Fire Safe Marin

What Fire Safe Marin does

Fire Safe Marin is a California-based nonprofit organization dedicated to wildfire preparedness education and risk reduction for residents of Marin County. The organization serves homeowners, renters, families, seniors, people with disabilities, Firewise USA communities, and contractors/landscape professionals living or working in the wildland-urban interface. Its service portfolio comprises 18+ programs organized around four pillars: preparedness education (Wildfire Watch TV, Ready Set Go for children, Listos California, webinar series, community workshops), property-level risk reduction (Home Evaluation Program, Chipper Day vegetation disposal, NOAA Weather Radio distribution), evacuation planning (FireClear evacuation maps for 13+ communities, Go-Kit guidance, Safe Evacuation Routes program), and workforce/professional training (Fire Safe Academy for contractors, Landscape Professionals Wildfire Education, Home Hardening Workforce Development, Mobile Home Wildfire Safety Training).

The organization's underlying technology is primarily a content and community-coordination platform rather than a software product. Core technical components include the firesafemarin.org website (WordPress CMS), a YouTube video library, county-specific FireClear evacuation mapping developed in collaboration with fire agencies, and interoperability with third-party emergency alerting infrastructure including Alert Marin, Nixle (text alerts), and PulsePoint (mobile fire incident app). Fire detection camera deployment is also part of the monitoring portfolio.

Fire Safe Marin generates no commercial revenue. All services — home evaluations, chipper days, workshops, evacuation maps, and educational materials — are provided free of charge. Funding flows from grants administered by CAL FIRE, the Marin Wildfire Prevention Authority (MWPA), and Marin Wildfire, supplemented by public donations. The organization is embedded in the county's emergency management ecosystem as a community-facing delivery layer for wildfire resilience programs funded by public agencies, with no pricing model, customer contracts, or product sales.

Name

Fire Safe Marin

Legal name

Fire Safe Marin

Website

https://firesafemarin.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Safe Marin is a nonprofit wildfire preparedness organization providing free education, evacuation planning, home evaluations, and community programs to Marin County, California residents, funded by grants from CAL FIRE, MWPA, and donations.

Ownership category

akta.pro rank

Product category

Wildfire Preparedness Education

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153), Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Integrated Forest Health & Fire Management Planning (AFAMAEAK)

akta.pro secondary industries

Forest Fire Management & Fuels Reduction Services (IMAMAAAH), Wildfire Risk Assessment, Prevention & Suppression Services (IMAMAJAG)

Keywords

• Wildfire preparedness education
• Defensible space services
• Community fire safety
• Home evaluation services
• Evacuation planning

Headquarters

HQ city

Marin County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: Fire Safe Marin is funded through grants from public agencies and authorities including CAL FIRE, Marin Wildfire Prevention Authority (MWPA), and Marin Wildfire. These grants support countywide wildfire resilience projects, vegetation management, property evaluations, and community programs.
2. Donations: The organization accepts donations from the public to support wildfire preparedness efforts in Marin County.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Fire Safe Marin is a nonprofit that delivers wildfire preparedness education, defensible-space assistance, and community outreach programs to residents of Marin County, California. Its offerings include the Firewise USA community recognition program, Chipper Day vegetation disposal events, on-site Home Evaluation assessments, and evacuation planning guidance supported by public-safety alerting tools such as Nixle and PulsePoint.

Product overview

Fire Safe Marin is a nonprofit wildfire preparedness organization dedicated to reducing fire hazards, promoting fire safety awareness, and helping Marin County residents adapt and prepare for wildfires. The organization offers a portfolio of educational programs, community initiatives, and resource tools rather than a commercial software product. Core programs include the Firewise USA community recognition program, the Chipper Day vegetation disposal service, the Home Evaluation Program for property risk assessment, and Fire Safe Academy contractor training. Additional offerings include Wildfire Watch TV educational content, Ready Set Go children's programs, Landscape Professionals Wildfire Education, Community Wildfire Preparedness Workshops, and specialized programs for mobile homes, NOAA weather radio distribution, fire detection cameras, and safe evacuation routes. The organization also provides practical resource tools including evacuation maps, wildfire survival checklists, and evacuation go-kit guidance, along with the Listos California preparedness program. These programs are designed to serve Marin County residents through every stage of wildfire preparedness, from education and property evaluation to emergency evacuation planning and community resilience building.

