FIG Solar

Solar Energy Installation Servicesfigsolar.ca

Company typePrivate
Founded2009
HeadquartersSarsfield/Ottawa, Canada
Headcount1–10
GTM typeB2B and B2C
OfferingServices

FIG Solar firmographics

Firmographics

Name: FIG Solar
Legal name: Execon
Website: https://figsolar.ca
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

FIG Solar industry classification

Industry

Product category: Solar Energy Installation Services
NAICS: Solar Electric Power Generation (221114)
akta.pro industry: PRIMARYEUAMABAB
Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System)
Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)
SECONDARYEUAMABAH
Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring)
Energy, Utilities & Environment/Renewable Energy (Solar, Wind, Hydro & Geothermal)/Solar Energy (PV, CSP, Rooftop & Utility-Scale)
SECONDARYIMADAFAO
Solar Roofing & Roof-Mounted PV Systems
Industrials, Manufacturing & Construction/Building Materials & Products/Roofing Materials & Systems

Keywords

Residential solar installation
Commercial solar systems
Home battery storage
Solar panel design
Roofing services

Where FIG Solar is headquartered

Location

Headquarters

HQ city: Sarsfield/Ottawa
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

FIG Solar business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Residential Solar Installation: One-time installation of solar PV systems for homeowners, including design, permitting, and ongoing support. Revenue from equipment sales and installation services with typical payback periods of 10-15 years.
Commercial Solar Installation: Large-scale solar installations for businesses, institutions, and community facilities. Includes multi-building projects, solar farms, and custom engineering solutions.
Home Battery Storage: Installation of LFP lithium-ion battery systems for backup power, peak-shaving, and Time-of-Use savings. Typically $12,000-$20,000 CAD installed.
Roofing Services: In-house roofing specialists for solar-ready roof preparation, including chimney removal, ridge vent installation, and patching services.
Net Metering Credits Optimization: Ongoing value from energy generation credits through Ontario's Net Metering program, where excess solar energy is exported to the grid for bill credits.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Residential Solar System (typical)
Unit Pricing	Multi-year contract	Home Battery System
Unit Pricing	Multi-year contract	Solar + Battery Bundle (Net Metering)
Unit Pricing	Multi-year contract	Solar + Battery Bundle (Load Displacement)
Other	Multi-year contract	Federal Rebate - Canada Greener Homes
Other	Pay-as-you-go	Provincial Rebate - Save on Energy

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

FIG Solar product offering

Product offering

Core offering

FIG Solar designs, sells, and installs grid-tied solar photovoltaic (PV) systems and LFP lithium-ion home battery storage for residential and commercial customers, primarily in Eastern Ontario. The company handles full project delivery including site modeling, permitting, inspections, approvals, and construction, supported by a proprietary 3D forecasting model and in-house roofing and electrical crews.

Product overview

FIG Solar is a solar energy installation company serving residential and commercial customers in Eastern Ontario since 2009. The company offers solar panel installation services alongside home battery storage solutions and roofing services. Their core products include Solar Energy for Home (residential installations), Solar Energy for Companies (commercial installations), and Home Battery Backup (LiFePO4 battery systems featuring PointGuard Home and Growatt APX). They provide two metering agreement services: Net Metering for grid-tied savings and Load Displacement (Zero Export) for rebate eligibility. All installations come with a 30-year panel warranty and 10-year inverter warranty. The company formerly operated as Execon Roofing & Solar.

Differentiator

Problem solved

Functional benefit

Products and services

Solar Energy for Home Residential solar panel installation service including full project management (site modeling, permitting, inspections, approvals) and ongoing support for Ottawa-area homeowners. Targets households seeking Net Metering or Load Displacement configurations with typical 5-20 kW DC systems and 60-99% consumption offset.
Solar Energy for Companies Commercial solar installation service for businesses, institutions, schools, municipalities, and community facilities. Includes remote data compilation and modeling, site inspections, engineering, and construction management for projects ranging from office buildings to multi-building portfolios and remote research stations.
Home Battery Backup Lithium Iron Phosphate (LiFePO4 / LFP) home battery storage systems providing backup power during outages, peak-shaving, and Time-of-Use savings. Features PointGuard Home and Growatt APX storage solutions meeting UL 9540 and ESA safety standards. Typically $12,000-$20,000 CAD installed.
Roofing Services In-house roofing services to prepare homes for solar installation, including chimney removal, ridge vent installation, and roof repairs using Canadian-made roofing solutions. Backed by the company's no-roof-leaks guarantee.

Quantifiable outcome

88.6% reduction in electricity costs for residential customers
+4 more outcomes

Companies that use FIG Solar

Customer profile

Named customers13 records

Segments4 records

Ideal customer profiles4 records

FIG Solar technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

FIG Solar partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core and minor.

