Federation of Indian FPOs and Aggregators (FIFA)

Name

Federation of Indian FPOs and Aggregators (FIFA)

Legal name

Federation of Indian FPOs and Aggregators (FIFA)

Website

https://fifaindia.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: FIFA generates revenue through membership fees charged to FPOs and Cooperatives. Lifetime membership is Rs 2000 with additional annual fees of Rs 1000.
2. Agricultural Produce Trading: FIFA facilitates aggregation and wholesale trading of perishables (Fruits & Vegetables) and non-perishables (Pulses, Cereals and Spices) through its member FPOs. Revenue is generated through transaction facilitation and market access services.
3. Service Fees: FIFA charges reasonable prices for various services including logistic support, warehouse support, storage support, training, capacity building, and assistance in creating Detailed Project Reports and Business Plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

FIFA operates a national-level platform that aggregates agricultural produce from 100+ member Farmer Producer Organizations (FPOs), Farmer Producer Companies (FPCs) and cooperative societies and connects them to urban markets through market linkage, logistics, warehousing, sorting/grading/packing infrastructure, and the NAFED e-Kisan Mandi buyer-seller digital platform. It also runs 18 Custom Hiring Service Centres providing farm mechanization services to member farmers in Rajasthan and Karnataka.

Product overview

Federation of Indian FPOs and Aggregators (FIFA) operates as a platform connecting Farmer Producer Organizations (FPOs) and aggregators to markets. The core offering includes the FIFA Online Market Platform for registration and trading, the NAFED e-Kisan Mandi (NeKM) buyer-seller platform for agri-produce trading, and Custom Hiring Service Centres (CHSCs) for farm mechanization. Supporting services encompass logistics and warehousing (including cold storage), market linkage facilitation with organized retail and institutional buyers, infrastructure for sorting/grading/packing, branding and marketing support, and capacity building programs for member FPOs. The platform aggregates over 100,000 farmers through 100+ member organizations and handles trading of perishables (fruits and vegetables) and non-perishables (pulses, cereals, and spices).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Hiring Service Centres (CHSCs) Farm mechanization service centres operating in Rajasthan and Karnataka that rent out agricultural machinery and equipment to member farmers for cultivation, harvesting and post-harvest activities.
• NAFED e-Kisan Mandi (NeKM) Online buyer-seller digital marketplace platform that connects member FPOs/FPCs/cooperatives with organized retail, institutional and bulk buyers for agricultural produce trading.
• FIFA Online Market Platform Online registration and trading platform for member FPOs/FPCs/cooperatives that supports listing of produce, market discovery, and transaction execution.
• Logistics and Warehouse Services End-to-end logistics, transportation, warehousing and cold storage services provided to member producer organizations for moving produce from farm to market.
• Market Linkage Services Core service that connects member FPOs/FPCs/cooperatives with organized retail chains, bulk and institutional buyers to secure offtake of aggregated produce.
• Sorting, Grading and Packing Infrastructure Post-harvest infrastructure facilities used by member organizations to sort, grade and pack agricultural produce to market-ready quality specifications.
• Branding and Marketing Services Branding, labelling and marketing support offered to member FPOs/FPCs/cooperatives to help their produce reach consumers with consistent quality identity.
• Capacity Building and Training Programs Training and capacity-building programs delivered to member FPOs, FPCs and cooperatives covering governance, financial management, production practices and aggregation operations.

