What Firedancer does

Firedancer GmbH is a Germany-based live event production company founded in 2003 by Christian Weiß and headquartered in Dreieich, Hesse. The company designs and delivers choreographed fire shows and combines them with LED, drone, laser, and drum formats for corporate B2B events, operating with a 7-person core team supported by an in-house roster of approximately 25 performers and acrobats.

Its core products are themed live performances built around proprietary fire-show equipment and mirror costumes, extended through format combinations such as LED, drone (delivered via a partnership with LunatX X-Drone), laser, and drum shows. The company also operates sub-brands — Fireplace-Event and Chocolate Island — to segment themed offerings. Underlying technical components include choreographed pyrotechnics, programmable LED installations, and drone flight coordination managed by partner platforms.

Firedancer's business model is project-based and quote-priced, with a 50% upfront payment structure typical of enterprise event contracts. It serves large corporate and institutional customers across automotive (Renault), QSR (McDonald's), industrial (Bosch, Meyer Werft, Bilfinger), cruise (AIDA Cruises, multi-year 2015-2019), banking (VR-Banken), and public-sector clients (NATO Music Fest, AOK Plus). The company has logged 1,400+ performances for 800+ clients across 24 countries over 20+ years and won the EuBEA European Best Event Award 2024 Gold. The company is founder-led and privately held, with no disclosed external funding.

Name

Firedancer

Legal name

FIREDANCER GmbH

Website

https://firedancer.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Firedancer is a Germany-based live event production company that designs and delivers choreographed fire, LED, drone, laser, and drum shows for enterprise B2B clients across 24 countries, founded in 2003 and led by Christian Weiß.

Ownership category

akta.pro rank

Product category

Live Event Entertainment Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Live event production
• Corporate event entertainment
• Fire show performances
• Drone light shows
• Event management services

Headquarters

HQ city

Dreieich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Live Event Performance Services: Firedancer generates revenue through custom live performance engagements. Contracts are individually negotiated, with a 50% upfront payment required at signing and the balance due after performance. Pricing is quote-based, reflecting the bespoke nature of each event (venue, scale, technical requirements). Standard terms include 14-day payment terms, with 5% interest penalty for late payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Firedancer is a live event and show production company that designs and executes bespoke performances combining fire, LED, light, drum, drone, and laser show technologies with dance, acrobatics, and original music. The company delivers turnkey corporate entertainment — from concept development, choreography, music composition, and performers to technical equipment, safety planning, and permits — for corporate events, trade shows, leadership conferences, roadshows, municipal celebrations, and private functions across 24 countries.

Product overview

Firedancer is an event and show production company offering live performance services centered around fire, light, sound, and technology. The core portfolio consists of six primary show types (Fire Show, LED Show, Light Show, Drum Show, Drone Show, and Laser Show), supplemented by event-specific modules (Wedding Show, New Year's Show, Roadshow, Outdoor Show, Corporate Party, Trade Show) and a flexible tent-based format called Fireplace-Event. The company operates as a live-events service provider rather than a software platform, delivering customized performances for corporate events, trade shows, municipal celebrations, and private functions across 24 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Fireplace-Event: A flexible tent format event concept with a central fire bowl, bringing fire culture to various locations for corporate events and municipalities.

Products and services

• Feuershow (Fire Show) Flagship performance combining fire dancing, acrobatics, and live music with fire swords, fire ropes, hand flames, and fire pillars. Firedancer positions this as the first show production in Germany to combine fire, dance, acrobatics, and music, with over 1,000 fire shows delivered worldwide. For corporate events, trade shows, and private celebrations.
• LED-Show (LED Show) Visually customizable show using LED-lit props and costumes that allow brands to display logos, slogans, and product imagery. The 12-minute performance can be combined with multimedia presentations for product launches, trade show appearances, and corporate presentations.
• Lichtshow (Light Show) Show using projectors, mirrors, and flashlights to create atmospheric lighting effects. Includes interactive flashlight concerts and mirror costume performances, suitable for venues where open fire is prohibited.
• Drumshow (Drum Show) Customizable percussion performance titled 'The Sound of your Company,' using everyday items like vehicle parts, containers, ladders, and crates to create music. Audience members can be incorporated as part of the orchestra.
• Droneshow (Drone Show) Aerial performance featuring the LunatX X-Drone swarm performing choreographed formations with 5 to 500 drones, creating animated 3D formations, logos, text, and symbols in the sky.
• Lasershow (Laser Show) Futuristic performance using modern laser technology with fire dancers, LED performers, acrobats, or narration, customized for product presentations, award ceremonies, kick-offs, and anniversaries.
• Hochzeitsshow (Wedding Show) Premium wedding entertainment combining fire, LED, and drone elements for the couple's special day, including fire pas-de-deux for the first dance, LED choreography for receptions, and drone shows as outdoor finales.
• Silvestershow (New Year's Show) Year-end performance featuring fire dancers, fire drummers, and epic music for large indoor events, including performances on cruise ships worldwide.
• Roadshow Mobile show concepts for brand activations at multiple locations, adapting to different cities and schedules for team building, product launches, or dealer events.
• Outdoorshow (Outdoor Show) Open-air performances including workshops, team building, and fire circles for corporate events, school activities, and festivals.
• Firmenfeier (Corporate Party Show) Customized corporate entertainment for company jubilees, galas, building inaugurations, product launches, and team building events.
• Messeshow (Trade Show) Trade show concepts for brand positioning and audience engagement, including the 'Chocolate Island' experiential format for customer participation.
• Fireplace-Event Flexible tent format featuring a central fire bowl, designed for corporate events, municipal gatherings, Christmas parties, and team building activities. The modular structure can be adapted to various sizes.
• Chocolate Island Experiential trade show format where visitors become chocolate makers, creating their own branded chocolate while engaging with the brand message. Originated from a 2017 Best of Events award-winning trade show booth concept.

