Name

Femix'Sports

Legal name

Femix'Sports

Website

https://femixsports.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Femix'Sports is a Paris-based French non-profit association, founded in 2000, that promotes gender equality and mixity in sport through advocacy, Qualiopi-certified training via its Academy, and partnerships with 10+ national sports federations and public institutions.

Ownership category

akta.pro rank

Product category

Sports Diversity Training Services

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Gender equality training
• Sports governance consulting
• Diversity awareness programs
• Women sports leadership
• Nonprofit sports education

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Femix'Sports generates revenue through tiered annual memberships: Basic (€30/year), Student (€15/year), and Premium (reserved for legal entities, offering a 10% discount on all association services). Membership provides access to newsletters, digital magazines, webinars, and member networking events.
2. Training and professional services: The association sells training programs (Oser S'Engager, Genre et Sport), sensitization interventions, exhibitions, coaching, and co-development services primarily to sports federations, clubs, schools, and public institutions. Premium members receive a 10% discount.

Pricing tiers

Go-to-market motion1 record

Marketing channels4 records

Core offering

Femix'Sports is a French non-profit association that sells training programs, sensitization interventions, exhibitions, and coaching services designed to foster gender equality and mixity in sports. Its core offerings include the multi-module 'Oser S'Engager' leadership program, the 'Genre et Sport' awareness curriculum, the school-based 'P.I.M.S' program, the 'C.D.I' accompaniment program, and individual coaching, all delivered through its Qualiopi-certified training institute Femix'Sports Academy.

Product overview

Femix'Sports is a national association focused on promoting gender mixity and equality in sports. The organization operates as a unified service offering centered around its Femix'Sports Academy (created 2021), which provides Qualiopi-certified training programs. The core offerings include structured training programs ('Oser S'Engager', 'Programme C.D.I', 'Programme P.I.M.S', 'Programme Genre et Sport'), educational exhibitions on women's sports history, school and community sensitization interventions, and individual coaching services. The programs work together to advance gender equality through training sports professionals, raising awareness among youth, and supporting women in taking leadership positions in sports organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Femix'Sports Academy: Institut de formation de Femix'Sports créé en 2021, officiellement certifié Qualiopi.

Products and services

• Femix'Sports Academy Qualiopi-certified training institute providing professional development and certification programs for sports professionals on gender equality topics.
• Programme Oser S'Engager Progressive three-module training program accompanying sports professionals in taking leadership roles, developing posture, and evolving governance practices toward inclusion. Designed for federation and club leaders.
• Programme Genre et Sport Training program addressing gender and sports topics, helping professionals and volunteers understand and combat gender inequalities in sports through concrete tools and mechanisms.
• Programme P.I.M.S (Prévention et Interventions en Milieu Scolaire) School-based sensitization program focused on gender and sports issues, providing tools to understand inequality mechanisms, identify stereotypes, and promote mixity among students through quiz, image games, and express debates.
• Programme C.D.I (Accompagnement) Personalized accompaniment and coaching program for individuals and organizations in the sports sector, supporting sports professionals in their development and governance evolution.
• Coaching Individuel Individual coaching services for sports professionals and leaders seeking personal development in gender equality practices and leadership posture.
• Expositions (Thematic Exhibitions) Educational travelling exhibitions on gender and sports topics, including 'Une brève histoire du sport féminin' and youth-focused exhibitions, deployable at schools, federations, and public venues.

