FEODORA

What FEODORA does

Feodora Feine Chocoladen is a Danish-incorporated premium chocolate manufacturer (FEODORA A/S, Ballerup, Denmark) selling primarily into the German market under a 100+ year heritage brand established in 1920. The company produces three core product categories: Tafeln (chocolate bars in milk, dark, and specialty variants at €1.79 per 100g), Täfelchen (small chocolate squares in 225g boxes), and Pralinées (pralines and gift assortments priced €1.99–€19.99 across 40g–375g pack sizes). Recipes emphasize select noble cocoa (Edelkakao) varieties, Bourbon vanilla extract, and a signature smooth, velvety melt; the range includes alcohol-free and gluten-free options to address dietary preferences.

The business operates a direct-to-consumer go-to-market centered on the feodora.de e-commerce storefront, with free domestic shipping in Germany above €40. Distribution is supplemented by a partner-shop arrangement with World of Sweets (worldofsweets.de) for extended online reach and a presence in selected physical retail stores for legacy SKUs such as the Traditionstafel. Marketing is conducted through the proprietary site, Facebook (FeodoraChocolade), and Instagram (Feodorachocolade), with content focused on product information, gifting occasions, and brand storytelling. The brand received the Kundenliebling 2019 customer-recognition award.

Revenue is generated entirely from one-time product sales; no subscription, licensing, or recurring component is in evidence. The customer base is horizontal, spanning individual consumers buying for personal consumption and gifting occasions (holidays, expressions of gratitude, thank-you gestures). Feodora is privately held with no disclosed external investors, parent company, or funding rounds, and is led by Managing Director Martin Thorup Haagensen. The company employs approximately 36 people.

Name

FEODORA

Legal name

FEODORA A/S

Website

https://feodora.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

FEODORA A/S is a Danish premium chocolate manufacturer (founded 1920) selling Tafeln, Täfelchen, and Pralinés primarily to German consumers through its own feodora.de e-commerce site and partner shops, leveraging over 100 years of brand heritage.

Ownership category

akta.pro rank

Product category

Premium Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Confectionery Shops (THAFAGAD)

akta.pro secondary industries

Specialty Food Gift Shops & Hampers (CRAHAGAN), Seasonal & Gift Confectionery Wholesale (AFAIAFAH)

Keywords

• Premium chocolate bars
• Fine confectionery products
• Artisan chocolate manufacturing
• Chocolate pralines
• Gift chocolates

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Feodora generates revenue through direct sales of chocolate products via its e-commerce website and partner retail channels. The product portfolio includes premium chocolate bars (Tafeln), small chocolate pieces (Täfelchen), and pralines (Pralinés) sold at various price points ranging from €1.79 to €19.99 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FEODORA manufactures and sells premium fine chocolates under the Feodora Feine Chocoladen brand through a direct-to-consumer e-commerce storefront (feodora.de) and partner retail. Its offering is organized in three core categories: Tafeln (chocolate bars in milk, dark, and specialty flavors with cocoa content from 32% to 60%), Täfelchen (small chocolate squares in 225g boxes for sharing), and Pralinés (assorted fine pralines and truffles in gift collections ranging from 40g to 375g).

