What Freedom Finance Global does

Freedom Finance Global PLC is a privately-held brokerage firm headquartered in Astana, Kazakhstan (Yesil district, Dostyk Street, building 16, Talan Towers Offices), operating under license AFSA-A-LA-2020-0019 issued by the Astana Financial Services Authority (AFSA) within the Astana International Financial Centre (AIFC). The firm carries an S&P Global credit rating of BB- with a Stable outlook and employs approximately 499 people. It is regulated for a consolidated set of activities covering investment transactions as principal and agent, investment management, investment advisory, and organization of transactions related to digital assets. The company serves both retail individuals (Физические лица) and professional/institutional clients (Юридические лица) in Kazakhstan and the broader Central Asia region.

The firm operates primarily through its digital platform, Freedom Broker (fbroker.kz), which delivers a self-serve online brokerage experience. The product suite spans traditional securities brokerage, digital asset transaction organization, custodial services for digital assets, margin lending, overnight REPO operations on D-accounts, IPO participation, and derivatives trading. A NASDAQ Global Subscriber Contract (Appendix 8) supplies international market data and real-time pricing, and the platform is documented through 15 detailed appendices covering tariffs, risk declarations, complaint handling, and product-specific terms. Customer acquisition is direct-to-consumer via the website, supplemented by educational content segmented for beginner (начинающим) and experienced (опытным) investors and phone/email support.

Revenue is generated through four documented streams: transaction-based brokerage and agency commissions, recurring investment management fees, digital asset transaction and custodial fees, and recurring investment advisory fees. Specific commission tariffs reside in a non-public Appendix 3, and no revenue figures, funding history, ownership structure, or management team details are disclosed in the source materials. The firm's go-to-market is digital-first with regulatory disclosure as a core trust-building mechanism.

Name

Freedom Finance Global

Legal name

Freedom Finance Global PLC

Website

https://ffin.global

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Freedom Finance Global PLC is an AIFC-regulated Kazakhstan-based brokerage operating the Freedom Broker (fbroker.kz) platform, serving retail and professional clients with securities trading, digital asset services, custody, margin lending, derivatives, and investment management under a single AIFC license.

Ownership category

akta.pro rank

Product category

Online Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Prime Brokerage & Institutional Trading Services (FSAPADAF)

akta.pro secondary industries

Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG), Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL)

Keywords

• Online securities brokerage
• Investment management services
• Digital asset custody
• Margins and derivatives trading
• Retail and professional brokerage

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Brokerage and Agency Commissions: Commission-based revenue from executing investment transactions as broker and agent on securities market, including retail and professional client services
2. Investment Management Fees: Revenue from managing client investments as a regulated investment manager under AIFC license
3. Digital Asset Services: Transaction and custodial fees for digital asset operations including organization of digital asset transactions and custody services
4. Investment Advisory: Revenue from providing investment advice services to clients

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freedom Finance Global PLC provides AIFC-regulated brokerage and agency services on the securities market through its Freedom Broker online platform (fbroker.kz). The company offers principal and agent securities transactions, investment management, investment advisory, digital asset transaction organization, and digital asset custodial services to retail and professional clients in Kazakhstan and Central Asia. Additional capabilities include margin lending, overnight REPO operations on D-accounts, derivatives trading, and IPO participation access.

Product overview

Freedom Finance Global operates Freedom Broker, a unified online brokerage platform offering investment services in Kazakhstan. The core platform provides brokerage services on the securities market through the Astana International Financial Center, complemented by specialized modules including digital asset trading, custodial services, margin lending, overnight REPO operations, IPO participation access, and derivatives trading. The platform serves both retail and professional clients with tiered services under a single licensed entity.

