What Fertility Care does

Fertility Care (operating as IPS Fertility Care, legal name IPS Fertility Care) is a private Colombian fertility and reproductive medicine clinic headquartered in Barranquilla, Atlántico. Founded in 2017 and operating from three locations (Barranquilla headquarters, Valledupar, and Santa Marta), the clinic serves the Colombian Caribbean region with a comprehensive assisted reproductive technology (ART) portfolio: consultations (general fertility, gynecological, prenatal/perinatology, nutritional "Medical Essence," and emotional wellness "Emotional Essence"), diagnostic studies (fertility ultrasound, Spermogram REM capacitation testing, hormonal and metabolic profiles, plus a proprietary rapid 24-hour combined ultrasound-and-sperm-analysis fertility diagnosis), treatments (directed intercourse timing, homologous/heterologous artificial insemination, and in vitro fertilization with PGT-A genetic testing), surgical procedures (diagnostic and surgical hysteroscopy, tubal recanalization, testicular biopsy), and cryopreservation of gametes and embryos. The clinic positions itself as the "#1 fertility clinic in the Caribbean" and claims 15+ years of experience, a 78% pregnancy success rate as of June 2024, and 2,000+ positive beta pregnancies cumulatively. It is the only fertility clinic on the Colombian Caribbean coast with ISO 9001 certification from ICONTEC (plus IQNet recognition) and holds REDLARA membership and ASRM recognition, alongside ICMART recognition and INVIMA/Ministry of Health registration.

The clinic's underlying technology stack is a conventional reproductive medicine laboratory rather than a software platform: a state-of-the-art embryology and andrology laboratory, high-precision fertility ultrasound (advertised at 80-90% diagnostic accuracy for alterations affecting female fertility), a proprietary Spermograma REM (Recuperación y Capacitación Espermática) technique for in-vitro sperm capacitation that simulates female reproductive tract conditions, morphological and cellular embryo evaluation with blastocyst grading, and preimplantation genetic testing (PGT-A). The 24-hour fertility diagnosis methodology — combining ultrasound and sperm analysis in a single visit for rapid turnaround — is the clinic's flagship process innovation. No AI, software platform, API, or mobile application is part of the offering; the digital footprint is limited to a website with online appointment booking, WhatsApp/phone/email intake, and online payments via the Wompi checkout.

Fertility Care operates a sales-led, direct-to-patient healthcare delivery model with quote-based pricing (no public price list). Patient acquisition relies on physician referrals, word-of-mouth, an SEO-optimized Spanish-language blog covering fertility topics, patient testimonials as social proof, and direct phone/WhatsApp/email contact. Revenue is generated across five professional-services streams — medical consultations, diagnostic studies, fertility treatments, surgical procedures, and cryopreservation — with payments coming from out-of-pocket patients and five major Colombian EPS health insurers (SURA, Nueva EPS, Sanitas, Compensar, Coosalud). The company is privately held and appears to be physician-led (with Dr. Leonardo Muñoz identified as Director of the 24-hour fertility diagnosis service); no parent company, subsidiaries, or external investment are disclosed. With 13 employees and no disclosed funding history, the clinic operates as a small but regionally specialized ART provider.

Name

Fertility Care

Legal name

IPS Fertility Care

Website

https://fertilitycare.com.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fertility Care (IPS Fertility Care) is a private Colombian fertility clinic headquartered in Barranquilla with three locations across the Caribbean coast. It provides assisted reproductive technology services — including IVF, IUI, fertility diagnostics, embryo selection with PGT-A, and cryopreservation — to couples and individuals experiencing infertility.

Ownership category

akta.pro rank

Product category

Reproductive Medicine and Fertility Services

NAICS

Ambulatory Health Care Services (621), Family Planning Centers (62141)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Reproductive Endocrinology & Infertility (Endocrine) (HLAKADAI), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility treatments
• In vitro fertilization
• Reproductive medicine
• Fertility diagnostics
• Assisted reproduction

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medical Consultations: Revenue from specialized fertility consultations including initial fertility assessments, couple fertility consultations, and follow-up appointments. Includes consultation types such as Fertility Discovery Experience, gynecology, prenatal, Medical Essence, and Emotional Essence consultations.
2. Diagnostic Studies: Revenue from laboratory and imaging diagnostics including fertility ultrasounds, spermogram REM, hormonal profiles for male and female patients, and metabolic profiles.
3. Fertility Treatments: Revenue from assisted reproduction treatments including directed relations (natural cycle timing), artificial insemination, and in vitro fertilization (IVF/ICSI).
4. Surgical Procedures: Revenue from surgical interventions including diagnostic and surgical hysteroscopy, tubal recanalization, and testicular biopsy.
5. Cryopreservation Services: Revenue from gamete and embryo cryopreservation services for future fertility preservation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fertility Care is a specialized reproductive medicine clinic that diagnoses and treats infertility through consultations (Fertility Discovery Experience, gynecology, prenatal, Medical Essence nutrition, Emotional Essence), diagnostic studies (fertility ultrasound, REM sperm analysis, hormonal and metabolic profiles), and treatments including directed intercourse timing, artificial insemination, in vitro fertilization with embryo selection and PGT-A genetic testing, surgical procedures (hysteroscopy, tubal recanalization, testicular biopsy), and gamete/embryo cryopreservation. Services are delivered across three Colombian clinic locations.

