Festival Beauregard

What Festival Beauregard does

Festival Beauregard is an annual multi-day music festival held at the Château de Beauregard in Hérouville-Saint-Clair, Normandy, France, founded in 2009 and operated by Myster Black Productions SAS. The 2026 edition runs July 1-5 over 5 days, featuring 42+ artists across multiple stages in a multi-genre format spanning rock, pop, electronic, hip-hop, and international acts, with 2026 headliners including Aya Nakamura, Macklemore, Orelsan, Pulp, Franz Ferdinand, Pixies, Dropkick Murphys, Armin Van Buuren, and Vanessa Paradis. The festival operates a vertically integrated event technology platform comprising a cashless payment system (John e-Cash), a dedicated transport booking platform, a mobile application with a blind test game, an e-commerce merchandise store via LeSuperAtelier, and a secondary ticket exchange marketplace (Bourse aux billets). Complementary on-site services include camping, food and beverage vendor stands, a creator and second-hand marketplace (Halle Créateurs), and a prevention/awareness village.

The business model is event-driven and multi-stream: primary revenue from ticket sales (day passes and multi-day passes), supplemented by cashless on-site spending transactions, vendor stand fees, e-commerce merchandise, and ticket resale marketplace activity. The festival is privately held by Myster Black Productions, a Caen-registered SAS with €6,000 capital and no disclosed external investment, led by Paul Langeois as president. The organization employs 26 staff and deploys a multi-channel digital marketing strategy (Facebook, Instagram, TikTok, YouTube, newsletter, podcast) alongside media partnerships with France Inter (national public radio) and Crédit Mutuel (regional bank). The customer base consists of individual music festival attendees — both casual day-trippers and dedicated multi-day enthusiasts — with a loyal returning community and a volunteer program (Espace bénévoles). Revenue figures and attendance data are not publicly disclosed.

Name

Festival Beauregard

Legal name

Myster Black Productions

Website

https://festivalbeauregard.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Festival Beauregard is an annual 5-day multi-genre music festival held at Château de Beauregard in Normandy, France, founded in 2009 and operated by Myster Black Productions. It serves individual music fans with ticketed live performances, on-site camping, cashless payments, and vendor services.

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Live music festival
• Music event production
• Festival ticketing services
• Outdoor entertainment events
• Concert event organization

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Direct ticket/pass sales for the 5-day music festival event, including day passes and multi-day passes. Ticket sales supported by a secondary marketplace (Bourse aux billets) for resale and purchase of existing tickets.
2. E-Commerce Merchandise: Official festival merchandise sold through an e-shop partnership with LeSuperAtelier, including t-shirts, caps, socks, posters, and tote bags.
3. Cashless On-Site Spending: Revenue generated through cashless transactions at food stands, vendor locations, and merchandise points using the John e-Cash system.
4. Vendor Stand Fees: Fees collected from food vendors, artisan creators, second-hand sellers, and prevention/awareness organizations operating stands within the festival grounds.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Festival Beauregard is an annual 5-day outdoor music festival held at the historic Château de Beauregard in Hérouville-Saint-Clair, Normandie, France, featuring 40+ international and French artists across multiple genres and stages. The festival sells day passes and multi-day passes, and provides on-site services including camping accommodations, a cashless payment system (John e-Cash), food and merchandise vendor areas, transportation bookings, an intimate performance series (John's Session), and a secondary ticket exchange marketplace.

Product overview

Festival Beauregard is a music festival operated by Myster Black Productions SAS, held annually at Château de Beauregard in Normandie, France. The 2026 edition runs July 1-5 with 43+ artists across multiple stages. The core offering is the multi-day music festival experience, supplemented by on-site services including camping accommodations, the John e-Cash cashless payment system, food/beverage and merchandise vendor areas (E-shop, Stand Restauration, Halle Créateurs), a ticket secondary marketplace (Bourse aux Billets), transport booking platform, and John's Session intimate performances. The festival also maintains a podcast and mobile app-based blind test competition.

