Fine & Country West Africa

What Fine & Country West Africa does

Fine & Country West Africa is a luxury real estate consultancy headquartered at 10 Onisiwo Road, Ikoyi, Lagos, operating as the regional franchise of the Fine & Country global network of 300+ offices. Founded around 2006-2008, the firm serves high-net-worth individuals, Nigerian diaspora buyers, multinational corporations, and diplomatic missions across eight locations spanning Lagos (Ikoyi, Victoria Island, Banana Island, Eko Atlantic, Orange Island, Lekki Phase 1), Abuja, and Dubai. Reported scale includes $200M+ in lifetime closed transactions, $40M+ in property portfolio under management, 5,000+ qualified leads, and approximately 20 employees.

The firm offers an integrated property lifecycle platform comprising four core services: Sales & Lettings brokerage on premium residential and Grade A commercial properties; Portfolio Management for HNWIs seeking recurring yield optimization; Investment Advisory targeting capital appreciation opportunities in West African luxury real estate; and Off-Plan sales providing early access to developer projects including an exclusive sales agency for Orange Island (a 150-hectare master-planned waterfront community developed by OIDC). Pricing spans ₦35M/year for entry-level luxury apartments to $3.5M for Ikoyi triplex penthouses, with Dubai freehold units starting from $300K for diaspora buyers.

The revenue model is commission-based brokerage supplemented by portfolio management fees and professional services. The go-to-market combines enterprise field sales targeting HNWIs and corporate clients with a direct-to-consumer digital presence including a property listings website, annual brochure (2026 edition), market insights blog, and multi-channel enquiry handling. Distribution is anchored by the global Fine & Country network, exclusive developer relationships, anchor tenant positioning at Grade A office towers (One Six Temple tenants include Seplat Energy, Samsung, Mastercard, AFC; The Wings Complex tenants include Oando, Ericsson, RMB), and a codified 12-month non-circumvention framework (effective March 2026) governing introductions to direct buyers, brokers/referrals, and corporate representatives. The wholly-owned Finery subsidiary in Ikoyi adds a commercial office and event venue as a recurring revenue diversifier.

Name

Fine & Country West Africa

Legal name

Fine & Country West Africa

Website

https://fineandcountry.ng

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Fine & Country West Africa is a Lagos-based luxury real estate consultancy serving HNWIs, diaspora buyers, multinational corporations, and diplomatic missions across eight locations in Nigeria and Dubai through sales brokerage, portfolio management, investment advisory, and off-plan developer sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Ikoyi, Lagos

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sales & Lettings Commission: Brokerage commissions on property sales and lettings transactions. The company acts as introducing broker connecting prospective buyers, tenants, and investors with property opportunities. Commission terms are formalized through Executive Search Agreements (ESAs).
2. Portfolio Management: Comprehensive property portfolio management services to maximize returns and minimize risk for property owners. Ongoing management fees from property owners.
3. Investment Advisory: Strategic guidance for investors seeking opportunities in West Africa's luxury property market, including market analysis, property selection, and acquisition support.
4. Off-Plan Sales: Early access to premium developments before completion through direct developer partnerships. Commission-based model on pre-construction property sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fine & Country West Africa is a luxury real estate consultancy that brokers sales, lettings, and off-plan acquisitions of premium residential and commercial properties in Nigeria (Lagos, Abuja) and Dubai. The firm also provides ongoing portfolio management for property owners and investment advisory services to high-net-worth individuals, diaspora buyers, multinational corporations, and diplomatic clients.

Product overview

Fine & Country West Africa is a luxury real estate consultancy offering a unified service platform across the property lifecycle. The core offering comprises Sales & Lettings, Portfolio Management, Investment Advisory, and Off-Plan services, supported by The Finery commercial facility. The company manages a portfolio of premium residential and commercial properties across eight locations: Ikoyi, Victoria Island, Banana Island, Eko Atlantic, Orange Island, Abuja, Dubai, and Lekki Phase 1. Property types include luxury apartments, penthouses, terraces, townhouses, villas, maisonettes, and land plots, with pricing ranging from ₦35M/year for apartments to $3.5M for premium penthouses.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Lettings Expert marketing, brokerage, and sales of premium residential properties across Nigeria and Dubai, including luxury apartments, penthouses, villas, and terraces in prime locations such as Ikoyi, Victoria Island, Banana Island, Eko Atlantic, Abuja, and Dubai. Service targets HNWIs, diaspora buyers, and corporate tenants.
• Portfolio Management
• Investment Advisory
• Off-Plan Sales
• The Finery (Commercial Office and Event Space)

Quantifiable outcome

• $200M+ in closed transactions
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OIDC (Orange Island Development Company)coreStrategic or Co-development PartnerOIDC is the developer of Orange Island, a 150-hectare master-planned waterfront community in Lekki Foreshore. Fine & Country West Africa acts as exclusive sales agent for land plots across Phases 1-4. The development features PPP partnership with Lagos State Government, world-class infrastructure, and C of O title documentation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RE/MAX Nigeria: RE/MAX Nigeria is a franchise-based real estate brokerage serving residential and commercial clients across Nigeria; while broader in segment reach, it competes for the same Lagos luxury listings and HNWI buyer pool under a comparable global brand-affiliation model.
• CWE Realtors: CWE Realtors is a Nigerian luxury-focused real estate firm offering sales, lettings, and property management in Lagos prime districts; comparable to Fine & Country West Africa in target customer, product type, and Lagos luxury market positioning.
• Knight Frank Nigeria: Knight Frank Nigeria is a leading international luxury and commercial real estate advisory with offices in Lagos and Abuja, offering sales, lettings, and investment advisory across the same high-end Lagos districts and Abuja diplomatic zones as Fine & Country West Africa.
• Savills Nigeria: Savills Nigeria is the local arm of the global Savills network, providing residential and commercial brokerage, investment advisory, and property management services to HNWIs and corporates across prime Lagos locations — directly comparable in customer base and luxury positioning.
• Coldwell Banker Nigeria: Coldwell Banker Nigeria operates as an international luxury real estate affiliate in Nigeria, targeting HNWIs and diaspora buyers with residential sales and lettings in Lagos and Abuja, overlapping with Fine & Country West Africa in customer segment and product mix.

Broad incumbents

• Cushman & Wakefield Nigeria: Cushman & Wakefield is a global commercial real estate services firm with a presence in Nigeria serving multinational occupiers and investors; comparable in Grade A office leasing and corporate advisory, though broader in scope than Fine & Country's luxury-residential focus.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury residential affiliate network spanning 1,000+ offices; comparable in luxury positioning and international brand leverage, though its primary Africa presence is via franchises serving the same UHNWI buyer segment.
• JLL Nigeria: JLL is a global real estate services firm with operations in Nigeria providing commercial leasing, investment sales, and advisory to multinational corporates; comparable at the Grade A office and corporate-account level but significantly broader in portfolio than Fine & Country West Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fine-and-country-west-africa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fine & Country West Africa