Product overview

Feodora Feine Chocoladen is a traditional German chocolate company offering premium chocolate products with over 100 years of history. The product portfolio consists of three core product categories: Tafeln (chocolate bars in various milk, dark, and specialty flavors), Täfelchen (small chocolate squares for sharing), and Pralinés (fine pralines and truffles in various collections). The company's signature products include the Traditionstafel line featuring different cocoa percentages (35%-55%), the Meine Liebsten gift collections (dark, light, and confectionery varieties), and the Köstliche Komposition assortment boxes. Products are known for their cocoa-intensive flavor derived from carefully processed select noble cocoa varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditionstafel Hochfeine Vollmilch Premium milk chocolate bar with 37% cocoa content representing the essence of Feodora's harmonious, fine, cocoa-intensive Edelvollmilch chocolate that melts creamily on the tongue; sold as a 100g bar at €1.79.
• Traditionstafel Zartbitter Dark chocolate bar with 55% cocoa content featuring a balanced, particularly intense cocoa taste while melting creamily on the tongue; sold as a 100g bar at €1.79.
• Traditionstafel Milde Vollmilch Mild milk chocolate bar with 35% cocoa content, an extraordinarily fine and creamy Edelvollmilch chocolate with authentic Feodora cocoa taste that melts lightly on the tongue; sold as a 100g bar at €1.79.
• Traditionstafel Sahne Mocca Cream Mocha chocolate bar with 32% cocoa content, soft cream and a light mocha note, an extraordinarily fine and creamy chocolate; sold as a 100g bar at €1.79.
• Täfelchen 37% Vollmilch-Hochfein Small Vollmilch-Hochfein chocolate squares with 37% cocoa content; the essence of harmonious, fine, cocoa-intensive Feodora Edelvollmilch chocolate that melts softly and creamily on the tongue; sold in 225g boxes at approximately €5.00 per box.
• Meine Liebsten Dunkle Pralinés & Chocoladen Dark pralines and chocolates (140g) containing a flavor-intensive selection of fine praline creations and small squares of Edelbitter chocolate including Erdbeer Litschi Trüffel, Kirsch Trüffel, Edelmarzipan, Stracciatella, Cognac Buttertrüffel, Whisky Trüffel, and Täfelchen Edelbitter.
• Meine Liebsten Helle Pralinés & Chocoladen Light pralines and chocolates (140g) containing a seductive selection of fine praline creations and small squares of tender Vollmilch-Hochfein chocolate with flavors such as Gianduja Meersalz and Haselnuss Trüffel.
• Meine Liebsten Confiserie Pralinés Confectionery pralines (140g) containing a flavor-intensive selection of almond, marzipan, and Stracciatella filled Vollmilch and dark chocolate cups.
• Köstliche Komposition Klassische Pralinés & Chocoladen Large variety (375g) of light and dark pralines and chocolates including Edelmarzipan, Noisette, Orange Knusper Nougat, Cappuccino Trüffel, Whisky Trüffel, Stracciatella, Mandel Vanille, Marzipan, Marc de Champagne Trüffel, Karamell Trüffel, and small chocolate squares; priced at €19.99.
• Köstliche Komposition Helle Pralinés & Chocoladen Harmonious selection (375g) of light pralines and chocolates without alcohol including Vanille Crème, Butternougat Krokant, Karamell Trüffel, Gianduja Meersalz, Orange Knusper-Nougat, Gianduja Nougat, and Mandel Vanille varieties.
• Choco Schätze 15 wrapped pralines (165g, €4.99) featuring Gianduja Nougat with sea salt, caramel, and hazelnut varieties polished like precious jewels.
• Für Dich Small 40g gift package of 4 fine pralines including Cappuccino Trüffel, Kirsch Trüffel, and Noisette, designed as a small sweet attention for loved ones.
• Lieben Dank Small 40g thank-you gift package of 4 fine pralines including Karamell Trüffel and Orange Knusper Nougat.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• World of Sweets (weltofsweets.de)minorChannel Partner/ Reseller/ DistributorFeodora partners with World of Sweets as a partner shop for extended online retail distribution. When customers click the partner shop link, they are informed they are leaving Feodora's website and that their privacy policy does not apply on the partner site.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hachez: Bremen-based premium chocolate manufacturer with over 100 years of heritage, specializing in fine chocolates and cocoa-intensive recipes. Hachez shares Feodora's Bremen heritage, premium positioning, and product mix.
• Ritter Sport: German family-owned premium chocolate manufacturer offering chocolate bars and seasonal products. Directly comparable to Feodora in terms of product format, premium positioning, and German market focus.
• Niederegger: German premium confectionery manufacturer best known for marzipan, also offering pralines and chocolates. Niederegger's premium positioning, gift-focused assortment, and Lübeck-based heritage are analogous to Feodora's.
• Stollwerck: Historic German chocolate and confectionery brand with a strong presence in pralines and boxed chocolates. Stollwerck's product portfolio and German market focus are closely comparable to Feodora's.
• Halloren: German chocolate manufacturer (oldest still-operating chocolate factory in Germany) offering pralines and gift chocolates. Halloren's premium positioning and assortment of gift-boxed chocolates are directly comparable to Feodora.
• Sarotti: Iconic German chocolate brand with strong heritage (1852), offering premium chocolate bars, seasonal products, and gift assortments. Comparable to Feodora in heritage, gift-focused assortment, and German market positioning.

Emerging players

• Bonnat: French premium chocolate maker with a heritage focus on fine chocolate bars (cacaos grands crus). Bonnat's premium positioning, cocoa-intensity focus, and traditional craft production methodology parallel Feodora's brand approach.

Broad incumbents

• Merci: Storck-owned premium chocolate brand offering assorted pralines in gift boxes. While larger and more mass-market, Merci competes directly with Feodora's gifting praline collections in German retail.
• Lindt (Lindt & Sprüngli): Global premium chocolate manufacturer with leading position in Europe. Lindt competes directly with Feodora in the premium chocolate bar and praline categories, particularly in German-speaking markets.

Others

• Toms Group: Feodora's parent company and a major Nordic confectionery group. Toms Group is thematically related through corporate ownership and provides contextual comparison for Feodora's strategic positioning within a larger confectionery portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/feodorachocolade
• Instagraminstagram.com/feodorachocolade
• LinkedInlinkedin.com/company/feodora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FEODORA