The Feng Shui Society

What The Feng Shui Society does

The Feng Shui Society (FSS) is a London-based, volunteer-led non-profit professional association founded on 9 November 1993 by Gina Lazenby, Jan Cisek, Mark Beakhouse, and Graham Gunn. It self-identifies as the world's oldest professional feng shui organisation and operates as an unincorporated association under English and Welsh law, with a 1–10 person executive committee (Chair, Deputy Chair, Membership Secretary, Treasurer, Newsletter Editor, Accreditation Officer, and Admin). FSS functions primarily as a credentialing and community body for the feng shui discipline, offering consultant accreditation, a 'Find a Consultant' online directory, accredited practitioner training courses in partnership with schools such as Simon Brown's Feng Shui School, webinars, conferences, Community Days, and a free digital content library of nearly 200 YouTube videos and archived journals.

The society's underlying intellectual property consists of traditional Chinese metaphysical methodologies — BaZi, Qi Men Dun Jia, Yi Jing, Xuan Kong Da Gua, Da Liu Ren, Tong Shu, Ze Ri, Zi Wei Dou Shu, and Five Elements theory — repackaged for residential and commercial application. Digital infrastructure is minimal: a WordPress website hosting free feng shui calculators provided by partner Chinese Metasoft, Eventbrite for paid event ticketing, and social media channels on YouTube, Facebook, Instagram, Twitter/X, and LinkedIn. No proprietary software, mobile app, API, or AI capability is disclosed.

FSS monetises through a portfolio of small-ticket, recurring and transactional revenue streams: 'Friend of Feng Shui' membership subscriptions, paid webinar bookings (£7 standard / £10 late), accredited training course fees, accreditation application and renewal fees for consultants, and event/conference revenue. It also accepts donations. Customer segments span four groups — residential homeowners seeking harmony in living spaces, commercial clients optimising workspaces, accredited and aspiring feng shui practitioners, and enthusiast learners — with no disclosed enterprise contracts and no venture, equity, or debt funding. The society supplements operations with academic research (PhD-level work at Liverpool John Moores University) and pro bono consultancy for charitable organisations, using these initiatives to generate case-study content and reinforce professional legitimacy.

Name

The Feng Shui Society

Legal name

The Feng Shui Society

Website

https://fengshuisociety.org.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Feng Shui Society is a London-based, volunteer-led non-profit professional association founded in 1993 that accredits feng shui consultants, runs accredited training courses with partner schools, and serves homeowners, businesses, practitioners, and enthusiasts through a consultant directory, webinars, events, and digital content.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Specialized/Single-Purpose Accreditors (e.g., seminaries, arts conservatories) (EDADACAD)

Keywords

• Feng shui consultancy
• Professional accreditation services
• Holistic education programs
• Wellness training courses
• Membership association

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: The society offers membership options including 'Friend of Feng Shui' membership, providing ongoing access to resources, newsletter, and community benefits.
2. Courses and Events: Revenue generated from accredited training courses, practitioner courses, and general educational events. The society also offers private tuition and mentoring through teachers/trainers.
3. Webinars and Educational Content: Some webinars are offered free while others have paid entry (e.g., £7 standard booking, £10 late booking). Paid events feature expert speakers and demonstrations.
4. Consultant Accreditation: Accreditation fees for feng shui consultants who wish to join the professional society and gain credentials.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Feng Shui Society is a non-profit membership organisation that promotes professional standards in feng shui through an accredited consultant directory, training courses, webinars, and practitioner accreditation. Founded in 1993, it connects members of the public with vetted feng shui consultants while also running educational events, research initiatives, and a community of practitioners and enthusiasts worldwide.