Differentiator

Problem solved

Functional benefit

Products and services

• Freedom Broker Online Investments Platform Unified online brokerage platform (fbroker.kz) providing investment services including securities trading, portfolio management, digital asset trading, and market access for retail and professional clients in Kazakhstan under AIFC license AFSA-A-LA-2020-0019.
• Brokerage (Agent) Services on the Securities Market Licensed brokerage and agency services conducted as principal and agent on the securities market within the AIFC, covering investment transactions, investment management, advisory services, and investment organization activities on behalf of retail and professional clients.
• Digital Asset Trading Services Services for organizing transactions with digital assets on the AIFC-regulated platform (Appendix 14), enabling clients to trade cryptocurrencies and other digital financial instruments through Freedom Broker.
• Custodial Services for Digital Assets Custodial services for digital assets (Appendix 15), providing secure storage and management of clients' digital financial instruments within the AIFC regulatory framework.
• Margin Lending Margin loan-based transaction rules (Appendix 7) allowing qualifying clients to leverage their positions for amplified trading outcomes within the AIFC regulatory framework.
• Overnight REPO Operations on D-Accounts Overnight REPO operations on D-accounts for individuals (физ. лица) and legal entities (юр. лица), with published yield rates enabling clients to earn returns on cash balances via repurchase transactions.
• IPO Participation IPO participation service (Appendix 12) enabling clients to access investment opportunities in initial and other public offerings conducted via the Freedom Broker platform.
• Derivatives Trading Derivatives trading rules (Appendix 13) governing transactions with derivative financial instruments, providing clients with access to futures, options, and other derivatives products through the platform.

Quantifiable outcome

• S&P Global credit rating BB- with Stable outlook indicates reliable financial standing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NASDAQcoreTechnology or IntegrationNASDAQ Global Subscriber Contract (Appendix 8) provides access to global market data and trading information, enabling Freedom Finance Global to offer international market access and real-time pricing data to clients trading on the NASDAQ exchange

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• eToro: Multi-asset retail platform with integrated crypto trading and social investing features. Comparable on the digital-asset and retail-brokerage overlap, though it does not focus on Kazakhstan or AIFC-regulated custody.
• Robinhood: US retail broker with integrated crypto trading and a mobile-first self-serve onboarding model. Comparable as a product-architecture and UX benchmark for Freedom Broker's digital asset and retail platform roadmap.
• Tiger Brokers: Asia-focused international broker with multi-market access and mobile-first UX targeting retail and professional investors. Comparable on cross-border brokerage and NASDAQ-listed product access, but operating predominantly in Asia ex-CIS.

Broad incumbents

• Freedom Holding Corp: US-listed (FRHC) parent/affiliate operating a broader regional brokerage, banking, and insurance platform across Central Asia and Eastern Europe. Operates an overlapping franchise with a wider product portfolio and is the natural broad-incumbent benchmark for Freedom Finance Global.
• Saxo Bank: Danish-regulated multi-asset broker offering international securities, FX, and derivatives access. Comparable as a global professional-grade platform competing for the same professional Kazakh/CIS clients seeking cross-border market access.
• Interactive Brokers: Global multi-asset broker serving retail and professional clients with broad international market access. Provides the global benchmark for execution quality and product breadth that Freedom Broker competes against for sophisticated Kazakh/CIS professional clients.

Regional players

• BCC Invest: Brokerage arm of Bank CenterCredit in Kazakhstan, providing securities trading and investment services to local retail and professional clients. A domestic Kazakh peer competing for the same investor base.

Direct peers

• Kaspi.kz: Kazakhstan's dominant fintech super-app, offering brokerage and investment products alongside payments and marketplace services. Directly competes with Freedom Broker for Kazakh retail investors and represents the most formidable local incumbent across transaction volume.
• Halyk Finance: Brokerage arm of Halyk Bank, one of Kazakhstan's largest banks. Competes head-to-head with Freedom Broker in retail and institutional securities brokerage, research, and investment management within the Kazakh market.
• Jusan Bank: Major Kazakh bank with a brokerage/investment offering that targets similar retail and professional client segments. Competes for Kazakh investor wallet share across securities trading and wealth products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freedom-finance-global

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Finance Global