Quantifiable outcome

• 800+ clients served across 24 countries with 1,400+ performances over 20+ years
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Drum CafeminorStrategic or Co-development PartnerFiredancer collaborates with Drum Cafe for drum-based performances and audience drumming experiences. Used notably for Meyer Werft inauguration where 3,000 audience drums were integrated with fire performance.
• LUNATX SFXminorStrategic or Co-development PartnerSpecial Effects partner used for pyrotechnic elements in large-scale fire shows. Collaborated with Firedancer on Meyer Werft production hall inauguration for fire/pyro effects.
• Fireplace-Event (fireplace-event.de)minorStrategic or Co-development PartnerA subsidiary/original brand of Firedancer offering a flexible tent-format event concept with a central fire bowl. Positioned as another original format alongside the core fire show brand.
• Chocolate Island (chocolate-island.de)minorStrategic or Co-development PartnerAn experiential format brand developed by Firedancer for trade show engagements, allowing visitors to create their own chocolate as a branded experience. Evolved from a Firedancer trade show booth concept into a standalone offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MKG: Independent experiential marketing agency producing brand activations, launches, and corporate events with offices in NYC, LA, London, and Hamburg. Comparable as a creative-led experiential agency often engaging specialty production talent for the kind of high-impact live shows Firedancer delivers.
• Verge Aero: Drone light show production company and software/operator of drone swarms for entertainment and brand events. Directly comparable in the drone show format — a growth area for Firedancer — though Verge Aero focuses on drone-only shows rather than integrated fire/drum/LED spectacles.

Others

• ShowTex: European specialist in stage fabrics, scenic elements, projection screens, and motion control for live events. Comparable as an adjacent live-event production infrastructure provider that frequently supplies or co-produces scenic and staging elements for the type of shows Firedancer delivers.
• Adam Hall Group: German event technology manufacturer and distributor (Cameo lighting, LD Systems, Gravity). Adjacent supplier whose Cameo brand is itself a Firedancer customer (LDI Las Vegas) and whose lighting/PA equipment underwrites the kind of live shows Firedancer produces.
• Production Resource Group (PRG): World's largest provider of event production solutions — lighting, video, audio, rigging. Comparable as an enabling infrastructure provider whose equipment and crew frequently underwrite large-scale live shows (lasers, lighting, staging) of the type Firedancer produces.

Direct peers

• Stage Entertainment: One of Europe's largest live-entertainment producers (musicals, shows, concerts) with German operations in Hamburg and elsewhere. Comparable as a Europe-based producer of staged live entertainment for mass and corporate audiences, though focused on licensed musicals rather than original fire/drone spectacles.

Broad incumbents

• George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, trade shows, and corporate events. Comparable as an enterprise-focused event/experiential producer with similar buyer (corporate marketing) and overlapping scope on spectacle-driven brand activations.
• Cirque du Soleil: Global leader in original acrobatic and variety live shows. Highly comparable creative category — combining acrobatics, music, choreography, and spectacle — though operating at much larger scale with resident productions rather than bespoke corporate events.
• DEAG Deutsche Entertainment AG: German-listed live entertainment company producing concerts, tours, and events across DACH. Comparable as a Germany-headquartered live-entertainment producer; broader scope (concert promotion, ticketing) but overlapping customer and venue base with Firedancer's corporate event work.
• MCI Group: Global association, congress, and event management group headquartered in Geneva. Comparable as a full-service enterprise event producer (conferences, exhibitions, corporate events) that would face Firedancer at the RFP stage for large corporate event productions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubem.youtube.com/@firedancer2007
• Facebookfacebook.com/firedancer.feuerfreunde
• LinkedInlinkedin.com/company/firedancer
• Instagraminstagram.com/firedancer.original?igshid=NTc4MTIwNjQ2YQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firedancer