FIF Event Group // Fun Is First, Inc.

Corporate Event Planning / Destination Management Servicesfifeventgroup.com

FIF Event Group (Fun Is First, Inc.) is a women-owned boutique destination management company in Laguna Beach, California, delivering corporate event planning, team building, and group experience programs for mid-to-large enterprises across Southern California's Orange County coastal destinations.

Company typePrivate
Founded-
HeadquartersLaguna Beach, United States
Headcount11–50
GTM typeB2B
OfferingServices

What FIF Event Group // Fun Is First, Inc. does

FIF Event Group (legal name Fun Is First, Inc.) is a privately held, women-owned boutique destination management company (DMC) headquartered at 1000 N Coast Hwy, #4, Laguna Beach, California. Founded approximately 25 years ago and operating with about 21 employees, the firm designs and delivers corporate events, team building programs, retreats, incentive trips, and group experiences for mid-to-large enterprises across Southern California's Orange County coastal destinations, including Laguna Beach, Newport Beach, Huntington Beach, Dana Point, and Irvine. Its core offering spans full-service destination management: event design and production (venue sourcing, catering, décor, lighting, entertainment, transportation, staffing, on-site logistics), team building activities (scavenger hunts, Survivor-style competitions, game shows), curated group experiences (cultural tours, culinary programs, art workshops, land and sea excursions), virtual team building for remote and hybrid teams, and add-on charitable/community programs. Leadership is Certified Meeting Professional (CMP) certified, and the firm maintains memberships in ADMEI, FICP, Visit Laguna Beach, and Visit Huntington Beach.

The business model is professional services, quote-based project pricing with revenue generated per program rather than per seat. Go-to-market is enterprise field sales, driven through a website contact form, Instagram and Facebook organic presence, and inbound referrals from destination tourism organizations and industry associations. Customer acquisition relies on demonstrated portfolio depth with named enterprise clients such as Google, Netflix, Taco Bell, Intel, Kaiser Permanente, Wells Fargo, Verizon, Dior, Behr Paint, Pacific Life, Edwards Lifesciences, Boston Scientific, AssetMark, SheppardMullin, Aetna, and Marsh & McLennan, with relationships commonly spanning 10-20+ years. No app, API, or proprietary software platform underpins delivery; the firm operates its website on Planning Pod event and venue management software. The company is privately held with no disclosed funding, M&A, or parent-company relationship.

FIF Event Group // Fun Is First, Inc. firmographics

Firmographics

Name: FIF Event Group // Fun Is First, Inc.
Legal name: Fun Is First, Inc.
Website: https://fifeventgroup.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: FIF Event Group (Fun Is First, Inc.) is a women-owned boutique destination management company in Laguna Beach, California, delivering corporate event planning, team building, and group experience programs for mid-to-large enterprises across Southern California's Orange County coastal destinations.
Ownership category
akta.pro rank

FIF Event Group // Fun Is First, Inc. industry classification

Industry

Product category: Corporate Event Planning / Destination Management Services
NAICS: Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: MICE & Event DMCs (Meetings/Incentives/Conferences) (THAKAEAB)

Keywords

Destination management services
Corporate event planning
Team building programs
Event design production
Group experiences

Where FIF Event Group // Fun Is First, Inc. is headquartered

Location

Headquarters

HQ city: Laguna Beach
HQ country: United States
HQ region: North America

Offices1 record

Markets served

FIF Event Group // Fun Is First, Inc. business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Corporate Event Planning Services: Full-service destination management and corporate event planning billed on a per-project/program basis. Services include event design, coordination, venue sourcing, catering management, transportation, staffing, and on-site execution for corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

FIF Event Group // Fun Is First, Inc. product offering

Product offering

Core offering

FIF Event Group is a boutique destination management company (DMC) based in Laguna Beach, California that plans and executes corporate events, team building activities, retreats, incentive programs, and group experiences across Southern California's Orange County coastal destinations (Laguna Beach, Newport Beach, Huntington Beach, Dana Point, Irvine). Services span event design, venue sourcing, catering management, décor and lighting, entertainment, transportation logistics, staffing, and on-site execution, delivered as customized programs for enterprise clients.

Product overview

FIF Event Group is a boutique destination management company (DMC) offering a unified suite of corporate event planning and group experience services. The core offerings consist of Destination Management Services, Corporate Event Planning, Team Building Activities, Group Activities & Experiences, Virtual Team Building, Event Design & Production, and Charitable & Community Programs. These services are delivered as integrated, full-service solutions tailored to each client's needs rather than as standalone software products or modular platforms.

