FIA ProTeam s.r.o.
FIA ProTeam s.r.o. is the Czech primary manufacturing subsidiary of the family-owned Storch-Ciret Group, producing Procyclen® painting tools, paint rollers, and complete painting tool systems for professional craftsmen and DIY consumers in 17 countries, with 160 million rollers shipped annually.
- Company typePrivate
- Founded1896
- HeadquartersPelhřimov, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FIA ProTeam s.r.o. does
FIA ProTeam s.r.o. is a Czech privately held manufacturer of professional and DIY painting tools, headquartered in Pelhřimov (Matějkova 1992) with a secondary production facility in Ústí nad Labem. The company operates as the primary production subsidiary of the family-owned Storch-Ciret Group, a German-headquartered multinational (Storch-Ciret Holding GmbH, Wuppertal) founded in 1896. FIA ProTeam manufactures Procyclen®-based painting tools, trays, and grids, plush and foam paint rollers, and complete painting tool systems covering preparation, application, and workplace health protection. The company produces 160 million paint rollers annually and 18,000+ SKUs from its own production, supported by 40,000 m² of manufacturing and storage facilities and 130+ registered patents and utility models.
The company employs 420 people at Pelhřimov as part of the group's 1,600 global workforce across 17 countries, generating approximately €270 million in group annual revenue. Its proprietary Procyclen® material is Blue Angel certified, and the facility holds FSC, ISCC PLUS, and BSCI certifications. Revenue is generated through B2B hardware sales of manufactured painting tools, routed through the Storch-Ciret Group distribution network to professional craftsmen and DIY consumers across Europe and globally. The go-to-market is entirely channel-driven via the parent group's distribution infrastructure, with no direct e-commerce or end-consumer pricing model disclosed.
The business model is a vertically integrated OEM manufacturer with no disclosed public pricing. Customer segments are split horizontally between professional painters/craftsmen (Profesionální řemeslníci) and DIY/self-help workers (Pracovníci svépomocí), both requiring durable, full-workflow tool systems. Recent strategic activity has focused on sustainability certifications (ISCC PLUS, Blue Angel), renewable energy investment (two FVE photovoltaic projects), and operational reforms (Shop Floor Management) rather than geographic or product diversification.
FIA ProTeam s.r.o. firmographics
Firmographics- Name
- FIA ProTeam s.r.o.
- Legal name
- FIA ProTeam s.r.o.
- Website
- https://fiaproteam.cz
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FIA ProTeam s.r.o. is the Czech primary manufacturing subsidiary of the family-owned Storch-Ciret Group, producing Procyclen® painting tools, paint rollers, and complete painting tool systems for professional craftsmen and DIY consumers in 17 countries, with 160 million rollers shipped annually.
- Ownership category
- akta.pro rank
FIA ProTeam s.r.o. industry classification
Industry- Product category
- Painting Tools Manufacturing
- NAICS
- Broom, Brush, and Mop Manufacturing (339994)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)
Keywords
Where FIA ProTeam s.r.o. is headquartered
LocationHeadquarters
- HQ city
- Pelhřimov
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
FIA ProTeam s.r.o. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Painting Tools Manufacturing and Sales: FIA ProTeam s.r.o. manufactures and sells high-quality painting tools including rollers, brushes, trays, grids, and painting systems. As part of Storch-Ciret Group (Painting Tool Systems), the company generates revenue through the sale of over 18,000 products from own production. Revenue is generated through hardware product sales via the group's distribution network spanning 17 countries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
FIA ProTeam s.r.o. product offering
Product offeringCore offering
FIA ProTeam s.r.o. manufactures and sells high-quality painting tools, including plush and foam paint rollers, painting brushes, trays, grids, and complete painting tool systems. The company operates as the primary Czech production subsidiary of the Storch-Ciret Group, producing over 18,000 products from its own facilities covering the entire painting workflow from surface preparation through material application to workplace health protection.
Product overview
FIA ProTeam s.r.o. is a member of the Storch-Ciret Group, Europe's leading manufacturer and seller of painting tools. The company operates as a painting tools manufacturing division producing over 18,000 products from its own production facilities, with a portfolio that includes Procyclen®-based painting tools, trays, and grids, as well as plush and foam paint rollers (160 million annually). The product range encompasses the full painting workflow: preparation tools, material application equipment, and workplace safety accessories. The company operates two facilities: headquarters in Pelhřimov (420 employees, main production) and a location in Ústí nad Labem.
Differentiator
Problem solved
Functional benefit
Products and services
- Procyclen® Painting Tools
Quantifiable outcome
- 160 million rollers (plush and foam) shipped globally per year
Companies that use FIA ProTeam s.r.o.