Product overview

The Feng Shui Society is a membership-based professional organization offering a portfolio of interconnected services centered on feng shui education, practitioner accreditation, and community engagement. The core offerings include a Find a Consultant directory connecting the public with accredited practitioners, Accredited Training Courses for those seeking certification, Webinars for ongoing professional development, and Feng Shui Calculators (provided via Chinese Metasoft partnership). Additional services encompass Feng Shui Research resources, a Community Projects initiative providing pro bono consultations to charities, Blog/Newsletter educational content, and a Friends of Feng Shui membership program. The Society operates as a non-profit organization with YouTube channel resources and does not appear to offer a unified software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Find a Consultant Service An online directory connecting members of the public with accredited feng shui consultants, ensuring access to professionally qualified practitioners for residential and commercial clients.
• Accredited Training Courses Educational programmes including Foundation Courses, Practitioner Courses, and Approved Foundation Learning for individuals seeking to become certified feng shui consultants, delivered through accredited schools.
• Webinars Online educational presentations and expert forums featuring feng shui practitioners covering topics including annual zodiac predictions, professional development, and community discussions; mix of free and paid events.
• Feng Shui Calculators Free online calculators for feng shui analysis, provided in partnership with Chinese Metasoft, enabling practitioners to perform calculations for BaZi, Xuan Kong Da Gua, Da Liu Ren, Qi Men Dun Jia, Yi Jing, Tong Shu, Ze Ri, and Zi Wei Dou Shu.
• Consultant Accreditation Program Professional certification programme for feng shui consultants requiring submission of consultation reports, CV, training certificates, and adherence to the Consultants Code of Practice, assessed by a panel.
• Friends of Feng Shui Membership A membership tier for feng shui enthusiasts offering benefits including newsletter subscriptions, exclusive content, and community engagement opportunities with the professional society.

Quantifiable outcome

• 31 years of continuous operation as a professional feng shui organisation
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Simon Brown's Feng Shui SchoolcoreStrategic or Co-development Partner · 1 June 2025Simon Brown's Feng Shui School is an accredited training provider for the Feng Shui Society. The society hosts graduation ceremonies for the school's newly qualified consultants, welcoming them into the professional community. The school provides structured education that meets FSS accreditation standards.
• Liverpool John Moores UniversitycoreStrategic or Co-development PartnerJan Cisek, a member of the FSS Executive Committee and Accreditation Officer, is conducting PhD research on feng shui at Liverpool John Moores University. This academic partnership advances evidence-based feng shui practice and legitimises the discipline through scholarly research.
• The Five Institute (Nicholas Haines)minorStrategic or Co-development PartnerNicholas Haines of The Five Institute is a regular speaker at FSS annual events, delivering webinars on Chinese zodiac predictions (Wood Dragon Year 2024, Wood Snake Year 2025, Fire Horse Year 2026). He is an internationally recognised teacher in Chinese energetics with nearly 40 years of experience.
• European College of Feng Shui (ECOFS)minorStrategic or Co-development PartnerHoward Choy, a China-trained feng shui architect and principal of ECOFS based in Berlin, has presented at FSS conferences and community days. ECOFS represents classical feng shui training within the society's ecosystem.
• Spiritual Companions TrustminorOthersWilliam Bloom, founder of the Spiritual Companions Trust (which offers the UK's first government-approved vocational qualification in spirituality and health), has presented at FSS Community Day events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• International Feng Shui Institute: The International Feng Shui Institute provides training and professional programs in feng shui and related practices. It directly overlaps with The Feng Shui Society in practitioner education, credentialing, and continuing professional development.
• International Feng Shui Guild: The International Feng Shui Guild is a global professional association for feng shui practitioners, with education, professional standards, and practitioner-finding resources. It is the closest direct comparison to The Feng Shui Society’s accreditation, membership, and directory model.

Broad incumbents

• Royal Society for Public Health: The Royal Society for Public Health is an established professional organization with membership, education, standards, events, and credentialing activities. Although it serves a different discipline, its professional-body and continuing-development model is structurally comparable.
• International Association of Reiki Professionals: The International Association of Reiki Professionals represents practitioners in an energy-based complementary therapy and provides membership, education, and ethical resources. It is comparable as a professional body serving an alternative-wellness modality and its practitioner community.
• Complementary Medical Association: The Complementary Medical Association is a UK membership body for complementary practitioners that promotes standards, training, and professional services. It is a broader incumbent analogue for The Feng Shui Society’s practitioner directory, education, and community-building model.
• International Institute for Complementary Therapists: The International Institute for Complementary Therapists is a broad professional membership and accreditation organization for complementary practitioners. Its modality-based membership, education, and practitioner standards overlap with The Feng Shui Society’s professional-development and accreditation activities.
• British Society of Dowsers: The British Society of Dowsers is an established membership and educational body covering dowsing, geomancy, and earth-energy practices. Its professional community, training, and events make it a relevant adjacent comparator in environmental and metaphysical practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fengshuisociety
• YouTubeyoutube.com/user/TheFengshuisociety
• Facebookfacebook.com/FengShuiSociety
• LinkedInlinkedin.com/company/the-feng-shui-society
• Instagraminstagram.com/fengshuisociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Feng Shui Society