Differentiator

Problem solved

Functional benefit

Products and services

• Firewise USA Community Recognition

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Marin WildfirecoreStrategic or Co-development PartnerMarin Wildfire funds countywide wildfire resilience projects including the Community Wildfire Protection Plan, fuel breaks, vegetation management, property evaluations, and the Chipper Day program. FSM collaborates closely with Marin Wildfire on residential grants and home evaluations.
• Marin Wildfire Prevention Authority (MWPA)coreStrategic or Co-development PartnerMWPA funds extensive evacuation studies, literature reviews, and community wildfire preparedness programs. FSM receives funding and collaborates on MWPA initiatives including the State-of-the-Science in Wildfire Evacuation research.
• Marin County Fire Agencies and MunicipalitiescoreStrategic or Co-development PartnerFire Safe Marin collaborated with fire agencies, cities, and towns throughout Marin County to develop and publish wildfire evacuation maps (FireClear maps) for communities including Corte Madera, Fairfax, Novato, San Rafael, Mill Valley, and others.
• Marin County Office of Emergency ManagementcoreStrategic or Co-development PartnerPartners on emergency alert systems including Alert Marin and the Marin County Public Emergency Portal. FSM promotes these official notification systems to Marin residents.
• NixlecoreTechnology or IntegrationNixle provides the text message alert system used by Marin County agencies to distribute general fire information and Red Flag Warnings to zip code areas.
• American Red CrossminorStrategic or Co-development PartnerThe Red Cross provides evacuation shelters across California. FSM directs residents to Red Cross shelters as an evacuation option.
• Marin HumaneminorStrategic or Co-development PartnerMarin Humane provides pet disaster planning resources and barnyard animal disaster plans. FSM partners with Marin Humane for pet and animal evacuation guidance.
• Marin Center for Independent Living (MCIL)minorStrategic or Co-development PartnerMCIL provides the Powered & Prepared program for people with disabilities. FSM refers residents with access and functional needs to MCIL resources.
• PG&EminorOthersPG&E conducts Public Safety Power Shutoffs (PSPS) during dangerous fire weather. FSM provides guidance on preparing for PSPS events and power outages.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Fire Protection Association (NFPA): National standards-and-advocacy body that develops fire codes and operates the Firewise USA program FSM delivers locally. Broader and more established than FSM, but functionally overlapping on community wildfire education and risk-reduction standards.
• CAL FIRE: California's state fire agency, which both funds FSM (via grants) and is the dominant state-level actor in wildfire prevention, suppression, and public education. Compares as the public-sector incumbent in FSM's mission area.

Direct peers

• Fire Safe Council of Nevada County: Grassroots California nonprofit organizing defensible-space work, chipper days, and community wildfire education in Nevada County. Structurally a near-identical peer to FSM, just operating in the Sierra foothills rather than the Bay Area.
• Firewise USA (NFPA program): NFPA's community wildfire risk-reduction recognition program, which FSM actively delivers in Marin County. Functionally a sibling program: Firewise USA sets the national framework and FSM operates it locally, making them peers in wildfire community organizing.
• Tahoe Fire & Fuels Team: Multi-jurisdictional partnership coordinating wildfire fuel reduction, defensible space, and community education across the Lake Tahoe Basin. Comparable to FSM in its mix of public-agency funding, fuels reduction work, and community outreach — just at a larger, multi-county scale.
• Fire Adapted Communities Network: National nonprofit network that helps communities become more resilient to wildfire through education, tools, and local-action frameworks — directly comparable to FSM's community-led preparedness model, just at the national scale rather than county scale.
• Fire Safe San Mateo (San Mateo County FireSafe Council): Adjacent Bay Area nonprofit running chipper days, home evaluations, defensible-space grants, and community wildfire education in San Mateo County. Closest geographic peer to FSM with effectively identical program portfolio.

Others

• Pacific Forest Trust: Land trust and policy nonprofit focused on forest conservation, climate-smart forestry, and working-forest stewardship in the Western U.S. Overlaps with FSM on forest-health and fuels-reduction missions, but from a land-conservation angle rather than community-preparedness.
• Headwaters Economics: Independent research nonprofit producing data, policy research, and tools on wildfire risk, housing in the WUI, and community resilience. Adjacent to FSM rather than directly competing, but influencing the same funder and policy ecosystem.

Regional players

• Marin Conservation League: Long-running Marin-based environmental nonprofit focused on land use, habitat protection, and natural-resource policy. Local geographic peer with overlapping climate- and land-resilience mission, but not a direct wildfire-program competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/firesafemarin
• YouTubeyoutube.com/c/FIRESafeMARIN
• Facebookfacebook.com/firesafemarin
• LinkedInlinkedin.com/company/fire-safe-marin
• Instagraminstagram.com/firesafe_marin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Safe Marin