Customer profileSegments2 records
Ideal customer profiles3 records
FIA ProTeam s.r.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FIA ProTeam s.r.o. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Storch-Ciret GroupcoreFIA ProTeam s.r.o. is a subsidiary of Storch-Ciret Group, operating as part of the 'Painting Tool Systems' division. The parent company is Storch-Ciret Holding GmbH based in Wuppertal, Germany. The group has over 125 years of experience, 1,600 employees in 17 countries, and generates €270 million annual revenue. As part of this multinational group, FIA ProTeam benefits from shared development, manufacturing expertise, and global distribution channels.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
FIA ProTeam s.r.o. competitors and assessment
Company assessmentEmerging players
- Festool: German premium power-tool brand (part of TTS Tooltechnic Systems) with a growing painting tools range including sanders and surface-prep equipment. Partial overlap in the professional painter workflow and shares the European premium positioning.
Direct peers
- Richard Brush: French manufacturer of paint brushes, rollers, and painting accessories with European retail and professional distribution. Directly comparable product portfolio and customer segments to FIA ProTeam.
- Anza (Orkla): Scandinavian paint brush and roller brand owned by Orkla House of Brands. Directly competes in the European professional and DIY paint applicator segment with a similar branded product portfolio to Storch-Ciret/FIA ProTeam.
- Wagner Spray Tech: German-based global manufacturer of paint application equipment (spray systems, rollers, and painting tools). Directly competes with Storch-Ciret Group in the professional and DIY painting tools category, particularly in European markets.
- Corona Brushes: US-based manufacturer of paint brushes, rollers, and specialty applicators. Comparable manufacturer-of-branded-painting-tools profile with a multi-decade operating history.
- Harris Brushes: UK-based heritage manufacturer of paint brushes and decorating tools serving professional and DIY markets across Europe. Comparable product breadth, customer base, and European distribution footprint.
- Purdy (Sherwin-Williams): Paint brush and applicator brand owned by Sherwin-Williams, focused on professional painters. Direct competitor in premium paint brushes and applicator tools with strong distribution into retail and pro channels.
- The Wooster Brush Company: US-based manufacturer of premium paint brushes, rollers, and related painting tools. Closest North American equivalent to FIA ProTeam in product mix and professional-painter customer focus.
Broad incumbents
- Sika AG: Swiss-listed global specialty chemicals company with construction-focused coatings, sealants, and surface-treatment products. Broader incumbent serving painters and contractors with overlapping but not directly competing categories.
- Henkel AG: German consumer and industrial products group with adhesives, coatings, and surface-treatment brands relevant to painting and decorating workflows. Larger incumbent with broader portfolio that intersects with the painting-tools value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
FIA ProTeam s.r.o. social profiles
Digital presenceFIA ProTeam s.r.o. compliance and trust
Trust signalCompliance4 records
FIA ProTeam s.r.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIA ProTeam s.r.o. leadership team
Management profileNumber of profiles
Profiles2 records
FIA ProTeam s.r.o. subsidiaries and ownership
Company hierarchySubsidiaries1 record
FIA ProTeam s.r.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIA ProTeam s.r.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIA ProTeam s.r.o.
What does FIA ProTeam s.r.o. do?
FIA ProTeam s.r.o. manufactures and sells high-quality painting tools, including plush and foam paint rollers, painting brushes, trays, grids, and complete painting tool systems. The company operates as the primary Czech production subsidiary of the Storch-Ciret Group, producing over 18,000 products from its own facilities covering the entire painting workflow from surface preparation through material application to workplace health protection.
Is FIA ProTeam s.r.o. a public or private company?
FIA ProTeam s.r.o. is a private company. It is classified as corporate owned and is currently operating.
When was FIA ProTeam s.r.o. founded?
FIA ProTeam s.r.o. was founded in 1896. It employs 11 to 50 people.
Where is FIA ProTeam s.r.o. based?
FIA ProTeam s.r.o. is headquartered in Pelhřimov, Czechia, in the Europe region.
How does FIA ProTeam s.r.o. make money?
One revenue line is on record: painting Tools Manufacturing and Sales.
Who are FIA ProTeam s.r.o.'s main competitors?
Festool is listed as an emerging player. Direct peers are Richard Brush, Anza (Orkla), Wagner Spray Tech, Corona Brushes, Harris Brushes, Purdy (Sherwin-Williams) and The Wooster Brush Company. Broad incumbents are Sika AG and Henkel AG.
Does FIA ProTeam s.r.o. have an API?
No public API is recorded for FIA ProTeam s.r.o..
What industry is FIA ProTeam s.r.o. in?
FIA ProTeam s.r.o.'s product category is Painting Tools Manufacturing. Its primary akta.pro industry code is TLAKAEAC, Paint & Refinishing Services (Spray, Color-Match, Clearcoat). Its NAICS code is 339994 and its SIC code is 2851.