FiraTàrrega

What FiraTàrrega does

FiraTàrrega is a local public company (EPEL — Empresa Pública de Local) operating one of Europe's oldest and most recognized international street arts festivals, held annually since 1981 in Tàrrega, Catalonia, Spain. The organization is owned by the Ajuntament de Tàrrega and governed by a Board of Directors comprising representatives from municipal, regional (Generalitat de Catalunya), provincial (Diputació de Lleida), and national (Ministerio de Cultura) government bodies, plus the Cambra de Comerç de Tàrrega. The September festival features approximately 50 proposals spanning street arts (60%) and indoor performances (40%), with programming drawn from Catalonia (50%), Spain (25%), and international sources (25%). The 2026 edition runs September 10-13 and showcases 11 proposals from companies across 9 countries.

The core product is the September performing arts fair, complemented by an integrated ecosystem of professional and community modules. FiraTàrregaPro | Nexus is a professional networking and accreditation platform for festival programmers and venue bookers. La Llotja serves as an exhibition and meeting space during the fair. Territori Creatiu and the In Situ Platform 2025-2028 constitute a European creative development program supporting emerging artists in public spaces. Creative Labs extends professional networking through year-round digital meetups. Zona Off provides self-organized performance slots for non-programmed artists. Underlying technology is a web-based platform with Koobin ticketing, Google Analytics, Facebook Pixel, and integrations across LinkedIn, Facebook, Twitter, Instagram, YouTube, and TikTok. Core team headcount is 12 employees, expanding seasonally toward the September event.

Revenue is generated through ticket sales (€15 per person for all-days camping pass, €10 for Saturday night only), public funding from four government tiers plus NextGenerationEU, professional accreditation and exhibition fees, and official merchandise sold through an external vendor (Cha-Cha). Most performances are free or subsidized thanks to public funding; the 2026 Ajuntament de Tàrrega contributed an additional €30,000 to expand free admission. Customer segments are threefold: performing arts companies and artists seeking market exposure; industry professionals (programmers, buyers) seeking new works; and general public attendees. Distribution is primarily domestic via direct ticket sales, on-site venues across Tàrrega, and the self-serve professional platform.

Name

FiraTàrrega

Legal name

EPEL Fira de Teatre al Carrer de Tàrrega

Website

https://firatarrega.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

FiraTàrrega is a municipally-owned public company operating an annual international street arts and performing arts festival in Tàrrega, Catalonia, featuring ~50 shows and serving artists, industry programmers, and general public audiences across multiple venues.

Ownership category

akta.pro rank

Product category

Performing Arts Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

Keywords

• Performing arts festival
• Street theatre events
• Professional arts marketplace
• Creative development programs
• Live performing arts

Headquarters

HQ city

Tàrrega

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue from selling tickets to festival performances and events, including camping passes.
2. Public funding and sponsorship: The organization receives public funding from Ajuntament de Tàrrega, Generalitat de Catalunya, Diputació de Lleida, Ministerio de Cultura, and operates with sponsors and patrons (mecenes).
3. Professional services: Revenue from professional accreditation programs, exhibition stands (La Llotja pavilion), and related services for industry professionals.
4. Merchandising: Official merchandise including branded products designed by Jorge Ochagavía, sold through external platform (cha-cha.es).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FiraTàrrega organizes an annual performing arts festival in September in Tàrrega, Catalonia, featuring approximately 50 street theatre, circus, dance, and live arts shows curated from Catalan (50%), Spanish (25%), and international (25%) companies. The organization also operates FiraTàrregaPro, a professional marketplace and accreditation platform that connects performing arts companies with international programmers and festival buyers via the La Llotja exhibition pavilion and year-round Creative Labs digital meetups. Supporting offerings include the Territori Creatiu creative development program, the In Situ Platform (2025-2028) for emerging European public-space artists, and the self-organized Zona Off performance spaces.

Product overview

FiraTàrrega operates as a unified festival ecosystem comprising the main annual performing arts fair (street theatre, circus, dance) and multiple professional support modules. The core product is the September festival featuring ~50 shows from Catalan (50%), Spanish (25%), and international (25%) companies. FiraTàrregaPro | Nexus serves as the professional community platform, complemented by La Llotja (exhibition space) and Creative Labs (year-round digital networking). Territori Creatiu and In Situ Platform provide creative development and European artist support. Zona Off offers self-organized performance spaces, while auxiliary services include camping facilities, newsletter/podcasts, and official merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• FiraTàrregaPro: Professional community and networking platform for performing arts professionals
• Territori Creatiu
• La Llotja
• In Situ Platform

