Ferguson Subaru
Ferguson Subaru is an independently operated Subaru franchise dealership in Broken Arrow, Oklahoma, selling new and used Subaru vehicles, certified pre-owned units, parts, and service to retail consumers across the Tulsa Metropolitan area.
- Company typePrivate
- Founded-
- HeadquartersBroken Arrow, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ferguson Subaru does
Ferguson Subaru is an independently operated Subaru franchise automobile dealership headquartered at 500 West Oakland Pl in Broken Arrow, Oklahoma, serving retail consumers across the Tulsa Metropolitan area including Tulsa, Bixby, Owasso, and Sapulpa. The dealership employs approximately 12 people and runs a single retail showroom with an integrated service center, parts department, and finance operation. Its business spans four core revenue streams: new Subaru vehicle sales, used and certified pre-owned vehicle sales, parts and accessories, and service and maintenance, supplemented by financing and F&I income. The company operates a direct-to-consumer go-to-market with no proprietary technology stack beyond standard automotive retail systems, supported by online tools for inventory browsing, service scheduling, parts ordering through Subaru's parts portal, and financing applications.
The product offering covers the full Subaru lineup across multiple segments, including sedans (Impreza, WRX, BRZ), crossovers and SUVs (Crosstrek, Forester, Outback, Ascent), the Wilderness off-road sub-line, and an expanding electrified portfolio comprising the Solterra EV, upcoming Uncharted and Trailseeker EVs, and Crosstrek and Forester hybrids. As of the website snapshot, inventory includes 408 new vehicles and 307 used vehicles (of which 84 are used Subaru units). New vehicle MSRP spans roughly $28,688 (Impreza Sport) to $54,829 (Ascent Onyx Edition Touring), with dealer discounts of $1,820–$2,500 and a uniform $579 document fee per transaction.
The dealership's competitive positioning rests on a pressure-free, hassle-free customer experience, its self-reported status as the No. 1 dealership in Tulsa, OK by customer vote, and participation in Subaru's Love Promise community initiative. Third-party integrations on the website include Mapbox and Google Maps for location services and Botdoc for secure document exchange, but no proprietary AI/ML, data, or platform assets were disclosed. No revenue, ownership history, leadership team, headcount growth, or expansion beyond the single Tulsa-area location was disclosed in the available source material.
Ferguson Subaru firmographics
Firmographics- Name
- Ferguson Subaru
- Legal name
- Ferguson Subaru
- Website
- https://fergusonsubaru.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ferguson Subaru is an independently operated Subaru franchise dealership in Broken Arrow, Oklahoma, selling new and used Subaru vehicles, certified pre-owned units, parts, and service to retail consumers across the Tulsa Metropolitan area.
- Ownership category
- akta.pro rank
Ferguson Subaru industry classification
Industry- Product category
- Automotive Retail (New Vehicle Dealership)
- NAICS
- New Car Dealers (44111), New Car Dealers (441110), Used Car Dealers (44112), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Ferguson Subaru is headquartered
LocationHeadquarters
- HQ city
- Broken Arrow
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ferguson Subaru business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Subaru vehicles including SUVs, sedans, and electric/hybrid models. Revenue generated from vehicle transactions with MSRP pricing, dealer discounts, and document fees ($579 per transaction).
- Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned Subaru vehicles and other makes. The dealership had 307 used vehicles in stock and 84 used Subaru vehicles listed.
- Service and Maintenance: Automotive service and maintenance including oil changes, tire rotations, major repairs, express service, and complimentary maintenance programs.
- Parts and Accessories: Sales of genuine Subaru parts and accessories, with online parts ordering available through Subaru's parts portal.
- Finance and Insurance Products: Vehicle financing services, trade-in valuation, payment calculator, and added security plans including extended warranties and protection packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Subaru vehicles with MSRP, dealer discounts, and doc fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Ferguson Subaru product offering
Product offeringCore offering
Ferguson Subaru is a Subaru franchise automobile dealership that sells new Subaru vehicles (sedans, crossovers, SUVs, sports cars, hybrid and electric models, and Wilderness off-road variants), certified pre-owned and used vehicles, and operates an in-house service and parts department supported by a finance center providing loans, leases, trade-in valuation, and added security plans. The dealership serves retail consumers in the Tulsa Metro area from its showroom in Broken Arrow, Oklahoma.
