Fire Suppression Services Pty Ltd

What Fire Suppression Services Pty Ltd does

Fire Suppression Services Pty Ltd operates as ARA Fire, a fire protection services brand under privately-held parent ARA Group Limited, with operating foundations dating to 1993. The company designs, installs, and maintains fire protection systems across Australia for clients in infrastructure and tunnelling, mining, agriculture, public transport, data centers, power generation, commercial kitchens, and marine sectors. Service scope spans active systems (sprinklers, pre-action, water mist, deluge, fire detection, VESDA, hydrants, hose reels), passive systems (fire doors, curtains, emergency lighting, penetrations), and specialized suppression systems (gas suppression for critical assets, kitchen suppression, mobile vehicle suppression).

The company's product ecosystem is anchored by CLARAFY®, a registered trademark and proprietary asset management platform used for scheduling and tracking inspection, testing, and maintenance under Australian Standard AS1851. Complementary offerings include Securecho, an emergency messaging solution developed in partnership with an Australian software firm, and ARA Marine, a dedicated sub-brand serving maritime classification compliance. Distribution is executed through direct enterprise field sales backed by a 24/7, 365-day mobile service vehicle network and a single phone contact point (1300 ARAFIRE).

Revenue is generated through a mix of project-based installation services and recurring maintenance and compliance contracts, with quote-based, project-specific pricing and no publicly disclosed pricing. The company has grown organically and through strategic acquisitions, including the wholly-owned subsidiary Andrew McLeod Fire Protection (AMFP). ESG and Indigenous engagement programs (ARA Indigenous Services, the Wiimali Program) form part of the corporate identity under the ARA Group umbrella.

Name

Fire Suppression Services Pty Ltd

Legal name

ARA Group Limited

Website

https://firesuppressionservices.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

ARA Fire, a brand of ARA Group Limited, is an Australian fire protection services provider founded in 1993, delivering design, installation, maintenance, and AS1851 compliance services across infrastructure, mining, transport, data center, marine, and commercial kitchen sectors via a 24/7 mobile service network.

Ownership category

akta.pro rank

Product category

Fire Protection Services

NAICS

Security Systems Services (56162)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industries

Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

Keywords

• Fire protection services
• Fire suppression systems
• Fire safety compliance
• Active fire systems
• Passive fire protection

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Protection Services: Comprehensive fire protection services including design and installation of fire prevention and suppression systems, fire auditing, training, and ongoing maintenance. Revenue is generated through project-based installation services and recurring maintenance contracts.
2. Specialized Suppression Systems: Installation and maintenance of specialized protection systems for critical asset protection including gas and kitchen suppression systems for data centers, power plants, and commercial cooking environments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ARA Fire delivers end-to-end fire protection services across Australia, including the design, installation, maintenance and compliance of active fire systems (sprinklers, pre-action, water mist, deluge, detection, VESDA, hydrants), passive fire protection (fire doors, curtains, emergency lighting), specialized gas and kitchen suppression systems, and mobile fire suppression for mining, agriculture and public transport vehicles. Services are delivered directly to enterprise and infrastructure clients, supported by the proprietary CLARAFY® management platform, Securecho emergency messaging, and 24/7 mobile field service coverage.

Product overview

ARA Fire offers a comprehensive portfolio of fire protection products and services built around an integrated platform architecture. The core offering centers on Fire Protection systems combining active systems (sprinklers, detection, VESDA, water mist, deluge) with passive fire protection (doors, curtains, emergency lighting). The proprietary CLARAFY® platform serves as the central management layer for scheduling, tracking, and asset management. Supporting products include Mobile Fire Protection for vehicles, ARA Marine for maritime applications, Securecho for emergency messaging, specialized Fire Suppression systems for critical assets and kitchens, and Compliance/Training services. The product ecosystem is designed for end-to-end fire safety across industry sectors from mining and transport to data centers and marine vessels.

Differentiator

Problem solved

Functional benefit

Brands

• CLARAFY®: Cutting-edge fire protection management platform designed to streamline processes, enhance communication, and optimise asset management
• Securecho
• ARA Marine
• ARA Indigenous Services
• The Wiimali Program

Products and services

• Fire Protection Services Comprehensive fire protection services including design, installation, inspection, testing and maintenance of fire sprinklers, pre-action systems, water mist systems, deluge systems, fire detection, emergency warning systems, VESDA systems, hydrants, hose reels, portable fire equipment and passive fire systems for enterprise clients across Australia.
• Active Fire Systems
• Passive Fire Protection Solutions
• Mobile Fire Protection
• Fire Suppression Systems
• CLARAFY®
• Securecho Emergency Messaging Solution
• Compliance Services
• Fire Compliance and Training
• Tunnelling and Infrastructure Fire Protection
• ARA Marine

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Andrew McLeod Fire Protection (AMFP)coreStrategic or Co-development PartnerAMFP operates as a company within the ARA Fire portfolio, contributing to the group's fire protection capabilities. The relationship represents organic growth and strategic consolidation within the ARA Fire organization.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Network Fire Services: Australian fire protection contractor providing inspection, testing, maintenance, and installation services with a comparable customer mix across commercial, industrial, and infrastructure clients.
• Protex Fire & Safety Services: Australian fire protection services firm delivering design, installation, and maintenance of fire detection and suppression systems; competes head-to-head with ARA Fire for commercial and industrial compliance work.
• Chubb Fire & Security: Provides fire detection, suppression, and life safety services across Australia and New Zealand, with comparable offerings in inspection, testing, maintenance, and special hazard suppression for commercial and industrial sites.
• ADP Fire Protection: Specialist Australian fire protection contractor focused on design, installation, and servicing of sprinklers, hydrants, and detection systems across commercial and industrial sites.
• Wormald (Johnson Controls): Australia's largest fire protection services provider, offering design, installation, and maintenance of detection, sprinkler, and suppression systems for commercial and industrial customers — the closest direct competitor to ARA Fire across the same core service lines and customer segments.
• Fire Shield Systems: Australian fire protection provider offering design, supply, installation, and ongoing servicing of detection and suppression systems, including AS1851 compliance work.

Broad incumbents

• Siemens Smart Infrastructure: Global fire safety and building automation vendor (Cerberus, Sinteso) operating in Australia; broad incumbent with overlap in fire detection, voice communication, and integrated life safety for commercial and infrastructure customers.
• Johnson Controls: Global building technologies incumbent owning Wormald and Tyco Fire Protection products; competes broadly with ARA Fire through integrated fire, security, and HVAC solutions across enterprise customers.
• Honeywell Building Technologies: Global fire alarm, detection, and life safety systems vendor (Notifier, Morley-IAS) with services in Australia; competes with ARA Fire through both product sales and integrated fire system solutions.

Regional players

• Minimax: Germany-headquartered global fire protection specialist (detection, sprinklers, suppression) primarily serving Europe and selected international markets; comparable offering scope but not directly competing in the Australian domestic market where ARA Fire operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fire-suppression-services-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Suppression Services Pty Ltd