Ottawa Renewable Energy Cooperative (OREC)coreStrategic or Co-development PartnerCollaboration on Collège catholique Mer Bleue solar project (950+ panels, 350,000+ kWh annually) through OREC community solar initiative and CECCE school board partnership. FIG Solar (formerly Execon) built and managed the project as part of commitment to local community involvement.
Urbandale ConstructioncoreStrategic or Co-development PartnerOngoing partnership for Net Zero Ready Homes on new construction. FIG Solar installs expandable 5 kW solar systems on new builds. Homes are Net Zero Ready certified allowing future expansion. Partnership counter at 29 installations as of 2025.
MintocoreStrategic or Co-development PartnerAnnual partnership for CHEO Dream of a Lifetime fundraiser. FIG Solar installs award-winning 10 kW grid-tied systems in lottery dream homes, then educates winners about their new solar system benefits.
Taykwa Tagamou NationcoreStrategic or Co-development PartnerInstalled solar on nearly every eligible home and building over 10 days. System totals over 840 panels across 37 buildings, producing more than 200,000 kilowatt-hours of clean, sustainable energy for the remote community.
MatachewancoreStrategic or Co-development Partner1,400 kW combined solar farm on former landfill site, transforming waste area into sustainable energy source. Each array equipped with sun-tracking modules for year-round optimization.
EnviroCentre OttawaminorImplementation/ SI/ Consulting PartnerCollaboration through energy assessment program delivery. FIG provides consistent excellent support, high industry awareness, and positive collaboration as noted by Scott Meyer, Market Development Lead.
HomeSol Building SolutionsminorImplementation/ SI/ Consulting PartnerPartnership on Net Zero Projects and existing home installations. Stephen Magneron, Master Energy Advisor, describes FIG as outstanding professionals with welcome expertise and professional conduct.
Canadian High Arctic Research Station (CHARS)coreStrategic or Co-development PartnerBuilt and delivered one of the northernmost solar installations in the world at Cambridge Bay, NU. Features vertical paneling integrated into building architecture with custom window dimensions for solar array.
CBC/Radio-CanadacoreStrategic or Co-development Partner51.5 kW solar installation at West Carleton Transmission Station in Carp, ON across two buildings with 132x 390W panels supporting energy efficiency and sustainability.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

FIG Solar competitors and assessment

Company assessment

Broad incumbents

Enphase Energy: Global microinverter and battery technology supplier whose products (IQ8, IQ Battery) underpin residential and commercial solar installations including those built by FIG Solar. Comparable as a major hardware incumbent serving the same Ontario distributed-solar channel.
Sunrun: Largest US residential solar, battery, and energy services company with a subscription/leasing model. Comparable as a residential solar + battery business model peer, though at significantly larger national scale and US-only focus.
Canadian Solar: Major Canadian-founded solar module manufacturer and project developer with global operations. Comparable as a Canadian solar brand serving utility-scale and distributed generation markets that intersect with FIG's commercial and solar-farm projects.
Tesla Energy: Vertically integrated solar roof and Powerwall battery provider targeting residential backup and grid services — overlapping with FIG Solar's residential solar + battery storage value proposition, but operating at vastly larger scale and national footprint.
SolarEdge: Global inverter and power optimizer supplier serving residential and commercial solar installers including regional Ontario EPCs. Comparable as a hardware incumbent providing the electrical backbone of solar+storage systems FIG Solar installs.

Direct peers

Polyteck Group: Canadian solar installation and energy services company providing residential and commercial solar and roofing services in Ontario. Comparable as a regional Ontario solar EPC with overlapping offerings including roofing-solar integration.
SkyFire Energy: Canadian solar EPC serving residential, commercial, and institutional customers with a comparable full-service model including design, installation, and grid-tied/off-grid expertise. Comparable as a regional Canadian installer of similar scope, though based in Western Canada.
think energy: Canadian residential and commercial solar retailer offering solar panel installation and battery storage across Ontario with similar consultative sales and rebate-navigation services. Most direct comparable to FIG Solar's residential and SMB solar offering in Ontario.

Regional players

Greensaver: Ontario-based non-profit energy services organization delivering home energy assessments, retrofits, and solar-adjacent services. Comparable as an Ontario residential energy retrofit peer working through similar government programs (Canada Greener Homes).
Bullfrog Power: Canadian green energy provider offering renewable energy solutions to homes and businesses across Canada, now part of Spark Power. Comparable as a Canadian brand offering renewable and backup-power solutions, though focused on green energy supply rather than installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

FIG Solar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FIG Solar leadership team

Management profile

Number of profiles

Profiles7 records

FIG Solar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FIG Solar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIG Solar

What does FIG Solar do?

Is FIG Solar a public or private company?

FIG Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was FIG Solar founded?

FIG Solar was founded in 2009. It employs 1 to 10 people.

Where is FIG Solar based?

FIG Solar is headquartered in Sarsfield/Ottawa, Canada, in the North America region.

How does FIG Solar make money?

Five revenue lines are on record. Residential Solar Installation is the primary driver. The others are commercial Solar Installation, home Battery Storage, roofing Services and net Metering Credits Optimization.

Who are FIG Solar's main competitors?

Broad incumbents on record are Enphase Energy, Sunrun, Canadian Solar, Tesla Energy and SolarEdge. Direct peers are Polyteck Group, SkyFire Energy and think energy. Regional players are Greensaver and Bullfrog Power.

Does FIG Solar have an API?

No public API is recorded for FIG Solar.

What industry is FIG Solar in?

FIG Solar's product category is Solar Energy Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring). Its NAICS code is 221114.