Festival Asalto

What Festival Asalto does

Festival Asalto is a nonprofit cultural organization founded in 2005 in Zaragoza, Spain, that produces an annual international urban art festival. The 2025 edition marked its 20th anniversary and featured six international artist interventions (Rémi Tournier, Lonac, Alegría del Prado, Raquel Coba, Octavi Serra, Addam Yekutieli) alongside four community-based art projects addressing memory, identity, climate crisis, and social exclusion. The festival operates as a platform connecting international street artists with local communities through murals, installations, workshops, exhibitions, and cultural exchange events, with a small permanent team of 6 employees.

The organization's core products include the Festival Asalto annual event, Intervenciones Artísticas (mural and installation works), Espacio Asalto (central venue hosting fairs, workshops, and auctions), Espacio NEXXO (knowledge exchange program with international cultural managers), Asalto Fair (graphic art fair), Workshops Avanzados (advanced creative workshops), and targeted community projects such as LATA 65 (intergenerational art with seniors), Kiosko de las Miradas (artists with intellectual diversity), Geografías del Juego (children), and Invisibles (homeless individuals). The technology layer is minimal: there is no software product, API, or proprietary platform; the organization operates as a cultural event curator and producer using standard communication channels (website, Instagram, earned media).

The business model is event-driven and nonprofit. The festival is free to the public, with no admission fees disclosed for main programming. Revenue appears to come from public funding, municipal grants, and limited commercial mechanisms including the Asalto Fair and Subasta Suicida auction format. The organization maintains partnerships with international peer festivals (Bien Urbain, WOOL, Jidar Street Art, Festival Concreto) and a network of local community organizations, schools, and social service providers. The go-to-market is concentrated in Zaragoza's public spaces, with marketing executed through content marketing, organic social, earned media, and community referrals.

Name

Festival Asalto

Legal name

Festival Asalto

Website

https://festivalasalto.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Festival Asalto is a nonprofit organization in Zaragoza, Spain, that produces an annual international urban art festival featuring mural interventions, community workshops, and cultural exchange programming, serving Zaragoza residents, visitors, and marginalized communities.

Ownership category

akta.pro rank

Product category

Arts Festival and Cultural Event Programming

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Urban art festival
• Public art programming
• Mural interventions
• Community art projects
• Cultural event management

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Festival Programming and Events: Festival Asalto generates value through public cultural programming including mural interventions, community workshops, art fairs (Asalto Fair), exhibitions, guided tours, and cultural conversations. Revenue appears to come from public funding, grants, and potentially ticket sales or participation fees for certain activities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Festival Asalto organizes an annual international urban art festival in Zaragoza, Spain, producing large-scale public mural interventions by invited international and national artists, ephemeral installations, participatory community art projects with seniors, children, homeless individuals, and artists with intellectual diversity. It also runs an indoor venue (Espacio Asalto) hosting art fairs, auctions, and workshops, alongside a knowledge exchange program (Espacio NEXXO) featuring conversations with international cultural managers and platforms for emerging young artists.

Product overview

Festival Asalto is an annual international urban art festival in Zaragoza celebrating its 20th anniversary in 2025. The festival operates as a unified platform combining artistic interventions (murals and installations by international artists), a central venue (Espacio Asalto) hosting fairs, workshops, and encounters, and the NEXXO knowledge exchange program featuring talks, documentaries, and youth initiatives. Key offerings include Asalto Fair for graphic art, advanced workshops led by professional artists, and community projects like Lata 65 (intergenerational art with seniors) and Kiosko de las Miradas (collective art with artists with intellectual diversity). The festival transforms public spaces through art addressing themes of memory, identity, climate crisis, and social exclusion.

Differentiator

Problem solved

Functional benefit

Brands

• Espacio NEXXO: A space for knowledge exchange and experiences around artistic creation in public space, featuring conversations with international cultural managers, artistic talks, and community programs.
• Espacio Asalto
• Workshops Asalto
• Asalto Fair

Products and services

• Festival Asalto (20th Anniversary Edition) Annual international urban art festival transforming public spaces in Zaragoza through murals, installations, workshops, and community artistic projects, with free public access for residents and visitors.
• Intervenciones Artísticas Mural and installation artworks created by international and local artists in Zaragoza's public spaces, addressing themes such as memory, identity, climate crisis, and social exclusion. Featured artists in 2025 include Rémi Tournier, Lonac, Alegría del Prado, Raquel Coba, Octavi Serra, and Addam Yekutieli.
• Espacio Asalto Festival's central venue and meeting point hosting fairs, auctions, participatory workshops, guided visits, and artist encounters during the festival period in Zaragoza.
• Espacio NEXXO Knowledge exchange program featuring conversations with international festival managers (Bien Urbain, WOOL, Jidar, Festival Concreto), master talks with Aragonese contemporary artists, youth initiatives (Del Museo a la Calle, Crew 2000), critical thinking sessions on urban art, and documentary screenings.
• Asalto Fair Graphic art fair featuring original artworks from local and national artists, offering pieces for sale through unique downward bidding auctions during the festival.
• Workshops Avanzados Advanced creative workshops covering drawing tools, canvas-to-wall mural techniques, kinetic volumes, and tufting, led by professional artists as part of the festival program.
• Proyecto LATA 65 Intergenerational community art project bringing urban art to seniors through workshops on graffiti techniques and stencil art, conducted in collaboration with senior community centers.
• Proyecto Kiosko de las Miradas Collective art project transforming public park kiosks through artistic interventions by artists with intellectual diversity, exploring colors and emotions drawn from nature.
• Geografías del Juego Participatory installation by Inés Marco exploring childhood play concepts, transforming children's drawings into large wooden sculptures including forest landscapes, rainbow trains, and game choreography areas, in collaboration with Zaragoza's childhood and adolescence council.
• Subasta Suicida Unique art auction format where original works start at a symbolic price and are destroyed if no bids are received, combining live art, exhibition, and performance.

