(FIG)
- Company typePrivate
- Founded-
- HeadquartersEgypt, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingServices
What (FIG) does
Fashion International Group (FIG) is a privately held Egyptian fashion retail company that operates as a multi-brand distributor of international apparel, footwear, accessories, bags, and lingerie. Its core proposition is aggregating 15+ licensed international brands — including Forever 21, Women Secret, La Vie En Rose, Hunkemöller, Desigual, Benetton, Bebe, BCBGMAXAZRIA, Eden Park, Lipsy London, Carpisa, Gerry Weber, Marina Rinaldi, Promod, and BSB — under a single retail umbrella targeted at Egyptian consumers across women, men, and kids segments.
The company runs a hybrid distribution model combining an owned e-commerce storefront (figeg.com) with physical retail locations across Egypt. The e-commerce platform is built on WordPress using the Wolmart theme with WooCommerce functionality — a standard, low-capex SMB e-commerce stack rather than a proprietary technology asset. The platform supports multi-language (English/French), multi-currency display (USD/EUR), account login, wishlist, order tracking, and WhatsApp-based live chat. Products are priced in Egyptian Pounds (EGP) with a range from roughly 320 EGP for entry-level items to 28,100 EGP for premium pieces, and frequent promotional discounts of 25%–70%.
FIG's revenue mechanics are pure one-time consumer retail transactions — direct unit sales of branded fashion items through online and in-store channels. Marketing is concentrated in top-of-funnel channels: organic social media on Facebook, Instagram, TikTok, and LinkedIn, email newsletters, on-site content/collection pages, and SEO. A personal stylist consultation is offered as an add-on service. The company discloses no app, no API, no AI features, no funding history, no management team, no revenue figures, and no parent company — indicating an operationally lean private retailer with limited public financial disclosure.
(FIG) firmographics
Firmographics- Name
- (FIG)
- Legal name
- Fashion International Group
- Website
- https://figeg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where (FIG) is headquartered
LocationHeadquarters
- HQ city
- Egypt
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
(FIG) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Fashion Sales: Direct retail sales of fashion apparel and accessories through e-commerce platform and physical stores. Customers purchase individual products at listed prices with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fashion products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
(FIG) product offering
Product offeringCore offering
Fashion International Group (FIG) is an Egyptian fashion multi-brand retailer that sells clothing, accessories, bags, footwear, and lingerie from more than 15 international fashion brands through its own e-commerce platform (figeg.com) and physical retail stores in Egypt. The offering spans women, men, kids, and unisex categories, with individual product unit pricing in Egyptian Pounds and regular promotional discounts.
Product overview
FIG (Fashion International Group) is an Egyptian fashion retail company operating an e-commerce platform that sells multiple international fashion brands. The platform offers a wide range of clothing and accessories for women, men, and kids across brands including Women Secret (lingerie/nightwear), Bebe (women's fashion), Lipsy London (women's dresses), Desigual (colorful prints), Benetton (family fashion), BCBGMAXAZARIA (high-end occasion wear), Eden Park (rugby-inspired casual), Forever 21 (fast fashion), Gerry Weber (German women's fashion), Hunkemöller and La Vie En Rose (lingerie), Carpisa (bags/accessories), BSB, Marina Rinaldi (plus-size), and Promod. Product categories span dresses, blazers, tops, pants, swimwear, lingerie, bags, and shoes.
Differentiator
Problem solved
Functional benefit
Products and services
- FIG E-Commerce Platform Self-serve online fashion retail platform at figeg.com selling multiple international clothing brands for women, men, and kids, with categories including dresses, blazers, pants, tops, swimwear, lingerie, bags, and accessories, plus account, wishlist, and order tracking features.
- Women Secret International lingerie and nightwear brand specializing in bras, panties, pajamas, robes, and swimwear, sold to consumers in Egypt.
- Bebe Women's fashion brand offering dresses, jumpsuits, tops, blouses, pants, blazers, jackets, and sweaters, sold to consumers in Egypt.
- Lipsy London UK-based women's fashion brand specializing in dresses, maxi dresses, midi dresses, mini dresses, blouses, and trousers, sold to consumers in Egypt.
- Desigual Spanish fashion brand offering women's clothing, bags, shoes, and accessories with bold prints and colorful designs, sold to consumers in Egypt.
- Benetton Italian fashion brand for women, men, and kids offering tops, shirts, pants, sweaters, blazers, and accessories, sold to consumers in Egypt.
- BCBGMAXAZARIA High-end women's fashion brand specializing in dresses, gowns, blazers, blouses, and occasion wear, sold to consumers in Egypt.
- Eden Park French rugby-inspired brand for men offering polo shirts, t-shirts, shirts, and casual wear, sold to consumers in Egypt.
