Firesafe UK

What Firesafe UK does

Firesafe UK is a fire safety equipment brand founded in 1994 and operated under the legal entity City Electrical Factors Limited (registered in England and Wales, company number 11089637). The company supplies a comprehensive portfolio of life-safety products organized across three sub-brands: Firesafe (fire detection and alarm systems including EN54/LPCB certified panels, G2 conventional, Dualguard+ 2-wire, Generation 2 and radio fire alarm systems, EV-Series emergency voice evacuation, residential alarms, fire performance cables, and fire extinguishers), Lightsafe (LED and fluorescent emergency lighting with spares), and Caresafe (BS 8300 compliant disabled toilet alarms, 800 Series, and two-core addressable call systems for healthcare and care facilities). The portfolio is anchored to UK regulatory certifications (EN54, LPCB, BS 8300) and WEEE producer compliance via WERCS Limited.

The company serves electrical contractors, installers, and specifiers as primary customers, with secondary segments in residential and healthcare/care facility markets. Go-to-market is executed through a channel partner model with over 400 stockist stores across the UK rather than direct sales; the Firesafe website primarily functions as a brand, catalogue, and store-locator asset. Bespoke training services delivered at the Blackpool training suite or on-site at customer locations provide a professional services layer alongside equipment sales. Technical support is delivered by a small internal team working with a nationwide sales force.

Firesafe generates revenue primarily through one-time wholesale product sales to its stockist network and through professional services revenue from bespoke training. Pricing is not publicly disclosed; trade accounts operate on monthly billing with credit terms. The direct headcount is 6 employees, with the operational headquarters at 10 Sanderson Way, Marton, Blackpool, FY4 4NB, and the registered office at 141 Farmer Ward Road, Kenilworth, Warwickshire, CV8 2SU.

Name

Firesafe UK

Legal name

City Electrical Factors Limited

Website

https://firesafe.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Firesafe UK is a UK fire safety equipment brand founded in 1994, distributing EN54/LPCB certified fire alarm systems, LED emergency lighting, and BS 8300 compliant care-call products through 400+ stockist stores to electrical contractors, installers, and specifiers.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment

NAICS

Security Systems Services (56162)

akta.pro industry

PRIMARYBPABAHAA

Fire Alarm Systems (Design/Install/Service/Monitoring)

Business & Public Services/Facilities Management & Building Services/Fire, Life Safety & Building Compliance Services

SECONDARYBPAKAGAF

Fire Alarm & Life Safety Systems Integration

Business & Public Services/Security & Investigations Services/Electronic Security Systems Integration (CCTV, Access Control)

SECONDARYHSAHAFAG

Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Fire, Smoke & Carbon Monoxide Detection Systems

Keywords

• Fire alarm systems
• Emergency lighting equipment
• Nurse call systems
• Disabled toilet alarms
• Fire safety equipment

Headquarters

HQ city

Kenilworth

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fire Safety Equipment Sales: Sales of fire detection and alarm systems, emergency lighting, fire extinguishers, fire performance cables, and accessories through a distribution network of over 400 stockist stores across the UK.
2. Bespoke Training Services: Individually-tailored training days for contractors, installers, and specifiers delivered at their Blackpool training suite or on-site at customer locations across the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Firesafe UK designs, supplies, and distributes certified fire detection and alarm systems, emergency lighting, nurse call systems, and disabled toilet alarms under three integrated sub-brands (Firesafe, Lightsafe, Caresafe). Products are sold through a nationwide network of over 400 UK stockist stores, with bespoke training services provided to electrical contractors, installers, and specifiers at the company's Blackpool training suite or on customer sites.

Product overview

Firesafe UK operates as a fire safety equipment company formed in 1994, offering three integrated sub-brands under its portfolio. The core Firesafe brand provides comprehensive fire detection and alarm systems including EN54/LPCB Fire Alarm Panels, G2 Conventional systems, Dualguard+ 2-Wire Fire Alarms, Generation 2 & Radio Fire Alarm Systems, EV-Series Emergency Voice Systems, residential alarms, and related accessories such as call points, sounders, bells, fire door holders, and fire extinguishers. The Lightsafe sub-brand specializes in emergency lighting with LED and fluorescent solutions. The Caresafe sub-brand addresses accessible safety needs through toilet alarms, the 800 Series, and two-core addressable call systems for care environments. Products are available through over 400 stockist stores across the UK, with bespoke training services offered for contractors, installers, and specifiers.

Differentiator

Problem solved

Functional benefit

Brands

• Lightsafe: A specialist brand focused on emergency lighting products including LED emergency lighting and fluorescent emergency lighting with spares.
• Caresafe

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kentec Electronics: UK-based fire alarm panel manufacturer specializing in EN54-approved conventional and analogue addressable control panels. Comparable to Firesafe in target customer (electrical contractors/installers) and product category (fire alarm control panels).
• C-TEC: UK-based manufacturer of fire alarm panels, disabled refuge systems, and nurse call solutions. Direct competitor to Firesafe across its Firesafe, Lightsafe, and Caresafe product lines, with overlapping EN54/LPCB certified offerings and similar UK contractor/specifier customer base.
• Hochiki Europe: UK-based subsidiary of Japanese fire detection manufacturer, producing EN54-certified fire detection and alarm equipment. Competes directly with Firesafe in conventional and addressable fire alarm systems across the UK contractor/installer channel.
• Vimpex: UK-based fire safety equipment supplier specializing in fire alarm ancillaries (sounders, beacons, call points, door holders). Direct overlap with Firesafe's ancillary product categories and similar UK installer/specifier customer base.
• Apollo Fire Detectors: UK-headquartered manufacturer of fire detection devices (smoke/heat detectors, sounders, beacons). Direct competitor in the fire alarm detection component category, supplying UK installers and OEMs with EN54-certified products.
• Elmdene International: UK manufacturer of emergency lighting, power supplies, and security products. Direct competitor to Firesafe's Lightsafe sub-brand in the UK emergency lighting market, with comparable EN54/LPCB certified product positioning.

Broad incumbents

• Johnson Controls: Global fire detection and security systems provider (with ZETTLER and Tyco brands). Competes with Firesafe in commercial fire alarm panels and integrated life safety systems, particularly for large-scale facilities.
• Gent by Honeywell: Honeywell's UK fire detection brand manufacturing EN54-certified fire alarm systems. Competes with Firesafe in the same UK specification channel but offers a broader portfolio backed by Honeywell's global R&D and integration capabilities.
• Siemens Smart Infrastructure: Global incumbent offering fire safety products and integrated building management systems. Overlaps with Firesafe in fire detection/alarm panels but operates as a broad-based smart infrastructure provider serving large commercial and industrial projects.

Emerging players

• FFE (Fire Fighting Enterprises): UK-based specialist in optical beam smoke detection and flame detection. Adjacent competitor to Firesafe in commercial fire detection, focused on higher-end/niche applications rather than broad-based residential systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/firesafe-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firesafe UK