Quantifiable outcome

• More than 2,000 middle and high school students reached at a single event (Ta Région en mode sport, May 2025)
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Mairie de PlaisirminorStrategic or Co-development Partner · 1 July 2025The Mairie de Plaisir supported Femix'Sports' sensitization interventions at the Maison des Adolescents de Plaisir in July-August 2025, including a 4-hour staff training and three youth workshops.
• UNSS 93 (Union Nationale du Sport Scolaire – Seine-Saint-Denis)coreStrategic or Co-development Partner · 18 June 2025UNSS 93 organized the Jeux des Collèges 2025 on 18 June 2025 at Parc des Sports de Marville, La Courneuve. Femix'Sports facilitated game-debate workshops on gender equality in sport for 1,560 students. Jean-Philippe Damie (DD) and Noémie Jost (DD adjointe) coordinated the event.
• Fédération Française des Échecs (FFE)coreStrategic or Co-development Partner · 8 June 2025FFE has partnered with Femix'Sports for three consecutive years to deliver the full 'Oser S'Engager' training program to its female leaders. The Module 3 session ('Moi et l'équipe') was delivered on 8 June 2025 at the Cité Audacieuse, with FFE Vice-President Laurie Delorme in attendance.
• Région Île-de-FrancecoreStrategic or Co-development Partner · 7 May 2025Région Île-de-France organized the 'Ta Région en mode sport' event on 7 May 2025 at Cergy-Pontoise in partnership with UNSS and CROS Île-de-France, with Femix'Sports running mixity and equality awareness stands for 2,000+ students.
• Fédération Française de SurfcoreStrategic or Co-development Partner · 15 March 2025Femix'Sports signed a new partnership with the Fédération Française de Surf in March 2025 to promote inclusive sport. On 15 March, Femix'Sports delivered Module 3 of the 'Oser S'engager' training with the federation under the direction of formatrice Maryse Viseur.
• Fédération Française de HockeycoreStrategic or Co-development Partner · 18 November 2024Femix'Sports accompanied the Fédération Française de Hockey in the 'Oser S'Engager' program, congratulating all participants for their determination and engagement in their sports institutions.
• DRAJES Île-de-FrancecoreStrategic or Co-development Partner · 1 November 2024Since November 2024, DRAJES Île-de-France has partnered with Femix'Sports to deliver six training days (Genre et Sport and Oser S'Engager modules) to sports professionals and volunteers in the Île-de-France region. Virginie Thobor and Meyrem Suleymanoglu coordinated the organization.
• Fédération Française de Bowling et Sport de Quilles (FFBSQ)coreStrategic or Co-development Partner · 29 October 2024Partnership for the full 'Oser S'Engager' training program with FFBSQ. Module 3 was delivered on 14 September 2024, closing the training cycle for FFBSQ's female leaders.
• Fédération Française du Sport d'Entreprise (FFSE) / E-Run 2024minorGTM or Marketing Partner · 23 September 2024E-Run 2024, organized by FFSE from 23 to 30 September 2024, selected Femix'Sports as its partner association. The event brought together companies and participants from across Europe to promote diversity and inclusion through sport.
• CDOS 77 (Comité Départemental Olympique et Sportif – Seine-et-Marne)minorStrategic or Co-development Partner · 21 June 2024Femix'Sports partnered with CDOS 77 to co-host a colloquium on mixity in sport, bringing together speakers to discuss women's place in the sports movement. Emmanuelle Ducrot, Directrice Générale, was a key speaker.
• MBA ESGminorGTM or Marketing Partner · 3 April 2024MBA ESG students organized the Femix'Cup, a 5-a-side mixed football tournament on 3 April 2024, with Femix'Sports as a partner. Six mixed teams competed in a friendly and inclusive atmosphere.
• FENIX Toulouse HandballminorGTM or Marketing Partner · 9 March 2024On 8 March 2024 (International Women's Rights Day), FENIX Toulouse Handball hosted Femix'Sports ambassador Catherine Monghal at a match to demonstrate support for gender equality in sport.
• Fédération Française de Canoë Kayak (FFCK)coreStrategic or Co-development Partner · 19 June 2023Convention of partnership signed June 2023. FFCK selected Femix'Sports to deliver accompaniment and training programs for its leaders at national and regional levels.
• Cité AudacieusecoreStrategic or Co-development Partner · 19 June 2023Cité Audacieuse (9 rue de Vaugirard, Paris 75006) is the headquarters of Femix'Sports and a key institutional partner. It hosts the association's offices, training sessions, and events. The venue is described as emblematic of civic engagement and equality. Femix'Sports collaborated on events such as the 'Sacrées Championnes' theatrical evening.
• Fédération Française d'EscrimecoreStrategic or Co-development Partner · 14 January 2023Convention of partnership signed 14 January 2023. FFE launched a mixity program with Femix'Sports delivering ongoing leadership and governance training modules. Rémy Delhomme, new FFE President, has continued the partnership from January 2025. Julie Schram, Hajar Fataïcha, and Emmanuelle Ducrot have delivered training sessions.
• Fédération Française de Handball (FFHB)coreStrategic or Co-development Partner · 10 October 2022Emmanuelle Ducrot officially renewed the partnership convention with FFHB in October 2022. The full 'Oser S'Engager' training program was delivered culminating in Module 3 at the Maison du Handball in September 2023. Laetitia Szwed, Stéphane Nicol, Justine Bouzat, and Sylvie Pascal-Lagarrigue were among attendees.
• Fédération Française de Tennis (FFT)coreStrategic or Co-development Partner · 26 May 2022Partnership officially signed on 26 May 2022 at Roland Garros by Emmanuelle Ducrot, President and CEO of Femix'Sports, and FFT leadership. FFT affirmed its commitment to promote gender equality and mixity in tennis.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Women's Sports Foundation: US-based non-profit dedicated to advancing the lives of women and girls through sports, providing advocacy, research, leadership programs, and training for sport organizations. Highly comparable scope and operating model, with a larger scale and broader programmatic reach.
• Women in Sport (UK): UK-based charity advocating for gender equality in sport through research, advocacy, training, and partnerships with national governing bodies. Directly comparable mission, business model (membership + paid programs), and federation/government customer base to Femix'Sports.
• Women Win: International non-profit leveraging sport to advance gender equity for girls and young women globally through programs, advocacy, and partnerships. Closely aligned mission and federation/institutional partnership model to Femix'Sports.
• Canadian Women & Sport: Canadian non-profit (formerly CAAWS) advancing gender equity in sport through training, advocacy, and resources for national sport organizations. Closely mirrors Femix'Sports's federation-focused training programs and policy-driven mission at a national level.

Broad incumbents

• European Women and Sport (EWS): European network of national organizations promoting gender equality in sport. Femix'Sports participated in the 2004 EWS congress; EWS sits above national members in scope but addresses the same constituency of federations, policymakers, and athletes.
• International Working Group on Women and Sport (IWG): Global network of organizations working on gender equality in sport, hosting the IWG World Conference and producing policy frameworks (Brighton Declaration). Comparable mission at a global level; acts as an umbrella and policy body rather than a direct service provider.

Others

• Comité National Olympique et Sportif Français (CNOSF): French National Olympic Committee, employing former Femix'Sports presidents (Potereau, Ducrot) and operating the 'mixité' agenda across French federations. Partner/incumbent that Femix'Sports complements rather than competes with in the French ecosystem.

Emerging players

• Think Sports (Think! Sport): European-level consultancy and training organization focused on governance, integrity, and inclusion in sport. Comparable in offering professional services to federations and governing bodies on integrity, governance, and inclusion topics — partially overlapping with Femix'Sports's training portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FemixSports
• YouTubeyoutube.com/channel/UCSS1kOU24bD16pGE3XpPz-A
• Facebookfacebook.com/FemixSports
• LinkedInlinkedin.com/company/femixsports
• Instagraminstagram.com/femixsports/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femix'Sports