Firepit Art Gallery & Studios CIC

What Firepit Art Gallery & Studios CIC does

Firepit Art Gallery & Studios CIC is a not-for-profit Community Interest Company founded in 2023 on the Greenwich Peninsula in London (10 Cutter Lane, North Greenwich, SE10 0XX). It operates a single physical site functioning as a multi-purpose cultural hub: a public gallery hosting rotating exhibitions, open-plan studios housing twelve resident artists working across painting, sculpture, photography, and textile mediums (collectively speaking fifteen languages), a licensed bar branded Alfie's Bar, an on-site gift shop selling resident artists' work, and a bookshop operated in partnership with Sold Out Publishing. A dedicated multi-use room called the Red Room hosts spoken word, meditation, and community gatherings; AIR.wav is a recurring evening music series tied to the loose.fm radio platform. Gallery entry is free to the public (Tuesday–Saturday), and the venue offers three commercial hire configurations (Studio & Shoot Hire, Workshops & Talks Venue Hire, and Private Hire) for brand activations, photoshoots, and curated dinners. Programming spans life drawing, spoken word, yoga, sound baths, and music nights, with ticketing handled via Eventbrite.

The underlying technology is minimal and non-proprietary: the website runs on Squarespace, ticketing on Eventbrite, donations are handled through a standard online form with tiered one-time and recurring options (£10/£20/£30/£40 or custom), and customer acquisition is driven primarily by organic social channels (Instagram @art.firepit, LinkTree) plus community partnerships. There is no custom software, no API, no mobile app, and no AI/ML capability.

The business model is a hybrid of community-interest and micro-commercial activity. Revenue streams include studio and event hire (one-off licence), Alfie's Bar drink sales (transaction-based), gift shop sales of handmade objects (retail), Eventbrite ticket revenue across workshops and events, and donations routed to the 2025 charity partner Pink Ribbon Foundation (£10–£40 tiers, one-time or recurring). All surplus is reinvested into the space and programme per CIC requirements. Primary customer segments are local Greenwich Peninsula residents, artists at every career stage, art collectors and enthusiasts, and corporate/private event hirers; secondary segments include families attending Tiny Tides Peninsula Under 5 Social Club sessions and the Latinx creative community served via the La Cultur4 partnership. The leadership team comprises founder and Managing Director Marcus Jake alongside Directors Amy-Rose Edlyn and Charlie Young, supported by workshop facilitators, gallery assistants, and volunteers.

Name

Firepit Art Gallery & Studios CIC

Legal name

Firepit Art Gallery & Studios CIC

Website

https://firepit.art

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Firepit Art Gallery & Studios CIC is a 2023-founded London not-for-profit community interest company operating a public gallery, twelve-artist studios, licensed bar, gift shop, and hire venue on the Greenwich Peninsula, serving local visitors, artists, event hirers, and charitable partners.

Ownership category

akta.pro rank

Product category

Art Gallery & Cultural Hub

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (712), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Live Music Bars & Venues (CRANACAH), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Art gallery exhibitions
• Community arts venue
• Artist studio residencies
• Event space hire
• Cultural workshops programming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event and Studio Hire: The studio and event space are available for hire for brand activations, photoshoots, creative workshops, off-site meetings, community events, and private hire including curated dinners, pop-ups, private previews, and product launches.
2. Bar Sales (Alfie's Bar): Alfie's Bar opens during Firepit events and some evenings, serving drinks and generating revenue from alcohol and beverage sales.
3. Gift Shop Sales: The Firepit Gift Shop sells handcrafted objects made on-site by resident artists, providing a revenue stream while supporting local artists.
4. Donations and Charity Partnerships: Firepit accepts donations for its charity partner Pink Ribbon Foundation and covers transaction fees for donations. Donations are offered at various tiers (£10, £20, £30, £40) on a one-time or recurring basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Firepit operates a public contemporary art gallery and cultural hub at 10 Cutter Lane on the Greenwich Peninsula in London, hosting rotating exhibitions alongside open-plan studios for twelve resident artists. The venue runs a year-round programme of ticketed community events (spoken word, life drawing, music nights, yoga, meditation) and offers its spaces for hire as a shoot location, workshop venue, and private event space. On-site revenue is also generated through Alfie's Bar (licensed bar) and a gift shop selling handcrafted objects made by resident artists.

Product overview

Firepit Art Gallery & Studios is a not-for-profit Community Interest Company operating as a multi-functional cultural hub on the Greenwich Peninsula. The core offering consists of a public gallery space hosting rotating exhibitions and an open-plan studio complex housing twelve resident artists. These are complemented by ancillary revenue services including Alfie's Bar (licensed bar), the Firepit Gift Shop, and a Book Shop operated in partnership with Sold Out Publishing. The venue offers three distinct hire options: Studio & Shoot Hire for creative production, Workshops & Talks space for educational events, and Private Hire for curated brand experiences. The Red Room serves as an intimate multi-purpose space for community programming including spoken word events, meditation, and wellness activities. An e-commerce platform enables online sales of artwork and event tickets. The company operates as a unified gallery and community space rather than a modular software platform, with all surplus reinvested into the space and community programme.

