FinFami ry

What FinFami ry does

FinFami ry (Mielenterveysomaisten keskusliitto – FinFami ry) is a Finnish national non-profit federation, founded in 1991 and active in preventive mental health work for approximately 40 years. Headquartered in Helsinki at Mariankatu 13 a A 4, the organization is the only Finnish body explicitly dedicated to supporting family members (omaiset) of people with mental illness, addressing what it identifies as an at-risk population of nearly 500,000 in Finland. The federation comprises 16 regional member associations delivering face-to-face services, supplemented by digital channels including the Mahdollisuuksia web service, Tukea-verkkokurssi, online and remote peer support groups, FinFami-Chat, and the Oppaat guides portal. Specialist programs include Huolenkantajat (support for young people with mentally ill parents), Kokemustoiminta (experience expert services), and Prospect (volunteer and peer activities).

The product portfolio also encompasses targeted awareness campaigns — 'Työ tukee' (workplace support), 'Älä sulje silmiäsi lapsiomaisilta' (children of mentally ill parents), and 'Taustasta riippumatta' (immigrant families) — plus the Labyrintti magazine, described as Finland's only publication dedicated to mental health family issues. In 2023, FinFami associations reached over 55,000 family members. The organization has a small central staff of approximately 10 employees, led by Executive Director Tiina Puranen (since 1 March 2023) and Development Director Anne Alakiuttu (since 11 November 2024).

All services are provided free of charge to end users. FinFami's revenue model is that of a Finnish registered association (rekisteröity yhdistys): recurring membership fees from its 16 regional associations, government funding and subsidies within Finland's welfare-area (hyvinvointialue) framework, and donations. There are no equity investors, no funding rounds, and no disclosed financial figures. The go-to-market is a hybrid of in-person regional service delivery, digital self-serve resources, public campaigns, and partnerships with healthcare providers and welfare areas that refer families into FinFami's network.

Name

FinFami ry

Legal name

Mielenterveysomaisten keskusliitto – FinFami ry

Website

https://finfami.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FinFami ry is the Finnish national non-profit federation dedicated to supporting family members of people with mental illness, delivering free counseling, peer support, and educational resources through 16 regional associations and digital channels.

Ownership category

akta.pro rank

Product category

Mental Health Family Support Services

NAICS

Other Individual and Family Services (62419), Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Mental health family support
• Peer support groups
• Family counseling services
• Mental health advocacy
• Nonprofit social services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: FinFami operates as a national federation with 16 regional member associations. Revenue is generated through membership fees from member associations and potentially individual members.
2. Government funding and subsidies: As a social and health organization in Finland, FinFami receives government funding and subsidies to support its operations and mission of providing mental health family support services.
3. Donations: The organization accepts donations to support activities that promote the well-being of mental health family members in family, child, and youth work.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

FinFami ry is a Finnish national non-profit federation that provides free counseling, peer support groups, online lectures/courses, and educational materials to family members of people with mental illness. The organization operates through 16 regional member associations across Finland and publishes Labyrintti magazine, Finland's only publication dedicated to mental health family issues. All support services are delivered free of charge to any individual concerned about a loved one's mental health.

Product overview

FinFami ry is a national advocacy and expert organization for mental health family members, operating as a federation structure with 16 regional member associations across Finland. The organization offers a portfolio of support services including the Mahdollisuuksia web service for information and support referral, Tukea web course, online and remote peer support groups, web lectures and courses, and Huolenkantajat services for young family members. Core resources include Oppaat (guides), the Labyrintti magazine (Finland's only publication dedicated to mental health family members), FinFami-Chat for real-time support, and various campaigns such as Työ tukee (Work Supports), Älä sulje silmiäsi (Don't Close Your Eyes to Children), and Taustasta riippumatta (Regardless of Background). The organization also provides volunteer and peer support activities through Prospect, experience expert services, and family counseling. A comprehensive work well-being material collection supports employers in creating supportive workplaces for mental health family members.