Product overview

Fertility Care is a specialized fertility and reproductive medicine clinic operating as a unified healthcare institution, not a software platform. The service portfolio spans four tiers: (1) Consultations — general and specialized fertility consultations (Fertility Discovery Experience), gynecological, prenatal, nutritional (Medical Essence), and emotional (Emotional Essence); (2) Diagnostic Studies — fertility ultrasound, sperm analysis (Espermograma REM), hormonal profiles, and metabolic profiles, plus a rapid 24-hour fertility diagnosis combining multiple tests in a single visit; (3) Treatments — directed intercourse (Relaciones Dirigidas), artificial insemination, in vitro fertilization (FIV) with embryo selection and preimplantation genetic testing (PGT-A), cryopreservation, and surgical procedures including hysteroscopy, tubal recanalization, and testicular biopsy; and (4) Patient Resources — free downloadable guide. The clinic offers these services across three locations in Colombia (Barranquilla, Santa Marta, and Valledupar) under a single integrated care model.

Differentiator

Problem solved

Functional benefit

Brands

• Medical Essence: Specialized nutrition consultation for fertility optimization, providing dietary guidance to improve egg and sperm quality.
• Emotional Essence
• Fertility Discovery Experience
• Diagnóstico de Fertilidad en 24 horas

Products and services

• Fertility Consultation (Consulta de Fertilidad)

Quantifiable outcome

• 78% pregnancy success rate in June 2024
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and major.

• ICONTEC (Instituto Colombiano de Normas Técnicas y Certificación)coreOthersFertility Care is certified with ISO 9001 from ICONTEC, being the only fertility clinic on the Colombian Caribbean coast to receive this quality management certification. This certification demonstrates compliance with international quality standards.
• IQNetcoreOthersInternational certification network partner alongside ICONTEC certification, providing global recognition of quality standards.
• REDLARA (Red Latinoamericana de Reproducción Asistida)coreStrategic or Co-development PartnerActive member of REDLARA (Latin American Assisted Reproduction Network), the leading regional organization for assisted reproduction. Their embryology laboratory is highlighted for success rates, being leaders in Latin America for high-complexity fertility treatments.
• American Society for Reproductive Medicine (ASRM)majorStrategic or Co-development PartnerRecognized by the American Society for Reproductive Medicine, demonstrating international credibility and adherence to global standards in reproductive medicine.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Reprotec: Colombian reproductive medicine center offering IVF, IUI, and fertility preservation. Targets a similar patient base in Colombia with comparable clinical procedures.
• Concebir: Medellín-based Colombian fertility clinic offering IVF, IUI, and reproductive medicine services. Direct regional competitor targeting the same Colombian patient base seeking assisted reproduction.
• Procrear (Reproducción Asistida): Colombian fertility clinic offering IVF and reproductive medicine services. Direct domestic competitor targeting the same patient segment in Colombia.
• CECOLFES - Centro de Fertilidad Humana: Established Colombian fertility clinic offering IVF, ICSI, and reproductive medicine. Comparable provider within the same Colombian healthcare market with similar service offering.
• INSER - Instituto de Fertilidad Humana: Bogotá-based Colombian fertility clinic offering IVF, IUI, and andrology services. Direct competitor in the Colombian fertility market with overlapping patient segments and comparable service portfolio.

Broad incumbents

• Boston IVF: US fertility clinic network affiliated with Harvard Medical School. Comparable in clinical services and outcome reporting; well-capitalized competitor that could expand into LATAM markets.
• Eugin: Global fertility clinic group (part of Fresenius-owned network) with operations across Europe and LATAM. Comparable in ART service portfolio and international patient acquisition model.
• Genea: Australia-based global fertility clinic group with technology platform. Comparable in clinical service model and known for advanced embryology; represents the international best-practice benchmark.
• IVI - Instituto Valenciano de Infertilidad: Global fertility clinic network headquartered in Spain with strong LATAM presence. Comparable in ART clinical services but operates at much larger scale and with international R&D capacity.
• CCRM (Colorado Center for Reproductive Medicine): US-based fertility clinic network with global footprint. Comparable in core ART services and known for high success rates; represents the kind of international chain that could expand into LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fertility-care-colombia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility Care