Differentiator

Problem solved

Functional benefit

Brands

• Alfie's Bar: Licensed bar serving drinks during Firepit events and some evenings. Part of the Firepit cultural hub offering.
• Red Room
• Firepit Gift Shop
• Book Shop by Sold Out Publishing
• AIR.wav

Products and services

• Gallery Space & Exhibitions Public, free-entry gallery hosting rotating exhibitions across painting, sculpture, photography, and textile by resident and guest artists, with artwork available for sale to collectors and visitors.
• Studio & Shoot Hire Modular studio space available for brand activations, editorial and film photoshoots, fashion shoots, and digital campaign content creation, featuring clean lines, soft light, and flexible layout.
• Workshops & Talks Venue Hire Event space configured for intimate talks, public programmes, team away-days, and creative workshops, with flexible seating and presentation options designed to encourage connection.
• Private Hire Event space for curated dinners, pop-ups, private previews, and product launches, offering an elevated backdrop for emerging and established brands seeking intentional in-person brand experiences.
• Community Events Programme Ticketed and free community programme including Firepit Tales spoken word open mics, life drawing sessions, AIR.wav DJ music nights, meditation, yoga, sound baths, and creative workshops, bookable via Eventbrite.

Quantifiable outcome

• Free gallery entry makes contemporary art accessible to all visitors
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pink Ribbon FoundationcoreStrategic or Co-development Partner · 1 January 2025Firepit has partnered with the Pink Ribbon Foundation, a grant-making trust that funds projects supporting people affected by breast cancer. The foundation has a presence within the gallery throughout 2025 to spread awareness and raise money. Firepit accepts donations on behalf of the foundation through its website, with options for one-time and recurring donations at various tiers (£10, £20, £30, £40 or custom amounts).
• La Cultur4coreStrategic or Co-development PartnerLa Cultur4, founded by Karla Quiñonez León, is a platform dedicated to celebrating and amplifying Latinx creativity. They have curated a Latin American art wall within Firepit's 'The Gathering' exhibition, representing their first curated group exhibition in London. This partnership brings emerging and established Latin American artists across the diaspora to share their stories in their own voice.
• Tiny Tides PeninsulaminorGTM or Marketing PartnerTiny Tides Peninsula runs Under 5 Social Club sessions at Firepit, providing free community activities for families with young children. These regular events bring families into the gallery space and support community engagement.
• Sold Out PublishingminorStrategic or Co-development PartnerSold Out Publishing operates a Book Shop within Firepit, showcasing titles from the in-house press alongside rare and independent publications. The publishers, Bakhtawer Haider and Betty Brunfaut, also handle Firepit's brand design.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tate Modern: Major South Bank London museum offering free-entry contemporary exhibitions and public programmes. Comparable in mission of public access to contemporary art, but operating at institutional scale with significant funding.
• Whitechapel Gallery: Major London public gallery in East London with free exhibitions, artist commissions, and a broad events/education programme. Comparable to Firepit in its mission-driven programming and community orientation, but at institutional scale.
• Saatchi Gallery: Long-established London contemporary art gallery in Chelsea offering free-entry exhibitions. Comparable to Firepit as a contemporary-art exhibition venue targeting general audiences, but at vastly larger scale and brand.

Direct peers

• Guest Projects: London-based artist-run, not-for-profit space in Hackney offering immersive residencies and exhibitions. Closely comparable to Firepit as a community-led, independent creative hub blending studios, exhibitions, and events.
• SPACE Studios: Non-profit artist-studio provider in London operating multiple sites with subsidised workspace and community programmes. Comparable to Firepit's open-plan studios and artist-support mission, though at significantly larger scale.
• Copperfield Gallery: Independent, community-minded South London gallery hosting exhibitions, workshops, and events. Comparable to Firepit in scale, mission, and blend of exhibition + community programming.
• Village Underground: East London creative venue combining gallery, co-working, and live music/events. Comparable to Firepit in its multi-functional cultural hub model and venue-hire offering, though more music-leaning.
• The Showroom: London non-profit contemporary art gallery focused on commissioned and collaborative exhibitions with local communities. Directly comparable to Firepit's community-led exhibition programming and not-for-profit structure.
• ASC Studios: London artist-studio co-operative providing affordable workspace and exhibition opportunities. Comparable to Firepit's open-plan studios and artist-development ethos, particularly for emerging practitioners.

Emerging players

• The Vinyl Factory: London arts organisation producing exhibitions, installations, and events in collaboration with contemporary artists. Comparable to Firepit in its independent, curatorial approach combining commerce and art experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/art.firepit
• LinkedInlinkedin.com/company/firepit-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firepit Art Gallery & Studios CIC