Fire Suppression Services Pty Ltd
ARA Fire, a brand of ARA Group Limited, is an Australian fire protection services provider founded in 1993, delivering design, installation, maintenance, and AS1851 compliance services across infrastructure, mining, transport, data center, marine, and commercial kitchen sectors via a 24/7 mobile service network.
- Company typePrivate
- Founded1993
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fire Suppression Services Pty Ltd does
Fire Suppression Services Pty Ltd operates as ARA Fire, a fire protection services brand under privately-held parent ARA Group Limited, with operating foundations dating to 1993. The company designs, installs, and maintains fire protection systems across Australia for clients in infrastructure and tunnelling, mining, agriculture, public transport, data centers, power generation, commercial kitchens, and marine sectors. Service scope spans active systems (sprinklers, pre-action, water mist, deluge, fire detection, VESDA, hydrants, hose reels), passive systems (fire doors, curtains, emergency lighting, penetrations), and specialized suppression systems (gas suppression for critical assets, kitchen suppression, mobile vehicle suppression).
The company's product ecosystem is anchored by CLARAFY®, a registered trademark and proprietary asset management platform used for scheduling and tracking inspection, testing, and maintenance under Australian Standard AS1851. Complementary offerings include Securecho, an emergency messaging solution developed in partnership with an Australian software firm, and ARA Marine, a dedicated sub-brand serving maritime classification compliance. Distribution is executed through direct enterprise field sales backed by a 24/7, 365-day mobile service vehicle network and a single phone contact point (1300 ARAFIRE).
Revenue is generated through a mix of project-based installation services and recurring maintenance and compliance contracts, with quote-based, project-specific pricing and no publicly disclosed pricing. The company has grown organically and through strategic acquisitions, including the wholly-owned subsidiary Andrew McLeod Fire Protection (AMFP). ESG and Indigenous engagement programs (ARA Indigenous Services, the Wiimali Program) form part of the corporate identity under the ARA Group umbrella.
Fire Suppression Services Pty Ltd firmographics
Firmographics- Name
- Fire Suppression Services Pty Ltd
- Legal name
- ARA Group Limited
- Website
- https://firesuppressionservices.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ARA Fire, a brand of ARA Group Limited, is an Australian fire protection services provider founded in 1993, delivering design, installation, maintenance, and AS1851 compliance services across infrastructure, mining, transport, data center, marine, and commercial kitchen sectors via a 24/7 mobile service network.
- Ownership category
- akta.pro rank
Fire Suppression Services Pty Ltd industry classification
Industry- Product category
- Fire Protection Services
- NAICS
- Security Systems Services (56162)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
- akta.pro secondary industries
- Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE), Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
Keywords
Fire Suppression Services Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fire Protection Services: Comprehensive fire protection services including design and installation of fire prevention and suppression systems, fire auditing, training, and ongoing maintenance. Revenue is generated through project-based installation services and recurring maintenance contracts.
- Specialized Suppression Systems: Installation and maintenance of specialized protection systems for critical asset protection including gas and kitchen suppression systems for data centers, power plants, and commercial cooking environments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Fire Suppression Services Pty Ltd product offering
Product offeringCore offering
ARA Fire delivers end-to-end fire protection services across Australia, including the design, installation, maintenance and compliance of active fire systems (sprinklers, pre-action, water mist, deluge, detection, VESDA, hydrants), passive fire protection (fire doors, curtains, emergency lighting), specialized gas and kitchen suppression systems, and mobile fire suppression for mining, agriculture and public transport vehicles. Services are delivered directly to enterprise and infrastructure clients, supported by the proprietary CLARAFY® management platform, Securecho emergency messaging, and 24/7 mobile field service coverage.
Product overview
ARA Fire offers a comprehensive portfolio of fire protection products and services built around an integrated platform architecture. The core offering centers on Fire Protection systems combining active systems (sprinklers, detection, VESDA, water mist, deluge) with passive fire protection (doors, curtains, emergency lighting). The proprietary CLARAFY® platform serves as the central management layer for scheduling, tracking, and asset management. Supporting products include Mobile Fire Protection for vehicles, ARA Marine for maritime applications, Securecho for emergency messaging, specialized Fire Suppression systems for critical assets and kitchens, and Compliance/Training services. The product ecosystem is designed for end-to-end fire safety across industry sectors from mining and transport to data centers and marine vessels.
Differentiator
Problem solved
Functional benefit
Brands
- CLARAFY®: Cutting-edge fire protection management platform designed to streamline processes, enhance communication, and optimise asset management
- Securecho
- ARA Marine
- ARA Indigenous Services
- The Wiimali Program
Products and services
- Fire Protection Services Comprehensive fire protection services including design, installation, inspection, testing and maintenance of fire sprinklers, pre-action systems, water mist systems, deluge systems, fire detection, emergency warning systems, VESDA systems, hydrants, hose reels, portable fire equipment and passive fire systems for enterprise clients across Australia.
