Firebarns Sauces inc.
Firebarns Sauces inc. is a privately held Quebec-based food manufacturer founded in 2015 that produces and sells hot sauces, BBQ sauces, Asian-inspired condiments, and everyday condiments under a proprietary 1-10 heat intensity scale, distributed across Canada via DTC e-commerce, retail, restaurant supply, and corporate gifting channels.
- Company typePrivate
- Founded2015
- HeadquartersLévis, Quebec, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Firebarns Sauces inc. does
Firebarns Sauces inc. (legal name Les sauces Firebarns inc.) is a privately held Canadian food manufacturer founded in October 2015 and headquartered at 104-1470 rue Thomas-Powers, Lévis, Quebec, where it operates its own production factory opened in March 2020. The company designs, produces, and sells hot sauces, BBQ sauces, Asian-inspired condiments (including Sriracha variants and Sambal Oelek), and everyday condiments such as ketchup, mustard, burger sauce, and mayonnaise, all rated against a proprietary 1-10 intensity scale designed to simplify consumer selection of heat levels. Its catalog spans roughly 30 SKUs plus gift boxes (Challenge Box, BBQ Fan Box, Sriracha + Ramen Duo, President's Kit) and limited-edition collaborations with creators such as Murphy Cooper and Zac Bulle.
Firebarns runs a horizontally segmented, multi-channel go-to-market. Direct-to-consumer sales via a Shopify storefront on firebarns.com serve Canadian and U.S. customers (free shipping in Canada over $75 CAD), priced primarily in USD across individual bottles ($5.20-$10.40) and gift boxes ($23.42-$87.60). Wholesale and retail distribution covers grocery stores, butcher shops, and fish shops across Canada, supported by a 'Where to Buy' locator. A dedicated restaurant supply program offers menu integration support, while a corporate gifting channel delivers custom-branded bottles for B2B clients. Marketing relies on the Barney the bulldog brand identity, a recipe blog by Frank Menard, social channels (Facebook, Instagram, YouTube @firebarnstv), email, events, and influencer collaborations.
The company is founder-led, family-influenced, and closely held with no disclosed institutional funding rounds or revenue figures. Its principal leadership figure publicly is the mascot President Barney Jr.; customer service contact ([email protected]) is associated with Frank Menard, who also authors the recipe content. Geographic footprint is concentrated in Canada with first international expansion into France via a container shipment in November 2022. No AI capabilities, patents, regulatory actions, or M&A activity are disclosed.
Firebarns Sauces inc. firmographics
Firmographics- Name
- Firebarns Sauces inc.
- Legal name
- Les sauces Firebarns inc.
- Website
- https://firebarns.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firebarns Sauces inc. is a privately held Quebec-based food manufacturer founded in 2015 that produces and sells hot sauces, BBQ sauces, Asian-inspired condiments, and everyday condiments under a proprietary 1-10 heat intensity scale, distributed across Canada via DTC e-commerce, retail, restaurant supply, and corporate gifting channels.
- Ownership category
- akta.pro rank
Firebarns Sauces inc. industry classification
Industry- Product category
- Hot Sauces and BBQ Sauces
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
Keywords
Where Firebarns Sauces inc. is headquartered
LocationHeadquarters
- HQ city
- Lévis, Quebec
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Firebarns Sauces inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Firebarns generates revenue primarily through direct sales of hot sauces, BBQ sauces, condiments, and spices via their e-commerce platform and retail distribution. Individual bottle prices range from $5.20 to $8.67 USD, with gift boxes ranging from $23.42 to $87.60 USD.
- Corporate Gifting: Firebarns offers customized corporate gift solutions where businesses can personalize bottles with their branding, creating a separate revenue stream from bulk corporate orders.
- Restaurant Supply: Firebarns supplies sauces and products directly to restaurants, providing customized solutions and menu integration support for foodservice establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Hot Sauce Bottles (200ml) |
| Unit Pricing | Pay-as-you-go | #CONNUSAUCE Murphy Cooper Special Edition |
| Unit Pricing | Pay-as-you-go | Ghost Pepper Sauce (148ml) |
| Unit Pricing | Pay-as-you-go | BBQ Sauces (350ml) |
| Unit Pricing | Pay-as-you-go | Hot Sauce Challenge Box |
| Unit Pricing | Pay-as-you-go | BBQ Fan Box |
| Unit Pricing | Pay-as-you-go | Sriracha + Ramen Duo Box |
| Unit Pricing | Pay-as-you-go | President Barney Kit |
| Unit Pricing | Pay-as-you-go | Ketchup and Condiments (500ml) |
| Unit Pricing | Pay-as-you-go | Mayonnaise Zac Bulle Collaboration |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Firebarns Sauces inc. product offering
Product offeringCore offering
Firebarns Sauces inc. manufactures and sells premium hot sauces, BBQ sauces, Asian-inspired condiments, and traditional condiments (ketchup, mustard, burger sauce, mayonnaise) made in its own factory in Lévis, Quebec using locally sourced Canadian ingredients. Each hot sauce is rated on the company's proprietary 1-10 Firebarns Intensity Scale. Products are sold direct-to-consumer through firebarns.com, distributed through Canadian retail partners and restaurants, and offered as customizable corporate gifts. The portfolio includes over 30 SKUs plus curated gift boxes such as the Spicy Challenge Box, BBQ Fan Box, Sriracha + Ramen Duo, and the President's Kit.