Products and services

• FiraTàrrega Annual Festival Annual international performing arts fair held in Tàrrega, Catalonia, featuring street theatre, circus, dance, and other performing arts disciplines with curated official programming and a self-organized Zona Off.
• FiraTàrregaPro | Nexus Professional community and accreditation platform for festival organizers, programmers, performing arts companies, and distributors, providing networking features and access to professional programs such as Creative Labs.
• La Llotja Professional Exhibition Pavilion Physical exhibition pavilion within the September fair offering booth reservations and meeting space for professional exhibitors, including performing arts companies and distributors.
• Territori Creatiu Program Creative development initiative supporting emerging artists creating in public spaces across Europe, including Creation Support (Suport a la Creació) and the In Situ Platform 2025-2028.
• In Situ Platform 2025-2028 European four-year platform supporting emerging artists creating works in public spaces, positioning FiraTàrrega as a European epicenter for new generations of street artists.
• Camping Zone Festival campsite at Av. Tarragona offering hot/cold showers, toilets, bar, picnic area, and phone charging for festival attendees, with multi-day and Saturday-night-only passes.
• Creative Labs Digital Meetups Year-round digital meetups providing professional networking and collaboration opportunities for performing arts industry professionals, as part of the FiraTàrregaPro community services offering.
• Official Merchandising Official FiraTàrrega branded merchandise featuring designs by Jorge Ochagavía, distributed through the external Cha-Cha e-commerce platform.

Quantifiable outcome

• IN SITU FOCUS #1 positioning FiraTàrrega as European epicenter for new generation of street artists

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ajuntament de TàrregacoreStrategic or Co-development PartnerCity council of Tàrrega, whose mayor holds the presidency of FiraTàrrega's Board of Directors. Primary local government partner providing institutional support and additional funding (30,000€ extra in 2026 for expanded free admission).
• Generalitat de Catalunya - Institut Català de les Empreses Culturals (ICEC)coreStrategic or Co-development PartnerCatalan Government cultural institute representing the regional government on the Board of Directors. Key public funding source for performing arts in Catalonia.
• Diputació de Lleida - Institut d'Estudis IlerdencscoreStrategic or Co-development PartnerProvincial government of Lleida represented on the Board of Directors, providing regional institutional and financial support.
• Ministerio de Cultura - Instituto Nacional de las Artes Escénicas y la Música (INAEM)coreStrategic or Co-development PartnerSpanish Ministry of Culture represented on the Board of Directors, providing national government support for performing arts.
• Cambra de Comerç de TàrregaminorStrategic or Co-development PartnerChamber of Commerce of Tàrrega represented on the Board of Directors, supporting business and trade aspects of the festival.
• La XarxacoreGTM or Marketing PartnerAudiovisual local network collaborating on podcast production (Converses Creuades) and media coverage of the festival.
• Ràdio TàrregacoreGTM or Marketing PartnerLocal radio station collaborating on podcast production and media coverage of FiraTàrrega events.
• IN SITU NetworkcoreStrategic or Co-development PartnerEuropean platform for emerging artists creating in public spaces (2025-2028). FiraTàrrega hosts IN SITU FOCUS events, positioning itself as the European epicenter for new generations of street artists.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Tanz im August (Berlin): Berlin international dance and performance festival, comparable in its professional programming and B2B focus, though geographically focused on Germany.
• Grec Festival de Barcelona: Barcelona's flagship summer performing arts festival; broader in scope but comparable in its multidisciplinary arts programming and Catalan public-sector backing.
• Festival TNT - Terrassa Noves Tendències: Catalan performing arts festival with an explicitly experimental/contemporary focus, sharing the same regional and cultural context as FiraTàrrega.

Direct peers

• La Strada Graz: Austrian international street arts festival with a strong professional programming and commissioning focus, similar in scale and mission to FiraTàrrega.
• Theater Spektakel: Zurich-based international performing arts festival featuring street arts, dance, and theatre with a comparable professional and public-programming mix.
• Festival d'Aurillac: Major international street arts festival in France, comparable in scope as a curated showcase for street and circus performers with a professional B2B marketplace dimension.
• Passages (Metz): French international festival dedicated to emerging theatre, dance, and circus, comparable in mission to FiraTàrrega as a discovery platform for new artists.

Broad incumbents

• Sadler's Wells: London-based international dance and performance venue-operator with a curatorial programming model and professional marketplace functions analogous to FiraTàrregaPro.
• Edinburgh Festival Fringe: The world's largest performing arts festival, with a comparable street-arts and open-access programming model, although broader in scale and scope.
• Festival d'Avignon: One of Europe's largest performing arts festivals, combining theatre, dance, and street arts with a strong professional marketplace — a broader-incumbent counterpart to FiraTàrrega.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firatarrega
• YouTubeyoutube.com/user/firatarrega
• Facebookfacebook.com/firatarrega
• LinkedInlinkedin.com/company/firatarrega
• Instagraminstagram.com/firatarrega
• TikToktiktok.com/@firatarrega

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FiraTàrrega