What Finmag does

Finmag is a Czech-language business media brand operated by Next Page Media, publishing daily since 2000 for Czech entrepreneurs, self-employed individuals (OSVČ), small business owners, and corporate decision-makers. The platform combines a digital portal (Finmag.cz), a print magazine (časopis Finmag), a daily email newsletter, podcasts (including the DoToho! series), themed explainer content, a suite of financial calculators, a Czech business registry lookup, and a financial product comparison portal (srovnavac.finmag.cz). Its editorial coverage emphasizes practical guidance on Czech regulatory and tax topics — notably NIS2 cybersecurity, EET 2.0, OSVČ compliance, and pauschální daň — alongside entrepreneurship stories and economic analysis.

The underlying technology stack is a conventional digital media platform: web content management, newsletter distribution, podcast publishing, and embedded third-party widgets (e.g., Akcenta FX rates). Finmag distributes content through its own website, email newsletter, podcast platforms, print retail network, and via subscription e-shop at eshop.nextpagemedia.cz. It sits within the broader Next Page Media network alongside Peníze.cz, Heroine.cz, Football Club, and a Slovak counterpart at peniaze.sk, gaining cross-promotion and shared publishing infrastructure.

The business model is multi-stream and content-led: recurring revenue from print and digital magazine subscriptions (annual billing); advertising and sponsored content via the BrandVoice native-advertising platform and BrandInsight articles; one-time revenue from individual magazine copy sales through retail outlets; and affiliate/referral income from financial product comparison tools covering investments, insurance, and energy. The company is privately held with 9 employees, headquartered in Prague, and does not disclose financial figures.

Name

Finmag

Legal name

Finmag

Website

https://finmag.penize.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Finmag is a Czech-language business media brand (est. 2000) operated by Next Page Media, serving Czech entrepreneurs and SMBs with a news portal, print magazine, podcasts, calculators, and financial product comparison tools across 9 employees in Prague.

Ownership category

akta.pro rank

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscription: Print and digital magazine subscriptions sold through the eshop platform (eshop.nextpagemedia.cz). Offers subscription packages for the Finmag business publication covering entrepreneurship, finance, and business management topics.
2. Advertising: BrandVoice sponsored content and BrandInsight articles. Advertising packages include branded content sections, press releases (PR články), and display advertising across the platform.
3. Single Issue Sales: Individual magazine copies sold through retail distribution network and designated sellers (prodejci).
4. Financial Products Comparison: Comparison tools and referral partnerships for financial products including investments, insurance, and energy. Links to srovnavac.finmag.cz for product comparison.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Finmag is a Czech-language business media brand combining an online news portal (Finmag.cz), a print magazine (Časopis Finmag), a podcast series (DoToho!), and a daily email newsletter covering entrepreneurship, finance, economics, bureaucracy, technology, and corporate culture. It supplements editorial content with financial product comparison tools (srovnavac.finmag.cz), financial calculators, and a Czech business registry lookup.

Product overview

Finmag is a Czech business media platform operated by Next Page Media that combines an online news portal (Finmag.cz), a print magazine (Časopis Finmag), and various digital tools. The core offering consists of editorial content across topics including finance, economics, entrepreneurship, technology, HR, and bureaucracy. Supporting products include a financial product comparison tool (Finanční produkty), business calculators (Kalkulačky), a company registry lookup (Obchodní rejstřík), branded content solutions (BrandVoice), audio content (Podcasty), and an educational explainer series (Seriál Vše o...). The platform positions itself as a resource for small and medium business owners navigating Czech regulatory and economic challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Finmag.cz Web Portal
• Časopis Finmag (Print Magazine)
• BrandVoice Sponsored Content
• Finanční produkty (Financial Product Comparison) Comparison tool at srovnavac.finmag.cz enabling Czech users to compare financial products including investments, property insurance, and energy, generating affiliate referral revenue from partner providers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• PwCminorGTM or Marketing PartnerPartner for the Kyberbezpečnost a NIS2 (Cybersecurity and NIS2) special section. PwC provides expertise and content for cybersecurity-themed articles and resources targeting business readers.
• ČSOB PojišťovnaminorGTM or Marketing PartnerPartner for the Kyberbezpečnost a NIS2 section, providing cyber insurance content and co-branded resources for small business cybersecurity awareness.
• AkcentaminorOthersCurrency exchange rate provider embedded on website showing EUR/CZK, USD/CZK, and GBP/CZK rates. Financial tools partnership.
• Next Page MediacoreStrategic or Co-development PartnerParent company and publishing platform. Finmag is published by Next Page Media, which also operates related Czech and Slovak media properties including Peníze.cz, Heroine.cz, and Football Club.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Morning Brew: US-based business news newsletter media company targeting young professionals and business readers. Comparable as a business media brand monetized through newsletters, podcast, and brand sponsorships targeting a similar SMB/professional mindset.
• Hospodářské noviny: One of the largest Czech daily business newspapers, covering economic policy, companies, and markets. Comparable as an established Czech-language business media brand competing for the same professional and SMB audience as Finmag.

Direct peers

• Podnikatel.cz: Czech online portal for entrepreneurs and small business owners, focused on business operations, taxes, and regulation. Highly comparable in audience and mission to Finmag's SME/entrepreneur segment.
• Euro.cz: Czech business weekly magazine covering economics, business, and policy. Comparable as a Czech business print+digital publication with overlapping editorial scope and entrepreneur audience.
• E15.cz: Czech business and economic news outlet (part of Czech Media Group) covering entrepreneurship, finance, and macroeconomic news. Comparable as a same-language business media destination targeting Czech professionals and business owners.
• Forbes Česko: Czech edition of Forbes covering entrepreneurship, leadership, and business stories. Comparable as a Czech-language business magazine with digital and print editions aimed at entrepreneurs and executives.
• CzechCrunch: Czech online media focused on startups, entrepreneurship, and the tech ecosystem. Comparable as a digital-first Czech business publication targeting founders and SME decision-makers, similar to Finmag's audience.
• Peníze.cz: A Czech personal finance portal operated by Next Page Media (Finmag's parent), covering banking, mortgages, insurance, and consumer finance. Directly comparable as a Czech-language financial content platform with overlapping monetization (advertising, comparison tools, affiliate) and shared audience.

Regional players

• Peniaze.sk: Slovak counterpart of Peníze.cz operated by Next Page Media, offering personal finance content in Slovak. Comparable as a sister Czech/Slovak financial media property within the same network, relevant for cross-market expansion benchmarking.
• Heroine.cz: A Czech lifestyle and culture magazine for women, also published by Next Page Media. Comparable as a same-parent Czech-language media brand with a cross-promotion and shared-monetization relationship to Finmag.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casopisfinmag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finmag