Product overview
Firebarns Sauces inc. is a Canadian hot sauce and BBQ sauce company based in Lévis, Quebec, offering a diverse portfolio of spicy condiments and sauces. The product line consists of BBQ sauces (including Bourbon Bacon, Texas, Steak, Moutarde Miel, Memphis, La Cabane, Buffalo, and sugar-free variants), hot sauces (featuring Bacon, Cayenne, Dill Pickle, Ghost, Original, Rhum Chipotle, Scotch Bonnet, Tequila Lime, and Trinidad Scorpion varieties), Asian-inspired condiments (Classic Sriracha, Black Garlic Sriracha, Black Truffle Sriracha, Sambal Oelek, and Ramen sauce), and general condiments (Ketchup, Baseball Mustard, Burger Sauce, and Zac Bulle Mayonnaise). Products are sold individually in various sizes (148ml-500ml) and through curated gift boxes including the Challenge Box (hot sauces), BBQ Fan Box, Sriracha+Ramen Duo, and the President's Kit. The company also offers clothing items and commemorative merchandise. All products are manufactured in Canada with premium ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Sauce BBQ Bourbon Bacon 350 ml (Firebarns Bourbon Bacon BBQ Sauce) BBQ sauce combining smoky bacon with smooth bourbon notes for burgers, ribs, and slow-cooked dishes.
- Sauce BBQ Texas 350 ml (Texas BBQ Sauce) Tomato-based BBQ sauce with spicy and sweet profile for beef, ribs, burgers, and grilled poultry.
- Sauce BBQ Steak 350 ml (Steak BBQ Sauce) Intense peppery BBQ sauce recreating steakhouse flavors for steaks, vegetables, and burgers.
- Sauce BBQ Moutarde Miel 350 ml (Honey Mustard BBQ Sauce) Sweet honey combined with tangy mustard flavor for crispy fried chicken, hot dogs, and burgers.
- Sauce BBQ Memphis 350 ml (Memphis BBQ Sauce) Sweet and tangy Memphis-style BBQ sauce with balanced sweetness and mild heat, for chicken, pork, and dipping.
- Sauce BBQ La Cabane 350 ml (Maple BBQ Sauce) Maple syrup BBQ sauce fusion featuring local Canadian maple syrup with rich smoky BBQ flavors.
- Sauce Buffalo 350 ml (Buffalo Sauce) Creamy Buffalo sauce made with premium Cayenne peppers and butter-flavored oil for chicken wings.
- Sauce BBQ Originale - Sans Sucre Ajouté 350 ml (Sugar-Free Original BBQ Sauce) Smoky authentic BBQ sauce without added sugar, made with crushed tomatoes, cider vinegar, and dates.
- Sauce Moutarde à Saveur de Miel - Sans Sucre Ajouté 350 ml (Sugar-Free Honey Mustard BBQ) Tangy and slightly sweet mustard BBQ sauce without added sugar, made with Dijon mustard and honey.
- Sauce piquante Bacon 200 ml (Bacon Hot Sauce) Smoky bacon-infused hot sauce with habanero and chipotle peppers for brunch enhancement.
- Sauce piquante Cayenne 200 ml (Cayenne Hot Sauce) Aged Cayenne pepper hot sauce for chicken wings, nachos, and fried chicken with balanced heat and flavor.
- Sauce piquante Dill Pickle 200 ml (Dill Pickle Hot Sauce) Fresh cucumber and dill hot sauce with jalapeno peppers for burgers, wings, and sandwiches.
- Sauce piquante Ghost 148 ml (Ghost Pepper Hot Sauce, 148ml) Ultra-hot sauce with Ghost and habanero peppers rated 8/10 intensity, with maple syrup, lemon, and whisky.
- Sauce piquante Ghost 200 ml (Ghost Pepper Hot Sauce, 200ml) Ghost pepper hot sauce with habanero for smoked meats, pasta sauces, chili, and stews.
- Sauce piquante Original 200 ml (Original Hot Sauce) Classic hot sauce with premium habanero peppers offering balanced heat and flavor for all dishes.