Differentiator

Problem solved

Functional benefit

Products and services

• Mahdollisuuksia-verkkopalvelu (Possibilities Web Service) Free online service directory and referral platform helping mental health family members find appropriate support services, peer groups, counseling, and resources across Finland. Targeted at individuals concerned about a loved one's mental health or their own well-being as a family member.
• Tukea-verkkokurssi (Support Online Course) Free online self-guided course providing structured guidance, education, and support resources for mental health family members. Designed for individuals seeking to better understand and cope with a family member's mental illness.
• Verkko- ja etäryhmät (Online and Remote Peer Support Groups) Free virtual peer support groups and group activities organized by FinFami's 16 regional associations, accessible nationwide regardless of geographic location. Targeted at mental health family members seeking peer connection and shared experience.
• Verkkoluennot ja -kurssit (Online Lectures and Courses) Free online lectures, expert-led courses, and virtual events (live and recorded) covering topics relevant to mental health family members. Open to all interested parties including family members and professionals.
• Huolenkantajat-toiminta (Huolenkantajat Support Activities) Free support program and activities designed specifically for children and young people who are mental health family members. Provides age-appropriate peer support, educational materials, and recognition for young caregivers.
• Labyrintti-lehti (Labyrintti Magazine) Finland's only magazine dedicated to mental health family members' affairs, published by FinFami. Features in-depth articles, personal stories from family members, and expert information on mental illness topics.
• FinFami-Chat Free real-time online chat service staffed by FinFami staff or volunteers, available to help visitors find suitable support or information. Operates on Mondays 11–14, providing low-barrier access to guidance.
• Oppaat (Guides Portal) Free online portal hosting guides, educational materials, and informational resources for mental health family members and professionals. Operated as a standalone subdomain (oppaat.finfami.fi).
• Omaisneuvonta (Family Counseling Service) Free professional family counseling service delivering one-on-one guidance and support to mental health family members, accessible through FinFami's regional member associations across Finland.

Quantifiable outcome

• In 2023, FinFami met with over 55,000 family members of people with mental illness
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mental Health Foundation (UK): A major UK mental health charity focused on prevention, research, and public policy. Comparable to FinFami in addressing mental health broadly but with a wider scope (not exclusively focused on family members).
• Mind (UK): A major UK mental health charity providing advice, support, and resources to people with mental health problems and their families. Comparable to FinFami in the family support space but operates on a much broader scale and scope.
• Canadian Mental Health Association (CMHA): Canada's nationwide mental health federation providing services for people with mental illness and their families. Comparable to FinFami's national federation structure and family support programs.

Direct peers

• Rethink Mental Illness: A leading UK mental health charity providing support groups, advice, and information for people affected by mental illness, including families and carers. Directly comparable to FinFami's peer support, counseling, and information services for family members.
• NAMI (National Alliance on Mental Illness): The largest US grassroots mental health organization providing support, education, and advocacy for families and individuals affected by mental illness. Directly comparable to FinFami as a national federation of state/local affiliates offering free peer support, family education, and advocacy for mental health family members.
• EUFAMI (European Federation of Associations of Families of People with Mental Illness): A Europe-level umbrella federation of family-member mental health organizations across EU countries. Directly comparable to FinFami as a federation model serving the same population (mental health family members) and FinFami is itself a likely member or peer body within this European network.
• SANE Australia: Australian national mental health charity providing support, information, and research for people affected by complex mental illness, including families and carers. Directly comparable to FinFami's family member support and education mission.
• Together for Mental Wellbeing: A UK mental health charity providing personalized support, housing, and information for people with mental health needs and their families. Comparable to FinFami in providing direct support and information services to those affected by mental illness.

Regional players

• Mielenterveysyhdistys HELMI ry: A Finnish mental health association providing peer support and advocacy. Comparable to FinFami as a Finnish mental health nonprofit in the same national context, though focused more broadly on mental health service users rather than exclusively family members.

Emerging players

• KL Mental Health (Klinefelter's & Mental Health Association): A smaller emerging organization addressing mental health in a specific population context. Included as a thematic peer in the mental health nonprofit space, though operating at a smaller scale and narrower focus than FinFami.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8VQNVIKw9Pd9FB_xqPY1Cg
• Facebookfacebook.com/finfami
• LinkedInlinkedin.com/company/finfami-ry
• Instagraminstagram.com/finfami

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinFami ry