Fetch Bar and Grill
Fetch Bar and Grill operates NOBU99, a consumer e-commerce storefront that imports and sells products from Warwick to Indonesian consumers via its own ordering platform and a Lazada marketplace integration, with nationwide delivery through eight logistics partners.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fetch Bar and Grill does
Fetch Bar and Grill, based in Warwick, New York with a reported headcount of 5 employees, operates an online consumer ordering platform branded as NOBU99 (also referenced as "NOBU 99" and "Fetch Bar & Grill"). According to its website, the platform imports "Fetch Bar" products from Warwick and sells them to Indonesian consumers, framed as a channel for verified international-quality goods. The catalog surfaced on the site spans an unusually broad range of categories — electronics, fashion, beauty, baby products, home goods, sports, automotive, and groceries — which is consistent with the site's category menus being virtually identical to Lazada Indonesia's marketplace structure.
The underlying technology is described as a standard online ordering platform with e-commerce capabilities, including order tracking, account management, and secure payment processing. The platform is hosted at order.fetchbarandgrill.com and is operationally dependent on Lazada Indonesia: product category links, help center, account management, wishlist, returns, and checkout all redirect to Lazada's domain. The displayed trust badges (ISO 27001 and PCI DSS) appear to be Lazada's certifications rather than independently held by Fetch Bar and Grill. Distribution is supported by a network of eight Indonesian logistics partners (JNE, Ninja Express, GoSend, Sicepat, Grab Parcel, J&T Express, Anter, SAP Express).
The business model is direct-to-consumer product sales through the NOBU99 platform and Lazada marketplace, with unit pricing in the Rp 10,000 to Rp 100,000 range (with promotional discounts as steep as 90%). The platform monetizes through transaction fees on these sales. The customer base is described as a single horizontal persona — Indonesian consumers seeking imported products — with no enterprise or B2B segment. No revenue, funding, ownership, or management information is disclosed, and the firm's "99,999+ ratings" and "8,888 views" engagement metrics appear templated rather than independently verifiable, raising questions about the operational substance behind the storefront.
Fetch Bar and Grill firmographics
Firmographics- Name
- Fetch Bar and Grill
- Legal name
- Fetch Bar and Grill
- Website
- https://fetchbarandgrill.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fetch Bar and Grill operates NOBU99, a consumer e-commerce storefront that imports and sells products from Warwick to Indonesian consumers via its own ordering platform and a Lazada marketplace integration, with nationwide delivery through eight logistics partners.
- Ownership category
- akta.pro rank
Fetch Bar and Grill business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: Revenue generated from direct sales of imported products including Fetch Bar items from Warwick, sold through the NOBU99 online ordering platform at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing for imported Fetch Bar products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Fetch Bar and Grill product offering
Product offeringCore offering
Fetch Bar and Grill operates the NOBU99 Indonesian online ordering platform, which imports and retails consumer goods sourced from Warwick and distributes them to Indonesian consumers. The platform provides secure payment processing, real-time order tracking, and customer service support across categories including fashion accessories, home electronics, and personal care products.
Product overview
Fetch Bar and Grill operates NOBU99, a single e-commerce platform for importing and selling Fetch Bar products sourced from Warwick. The platform serves as the primary sales channel, providing consumers access to verified international products through an online ordering system with integrated logistics and payment services.
Differentiator
Problem solved
Functional benefit
Products and services
- NOBU99 Online Ordering Platform Indonesian online ordering platform that imports consumer goods from Warwick and retails them to Indonesian consumers, with secure payment, real-time order tracking, and customer support.
- Imported Consumer Goods from Warwick Cross-border retail assortment covering fashion accessories, home electronics, home goods, and personal care products imported from Warwick and sold to Indonesian consumers.
Companies that use Fetch Bar and Grill
Customer profileSegments1 record
Ideal customer profiles1 record
Fetch Bar and Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fetch Bar and Grill partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LazadacoreLazada serves as the primary marketplace platform for NOBU99/Fetch Bar operations. The integration includes listing pages, payment processing through Lazada's system, customer service support, and logistics coordination. The partnership extends to promotional activities including Lazada's 11.11 campaign and app download incentives.
- WarwickcoreFetch Bar products are imported directly from Warwick as the source of international-quality products. Warwick's brand recognition and product quality serve as the foundation for the NOBU99 platform's value proposition in the Indonesian market.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Fetch Bar and Grill competitors and assessment
Company assessmentEmerging players
- Bhinneka: Long-standing Indonesian e-commerce player specializing in electronics, IT, and office categories. Comparable as a category-led Indonesian online retailer with similar authenticity/import emphasis.
- Zalora Indonesia: Specialist fashion and lifestyle marketplace operating in Indonesia. Comparable for the fashion and accessories share of NOBU99's assortment and the same cross-border/international-brand framing.
- TikTok Shop Indonesia: Social-commerce marketplace embedded in TikTok's Indonesia user base. Comparable as a newer channel for impulse-driven general merchandise and a rising substitute for traditional marketplace flows.
- Akulaku: Indonesia-focused e-commerce and fintech platform with general-merchandise assortment and embedded credit. Comparable for the consumer-credit-empowered mass-market Indonesian shopper NOBU99 targets.
Direct peers
- Bukalapak: Indonesian general-merchandise marketplace with a long tail of electronics, fashion, and lifestyle categories. Comparable as a horizontal peer serving the same Indonesian SMB and consumer demand.
- Blibli: Indonesia-focused marketplace with strong electronics, fashion, and lifestyle assortment. Comparable as a domestic Indonesian marketplace competing for the same general-merchandise wallet share.
- Shopee Indonesia: Leading SEA marketplace with a major Indonesia presence. Comparable in product breadth (electronics, fashion, home) and target consumer (mass-market Indonesian online shoppers).
- Tokopedia: Indonesia's largest homegrown general-merchandise marketplace. Directly comparable to NOBU99's Indonesian marketplace + cross-border assortment model, and the dominant alternative consumers would choose.
- Lazada Indonesia: NOBU99's named 'core' channel partner and the de facto destination of every product link on its storefront. Functions simultaneously as distribution channel and the most direct substitute for the consumer.
- JD.ID: Indonesia arm of JD.com, focused on authentic-product electronics and general merchandise. Directly comparable in cross-border imported-goods positioning and authenticity-trust messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Fetch Bar and Grill social profiles
Digital presenceFetch Bar and Grill compliance and trust
Trust signalCompliance2 records
Fetch Bar and Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fetch Bar and Grill leadership team
Management profileNumber of profiles
Fetch Bar and Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fetch Bar and Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fetch Bar and Grill
What does Fetch Bar and Grill do?
Fetch Bar and Grill operates the NOBU99 Indonesian online ordering platform, which imports and retails consumer goods sourced from Warwick and distributes them to Indonesian consumers. The platform provides secure payment processing, real-time order tracking, and customer service support across categories including fashion accessories, home electronics, and personal care products.
Is Fetch Bar and Grill a public or private company?
Fetch Bar and Grill is a private company. It is classified as unknown and is currently operating.
When was Fetch Bar and Grill founded?
Fetch Bar and Grill was founded in -1. It employs 1 to 10 people.
How does Fetch Bar and Grill make money?
One revenue line is on record: product Sales.
Who are Fetch Bar and Grill's main competitors?
Emerging players on record are Bhinneka, Zalora Indonesia, TikTok Shop Indonesia and Akulaku. Direct peers are Bukalapak, Blibli, Shopee Indonesia, Tokopedia, Lazada Indonesia and JD.ID.
Does Fetch Bar and Grill have an API?
No public API is recorded for Fetch Bar and Grill.