- Sauce piquante Rhum Chipotle 200 ml (Rhum Chipotle Hot Sauce) Smoky chipotle and spiced rum hot sauce for Mexican dishes, grilled chicken, and pork.
- Sauce piquante Scotch Bonnet 200 ml (Scotch Bonnet Hot Sauce) Citrusy Scotch Bonnet pepper hot sauce for sushi, salads, tartare, and tataki.
- Sauce piquante Tequila Lime 200 ml (Tequila Lime Hot Sauce) Fresh jalapeno and tequila lime hot sauce for seafood, Mexican dishes, oysters, and tacos.
- Sauce piquante Trinidad Scorpion 200 ml (Trinidad Scorpion Hot Sauce) Extremely hot Trinidad Scorpion pepper sauce for extreme heat enthusiasts.
- #CONNUSAUCE Murphy Cooper Edition (Limited-edition collaborative hot sauce) Collaborative hot sauce with Murphy Cooper featuring smoky chipotle and an intensity of 2/10, with proceeds benefiting Fondation Le Ciel for youth digital wellness.
- Sauce Sriracha 500 ml (Classic Sriracha) Classic Sriracha made with aged jalapeno peppers and garlic at 3/10 intensity.
- Sauce Sriracha Ail Noir 500 ml (Black Garlic Sriracha) Black garlic-infused Sriracha with umami depth for stir-fries and grilled meats.
- Sauce Sriracha Truffe Noire 500 ml (Black Truffle Sriracha) Black truffle oil and classic Sriracha fusion for pasta, pizza, and luxury dishes.
- Sambal Oelek 250 ml (Sambal Oelek Chili Paste) Bold chili paste with hot peppers, vinegar, salt, and sugar for spicy cuisine enthusiasts.
- Sauce Ramen 500 ml (Japanese Ramen BBQ Sauce) Japanese-inspired BBQ sauce with soy sauce, mirin, sambal oelek, garlic, and ginger for ramen and stir-fries.
- Ketchup aux Tomates 500 ml (Premium Tomato Ketchup) Premium ketchup made with fresh tomatoes, local honey, and organic cane sugar without artificial flavors or preservatives.
- Moutarde Baseball 500 ml (Bold Baseball Mustard) Bold mustard with zesty flavor for hot dogs, sandwiches, and family BBQs.
- Sauce Burger 500 ml (Bold Burger Sauce) Creamy and bold burger sauce with spicy spices for classic and smash burgers.
- La Mayonnaise de Zac Bulle (Limited-edition collaboration mayonnaise) Creamy collaboration mayonnaise with Quebec content creator Zac Bulle, available exclusively online, for fries, burgers, and general use.
- Boîte Challenge de Sauces Piquantes 6 x 200 ml (Spicy Challenge Box) Hot sauce challenge gift box with 6 sauces ranging from 2/10 to 9/10 intensity, includes dice and game card.
- Boîte Fan de BBQ Firebarns 4 x 350 ml (BBQ Fan Box) BBQ sauce gift box with 4 unique 350ml BBQ sauce flavors for ribs, burgers, and grilled meats.
- Boîte Duo Sriracha + Ramen 3 x 500 ml (Sriracha + Ramen Duo Box) Asian sauce duo gift box with Black Garlic Sriracha, Black Truffle Sriracha, and Japanese Ramen BBQ sauce.
- Kit du Président Barney (Ultimate Collector's Kit) Ultimate collector's box combining the Spicy Challenge Box, BBQ Fan Box, and Sriracha + Ramen Duo.
- Trio Firebarns (Three-pack hot sauce sampler) Three-pack sampler of hot sauces aimed at hot sauce beginners, made in Quebec.
- Corporate Gifting Program (Custom-Branded Hot Sauce and BBQ Sauce Gifts) Customized corporate gift solutions where businesses personalize Firebarns hot sauce and BBQ sauce bottles with their branding for client retention, employee gifts, and business relationship building.
- Restaurant Supply Program (Foodservice Custom Solutions) Dedicated restaurant supply program offering customized sauce products, personalized support, promotions, menu development ideas, and targeted marketing to help restaurants integrate Firebarns sauces into their menus.
Quantifiable outcome
- 77% of Quebec consumers prefer buying local products according to 2021 Leger survey
- +2 more outcomes
Companies that use Firebarns Sauces inc.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Firebarns Sauces inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Firebarns Sauces inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Murphy Cooper x Fondation Le Cielcore#CONNUSAUCE is a limited-edition hot sauce collaboration with Murphy Cooper, featuring chipotle smoke flavor at intensity 2/10. For each bottle sold, a portion is donated to Fondation Le Ciel, which works to raise awareness among Quebec youth about digital wellbeing and issues. This partnership combines product innovation with social impact.