Quantifiable outcome

• 20 years of continuous operation transforming Zaragoza through urban art
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bien Urbain (Besançon, France)coreStrategic or Co-development PartnerInternational street art festival from Besançon, France. David Demougeot presented the festival at Conversaciones Asalto, sharing models of work, methodologies, and experiences as part of the international cultural exchange program.
• WOOL (Covilhà, Portugal)coreStrategic or Co-development PartnerStreet art festival from Covilhà, Portugal. Lara Seixo Rodrigues presented the WOOL festival at Conversaciones Asalto and also led the LATA 65 workshop at Festival Asalto 2025.
• Jidar Street Art (Rabat, Morocco)coreStrategic or Co-development PartnerStreet art festival from Rabat, Morocco. Sbagha Bagha Jidar Street Art, represented by Salah Malouli, participated in the international cultural exchange conversations at Festival Asalto.
• Festival Concreto (Fortaleza, Brazil)coreStrategic or Co-development PartnerStreet art festival from Fortaleza, Brazil. Narcelio Grud presented Festival Concreto at Conversaciones Asalto and also conducted the Volúmenes cinéticos workshop at the festival.
• RompepuertasminorStrategic or Co-development PartnerMuseum project providing a space within Festival Asalto for young cultural managers who have trained with Rompepuertas to design specific activities for the festival under the Del Museo a la Calle program.
• Cauces CollectiveminorStrategic or Co-development PartnerLocal collective and project collaborating with Festival Asalto on the Crew 2000 space for young emerging artists. Partnership includes podcast recording (Canal Cauces), exhibition, colloquium, and other artistic activities.
• Consejo de Infancia y Adolescencia del Ayuntamiento de ZaragozaminorStrategic or Co-development PartnerMunicipal childhood and adolescence council that collaborated with Inés Marco on the Geografías del juego participatory installation, contributing young people's visions for the project.
• Centro de Convivencia de Mayores Laín EntralgominorStrategic or Co-development PartnerSenior citizens' community center that partnered with LATA 65 project, hosting theoretical and practical workshops introducing urban art to elderly participants.
• Casa de AmparominorStrategic or Co-development PartnerCare facility that partnered with LATA 65 project for the urban art workshop with seniors, providing space and participants for the intergenerational artistic experience.
• Albergue Municipal de Transeúntes de ZaragozaminorStrategic or Co-development PartnerMunicipal homeless shelter that collaborated with Pep Walls on the Invisibles community mural project, with shelter users participating in workshops and painting alongside the artist.
• Zaragoza ModernaminorStrategic or Co-development PartnerOrganization focused on urban ceramics that participated in the Pensamiento crítico y ciudad program discussing the social value of urban art.
• Fábrica de TexturasminorStrategic or Co-development PartnerCollective that conducted multiple participatory workshops at Espacio Asalto including Photogravure, Upcycling and Stamping, and Cartography with Stamps and Stamping techniques.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Festival Concreto: Urban art festival in Fortaleza, Brazil, focused on muralism and public-space interventions by international artists. Directly comparable format and an exchange partner with Festival Asalto.
• MURAL Festival: Annual urban art festival in Montreal, Canada, producing dozens of large-scale murals by international artists. Comparable in format, international artist roster, and free public programming.
• Upfest: Largest street art festival in Europe, held annually in Bristol, UK, programming hundreds of murals across the city. Closest European peer in scale and public-space mural format.
• IBUG Festival: German urban art festival combining street art, music, and design, transforming industrial spaces through murals and installations. Comparable in its multidisciplinary urban art programming.
• POW! WOW!: International mural festival originating in Hawaii and expanding globally, programming international artists to paint large-scale works in cities. Comparable in artist curation model and international mural focus.
• Jidar – Toit Pour Toit Street Art Festival: Annual street art festival in Rabat, Morocco, producing murals and urban interventions across the city. Directly comparable in mission, format, and international artist roster; active exchange partner with Festival Asalto.
• WOOL – Festival de Arte Urbano: Urban art festival in Covilhã, Portugal, programming large-scale murals and community art interventions. Directly comparable format and a mutual exchange partner with Festival Asalto.
• Living Walls Conference: Annual street art conference and festival in Atlanta, USA, pairing international mural production with talks and community programming. Comparable mix of murals, knowledge exchange, and community engagement.
• Bien Urbain: Public-space contemporary art festival in Besançon, France, focused on murals and installations in the urban landscape. It is a direct peer and active mutual partner of Festival Asalto through the Conversaciones Asalto international exchange program.

Others

• Roskilde Festival: Major Danish nonprofit music and arts festival and broader peer in the European nonprofit festival ecosystem, sharing operational challenges (volunteers, sponsors, municipal relations) but differing in content (live music vs. urban art).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/festivalasalto
• LinkedInlinkedin.com/company/festival-asalto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Asalto