Filmore

What Filmore does

Filmore B.V. is a privately held Dutch footwear company headquartered in Weert, Limburg, that designs and sells sustainable men's sneakers directly to consumers through its own e-commerce website, filmorebrand.com. The portfolio consists of five distinct sneaker collections — ETNA (retro court), MILOS (minimalist urban), YALI (Y2K-inspired runner), KRAFLA (trail runner), and PALMA (classic runner) — each named after a natural landmark and offered in sizes 40–47, with vegan variants available on select lines. The company emphasizes responsible production through the use of LWG-certified leather, recycled rubber soles, organic cotton laces, sugarcane-based sole components, recycled EVA/TPU, and corn-based synthetic leather underlays, with DHL GoGreen as the standard shipping method for all EU orders.

Filmore generates revenue through direct e-commerce sales of one-time purchases, with prices ranging from €144 to €168 after a recurring seasonal 20% discount. The company offers free EU shipping, a 45-day return policy, and free replacement shoelaces, and operates with a small overhead of 9 employees. Its go-to-market is concentrated on organic social channels (Instagram, Facebook, LinkedIn, TikTok), a Social Journal content platform, and email newsletter acquisition (10% first-order discount), with supplementary Facebook advertising and a physical retail presence accessible via store locator. Operations are supported by payment service providers including Buckaroo, Ingenico, Sisow, and Riverty (pay-later), and logistics handled by DHL.

The business serves style-conscious European male consumers seeking minimalist, eco-friendly sneakers with timeless design appeal. The company is privately held, with no disclosed funding rounds, no known institutional investors, no parent company, no app or native platform, and no published revenue figures. Its competitive posture is built around sustainability credentials, design coherence, and direct customer relationships rather than technology differentiation or scale.

Name

Filmore

Legal name

Filmore B.V.

Website

https://filmorebrand.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Filmore B.V. is a Dutch DTC footwear brand selling sustainable men's sneakers directly to consumers via its e-commerce site, offering five vegan-friendly and recycled-material collections across the EU market.

Ownership category

akta.pro rank

Product category

Sustainable Footwear

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Sustainable & Eco-Friendly Footwear (CRAAACAH)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Sustainable footwear
• Men's sneakers
• Eco-friendly shoes
• Vegan sneakers
• Leather sneakers

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Filmore generates revenue through direct-to-consumer sales of sustainable men's sneakers via its official e-commerce website. Products are sold as one-time purchases with prices ranging from €144 to €168 after discount, offering seasonal sales with approximately 20% reductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Filmore designs, produces, and sells sustainably manufactured men's sneakers directly to consumers through its e-commerce website. The product portfolio consists of five distinct sneaker lines (ETNA, MILOS, YALI, KRAFLA, PALMA) made with LWG-certified leather, recycled rubber soles, organic cotton laces, and eco-friendly breathable linings. Select lines offer fully vegan constructions using recycled cotton, natural viscose, jute, and recycled polyester mesh, with the YALI runner featuring sugarcane-based sole components.

Product overview

Filmore is a men's footwear company offering a focused sneaker collection. Their portfolio consists of five distinct sneaker lines: ETNA (retro court sneaker), MILOS (minimalist urban sneaker), YALI (Y2K-inspired runner), KRAFLA (trail runner), and PALMA (classic runner). All sneakers are crafted with sustainable materials including LWG-certified leather, recycled rubber soles, organic cotton laces, and eco-friendly linings. The YALI line includes vegan options made from recycled cotton, natural viscose, jute, and recycled polyester mesh.

Differentiator

Problem solved

Functional benefit

Products and services

• ETNA Sneakers Retro court sneaker inspired by 1980s/1990s basketball and tennis shoes, featuring LWG-certified leather and mesh upper with recycled soles. Targeted at style-conscious men seeking classic, court-inspired silhouettes.
• MILOS Sneakers Minimalist urban sneaker with sleek silhouette and clean design, crafted from LWG-certified nubuck leather and suede with recycled rubber soles. Targeted at style-conscious men seeking minimalist everyday footwear.
• YALI Sneakers Y2K-inspired runner with futuristic design, mesh upper, raw edges via rubber printing, and soles made from sugarcane and recycled rubber. Available in fully vegan variants using recycled cotton, natural viscose, jute, and recycled polyester mesh. Targeted at style-conscious men seeking futuristic, eco-conscious runners.
• KRAFLA Sneakers Trail runner with sporty design and luxurious twist, featuring leather, nubuck, and suede upper, sustainable corn-based synthetic leather underlay, and recycled EVA/Rubber/TPU soles. Targeted at style-conscious men seeking sporty trail footwear.
• PALMA Sneakers Classic runner with timeless design and popping colour details, featuring LWG-certified leather upper and recycled rubber soles. Targeted at style-conscious men seeking timeless, year-round wear sneakers.

Quantifiable outcome

• Free shipping to all EU countries
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DHL (DHL GoGreen)coreChannel Partner/ Reseller/ DistributorExclusive shipping partner for all web shop orders. DHL GoGreen is the standard shipping option for every pair of shoes sold, improving first delivery success rate and offsetting environmental impact. No additional cost to customers for green shipping.
• Buckaroo, Ingenico, SisowcoreTechnology or IntegrationPayment Service Providers (PSP) processing all payments at the website. These partners check, collect payments, and handle refunds in a secure environment. Work in conjunction with chosen payment methods.
• RivertycoreTechnology or IntegrationProvides 'Pay later' post-payment option for customers. Carries out credit checks and manages the entire post-payment process with strict privacy policy.
• Facebook/MetaminorGTM or Marketing PartnerNewsletter subscriber email addresses connected to Facebook advertising account for relevant advertising delivery across Facebook platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WAES: Sustainable footwear brand offering vegan and recycled-material sneakers. Comparable to Filmore for men's eco-conscious sneakers and DTC-led distribution.
• Saola: French sustainable footwear brand using recycled PET, natural materials, and vegan constructions. Comparable to Filmore on men's D2C sustainable sneakers and natural-material innovation.
• Veja: French sustainable sneaker brand that popularized eco-conscious casual sneakers with recycled and natural materials. Highly comparable to Filmore on product category (men's sneakers), sustainability positioning, and DTC distribution.
• Thousand Fell: Sustainable DTC sneaker brand focused on recycled materials and circular take-back programs. Closely comparable to Filmore on men's sneaker category and sustainability-led DTC positioning.
• Allbirds: Direct-to-consumer sustainable footwear brand known for wool runners and tree fiber materials. Comparable to Filmore for its DTC model, sustainability-led materials innovation, and growth into men's casual sneaker lines.
• Cariuma: Brazilian-origin sustainable sneaker brand selling men's and women's casual sneakers via DTC. Overlaps with Filmore on sustainable casual sneaker category and DTC-led go-to-market.
• Flamingos' Life: Spanish sustainable sneaker brand using recycled and organic materials. Comparable to Filmore for product category overlap (men's casual sneakers), sustainability positioning, and EU focus.
• Nothing New: Sustainable sneaker brand using recycled materials and circular design. Comparable to Filmore for men's DTC sustainable sneakers and eco-led storytelling.

Emerging players

• Native Shoes: Canadian footwear brand using EVA and recycled materials with vegan constructions. Comparable to Filmore for the eco-material focus and casual sneaker category, though positioned more broadly across lifestyle silhouettes.

Broad incumbents

• Adidas: Global athletic footwear incumbent with major sustainability initiatives (Parley, Futurecraft Loop) and broad sneaker assortment. Comparable as a sustainability-aware incumbent in men's sneakers, though not a focused D2C sustainable brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Filmore.brand.official
• LinkedInlinkedin.com/company/filmore-brand
• Instagraminstagram.com/filmore_brand
• TikToktiktok.com/@filmore_brand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filmore