Differentiator

Problem solved

Functional benefit

Brands

• John's Session: A specific event or experience within the festival featuring John (possibly referring to the venue Château de Beauregard, with 'John' being a reference to the owner or nickname).
• John e-Cash / Cashless
• Beauregard Podcast

Products and services

• Festival Beauregard (Main Festival) Annual outdoor music festival held at Château de Beauregard in Hérouville-Saint-Clair, Normandie, featuring multi-genre international and French artists across multiple stages over 5 days (July 1-5, 2026), with 42+ artists scheduled.
• Camping On-site camping facilities with campsite accommodations available during the festival dates for multi-day festival attendees.
• John e-Cash (Cashless Payment) Digital cashless payment system allowing festival-goers to preload funds (with post-event refund capability) and make purchases throughout the festival site without cash.
• E-Shop (Official Merchandise) Online store offering official Festival Beauregard merchandise and products including t-shirts, caps, socks, posters, and tote bags.
• John's Session Special acoustic or intimate performance series featuring selected artists during the festival, providing a premium up-close experience for attendees.
• Transport Platform Dedicated transportation booking platform offering shuttle services and travel arrangements to the festival site for festival-goers.
• Bourse aux Billets (Ticket Exchange) Official secondary marketplace allowing attendees to resell and purchase existing festival passes between attendees, ensuring ticket authenticity and price fairness.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• France InterminorGTM or Marketing PartnerLogo displayed as festival partner on official website. France Inter, the national public radio station, provides media partnership and promotional visibility for the festival to their radio audience.
• VelosonominorGTM or Marketing PartnerBike transport partnership enabling festival attendees to travel to the festival by bicycle, supporting sustainable transportation options.

Scale indicators4 records

Recent moves5 records

Direct peers

• Rock en Seine: Paris-region rock and indie music festival held annually over multiple days. Closely comparable format and target audience to Beauregard, with international and French headliners.
• Garorock: Southwest France multi-day music festival with comparable size and programming philosophy. Direct peer in the French regional festival market competing for similar artists and ticket buyers.
• Solidays: Paris-based multi-day music festival combining live performances with social-cause programming. Comparable ticketed multi-stage festival model targeting a French audience with international headliners.
• Printemps de Bourges: Long-running French music festival held annually in Bourges featuring diverse genres over multiple days. Comparable in scale, multi-genre programming, and multi-stage outdoor festival model.
• Les Eurockéennes de Belfort: East-France multi-genre outdoor music festival held annually. Direct comparable in format, scale, and the international headliner booking strategy that Beauregard also pursues.
• Francofolies de La Rochelle: Major French summer music festival dedicated primarily to French-language and francophone artists. Comparable ticketed multi-day festival model with similar attendee demographics.
• Main Square Festival: French summer music festival held in Arras, featuring international and French headliners over multiple days. Closely comparable in scale, multi-genre programming, and regional French festival positioning.
• Hellfest: Major French multi-day music festival held annually in western France. Directly comparable multi-genre lineup, outdoor multi-stage format, and ticketed regional festival operating model targeting similar French music audiences.
• Les Vieilles Charrues: One of France's largest annual music festivals held in Brittany. Directly comparable multi-day, multi-stage outdoor festival with international and French headliners and a similar ticketed camping-enabled attendee model.

Broad incumbents

• Live Nation France: Largest live entertainment promoter in France, operating large festivals and tours. Comparable as the broader incumbent shaping festival economics, artist routing, and ticketing infrastructure that Beauregard must navigate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWwUHKQnGKfTnwtl-gtcfkg?feature=watch
• Facebookfacebook.com/festivalbeauregard
• Instagraminstagram.com/festivalbeauregard
• TikToktiktok.com/@festivalbeauregard
• LinkedInlinkedin.com/company/festival-beauregard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festival Beauregard