- Active Fire Systems
- Passive Fire Protection Solutions
- Mobile Fire Protection
- Fire Suppression Systems
- CLARAFY®
- Securecho Emergency Messaging Solution
- Compliance Services
- Fire Compliance and Training
- Tunnelling and Infrastructure Fire Protection
- ARA Marine
Companies that use Fire Suppression Services Pty Ltd
Customer profileSegments8 records
Ideal customer profiles5 records
Fire Suppression Services Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fire Suppression Services Pty Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Andrew McLeod Fire Protection (AMFP)coreAMFP operates as a company within the ARA Fire portfolio, contributing to the group's fire protection capabilities. The relationship represents organic growth and strategic consolidation within the ARA Fire organization.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fire Suppression Services Pty Ltd competitors and assessment
Company assessmentDirect peers
- Network Fire Services: Australian fire protection contractor providing inspection, testing, maintenance, and installation services with a comparable customer mix across commercial, industrial, and infrastructure clients.
- Protex Fire & Safety Services: Australian fire protection services firm delivering design, installation, and maintenance of fire detection and suppression systems; competes head-to-head with ARA Fire for commercial and industrial compliance work.
- Chubb Fire & Security: Provides fire detection, suppression, and life safety services across Australia and New Zealand, with comparable offerings in inspection, testing, maintenance, and special hazard suppression for commercial and industrial sites.
- ADP Fire Protection: Specialist Australian fire protection contractor focused on design, installation, and servicing of sprinklers, hydrants, and detection systems across commercial and industrial sites.
- Wormald (Johnson Controls): Australia's largest fire protection services provider, offering design, installation, and maintenance of detection, sprinkler, and suppression systems for commercial and industrial customers — the closest direct competitor to ARA Fire across the same core service lines and customer segments.
- Fire Shield Systems: Australian fire protection provider offering design, supply, installation, and ongoing servicing of detection and suppression systems, including AS1851 compliance work.
Broad incumbents
- Siemens Smart Infrastructure: Global fire safety and building automation vendor (Cerberus, Sinteso) operating in Australia; broad incumbent with overlap in fire detection, voice communication, and integrated life safety for commercial and infrastructure customers.
- Johnson Controls: Global building technologies incumbent owning Wormald and Tyco Fire Protection products; competes broadly with ARA Fire through integrated fire, security, and HVAC solutions across enterprise customers.
- Honeywell Building Technologies: Global fire alarm, detection, and life safety systems vendor (Notifier, Morley-IAS) with services in Australia; competes with ARA Fire through both product sales and integrated fire system solutions.
Regional players
- Minimax: Germany-headquartered global fire protection specialist (detection, sprinklers, suppression) primarily serving Europe and selected international markets; comparable offering scope but not directly competing in the Australian domestic market where ARA Fire operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fire Suppression Services Pty Ltd social profiles
Digital presenceFire Suppression Services Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fire Suppression Services Pty Ltd leadership team
Management profileNumber of profiles
Fire Suppression Services Pty Ltd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fire Suppression Services Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fire Suppression Services Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fire Suppression Services Pty Ltd
What does Fire Suppression Services Pty Ltd do?
ARA Fire delivers end-to-end fire protection services across Australia, including the design, installation, maintenance and compliance of active fire systems (sprinklers, pre-action, water mist, deluge, detection, VESDA, hydrants), passive fire protection (fire doors, curtains, emergency lighting), specialized gas and kitchen suppression systems, and mobile fire suppression for mining, agriculture and public transport vehicles. Services are delivered directly to enterprise and infrastructure clients, supported by the proprietary CLARAFY® management platform, Securecho emergency messaging, and 24/7 mobile field service coverage.
Is Fire Suppression Services Pty Ltd a public or private company?
Fire Suppression Services Pty Ltd is a private company. It is classified as unknown and is currently operating.
When was Fire Suppression Services Pty Ltd founded?
Fire Suppression Services Pty Ltd was founded in 1993. It employs 1 to 10 people.
How does Fire Suppression Services Pty Ltd make money?
Two revenue lines are on record. Fire Protection Services are the primary driver. The others are specialized Suppression Systems.
Who are Fire Suppression Services Pty Ltd's main competitors?
Direct peers on record are Network Fire Services, Protex Fire & Safety Services, Chubb Fire & Security, ADP Fire Protection, Wormald (Johnson Controls) and Fire Shield Systems. Broad incumbents are Siemens Smart Infrastructure, Johnson Controls and Honeywell Building Technologies. Minimax is listed as a regional player.
Does Fire Suppression Services Pty Ltd have an API?
No public API is recorded for Fire Suppression Services Pty Ltd.
What industry is Fire Suppression Services Pty Ltd in?
Fire Suppression Services Pty Ltd's product category is Fire Protection Services. Its primary akta.pro industry code is IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood), with a secondary code of BPABAHAE, Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services. Its NAICS code is 56162 and its SIC code is 8744.