Filmnet

What Filmnet does

Filmnet (فیلمنت) is an Iranian subscription-based video-on-demand streaming platform operated by the legal entity Pars Filmnet and headquartered on Molla Sadra Street in Tehran. Founded in 2014, the company positions itself as the first official VOD platform in Iran and serves Iranian-speaking consumers domestically and across the diaspora with on-demand access to a curated library of Persian-language films and series, including original series and classic Iranian cinema from the 1980s onward. The platform organizes content by genre, content type, and release year, and includes accessibility features such as Persian subtitles formatted for deaf and hard-of-hearing viewers.

The platform's underlying technology is a web-based VOD service paired with dedicated applications for Android TV, Android mobile, and iOS, distributed through Iranian app stores including Cafe Bazaar, Myket, SibApp, AppStar, and NetStore. Filmnet operates a premium feature called "Online Cinema" (سینما آنلاین), which provides early-release streaming windows for newly released theatrical films ahead of general library inclusion. The service is delivered through a self-serve product-led growth motion in which users register and subscribe directly through the apps or website.

Filmnet's business model combines a recurring subscription SVOD stream with advertising revenue managed through an exclusive advertising agent, Agah Sazan. Ad formats include brand and product placement, sponsoring, pre-roll, mid-roll, and post-roll video advertising. The company also offers a corporate/organizational subscription sub-brand for institutional buyers and maintains partnerships with Pargar for outdoor and digital advertising services. Filmnet employs approximately 58 people, holds Iranian regulatory trust certifications (enamad and samandehi), and is currently undergoing organizational restructuring to reposition for the next phase of the Iranian VOD market.

Name

Filmnet

Legal name

Pars Filmnet

Website

https://filmnet.ir

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Filmnet (فیلمنت) is an Iranian subscription-based VOD streaming platform headquartered in Tehran, offering on-demand access to a curated library of Persian-language films and series through web, Android TV, Android mobile, and iOS applications to Iranian consumers and the diaspora.

Ownership category

akta.pro rank

Product category

Video Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

akta.pro secondary industries

Transactional Video Platforms (TVOD/EST) (MPACAAAJ), International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• Video on demand
• Video streaming service
• Subscription streaming
• Iranian cinema streaming
• VOD platform

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Streaming (SVOD): Filmnet operates as a subscription-based VOD platform where users purchase subscription packages to access the full library of films and series. The platform also offers premium 'online cinema' (سینما آنلاین) access for newly released films as part of or separate from the subscription.
2. Advertising: Filmnet generates advertising revenue through exclusive advertising agents. Ad formats include brand placement, product placement, sponsoring, pre-roll, midroll, and post-roll video advertising. The platform's registered user base and viewing audience provide an advertising inventory for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Filmnet (Pars Filmnet) operates Iran's first official Video on Demand (VOD) streaming platform, offering subscription-based access to a curated library of Iranian films and series spanning from the 1980s to contemporary productions. The platform distributes content through dedicated applications for Android TV, Android mobile, and iOS, with a premium "Online Cinema" (سینما آنلاین) feature providing early-release access to new Iranian films. The service also provides accessibility features such as subtitles for deaf and hard-of-hearing viewers.

Product overview

Filmnet is a subscription-based VOD (Video on Demand) streaming platform that offers a catalog of Iranian films and series for online viewing. The service is built around two primary product layers: (1) the core on-demand streaming platform accessible via web, which provides a library of single films (فیلم) and series (سریال) organized by categories, and (2) a 'سینما آنلاین' (Online Cinema) premium feature that offers theatrical/new releases for streaming. The company operates a subscription model and also sells organizational/corporate subscriptions. The product portfolio includes dedicated Android TV, Android mobile, and iOS applications for multi-device access. Filmnet positions itself as the first formal VOD platform in Iran.

Differentiator

Problem solved

Functional benefit

Products and services

• Filmnet (Web Platform) The primary web-based VOD streaming platform offering on-demand access to a catalog of Iranian films and series, organized by categories, with subscription-based access. Targets Iranian-speaking audiences seeking curated Persian-language cinema on demand.
• سینما آنلاین (Online Cinema) A premium on-demand cinema feature offering theatrical and newly released Iranian films for streaming, accessible through the Filmnet platform. Targets audiences seeking the latest Iranian cinema before titles enter the general library.
• اشتراک سازمانی (Corporate Subscription) Organizational or corporate subscription plans offered to businesses, providing bulk or organizational access to Filmnet's content library. Targets Iranian businesses and organizations.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Agah Sazan (آگه‌سازان)coreGTM or Marketing PartnerAgah Sazan is the exclusive advertising agent for Filmnet. With over 26 years of experience in the advertising industry, Agah Sazan functions as a full-service advertising agency, handling everything from strategy and creative to execution. It also serves as the official representative for corporate subscription sales and advertising on Filmnet, with access to outdoor media, TV, radio, metro, and cinema advertising networks.
• Pargar (پرگار بنیان دانایی)minorGTM or Marketing PartnerPargar is a company specializing in outdoor advertising and branding. It provides Filmnet with environmental advertising services (billboards, pedestrian bridges, urban stands), digital advertising (pre-roll and mid-roll on home video networks), and content design and production (visual identity, advertising teasers, logo design, and posters).

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Namava: Namava is an Iranian subscription streaming platform affiliated with Iranian state broadcasting, providing films, series, and live TV replays. It competes head-to-head with Filmnet in the SVOD segment and benefits from direct content pipeline integration with state-produced content.
• Aparat: Aparat is Iran's leading video-sharing and streaming platform, often described as Iran's YouTube. It overlaps with Filmnet in video-on-demand distribution and free ad-supported viewing, targeting the same Persian-speaking audience.
• Filimo: Filimo is Iran's largest VOD platform, operated by Sabzevar, offering subscription streaming of Iranian films and series. It is Filmnet's most direct domestic competitor with a larger catalog and stronger brand recognition.
• Telewebion: Telewebion is an Iranian TV catch-up and VOD platform affiliated with Iranian broadcasting. It competes with Filmnet for the same Persian-speaking film and series audience via a hybrid free/subscription model.
• iFilm: iFilm is an Iranian state-affiliated TV channel offering films and series via broadcast and online streaming. It targets the same Persian-speaking film audience as Filmnet and represents a public-sector alternative for Iranian cinema viewing.

Regional players

• OSN (Orbit Showtime Network): OSN is a MENA-focused pay-TV and streaming operator offering subscription access to films and series. It is comparable to Filmnet in operating a regional-language subscription streaming model, though it serves primarily Arabic-speaking markets.
• Shahid (MBC Group): Shahid is MBC Group's Arabic-language SVOD/AVOD streaming platform serving the MENA region. While Arabic rather than Persian, it is a comparable regional-language subscription streaming model competing for similar cultural content viewership across the broader Middle East.

Broad incumbents

• YouTube Premium: YouTube Premium offers ad-free subscription video streaming globally. While not Iran-specific, it represents the broader SVOD/AVOD competitive set and a benchmark for ad-supported premium video monetization.
• Netflix: Netflix is the global SVOD incumbent and serves as the broad benchmark for Filmnet's subscription streaming business model, content library curation, and original content strategy.
• Disney+: Disney+ is a global subscription streaming platform with curated brand-aligned content. It serves as a comparable benchmark for Filmnet's branded content library strategy and multi-tier subscription packaging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/filmnetir

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmnet