Financial Wellbeing Group

What Financial Wellbeing Group does

Financial Wellbeing Group is an Australian financial services brokerage founded in 2018 and headquartered in Burleigh Heads, Queensland. The firm operates with five employees and delivers a multi-line financial advisory offering across four interconnected pillars: home loans, asset loans, insurance, and property services. Its primary customer base is self-employed individuals with complex financial situations, supplemented by first home buyers, next buyers, and property investors. The company's positioning emphasises direct, consultative engagement — delivered via phone, email, or face-to-face appointments — as a differentiator from larger, less specialised competitors.

The product portfolio comprises mortgage and home loan brokerage, asset financing for vehicles and equipment (cars, trucks, heavy machinery, campers, boats), a comprehensive insurance offering covering personal, business, and specialty lines (including cyber, marine/hull, and plant & equipment), and a property services arm that connects first home buyers with land and builders. The home loan and asset finance businesses operate as a credit representative (Credit Rep No 508507) under Connective Credit Services (ACL 389328). The insurance division is delivered in partnership with Lifebroker Pty Ltd for personal insurance and Insurance Mentor / Resilium Insurance Broking for business insurance. No proprietary technology platform is disclosed; the underlying technology is website-based marketing on Squarespace with enquiry-driven lead capture.

The firm earns revenue on a transaction-fee / commission basis: commissions from lenders for home and asset loans and from insurance providers for placed coverage. Pricing is not publicly disclosed; quotes are provided on enquiry. The go-to-market is sales-led, with no evidence of digital marketing, content marketing, or social media presence beyond the company website. The operating footprint is a single Queensland office, with the model implying reach across Australia via remote channels, though no explicit geographic expansion is documented.

Name

Financial Wellbeing Group

Legal name

Financial Wellbeing Group

Website

https://financial-wellbeing.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Financial Wellbeing Group is a Queensland-based Australian financial services brokerage offering home loans, asset financing, insurance, and property sourcing. It primarily serves self-employed individuals, first home buyers, and property investors via phone, email, and face-to-face advisory consultations.

Ownership category

akta.pro rank

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Financial Product Brokerage: Financial services brokerage earning commissions from lenders for home loans and asset loans, and from insurance providers for insurance placements. Acts as intermediary connecting clients with financial products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Financial Wellbeing Group is a Queensland-based financial services brokerage that arranges home loans, asset loans, insurance, and property sourcing for clients. The firm specialises in serving self-employed individuals with complex financial situations, as well as first home buyers, next buyers, and property investors, acting as an intermediary between clients and lenders/insurers under a Connective Credit Services credit representative licence.

Product overview

Financial Wellbeing Group offers a comprehensive suite of financial services through four interconnected core offerings: Home Loans for mortgage financing, Asset Loans for vehicles and equipment, Insurance Services for both personal and business coverage, and Property Services for land and construction. The group specializes in serving complex self-employed clientele while also assisting first home buyers, next buyers, and investors. Services can be delivered via phone, email, or face-to-face appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Loans Mortgage and home loan brokerage services specialising in self-employed borrowers, first home buyers, next buyers and investors, arranged via the firm's panel of lenders under its Connective Credit Services credit representative authorisation.
• Asset Loans Financing arranged for cars, trucks, heavy machinery and equipment, campers and boats for both business and personal use, supported by a specialist with over 15 years of experience.
• Insurance Services Insurance brokerage covering personal indemnity, liability, SME business pack, marine and hull, plant and equipment, home and contents, vehicle, life, TPD, and income protection insurance, delivered via Insurance Mentor (Resilium) for business cover and Lifebroker for personal cover. Includes a free review of the client's current policy.
• Property Services Property sourcing service that helps first home buyers find land and builders through the firm's Queensland network, with access to low deposit house and land construction options and government/builder incentives.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Insurance Mentor (Resilium Insurance Broking Pty Ltd)coreChannel Partner/ Reseller/ DistributorBusiness insurance offering powered by Insurance Mentor, an authorised representative of Resilium Insurance Broking Pty Ltd (ABN: 92 169 975 973, AFSL: 60382). Resilium provides the underlying insurance brokerage infrastructure for business insurance products.
• Lifebroker Pty LtdcoreChannel Partner/ Reseller/ DistributorPersonal insurance offering powered by Lifebroker Pty Ltd (ACN 115 153 243, AFSL 400209). Lifebroker provides the platform and products for personal insurance distribution including life, TPD and income protection.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Loan Market Group: Major Australian mortgage broker aggregator with a large adviser network; competes for the same self-employed and first home buyer clients with similar panel-based lending access.
• Yellow Brick Road: Australian wealth, lending and insurance group offering home loans, asset finance and insurance through advisers; comparable multi-product advisory model and similar target segments to FWG.
• Mortgage Choice: Franchised Australian mortgage broker with broad product range and a national footprint; directly comparable on home loan brokerage and increasingly on asset and insurance cross-sell.
• Smartline Personal Mortgage Advisors: Australian mortgage broker franchise operating under the Connective aggregator umbrella — directly comparable distribution model and product range to FWG.
• Aussie Home Loans: Australia's largest retail mortgage broker and one of the most recognized consumer brands in the category; directly competes with FWG for home loan origination across the same self-employed, first home buyer and investor segments.
• Astute Financial Planning: Australian financial advisory and lending group offering mortgages, asset finance and insurance; comparable multi-product broker model and similar small-business / self-employed positioning.
• Mortgage Express: Independent Australian mortgage broker with a panel of lenders serving home buyers and investors; directly comparable on home loan origination and customer segments.

Others

• Connective Credit Services: Aggregator that provides the ACL under which FWG operates as a credit representative; comparable as an enabling infrastructure provider in the same broker ecosystem.
• Lifebroker: Personal insurance broker powering FWG's life, TPD and income protection offerings; comparable as an enabling partner for personal insurance distribution.
• Resilium Insurance Broking: Australian insurance broker providing the platform FWG uses for business insurance distribution; comparable as an enabling partner and as an insurance broker in the same distribution chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/financial-wellbeing-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Wellbeing Group