Hotel Number Nine

What Hotel Number Nine does

Hotel Number Nine, operated by House of Nine S.R.L., is a family-owned 5-star boutique hotel occupying a historic palazzo in Florence's UNESCO-listed city center. The property offers 40 rooms and suites and serves a mix of international luxury leisure travelers, families, corporate clients, and affluent local residents. It is staffed by approximately 27 employees and combines accommodation with on-site dining at Daisy's Restaurant, cocktails at the Orientalist Cocktail Bar, a medical and wellness concept called Nine Vita, the House of Nine Membership Club, and a Superyacht Cruise division operating the motor-sail yacht Curiosity and the motor yacht Electa (currently being refitted).

The business monetizes through multiple revenue streams rather than room revenue alone: nightly accommodation, F&B covers and events, spa treatments and wellness programs, recurring membership dues (starting at €95/month across tiered Florence Resident, Out-of-Town, and Temporary memberships), and superyacht charters across the Mediterranean. Distribution is supported by Preferred Hotels & Resorts affiliation, the I Prefer loyalty network, and curated luxury media placements, including Tatler's Address Book. Strategic partnerships — notably an exclusive collaboration with Florentine perfumery Aquaflor — and differentiated offerings for families (adjoining rooms, complimentary children's stays) and corporate clients indicate a deliberate segmentation strategy.

The operating model is asset-light in distribution (relying on third-party luxury networks) but asset-heavy in real estate, fleet, and brand. With no external funding disclosed and a registered share capital of €19,608, the company appears self-funded and growth is being pursued through brand extension, vertical additions (yachts, spa, membership), and partnership-led experiences rather than through rapid unit expansion or M&A.

Name

Hotel Number Nine

Legal name

House of Nine S.R.L.

Website

https://firenzenumbernine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Number Nine is a family-owned 5-star boutique hotel in central Florence offering 40 rooms, fine dining, a spa, a members club, and superyacht charters for affluent leisure, family, corporate, and local resident guests.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury boutique hotels
• Hospitality services
• Spa and wellness
• Members club
• Superyacht charters

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Revenue from 40 rooms and suites including various categories from Cosy rooms to Apartment Suite, with direct booking and GDS distribution
2. Food & Beverage: Revenue from Daisy's Restaurant offering breakfast, lunch and dinner, plus The Orientalist Cocktail Bar serving signature cocktails
3. Spa & Wellness Services: Revenue from spa treatments, massages, beauty services (Nine Vita), and gym access including Pilates reformer sessions
4. Membership Club: Annual and monthly membership fees for House of Nine Members Club with Social, Gym & SPA, and Full tiers offering various privileges
5. Superyacht Charters: Revenue from yacht charter experiences including Curiosity Superyacht and Electa Motor-sail Yacht for Mediterranean cruises

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hotel Number Nine operates a family-owned 5-star boutique urban resort offering 40 luxury rooms and suites in Florence's UNESCO historic centre, complemented by an integrated spa and wellness facility, fine-dining restaurant with live music, cocktail bar, a tiered members club, medical beauty clinic, and luxury superyacht charters across the Mediterranean. The property combines overnight accommodation with on-site wellness, F&B, members-only access, and bespoke sea-based experiences to serve affluent leisure and corporate travellers.

Product overview

Hotel Number Nine is a family-owned 5-star urban resort boutique hotel in Florence's UNESCO World Heritage historic centre, offering a portfolio of interconnected hospitality products. The core offering consists of 40 luxury rooms and suites featuring premium amenities (Simmons beds, Dedar fabrics, Diptyque fragrances, marble bathrooms). The wellness division includes a full-service Spa with Jacuzzi, Hammam, Sauna, Counter-current Swimming Pool, Ice Bath, and 4K Home Theater; a Technogym-equipped Gym with Pilates Reformer and fitness classes; and Nine Vita Beauty & Wellness Clinic with medical cosmetics. The F&B portfolio features Daisy's Restaurant (fine dining with live music and dinner shows) and The Orientalist Cocktail Bar. The exclusive House of Nine Members Club extends access to these amenities through three membership tiers. The premium add-on experiences include the Superyacht Cruise division (Curiosity Superyacht and Electa Motor-Sail Yacht for Mediterranean charters) and curated special offers/packages. Additionally, the hotel provides concierge services and interactive Florence city guides to enrich the guest experience.

Differentiator

Problem solved

Functional benefit

Brands

• Daisy's Restaurant: Fine dining and live music restaurant offering seasonal Italian cuisine with exceptional musical performances in an intimate, elegant setting.
• Nine Vita
• House of Nine Members Club
• House of Nine Superyacht Cruise