Quantifiable outcome

• 246,570 quintals of red gram supplied to NAFED valued at INR 124.52 Crore (2016-17)
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED)coreStrategic or Co-development PartnerNAFED has taken over FIFA as a national level federation to support Cooperative Societies and FPCs. NAFED (INR 15,000 crore turnover in FY 2019-20) appointed as 4th National Implementing Agency for creation of 10,000 FPOs by DAC&FW. NAFED provides the distribution network for FIFA member products and operates the NAFED e-Kisan Mandi platform.
• SFAC (Small Farmers Agri-Business Consortium)coreStrategic or Co-development PartnerSFAC is one of the National Implementing Agencies along with NABARD and NCDC for the creation of 10,000 FPOs under DAC&FW. FIFA operates within this ecosystem of implementing agencies.
• NABARD (National Bank for Agriculture and Rural Development)coreStrategic or Co-development PartnerNABARD is one of the National Implementing Agencies along with SFAC and NCDC for the creation of 10,000 FPOs under DAC&FW. FIFA operates within this ecosystem of implementing agencies.
• NCDC (National Cooperative Development Corporation)coreStrategic or Co-development PartnerNCDC is one of the National Implementing Agencies along with SFAC and NABARD for the creation of 10,000 FPOs under DAC&FW. FIFA operates within this ecosystem of implementing agencies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DeHaat: Tech-led agri-services platform aggregating inputs, advisory, and market linkage for Indian smallholders, often in partnership with FPOs. Comparable as a competing aggregator targeting the same small-farmer/FPO segment with a digital-first model and significantly larger operating team than FIFA.
• Samunnati: Agri-fintech and value-chain platform providing credit, market linkage, and FPO aggregation services across India. Comparable to FIFA because it also serves Indian FPOs with aggregation, financial intermediation, and buyer-connection services, operating at similar scale and geography.
• StarAgri Warehousing and Collateral Management: Indian agri-services company offering warehousing, collateral management, and commodity sourcing for farmers and FPOs. Comparable because warehouse/collateral functions overlap with FIFA's warehouse arrangements and cold-storage offerings (e.g., Operations Green), competing for some of the same services revenue from member FPOs.

Direct peers

• National Agricultural Cooperative Marketing Federation of India (NAFED): Parent organization of FIFA and itself a national-level federation of agricultural cooperatives. Compares directly because NAFED operates the implementing-agency mandate FIFA relies on, runs the NeKM buyer-seller platform FIFA members use, and is the apex aggregator into which FIFA channels member-produce volumes.
• National Cooperative Development Corporation (NCDC): Fourth National Implementing Agency for the 10,000 FPO program, focused on cooperative-sector financing and development. Comparable to FIFA because it serves the same FPO/cooperative cohort with funding, project advisory, and capacity-building services parallel to FIFA's market-linkage and aggregation mandate.
• National Bank for Agriculture and Rural Development (NABARD): Another parallel National Implementing Agency for the 10,000 FPO program and a key promoter/funding source for Indian FPOs. Comparable as a fellow implementing agency providing grants, capacity building, and credit linkage to FPOs, competing for the same institutional mandate and member base.
• Small Farmers Agri-Business Consortium (SFAC): One of the parallel National Implementing Agencies (alongside NABARD, NCDC, and NAFED) for the Government of India's 10,000 FPO creation program. Directly comparable because SFAC and FIFA compete for the same cohort of FPOs/FPCs and operate overlapping agri-marketing, equity, and credit facilitation mandates.

Broad incumbents

• Indian Farmers Fertiliser Cooperative (IFFCO): Large cooperative federation of Indian farmers focused on fertilizer and agri-input production and distribution. Comparable structure (multi-state cooperative federation of farmer-members) and offers input-side services that overlap with FIFA's agri-input supply and capacity-building offerings to FPOs.
• Gujarat Cooperative Milk Marketing Federation (Amul): India's largest farmer-owned cooperative federation, operating a vertically integrated procurement-to-retail model for ~18 million milk producers. Comparable as a mature benchmark for what a federated cooperative model with national distribution can achieve, though focused specifically on dairy rather than the diverse produce basket FIFA aggregates.
• Krishak Bharati Cooperative (KRIBHCO): Multi-state cooperative society of Indian farmers in fertilizer, agri-inputs, and rural retail. Compares to FIFA as a fellow apex cooperative federation with national membership and diversified farmer-facing services, but operating primarily on the input rather than output/market-linkage side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fifaindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Federation of Indian FPOs and Aggregators (FIFA)