Differentiator

Problem solved

Functional benefit

Products and services

Destination Management Services (DMC) Full-service destination management company specializing in corporate event planning, team building, and group experiences across Southern California's Orange County coastal destinations including Laguna Beach, Newport Beach, Huntington Beach, and Dana Point.
Corporate Event Planning Designs and delivers custom corporate events, retreats, and incentive programs including meetings, conferences, seminars, executive retreats, VIP events, themed events, holiday parties, award ceremonies, and product launches.
Team Building Activities Interactive team building experiences including Amazing Race scavenger hunts, Survivor Games competitions, game shows, and competitive activities designed to foster collaboration and communication among teams.
Group Activities & Experiences Curated group experiences including cultural tours, land excursions (biking, hiking), sea adventures (sailing, kayaking, surfing), art tours, workshops, and culinary tours across Southern California.
Virtual Team Building Remote team building activities including Cyber Room Escape, Game Show Extravaganza, Cooking & Mixology Courses, Live Entertainment Streaming, Wine Tasting & Pairing, and Wellness & Fitness Training.
Event Design & Production Comprehensive event production services including venue sourcing, catering management, décor and lighting design, entertainment and production, transportation logistics, staffing, and on-site execution.

Quantifiable outcome

Maintained client relationships spanning 10-20+ years with major corporations
+1 more outcomes

Companies that use FIF Event Group // Fun Is First, Inc.

Customer profile

Named customers18 records

Segments1 record

Ideal customer profiles1 record

FIF Event Group // Fun Is First, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

FIF Event Group // Fun Is First, Inc. partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

ADMEI (Association of Destination Management Executives International)coreOthersProfessional membership organization for destination management executives. FIF Event Group is a member, demonstrating industry leadership and adherence to professional standards.
FICP (Financial & Insurance Conference Planners)coreOthersProfessional organization for meeting and event planners in the financial and insurance sectors. FIF Event Group maintains membership for industry networking and referral opportunities.
Visit Laguna BeachcoreGTM or Marketing PartnerOfficial tourism organization for Laguna Beach. Partnership provides local venue connections, destination marketing, and collaborative opportunities for corporate events in the area.
Visit Huntington BeachcoreGTM or Marketing PartnerOfficial tourism organization for Huntington Beach. Strategic partnership for destination marketing and corporate event referrals in the Huntington Beach area.
Miller and AssociatesminorStrategic or Co-development PartnerLocal Southern California partner providing event-related services in collaboration with FIF Event Group.
Brandon Riley Miller PhotographyminorImplementation/ SI/ Consulting PartnerPhotography partner providing professional event photography services for FIF Event Group corporate programs.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

FIF Event Group // Fun Is First, Inc. competitors and assessment

Company assessment

Broad incumbents

PRA (Marriott Bonvoy Events): PRA is a long-established corporate event management and DMC firm, now part of Marriott, providing destination management and incentive travel for enterprise clients — overlapping with FIF's DMC offering but operating at a much larger, global scale.
BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events agency serving large enterprises with end-to-end program management — a broader incumbent comparable to FIF's enterprise event planning services.

Direct peers

Hello! California Destination Management: Hello! California is a California-based DMC specializing in corporate events, incentives, and group programs in the state — directly comparable to FIF's destination management scope and California geographic focus.
Access Destination Management: Access is a global network of independent DMCs offering corporate event, incentive, and meeting services across multiple destinations — directly comparable to FIF as a DMC competitor, but operating at significantly larger network scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

FIF Event Group // Fun Is First, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FIF Event Group // Fun Is First, Inc. leadership team

Management profile

Number of profiles

Profiles4 records

FIF Event Group // Fun Is First, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FIF Event Group // Fun Is First, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIF Event Group // Fun Is First, Inc.

What does FIF Event Group // Fun Is First, Inc. do?

Is FIF Event Group // Fun Is First, Inc. a public or private company?

FIF Event Group // Fun Is First, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was FIF Event Group // Fun Is First, Inc. founded?

FIF Event Group // Fun Is First, Inc. was founded in -1. It employs 11 to 50 people.

Where is FIF Event Group // Fun Is First, Inc. based?

FIF Event Group // Fun Is First, Inc. is headquartered in Laguna Beach, United States, in the North America region.

How does FIF Event Group // Fun Is First, Inc. make money?

One revenue line is on record: corporate Event Planning Services.

Who are FIF Event Group // Fun Is First, Inc.'s main competitors?

Broad incumbents on record are PRA (Marriott Bonvoy Events) and BCD Meetings & Events. Direct peers are Hello! California Destination Management and Access Destination Management.

Does FIF Event Group // Fun Is First, Inc. have an API?

No public API is recorded for FIF Event Group // Fun Is First, Inc..

What industry is FIF Event Group // Fun Is First, Inc. in?

FIF Event Group // Fun Is First, Inc.'s product category is Corporate Event Planning / Destination Management Services. Its primary akta.pro industry code is THAKAEAB, MICE & Event DMCs (Meetings/Incentives/Conferences). Its NAICS code is 561920 and its SIC code is 7900.