Feudi di Guagnano srl

What Feudi di Guagnano srl does

Feudi di Guagnano srl is a privately held Italian winery (S.r.l.) founded in 2002 and headquartered in Guagnano, Lecce (Puglia). The company operates two production sites — the historic Guagnano facility housing a tasting room, wine library, offices and shipping warehouse, and a Campi Salentina site approximately 5 km away containing winemaking, bottling, and an ancient bottaia (cask cellar) — connected by uninterrupted vineyards totaling roughly 75 acres (~30 hectares). Founded by cousins Gianvito Rizzo (CEO/Amministratore Delegato), Carlo, and Franco, grandchildren of the original winemakers, the winery's stated mission is to rescue and cultivate ancestral Negroamaro, Primitivo, Malvasia Nera di Lecce, and Verdeca vineyards, some over 50 years old and including a parcel planted in 1935.

The portfolio spans 16 wines across reds, rosés, whites, naturally sparkling wines, organic (Vigne Salve), and vegan (Vegamaro, claimed as the world's first vegan Negroamaro), with production deliberately constrained — for example, Nero di Velluto is capped at 7,000 bottles per vintage and released only in the best years, aged in French oak barriques. Distribution is hybrid: direct-to-consumer at the two winery sites (Cantina Diffusa concept), through the dedicated negramando.it online shop, via wholesale to Italian and international wine shops, restaurants, and enotecas, and complemented by enotourism experiences including tastings, vineyard tours, and harvest events.

The business is family-controlled with no institutional investors, funding rounds, M&A, or subsidiaries disclosed. Commercial momentum is driven by wine tourism, an active social media presence, community initiatives (Focareddha festival, Cantine Aperte), a 2016 prison-sommelier rehabilitation partnership with AIS Lecce that received New York Times coverage, and accumulated third-party validation (Best Rosé in Italy 2018; Bibenda 5 Grappoli for five consecutive years on Nero di Velluto; Slow Wine Guide awards on Rosarò; Guida Bio recognition for Vigne Salve). Pricing is not publicly disclosed; revenue is generated through bottle sales across the portfolio.

Name

Feudi di Guagnano srl

Legal name

Feudi di Guagnano S.r.l.

Website

https://feudiguagnano.it

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Feudi di Guagnano is a family-owned Puglian winery producing 16 wines from native Salento grape varieties (Negroamaro, Primitivo, Malvasia Nera, Verdeca), selling via two on-site hospitality locations, the negramando.it e-commerce shop, and wholesale to domestic and international trade customers, complemented by enotourism.

Ownership category

akta.pro rank

Product category

Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Negroamaro wine production
• Italian red wines
• Wine tourism services
• Organic wine making
• Salento wine estate

Headquarters

HQ city

Guagnano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

Feudi di Guagnano is an Italian winery producing and selling premium wines from native Salento grape varieties (Negroamaro, Primitivo, Malvasia Nera di Lecce, Verdeca). It operates two production sites in Guagnano and Campi Salentina and offers wine tastings, vineyard tours, and harvest experiences to enotourists. Sales are conducted directly at the winery, through the online shop negramando.it, and via wholesale to wine shops and restaurants.

Product overview

Feudi di Guagnano is a traditional Italian winery producing a diverse portfolio of wines from native Salento grape varieties. Their portfolio includes: Red Wines (Rossi) such as Nero di Velluto, Cupone, Le Camarde, Diecianni variants (Negroamaro, Primitivo, Malvasia Nera), Terramare (Negroamaro and Primitivo), Vegamaro, Vigne Salve organic lines, and Pietrafinita; Rose Wines (Rosati) including Rosarò (award-winning), Terramare Rosato, Animè Rosato, and Cuccimannè Rosato; White Wines (Bianchi) such as Diecianni Chardonnay, Animè Bianco Frizzante, and Cuccimannè Verdeca. The winery specializes in native Negroamaro and Primitivo varietals with both conventional and organic product lines, including the world's first vegan Negroamaro (Vegamaro).

Differentiator

Problem solved

Functional benefit

Products and services

• Nero di Velluto Negroamaro Salento IGP red wine from vines planted in 1935, aged in French oak barriques with notes of carob, raisins, and cocoa; produced only in the best years with up to 7,000 bottles.
• Cupone

Quantifiable outcome

• Rosarò awarded as best rosé wine in Italy in 2018, one of few DOP rosés from Salento
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Guagnano Soccorso ONLUSminorOthers · 1 January 2020
• Associazione Italiana Sommelier (Lecce Delegation)minorStrategic or Co-development Partner · 12 October 2016Collaboration with AIS Lecce to provide sommelier courses to prison inmates at the Lecce penitentiary. Feudi di Guagnano supplied wines for the courses and the CEO Gianvito Rizzo was the originator of the program. This innovative rehabilitation initiative taught 30 men and women about wine tasting, cultivation, and service over 8 lessons.
• Guida BiominorOthersVignesalve organic wines received recognition from the Guida Bio wine guide, validating the quality of the winery's organic production line.
• Negramando.itminorChannel Partner/ Reseller/ DistributorDedicated online wine shop specializing in Negroamaro and Salento wines, operated separately but focused on Feudi di Guagnano products and similar regional wineries.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Varvaglione: Manduria-based Puglian producer specializing in Primitivo di Manduria DOP, with a broad multi-SKU portfolio and significant international distribution. Direct competitor for Primitivo-focused retail and export accounts.
• Cantine Paolo Leo: Puglian family-owned winery producing Primitivo, Negroamaro, and Salice Salentino wines with strong export focus and a broad multi-line portfolio similar in structure to Feudi di Guagnano's 16-wine range.
• Masseria Altemura: Puglian estate owned by a large Italian wine group producing Negroamaro and Primitivo from Salento. Competes directly with Feudi di Guagnano in premium Puglia positioning while benefiting from greater group-level resources.
• Cantele: Salento-based Puglian winery focused on Negroamaro and Primitivo with international distribution. Operates at a similar family-owned, terroir-driven scale to Feudi di Guagnano and targets overlapping on-premise and export accounts.
• Rivera: Historic Castel del Monte (Puglia) family winery producing premium native varietal wines with a similar heritage-led brand story and comparable size to Feudi di Guagnano.
• Tenute Rubino: Brindisi-based Puglian winery specializing in Negroamaro and Primitivo from old vines. Similar in scale and regional positioning, with comparable premium-tier ambitions and tasting-room-driven direct sales.
• Leone de Castris: Historic Salice Salentino-based Puglian winery and pioneer of the Salice Salentino DOP that Feudi di Guagnano also produces. Both focus on Negroamaro from Salento, share similar terroir, and compete for the same regional and export customers.

Broad incumbents

• Tormaresca: Antinori family's Puglia estate producing premium Negroamaro and Primitivo at much greater scale and with global distribution. A well-capitalized incumbent that competes for the same shelf space, on-premise listings, and consumer attention.

Emerging players

• Planeta: Sicilian family-owned producer with a similarly terroir-driven, multi-line premium portfolio and active wine tourism offering. Comparable positioning as a Southern Italian, story-led, premium family winery.
• Donnafugata: Sicilian family winery producing premium wines from native varieties with strong international brand recognition and tourism. Useful comparison for Feudi di Guagnano's potential DTC and export trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feudi-di-guagnano-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feudi di Guagnano srl