Fiji Hotel and Tourism Association

What Fiji Hotel and Tourism Association does

The Fiji Hotel and Tourism Association (FHTA) is a private, membership-based industry association established in 1965 and headquartered at 42 Gorrie Street, Suva, Fiji. It is the pre-eminent tourism industry body in Fiji, representing approximately 280 member organizations—including hotels, resorts, dive operators, marine operators, surf and yacht operators, airlines, tour operators, and allied service providers—that collectively account for over 80% of Fiji's total hotel room inventory. The association operates through five regional chapters (Suva, Coral Coast, West, Mamanuca/Yasawa, and North) and is governed by a board drawn from its membership base, with leadership currently anchored by President Josephine Moffat (Musket Cove Island Resort & Marina).

FHTA's core offering is membership services rather than technology products. Members receive government advocacy and policy representation, immigration and work permit assistance through the FHTA Immigration Service, discounted airfares via a partnership with Fiji Airways, training coordination with institutions such as Fiji National University, monthly hotel occupancy data, weather and disaster alerts through coordination with the National Disaster Management Office, HR/IR legal guidance, and access to twelve specialized sub-committees covering Marketing, Policy & Legal, Dive (DiveComm), HR/IR, Environment, Marine Operators, Surf, Domestic Transport, Membership, Building, FRCS, and Proprietary Rights matters. The association also coordinates the biennial HOTEC tradeshow and the annual Dive Fiji EXPO.

FHTA's revenue model consists primarily of annual membership subscriptions and one-time application fees, with structured fee tiers for Active (hotel/accommodation) members based on affiliation fees plus per-room and per-bed charges, a flat fee for Marine members, and additional tiers for Dive and Associate members. The association operates with a six-person secretariat and is sustained entirely by member subscriptions; it does not publish financial statements.

Name

Fiji Hotel and Tourism Association

Legal name

Fiji Hotel and Tourism Association

Website

https://fhta.com.fj

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiji Hotel and Tourism Association is a 60-year-old Fiji-based membership industry association representing approximately 280 hotels, dive operators, marine operators, and tourism businesses that collectively account for over 80% of the country's room inventory.

Ownership category

akta.pro rank

Product category

Tourism Industry Association Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

akta.pro secondary industries

Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Industry association membership
• Tourism industry advocacy
• Hospitality immigration services
• Tourism training programs
• Hospitality industry representation

Headquarters

HQ city

Suva

HQ country

Fiji

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual subscription fees from Active, Dive, Marine, and Associate members. Active membership fees include affiliation fees, per-room charges, and per-bed charges for dormitories. Marine and Dive members pay separate subscription rates.
2. Application Fees: One-time application fees charged to new members upon application for membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Fiji Hotel and Tourism Association (FHTA) is a voluntary, membership-based industry body that provides advocacy, representation, immigration permit assistance, training coordination, industry research, networking events, and member services to approximately 280 hotels, resorts, dive operators, marine operators, and allied tourism businesses in Fiji. Its membership represents over 80% of Fiji's total room inventory, and the association acts as the recognized voice of the tourism sector in policy and regulatory matters.

Product overview

The Fiji Hotel and Tourism Association (FHTA) operates as a unified membership-based industry association rather than a technology product company. FHTA provides a comprehensive suite of membership services including advocacy and representation for tourism stakeholders, immigration assistance through its FHTA Immigration Service, discounted travel via the FHTA Discount Airfares Scheme with Fiji Airways, and training coordination with local and international institutions. The association coordinates major industry events including the biennial HOTEC Tradeshow and the Dive Fiji EXPO. FHTA supports its approximately 280 members—which represent over 80% of Fiji's total room inventory—through specialized sub-committees (Marketing, Policy & Legal, Dive, HR/IR, Environment, Marine Operators, Surf, and others), industry research and data publication, weather alerts during natural disasters, and a Code of Practices and Ethics framework. FHTA also offers DiveComm services for dive operator endorsement and verification.

Differentiator

Problem solved

Functional benefit

Brands

• Tourism Talanoa: FHTA's regular publication providing updates on tourism industry developments, policy discussions, and member news.

Products and services

• Active Membership Annual subscription membership for licensed hotels and accommodation providers with at least 2 rooms in Fiji. Includes affiliation fees, per-room/bure charges (minimum $132.06 per property with less than 3 rooms), and per-dormitory-bed charges ($6.23). Application Fee: $250.00; Affiliation Fee: $467.11; Per Room/Bure: $44.02.