Product overview
Ferguson Subaru is a Subaru automobile dealership offering a comprehensive portfolio of vehicle sales and related services. The core offerings include new Subaru vehicles across multiple segments (sedans, crossovers, SUVs, sports cars), Certified Pre-Owned vehicles, and a full-service department. The product lineup comprises the standard Subaru model range (Ascent, BRZ, Crosstrek, Forester, Impreza, Outback, WRX) supplemented by specialized sub-brands including hybrid variants (Crosstrek Hybrid, Forester Hybrid), electric vehicles (Solterra, Uncharted, Trailseeker), and Wilderness off-road variants (Forester Wilderness, Crosstrek Wilderness, Outback Wilderness). Supporting services include Subaru finance center, Express Service for quick maintenance, parts and accessories sales, Guaranteed Trade-In Program, and the Subaru Love Promise community initiative. The dealership serves the Tulsa Metro area from a location in Broken Arrow, OK.
Differentiator
Problem solved
Functional benefit
Products and services
- New Subaru Vehicles Full lineup of new Subaru sedans, crossovers, SUVs, sports cars, hybrid and electric models, and Wilderness off-road variants sold directly to retail consumers. The Ascent, BRZ, Crosstrek, Forester, Impreza, Outback, and WRX are gas-powered core models; Crosstrek Hybrid and Forester Hybrid are hybrid variants; Solterra, Uncharted, Trailseeker (and 2027 Getaway) are all-electric; Forester Wilderness, Crosstrek Wilderness, and Outback Wilderness are off-road-focused variants.
- Certified Pre-Owned Subaru Vehicles Subaru Certified Pre-Owned program offering rigorously inspected used Subaru vehicles with extended warranties and additional CPO benefits for retail buyers seeking a lower-cost alternative to new vehicles.
- Used Vehicles (non-CPO) Pre-owned vehicles of various makes carried in addition to used Subaru inventory, including 307 total used vehicles listed with 84 being Subaru brand vehicles.
- Subaru Service and Maintenance Full-service automotive maintenance and repair facility offering oil changes, tire rotations, major repairs, and Subaru complimentary maintenance programs performed by Subaru certified technicians for Subaru owners in the Tulsa Metro area.
- Subaru Express Service Priority express oil change and basic maintenance service with online scheduling, designed for quick turnaround on routine maintenance such as oil changes and tire rotations.
- Genuine Subaru Parts and Accessories Sales of genuine Subaru parts and accessories for vehicle maintenance, repair, and customization, ordered through Subaru's parts portal (parts.subaru.com) with Ferguson Subaru's dealer code.
- Vehicle Financing (Subaru Finance Center) Vehicle financing services including auto loans, leases, payment calculator, online financing applications, trade-in valuation, and added security plans such as extended warranties and protection packages for new and used vehicle purchases.
Companies that use Ferguson Subaru
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Ferguson Subaru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Ferguson Subaru partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Subaru of AmericacoreFerguson Subaru is an authorized Subaru franchise dealership operating under a franchise agreement with Subaru of America. They sell new Subaru vehicles, participate in Subaru marketing programs, access Subaru inventory systems, and follow Subaru brand standards and initiatives including the Love Promise program.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Ferguson Subaru competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ferguson Subaru social profiles
Digital presenceFerguson Subaru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ferguson Subaru leadership team
Management profileNumber of profiles
Profiles1 record
Ferguson Subaru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ferguson Subaru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ferguson Subaru
What does Ferguson Subaru do?
Ferguson Subaru is a Subaru franchise automobile dealership that sells new Subaru vehicles (sedans, crossovers, SUVs, sports cars, hybrid and electric models, and Wilderness off-road variants), certified pre-owned and used vehicles, and operates an in-house service and parts department supported by a finance center providing loans, leases, trade-in valuation, and added security plans. The dealership serves retail consumers in the Tulsa Metro area from its showroom in Broken Arrow, Oklahoma.
Is Ferguson Subaru a public or private company?
Ferguson Subaru is a private company. It is classified as unknown and is currently operating.
When was Ferguson Subaru founded?
Ferguson Subaru was founded in -1. It employs 11 to 50 people.
Where is Ferguson Subaru based?
Ferguson Subaru is headquartered in Broken Arrow, United States, in the North America region.
How does Ferguson Subaru make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Maintenance, parts and Accessories and finance and Insurance Products.
Does Ferguson Subaru have an API?
No public API is recorded for Ferguson Subaru.
What industry is Ferguson Subaru in?
Ferguson Subaru's product category is Automotive Retail (New Vehicle Dealership). Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 44111 and its SIC code is 5500.