Products and services

• Hotel Rooms & Suites 40 luxury rooms and suites (Nine Suite, Junior Suite, Iconic Twin Suite, Iconic Twin, Iconic Rooms, Iconic Room Duomo View, Nine Studio, Nine Studio Family, Triplica, Deluxe, Premium, Cosy, Apartment Suite) featuring Simmons beds, Dedar fabrics, Diptyque fragrances, marble bathrooms, and Smart TV with SKY. Available to leisure and corporate travellers.
• Spa & Wellness Facilities Full-service spa featuring Jacuzzi, Hammam, Sauna, Chinese Reflexology Path, counter-current swimming pool, ice bath, and 4K home theatre relaxation room, offering massages, facial treatments, body rituals, and relaxation programmes for hotel guests and members.
• Gym & Pilates Studio Fitness facility equipped with Technogym Artis cardio, rowing, strength machines, bodyweight room, power rack, and counter-current swimming pool, offering Pilates Reformer classes, small group sessions, one-to-one personal training, postural training, and core alignment programmes.
• Nine Vita Beauty & Wellness Clinic Beauty clinic offering facial treatments, body rituals, massages, medical cosmetics, and personalised wellness programmes, managed by professional doctors and featuring HI-FU technology.
• Daisy's Restaurant Fine-dining restaurant serving seasonal Italian cuisine for lunch and dinner with live music and signature dinner shows, open to hotel guests, members, and outside diners.
• The Orientalist Cocktail Bar Cocktail bar offering signature cocktails inspired by Italian tradition and global Eastern influences, featuring refined aperitivo experiences with premium spirits and fresh ingredients for hotel guests, members, and walk-in guests.
• House of Nine Members Club Exclusive subscription members' club offering access to boutique gym and spa, Nine Vita beauty clinic, Daisy's Restaurant, fitness classes, guided workouts, and social events, with Social (€960/year), Gym & SPA (€1,500/year), and Full Membership (€2,160/year) tiers plus temporary and out-of-town variants.
• Curiosity Superyacht Charter Luxury 45.20m superyacht accommodating 12 guests in 6 cabins (1 Master, 1 VIP, 2 Queen, 2 Twin) with 10 crew, featuring 800 sqm of space, upper deck bar and restaurant, jacuzzi, and water activities for private Mediterranean charters.
• Electa Motor-Sailing Yacht Charter Classic 46.5m motor-sailing yacht (currently under refitting) accommodating 10 guests in 5 cabins (2 Master, 2 VIP, 1 Queen) with 8 crew, featuring outdoor jacuzzi, indoor sauna, 450 sqm of space, and sailing capabilities for private Mediterranean cruises.
• Curated Stay Experiences & Packages Curated travel packages including House of Nine All Inclusive Experience, Suite Experience, Aquaflor Perfumery Workshop, Smart Work in Hotel (minimum 7-night stays), and Together Family & Friends (connecting rooms for up to 6 people), available to leisure and corporate guests.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHotel Number Nine is proudly featured in the Preferred Hotels network, a global collection of independent luxury hotels, providing global distribution and brand prestige among discerning travelers.
• I PreferminorGTM or Marketing PartnerMember of the I Prefer loyalty program, allowing guests to earn and redeem points across participating properties, enhancing guest loyalty and engagement.
• Tatler Address BookminorGTM or Marketing PartnerFeatured on the prestigious Tatler Address Book luxury travel platform, providing visibility among high-net-worth travelers seeking exclusive properties.
• GDS Distribution PartnerscoreChannel Partner/ Reseller/ DistributorConnected to major GDS systems including Amadeus (PH FLRNNH), Sabre (PH 338087), Galileo/Apollo (PH G7272), and Worldspan (FLRNN) for global travel agent distribution.
• Aquaflor - Atelier Maison de ParfumminorStrategic or Co-development PartnerExclusive partnership offering guests private perfumery workshops at Aquaflor's Florence boutique, where participants create personalized fragrances from over 60 raw materials, included in special experience packages.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Casa Angelina: Boutique luxury hotel on the Amalfi Coast known for design-led interiors and gastronomy. Comparable as an independently branded Italian luxury boutique targeting discerning travelers with curated experiences, though geographically separate.
• Baglioni Hotel Luna: Luxury boutique hotel in Venice operated by Baglioni Hotels. Comparable as an Italian family-affiliated luxury boutique operator competing for high-end international travelers, but geographically focused on Venice rather than Florence.

Emerging players

• Villa d'Este: Iconic luxury resort hotel on Lake Como with extensive spa, gardens, and F&B. Comparable as an independent Italian luxury heritage property combining rooms, spa, fine dining, and members-style amenities for affluent international guests.

Direct peers

• Hotel Brunelleschi: Independent luxury boutique hotel housed in a restored medieval Byzantine tower near the Duomo in Florence. Comparable as a heritage property offering refined rooms, fine dining, and high-end amenities in the historic centre.
• Portrait Firenze: Luxury boutique hotel on the Arno in Florence, operated by Lungarno Collection (Ferragamo family). Directly comparable as a small, design-led 5-star boutique in central Florence targeting affluent travelers with high-touch service.
• Helvetia & Bristol Firenze: Boutique 5-star hotel near Piazza della Repubblica in Florence. Comparable as an independently operated luxury property in the historic centre combining rooms, restaurant, and spa experiences.
• The Place Firenze: Small luxury boutique hotel overlooking Piazza Santa Maria Novella in Florence. Comparable as an intimate, design-forward 5-star property in central Florence targeting luxury leisure travelers.

Broad incumbents

• Belmond Villa San Michele: Belmond luxury hotel set in a former Franciscan monastery in the Fiesole hills near Florence. Comparable as a luxury heritage property offering rooms, fine dining, and spa in the Florence market under a global luxury brand.
• The St. Regis Florence: Global luxury brand hotel along the Arno in Florence. Comparable as a 5-star luxury Florence property competing for the same affluent leisure and corporate traveler segments but backed by Marriott's global distribution.
• Four Seasons Hotel Firenze: Large luxury 5-star hotel in a historic Florence palace with extensive spa and gardens. Comparable as a luxury Florence offering but operates at much larger scale and brand strength, serving as a reference competitor for top-tier demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HotelNumberNine
• Instagraminstagram.com/hOUSEOFNINEFIRENZE
• LinkedInlinkedin.com/company/hotel-number-nine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Number Nine