Quantifiable outcome

• Over 80% of Fiji's total room inventory represented by FHTA membership
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Tourism FijicoreStrategic or Co-development PartnerFHTA collaborates with Tourism Fiji on marketing and promotion of destination Fiji. FHTA CEO Fantasha Lockington serves on the Tourism Fiji board, and multiple FHTA board members also serve on the Tourism Fiji board.
• Ministry of Tourism (Fiji)coreStrategic or Co-development PartnerFHTA works closely with the Ministry of Tourism on policy development, tourism strategy, and regulatory matters affecting the hotel and tourism industry.
• Reserve Bank of FijiminorOthersFHTA CEO Fantasha Lockington serves as an independent director on the Reserve Bank of Fiji board.
• Fiji Commerce & Employers Federation (FCEF)coreStrategic or Co-development PartnerFHTA CEO Fantasha Lockington serves on the FCEF board. FHTA participates in FCEF Council activities and collaborates on employer advocacy.
• Employment Relations Advisory Board (ERAB)coreOthersFHTA CEO Fantasha serves on ERAB. FHTA board member Brian Kirsch is appointed to represent employers on ERAB. FHTA provides HR/IR clarifications and legal interpretations for members through this relationship.
• National Disaster Management Office (NDMO)coreStrategic or Co-development PartnerFHTA coordinates with NDMO during natural disasters to communicate national plans, infrastructure updates, and provide policy guidance to members. FHTA issues weather alerts and disaster-related advisories to members.
• Fiji National University (FNU)minorStrategic or Co-development PartnerFHTA supports employee development through collaboration with FNU and other tourism training institutions. FNU levy compliance is part of FHTA's HR guidance to members.
• Fiji AirwayscoreGTM or Marketing PartnerFHTA provides members with access to discounted airfares through the FHTA Discount Airfares Scheme for both domestic and international travel, supporting cost-effective connectivity for members.
• Shreedhar MotorsminorOthersFHTA CEO Fantasha Lockington holds an independent directorship at Shreedhar Motors.
• New WorldminorOthersFHTA CEO Fantasha Lockington holds an independent directorship at New World.
• South Pacific Tourism Organisation (SPTO)minorStrategic or Co-development PartnerFHTA board member Brian Kirsch serves as a private sector board director for SPTO since 2020, representing Fiji's tourism industry interests regionally.
• Bio Security AuthorityminorOthersJosephine Moffat served as board member and Chairperson of Bio Security Authority from 2012-2013 and again from 2020-current.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Regional players

• Hong Kong Hotels Association: Established Hong Kong-based hotel industry association representing the city's lodging sector, structurally similar to FHTA in mandate and governance but operating in a different, more urban and higher-density geography.
• Indonesian Hotel and Restaurant Association (PHRI): National Indonesian hospitality trade association representing hotels and restaurants across the archipelago, with a comparable cross-segment membership and advocacy mandate but in a much larger and more fragmented geography than FHTA.

Broad incumbents

• Australian Hotels Association (AHA): Larger, more established Pacific-region hotel industry association serving Australia, with broader resources and policy reach but structurally comparable to FHTA's advocacy and member-service model across state chapters.
• Pacific Asia Travel Association (PATA): Regional Asia-Pacific tourism industry association with a broader geographic remit than FHTA; highly relevant given FHTA's SPTO board participation and shared focus on Pacific tourism advocacy, training and market intelligence.
• UK Hospitality: UK trade body representing hotels, restaurants and pubs, providing advocacy, training and member services comparable to FHTA's portfolio but across a much larger and more diversified hospitality membership base.
• American Hotel & Lodging Association (AHLA): The largest US hotel industry association, representing thousands of lodging properties with advocacy, training and certification offerings that mirror FHTA's service portfolio at vastly greater scale and budget.

Direct peers

• Hotel Association of New Zealand (HANZ): National trade association representing New Zealand hotels and accommodation providers, offering advocacy, training and member services structurally comparable to FHTA in a neighbouring Pacific jurisdiction with similar hotel/dive/marine mix.
• Tourism Industry Association of Canada (TIAC): National tourism industry association representing Canada's tourism operators across accommodation, transport, F&B and attractions — directly comparable to FHTA's cross-segment membership mandate and central advocacy focus.
• Caribbean Hotel and Tourism Association (CHTA): Regional industry association representing hotels and tourism stakeholders across the Caribbean, with a membership, advocacy, events and sub-committee structure closely paralleling FHTA's mandate within a comparable multi-island tourism market.
• Maldives Association of Tourism Industry (MATI): National membership association representing Maldives resorts, dive operators and marine tourism stakeholders, structurally identical to FHTA in mandate, membership mix (lodging + dive + marine) and island tourism context, making it the closest direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FHTA_Fiji
• Facebookfacebook.com/FIHTA
• LinkedInlinkedin.com/company/fiji-hotel-and-tourism-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiji Hotel and Tourism Association