Fideuram Asset Management SGR

What Fideuram Asset Management SGR does

Fideuram Asset Management SGR (legal name Fideuram SGR S.p.A.) is the dedicated private banking and asset management entity within the Intesa Sanpaolo Group, Italy's largest banking conglomerate. The company operates as a sales-led private bank, delivering wealth management, investment advisory, and financial planning services to high-net-worth individuals across Italy through a network of more than 6,500 private bankers operating from over 100 private banker offices and approximately 100 bank branches. Reported scale includes over 60,000 advisory clients using the Sei (Consulenza Evoluta) advanced advisory service and more than 30 billion EUR in assets under management.

The product platform is comprehensive and vertically integrated: discretionary portfolio management (Fideuram Omnia, Fogli Fideuram), investment funds, securities trading, life insurance investment products (Fideuram Vita Futura, Fideuram Vita Sintonia), a pension fund (Fondo Pensione Fideuram), protection products (SFERA+, Fideuram Vita Serena), and traditional banking services (current accounts, payment cards including the exclusive Carta di Credito Exclusive, and digital payments). The underlying technology backbone is the Alfabeto Fideuram digital platform for internet banking, trading, and portfolio analysis, complemented by the My Key secure authentication contract and the Sei advisory methodology. The company is headquartered in Milan (Gioia 22 tower) with a recently inaugurated Turin office at Palazzo Turinetti (May 2025).

The revenue model is subscription/recurring in nature, driven by asset management fees, advisory fees, and insurance management fees on AUM, with secondary transaction-fee revenue from banking services. Pricing is not publicly disclosed and is negotiated individually based on AUM and service complexity. Customer segmentation is concentrated on a single persona: Italian HNW individuals, with a horizontal segmentation approach. The operating geography is exclusively domestic (Italy), and distribution relies on a hybrid model of direct personal banker relationships, physical branches, and digital self-service. As a wholly-owned subsidiary of the publicly listed Intesa Sanpaolo Group, Fideuram itself is a private company with no external institutional investors.

Name

Fideuram Asset Management SGR

Legal name

Fideuram SGR S.p.A.

Website

https://fideuramispbsgr.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fideuram Asset Management SGR is the private banking and asset management arm of Intesa Sanpaolo, serving approximately 60,000 high-net-worth Italian clients with over 30 billion EUR in assets under management through a network of 6,500+ private bankers across 100+ offices and 100 bank branches, offering discretionary portfolios, funds, insurance, pensions, and banking services.

Ownership category

akta.pro rank

Product category

Private Banking and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Private banking services
• Wealth management advisory
• Portfolio management solutions
• Asset management services
• Financial advisory consulting

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wealth Management & Advisory Services: Private banking services including portfolio management, financial advisory, and wealth planning. Revenue generated through asset management fees, advisory fees, and potentially performance-based fees on assets under management.
2. Banking Services: Traditional banking services including current accounts, payment cards, and digital payments. Revenue from account fees, transaction fees, and card-related services.
3. Insurance Products: Investment insurance products (Fideuram Vita Futura, Fideuram Vita Sintonia), pension funds (Fondo Pensione Fideuram), and protection products (SFERA+, Fideuram Vita Serena). Revenue through insurance premiums and management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fideuram Asset Management SGR is the private banking division of Intesa Sanpaolo, providing personalized wealth management, investment advisory, and discretionary portfolio management to high-net-worth individuals across Italy. It offers an integrated suite spanning portfolio management (Fideuram Omnia, Fogli Fideuram), investment funds, securities trading, life insurance and pension products, current accounts, payment cards, digital payments, and fiduciary services, supported by a network of more than 6,500 private bankers and the Alfabeto Fideuram digital platform.

Product overview

Fideuram offers a comprehensive private banking platform comprising multiple integrated products and services. The core investment offerings include discretionary portfolio management through Fideuram Omnia and Fogli Fideuram, mutual funds, and securities trading (bonds, certificates, equities). Insurance solutions encompass life insurance investment products (Fideuram Vita Futura, Fideuram Vita Sintonia), pension planning (Fondo Pensione Fideuram), and protection products (SFERA+, Fideuram Vita Serena). Banking services include current accounts, payment cards including the exclusive Carta di Credito Exclusive, and digital payment solutions. The digital ecosystem centers on Alfabeto Fideuram platform for internet banking and trading, complemented by My Key for secure authentication. Advisory services are delivered through the Sei (consulenza evoluta) methodology, while Private Wealth Management and Servizi Fiduciari provide comprehensive wealth management. The company serves approximately 60,000 clients with over EUR 30 billion in assets under management.