- Forever 21 Fast fashion brand offering trendy clothing and accessories for women and men, sold to consumers in Egypt.
- Gerry Weber German women's fashion brand offering dresses, blouses, tops, pants, blazers, and casual wear, sold to consumers in Egypt.
- Hunkemöller European lingerie brand offering bras, panties, nightwear, and shapewear, sold to consumers in Egypt.
- La Vie En Rose Canadian lingerie and sleepwear brand specializing in bras, panties, and pajamas, sold to consumers in Egypt.
- Carpisa Italian bag and accessory brand offering backpacks, wallets, handbags, and travel bags, sold to consumers in Egypt.
- BSB Women's fashion brand offering dresses, tops, blouses, and blazers, sold to consumers in Egypt.
- Marina Rinaldi Plus-size women's fashion brand offering clothing, dresses, tops, and accessories, sold to consumers in Egypt.
- Promod French women's fashion brand offering trendy clothing, dresses, tops, and accessories, sold to consumers in Egypt.
Companies that use (FIG)
Customer profileSegments3 records
Ideal customer profiles3 records
(FIG) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
(FIG) partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
(FIG) competitors and assessment
Company assessmentDirect peers
- Ounass: Middle East luxury and premium multi-brand fashion platform with hundreds of designer brands. Comparable in curating international fashion brands for regional consumers, including labels like BCBG-level premium apparel.
- Namshi: UAE-based multi-brand fashion and footwear e-commerce retailer carrying 1,000+ brands across women's, men's, and kids apparel with active delivery to Egypt. Closest functional peer given identical multi-brand marketplace model serving MENA consumers.
- 6thStreet.com: Regional multi-brand fashion e-tailer under Apparel Group with comparable brand portfolio (Forever 21, Tommy Hilfiger, etc.) and omnichannel stores in the GCC, often shipping to Egypt — directly comparable multi-brand fashion destination.
- Boutiqaat: Kuwait-based multi-brand beauty, fashion and lifestyle online retailer with hundreds of international brands. Comparable as a multi-brand digital storefront aggregating international labels for Arab consumers.
- The Luxury Closet: Dubai-based multi-brand luxury and contemporary fashion reseller (new and pre-owned) shipping across MENA. Comparable multi-brand aggregator model focused on international designer and contemporary labels.
- Styli: Apparel Group's value-fashion e-commerce platform launching in MENA markets with a wide assortment across women's, men's and kids — closest mid-market multi-brand peer targeting the same international-brand-seeking shopper.
Regional players
- Myntra: India's leading multi-brand fashion e-tailer with hundreds of international and Indian brands across women's, men's and kids. Comparable multi-brand aggregation playbook but operating in a different geography.
Broad incumbents
- H&M: Global fast-fashion incumbent with apparel across women's, men's, kids, and accessories at value price points. Overlaps with FIG's mass-market apparel assortment in Egypt and competes for the same shopper wallet.
- Noon: Major Middle East general marketplace with a substantial fashion category carrying many of the same international brands as FIG. Competes for the same Egyptian cross-border online fashion shopper but offers much broader catalog.
- Inditex (Zara): Spanish fast-fashion multinational with Zara, Bershka, Pull&Bear and Massimo Dutti stores across MENA. Captures share of the same multi-brand fashion destination shopper in Egypt with owned-brand vertical integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
(FIG) social profiles
Digital presence(FIG) financial estimates
Financial estimateRevenue estimate
Valuation estimate
(FIG) leadership team
Management profileNumber of profiles
(FIG) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
(FIG) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about (FIG)
What does (FIG) do?
Fashion International Group (FIG) is an Egyptian fashion multi-brand retailer that sells clothing, accessories, bags, footwear, and lingerie from more than 15 international fashion brands through its own e-commerce platform (figeg.com) and physical retail stores in Egypt. The offering spans women, men, kids, and unisex categories, with individual product unit pricing in Egyptian Pounds and regular promotional discounts.
Is (FIG) a public or private company?
(FIG) is a private company. It is classified as unknown and is currently operating.
When was (FIG) founded?
(FIG) was founded in -1. It employs 11 to 50 people.
Where is (FIG) based?
(FIG) is headquartered in Egypt, Egypt, in the Africa region.
How does (FIG) make money?
One revenue line is on record: retail Fashion Sales.
Who are (FIG)'s main competitors?
Direct peers on record are Ounass, Namshi, 6thStreet.com, Boutiqaat, The Luxury Closet and Styli. Myntra is listed as a regional player. Broad incumbents are H&M, Noon and Inditex (Zara).
Does (FIG) have an API?
No public API is recorded for (FIG).