Superior Fence & Rail Franchising

What Superior Fence & Rail Franchising does

Superior Fence & Rail Franchising (legal entity: Superior Fence & Rail, Inc.) is the franchisor of the first fence franchise system in the United States, founded in Orlando, Florida in 2001 and franchising since 2017. The franchisor is a subsidiary of Empower Brands, a multi-brand home-services franchise portfolio, and operates with a lean corporate staff of 17 employees that supports a network of 120+ independently owned franchise locations across the United States. Its core offering is a turnkey franchise system — combining initial training, ongoing operational support, proprietary Fence360 CRM software (which consolidates lead management, scheduling, estimating, customer follow-up, and performance tracking), proprietary fence material specifications, exclusive territories, and group purchasing power — sold to franchisees for a $59,500 initial fee (with discounts for veterans, existing franchisees, and multi-territory buyers) plus a tiered monthly royalty (6% on YTD gross revenue up to ~$2M, stepping down to 4% above $4M).

The franchisees themselves generate revenue by installing residential fences (privacy, security, pool, decorative), commercial fences (for businesses, builders, municipalities, property managers), and railings — addressing approximately 60% residential / 40% commercial demand within an estimated $9.2B U.S. fencing market that remains highly fragmented with no dominant national competitor. Average unit-level economics include $3.4M in gross sales, >41% gross profit margin, and an average ticket above $7,600, with a disclosed initial investment range of $134,400–$278,300.

Corporate revenue is generated from (1) initial franchise license fees, (2) ongoing royalty payments tied to franchisee gross revenue, and (3) marketing and technology fees embedded in the franchise relationship. The company's go-to-market emphasizes a five-step Discovery-to-Alignment franchisee onboarding funnel, peer validation with existing owners, and an in-person Empower Day at the Empower Brands headquarters in Richmond, VA. Brand equity is reinforced by 35,000+ five-star reviews (4.8-star average), recurring Franchise Business Review Top 200 franchisee-satisfaction recognition, and 2025–2026 Entrepreneur Franchise 500, Most Profitable Franchises, Fastest Growing Franchises, and Top Franchises for Veterans/Women listings.

Name

Superior Fence & Rail Franchising

Legal name

Superior Fence & Rail. Inc

Website

https://fencefranchise.superiorfenceandrail.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Superior Fence & Rail Franchising is the franchisor of the first fence franchise system in the United States (franchising since 2017), operating under parent Empower Brands with 120+ franchise locations delivering residential and commercial fence and railing installation services nationwide.

Ownership category

akta.pro rank

Product category

Fencing Franchise Services

akta.pro primary industry

Gate Installation (Manual & Automated) (HSAIAJAC)

akta.pro secondary industry

Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)

Keywords

• Fencing franchise opportunities
• Fence installation services
• Railing installation services
• Residential fencing solutions
• Commercial fence installation

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Initial Franchise Fees: One-time franchise fee charged at signing. Standard franchise fee is $59,500 for a territory under 400,000 people. Discounts available for veterans (15% VetFran), existing franchise owners (up to 50%), and multi-territory buyers ($40,000 for second territory, $35,000 for third-tenth territories).
2. Monthly Royalty Fees: Tiered royalty structure based on year-to-date gross revenue: 6% for $0-$1,999,999, 5% for $2,000,000-$3,999,999, and 4% for $4,000,000 and above. This rewards franchise growth with lower royalty percentages.
3. Fence Installation Services: Primary revenue stream for franchisees from residential and commercial fence installation, railing installation, and related services. Franchisees serve homeowners, property managers, businesses, builders, municipalities, and contractors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Superior Fence & Rail Franchising sells franchise rights to entrepreneurs in the U.S. fence and railing installation industry. Franchisees operate under a unified brand and provide residential and commercial fence installation and railing installation services using the proprietary Fence360 CRM and centralized training, marketing, and operational support.

Product overview

Superior Fence & Rail is a fence franchise opportunity offering a proven business system backed by more than two decades of operational experience. The core product is the franchise business model combined with the Fence360 proprietary technology platform. Services include residential fence installation, commercial fence installation, and railing installation. The company operates more than 120 franchise locations nationwide serving homeowners, businesses, property managers, and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Fence & Rail Franchise Opportunity A turnkey franchise offering for entrepreneurs and small business owners to operate a residential and commercial fence installation business under the Superior Fence & Rail brand. Includes initial franchise rights, training, branding, marketing support, and access to the proprietary Fence360 CRM.
• Residential and Commercial Fence Installation Installation of residential and commercial fencing systems delivered by franchisees across 120+ U.S. locations.
• Railing Installation

Quantifiable outcome

• Average gross sales per location of $3.4 million
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Empower BrandscoreStrategic or Co-development PartnerParent company supporting a growing portfolio of industry-leading home service franchise brands nationwide. Empower Brands provides strategic leadership, resources, and management breadth to Superior Fence & Rail and its franchisees. The relationship enables cross-brand opportunities including the 20% cross-brand discount for qualifying affiliate franchisees.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Grounds Guys: The Grounds Guys is a lawn care and landscaping franchise within the Neighborly portfolio. It directly mirrors Superior Fence & Rail's franchise model, residential/commercial split, and need-based demand profile in the outdoor home services category.
• Archadeck: Archadeck is a deck and outdoor structure franchise — the closest direct peer given its overlap with fencing in outdoor residential installations, project economics, and consumer-trust dynamics. Both serve homeowners investing in outdoor property enhancement.
• Precision Door Service: Precision Door Service is a franchise specializing in garage door installation and repair. It offers a comparable single-trade residential/commercial franchise model with similar franchise fees, training intensity, and unit economics profile to Superior Fence & Rail.
• Window Genie: Window Genie is a Neighborly home services franchise specializing in window cleaning, tinting, and pressure washing. It shares the franchise structure, residential-segment focus, and structured marketing/training playbook that Superior Fence & Rail uses to scale territories.
• Mosquito Joe: Mosquito Joe is an outdoor home services franchise operating in the residential homeowner segment under Neighborly. Like Superior Fence & Rail, it sells a need-based, recurring-demand outdoor service through a franchise model with comparable franchise fees, FDD structure, and unit economics profile.
• Mr. Handyman: Mr. Handyman is a Neighborly-owned home repair and maintenance franchise operating across the U.S. It is highly comparable to Superior Fence & Rail in go-to-market, multi-unit operator economics, and FDD structure, though it serves a broader service mix rather than fencing specifically.

Broad incumbents

• Authority Brands: Authority Brands is a multi-brand franchisor of home services including Mosquito Authority, America Oil and Gas, and The Cleaning Authority. It competes with Empower Brands for franchisee talent and is a broad incumbent comparable to Superior Fence & Rail's parent.
• Neighborly: Neighborly is the largest multi-brand home services franchise platform with 30+ brands under management. It is broadly comparable to Empower Brands (Superior Fence & Rail's parent) and represents the strategic and competitive context in which Superior Fence & Rail operates as a category-specific franchise.
• TruGreen: TruGreen is the largest U.S. lawn care franchise with national scale. Although not a fence franchise, it is a broader incumbent in the residential outdoor services category, sharing Superior Fence & Rail's homeowner target customer, recurring-demand model, and franchise distribution footprint.

Others

• Shield Roofing: Shield Roofing is a residential roofing franchise within the Empower Brands portfolio alongside Superior Fence & Rail. It is highly relevant as a sister-brand under the same parent, sharing back-office, training infrastructure, and cross-brand franchisee acquisition dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superior-fence-rail-franchising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Fence & Rail Franchising