Differentiator

Problem solved

Functional benefit

Brands

• Sei: The advanced advisory service positioning the company as a leader in the Italian advisory market, serving 60,000 clients with over 30 billion EUR in assets under management.
• Alfabeto Fideuram
• Fideuram Vita Futura
• Fideuram Vita Sintonia
• Fondo Pensione Fideuram
• SFERA+
• Fideuram Vita Serena
• Fideuram Omnia
• Fogli Fideuram

Products and services

• Fideuram Omnia Discretionary portfolio management service offering personalized investment management for clients.
• Fogli Fideuram Discretionary portfolio management service with specific investment strategies.
• Fondi (Investment Funds) Investment funds offering diversified exposure across asset classes.
• Obbligazioni, Certificates ed Azioni Securities trading service covering bonds, certificates, and equities.
• Fideuram Vita Futura Life insurance investment product with savings and investment features.
• Fideuram Vita Sintonia Unit-linked insurance investment product for personalized wealth planning.
• Fondo Pensione Fideuram Pension fund providing retirement savings and pension planning solutions.
• SFERA+ Multi-coverage insurance solution protecting family, property, and health.
• Fideuram Vita Serena Life insurance protection product for family and financial security.
• Conto Corrente Current account services for everyday banking needs.
• Carte di pagamento Payment cards including credit and debit cards with digital capabilities.
• Carta di Credito Exclusive Premium credit card with dedicated concierge services and exclusive experiences.
• Pagamenti digitali Digital payment solutions including mobile and contactless payments.
• Alfabeto Fideuram Digital banking platform providing internet banking, trading, and portfolio analysis for individuals and legal entities.
• My Key Contract for digital channel access providing secure authentication and access to banking services.
• Sei (Consulenza Evoluta) Advanced advisory service providing structured investment consulting with a holistic approach, comprehensive vision, risk management, and flexible strategy.
• Private Wealth Management Comprehensive wealth management services for high-net-worth clients.
• Servizi Fiduciari Fiduciary services for asset protection and estate planning.

Quantifiable outcome

• Over 30 billion EUR in assets under management
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• UBS Italy: Global wealth manager with a strong Italian footprint serving UHNW clients. Comparable to Fideuram in HNW advisory and discretionary portfolio management, with cross-border capabilities that Fideuram lacks.
• Mediobanca: Italian investment bank with a sizable private banking and wealth management arm (CheBanca! and Mediobanca Private Banking). Comparable to Fideuram in serving Italian HNW and UHNW clients, but with broader corporate and investment banking activities.
• Deutsche Bank Italy: Wealth management arm of Deutsche Bank serving Italian HNW and UHNW clients via advisory and discretionary portfolios. Comparable to Fideuram in serving the premium end of the Italian wealth market, with broader international capabilities.

Regional players

• Credem (Credito Emiliano): Italian private bank with strong presence in northern Italy and growing wealth management franchise. Comparable to Fideuram in offering private banking, asset management, and insurance products to Italian households and businesses.

Direct peers

• Banca Mediolanum: Italian private bank and asset gatherer with a strong financial advisor network and integrated banking, wealth, and insurance offerings. Directly comparable to Fideuram in targeting Italian HNW and mass-affluent clients through a relationship-led advisory model.
• Banca Generali: Leading Italian private bank with a private banker network and discretionary asset management. Closely comparable to Fideuram in product mix (portfolio management, funds, insurance wrappers) and target client segment.
• Azimut Holding: Italian independent asset management group with a captive financial advisor network distributing managed portfolios, funds, and insurance products. Comparable to Fideuram in mass-affluent and HNW discretionary portfolio management in Italy.
• FinecoBank: Italy's largest direct bank with a strong wealth management and brokerage platform serving affluent and HNW clients. Comparable to Fideuram in advisory, trading, and discretionary portfolio management, with a more digital-led delivery model.
• Allianz Bank Italy: Italian private bank tied to the Allianz insurance group, offering banking, advisory, and insurance-based investment products. Comparable to Fideuram in combining banking, wealth management, and insurance wrappers for the Italian HNW segment.

Emerging players

• Widiba: Italian online bank and wealth manager (part of Monte dei Paschi di Siena group) with financial advisor network. Comparable to Fideuram in targeting Italian retail and affluent clients via hybrid digital and human advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fideuram-investimenti-sgr

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fideuram Asset Management SGR