- Zac BulleminorCollaboration with Quebec content creator Zac Bulle to create 'La Mayonnaise de Zac Bulle' - a creamy, mild mayonnaise exclusively available online at firebarns.com. The partnership leverages influencer marketing to reach new audiences.
- Fromagerie VictoriaminorRestaurant partnership featuring the 'FIREBARNS X ZAC BULLE' product at Fromagerie Victoria locations, demonstrating product integration into restaurant menus.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Firebarns Sauces inc. competitors and assessment
Company assessmentEmerging players
- Truff: Premium truffle-infused hot sauce and condiment brand DTC-first, with retail expansion. Comparable to Firebarns' Black Truffle Sriracha and premium-positioned sauces targeting the same gourmet consumer.
- High River Sauces: Canadian premium hot sauce brand sold nationally in Canadian grocery and foodservice. Closest geographic peer to Firebarns, also competing on the Canadian retail shelf with intensity-focused hot sauces.
- Secret Aardvark Trading Co. Portland-based premium hot sauce brand distributed through grocery and DTC. Comparable to Firebarns as a craft hot sauce challenger with similar premium positioning and retail expansion strategy.
- Queens Majesty Hot Sauce: Craft/premium hot sauce brand with a small, curated SKU range and intensity-focused branding. Directly comparable to Firebarns as a craft hot sauce specialist targeting heat-enthusiast consumers.
Broad incumbents
- Cholula Hot Sauce: One of the largest premium hot sauce brands in North America, owned by McCormick. Comparable to Firebarns as a premium hot sauce line distributed through grocery, restaurants, and DTC, but at materially larger scale with global distribution.
- Stubb's: Premium BBQ sauce and rub brand distributed across U.S. retail and foodservice. Directly comparable to Firebarns' BBQ sauce line (Texas, Memphis, etc.) in flavor positioning and target consumer.
- Sweet Baby Ray's: One of the leading BBQ sauce brands in North America, with broad retail distribution. Comparable to Firebarns in BBQ sauce category but operates at significantly larger scale with mass-market positioning.
- Tabasco: Iconic global hot sauce brand (McIlhenny Company) sold across U.S./Canada grocery and foodservice. Comparable to Firebarns as a hot sauce staple though at vastly greater scale and brand recognition.
- Heinz: Kraft Heinz-owned global condiment giant (ketchup, mustard, BBQ sauce). Comparable to Firebarns' ketchup, mustard, and broader condiment portfolio though operating at a vastly different scale and price tier.
Direct peers
- Yellowbird Foods: Texas-based premium hot sauce brand with a wide SKU range (Original Habanero, Serrano, Jalapeño, etc.) sold through DTC, retail, and foodservice. Directly comparable to Firebarns as a craft/premium hot sauce specialist targeting the same enthusiast consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Firebarns Sauces inc. social profiles
Digital presenceFirebarns Sauces inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firebarns Sauces inc. leadership team
Management profileNumber of profiles
Firebarns Sauces inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firebarns Sauces inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firebarns Sauces inc.
What does Firebarns Sauces inc. do?
Firebarns Sauces inc. manufactures and sells premium hot sauces, BBQ sauces, Asian-inspired condiments, and traditional condiments (ketchup, mustard, burger sauce, mayonnaise) made in its own factory in Lévis, Quebec using locally sourced Canadian ingredients. Each hot sauce is rated on the company's proprietary 1-10 Firebarns Intensity Scale. Products are sold direct-to-consumer through firebarns.com, distributed through Canadian retail partners and restaurants, and offered as customizable corporate gifts. The portfolio includes over 30 SKUs plus curated gift boxes such as the Spicy Challenge Box, BBQ Fan Box, Sriracha + Ramen Duo, and the President's Kit.
Is Firebarns Sauces inc. a public or private company?
Firebarns Sauces inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firebarns Sauces inc. founded?
Firebarns Sauces inc. was founded in 2015. It employs 1 to 10 people.
Where is Firebarns Sauces inc. based?
Firebarns Sauces inc. is headquartered in Lévis, Quebec, Canada, in the North America region.
How does Firebarns Sauces inc. make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate Gifting and restaurant Supply.
Who are Firebarns Sauces inc.'s main competitors?
Emerging players on record are Truff, High River Sauces, Secret Aardvark Trading Co. and Queens Majesty Hot Sauce. Broad incumbents are Cholula Hot Sauce, Stubb's, Sweet Baby Ray's, Tabasco and Heinz. Yellowbird Foods is listed as a direct peer.
Does Firebarns Sauces inc. have an API?
No public API is recorded for Firebarns Sauces inc..
What industry is Firebarns Sauces inc. in?
Firebarns Sauces inc.'s product category is Hot Sauces and BBQ Sauces. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings. Its NAICS code is 311941 and its SIC code is 2030.